A podcast where content strategist, UX writers, and content designers share their well-kept industry secrets. This show is brought you by the UX Writing Hub. Take our FREE UX Writing course: http://bit.ly/2PBDMWy
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Get your weekly dosage of copywriting and content marketing inspiration from copywriter Nick Beaumont. Go to www.nicholasbeaumont.com for more awesome content!
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Marketers are the artisans of commerce. Our palette is ideas. We ply our craft to facilitate choice. To empower every person creating value in the world – sharing their inventions, their service, their good works. And ultimately, to keep a society built on choice functioning.But also…This is one of the most fun, wildly creative, never-grow-up, 99% boring meetings followed by 1% of sheer creative brilliance, funny-yet-frustrating-yet-fruitful career choices you can make.Let’s explore the dich ...
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Ed Gandia, co-author of the bestselling book, The Wealthy Freelancer, reveals how to propel your writing business to the six-figure level (or the part-time equivalent). In this nuts-and-bolts, no-nonsense podcast, you'll discover how to get better clients, earn more in less time, and bring more freedom and joy into your writing business. Ed will walk you through the practical, “doable” systems and strategies he has developed in his own writing business — the same systems he has taught his pr ...
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Feeling overwhelmed by all the content and marketing advice out there? Want to run and hide (or melt) the second you think about what you "should" be doing on social media? Content with Character will guide you to take action, think outside the box, and experiment with some unconventional marketing approaches. This podcast brings a human-centric perspective on visibility and content creation through writing, podcasting, speaking, networking, collaborating, and beyond! Time to redefine "marke ...
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Discussions on topics related to copywriting, content creation, and advertising. A supplement to the Copy That! blog at https://rgcrc.com.
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Copywriter, Content Marketing Expert, Social Media Marketer » Faith. Business. Fun. Podcast
Marlee Ward
A Modern Day Renaissance Woman
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Take a deep dive into the world of SEO and digital marketing with SE Ranking DoFollow Podcast. Actionable insights, latest trends, and thought-provoking case studies from seasoned experts and practitioners. In this SEO podcast, professionals and business leaders from all over the globe come together to help their less-experienced peers cut through the noise and catch them up on all the latest SEO advancements and developments.
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Are you looking for a content marketing podcast that’s ready to question the status quo and tackle the future of marketing with rebellious curiosity? Then you’re one of us, the Content Rebels. Join your host, Sarah Spence, Founder and CEO of Australia’s fastest growing content agency, Content Copywriting every Thursday morning as she talks with industry leaders about everything from best practice to culture. Whether you’re a freelancer, a leader, working in house or with an agency, if you wa ...
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In each episode, we share our insights, tactics, and lessons learned as we scale our writing education company to $10mm. If you're looking for "insider" tips to help you grow and scale your digital business, you're going to love The Espresso Hour!
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Talk Copy to Me is your go-to resource for transforming your business's message into meaningful connections and measurable results. Whether you're diving into SEO, crafting website copy that converts, or building your brand's story, each episode delivers actionable strategies you can implement right away. Your host, Erin Ollila, is a sought-after content strategist and SEO expert who's helped brands like Oracle, Amazon, Hills Pet—as well as many other billion-dollar brands and itty bitty bus ...
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B2B technology copywriters
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In The Sausage Factory, hosts Mark and Matt dive into the chaotic world of content marketing, where everyone is pushing the "make more content" button. Join them as they look at what works and what doesn't in a $500 billion industry. Sponsored by https://www.rockee.io - the content feedback platform
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Excited to stand out to more of the clients you adore? Learn the new school of copywriting and content marketing that’s compassionate and effective. In this podcast, you’ll discover how to write powerful copy and content, from sales pages to emails, and blogs to course scripts! We’ll have some fun, share our heart-to-hearts as small and medium-sized business owners, and give you copywriting tips to use today. Discover the theories of copywriting and marketing, tap into your inherent storytel ...
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Join the community of freelance writers sharing their knowledge and building thriving businesses they enjoy! I'm the host, Jessica Walrack, who has been a full-time freelance writer for 9 years now. Tune in for regular interviews with freelance writers sharing insights about their zone of genius. Come for inspiration, actionable advice, and ongoing support on how to build a successful freelance writing business. https://allthingsfreelancewriting.com/
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Simple SEO and Marketing, Business Growth, Organic Marketing, Copywriting, Online Business, Blogging, Content Creation
Faith Hanan Marketing Strategist, Copywriter, Christian Business Coach, Barrel Racer
Hey there fellow entrepreneur! Welcome to Simple SEO & Marketing. Do you want to grow your business with sustainable traffic sources? Have you heard about the power of Search Engine Optimization- and want to take advantage of it to get more traffic- more eyeballs- on your business? But when it comes down to it- does SEO feel complicated and hard to implement? Are you tired of wondering what in the heck to do with your website to get more traffic to that bad boy and more leads knocking on you ...
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Chaos to Conversions: A Podcast on Launching and Email Marketing
Melanie Battistelli, OBM and Branda Villacob, Copywriter
Why did my launch flop? What do I write in my welcome sequence? Is my sales page copy effective? How do I track my ROI? Is it time to hire? There are a million questions that run through your mind as an online entrepreneur. As time goes on, things may feel like they’re getting harder instead of easier, and you may even have days where you want to burn it all down. Welcome to Chaos to Conversions, a podcast of practical, no-BS strategies to grow your online business. Here, you’ll gain clarity ...
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Join Jason Bradwell - founder of Podcast Marketing Agency B2B Better - as he explores how brands across niche, complex, and often-overlooked industries drive growth by investing in content and community. If you run a business with the same old client acquisition playbook and want a new way to meet buyers where they are - this is the podcast for you.
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The perfect way for you to stay in touch with the world of content. In each episode, we pick out and pull apart a piece of content that’s caught our eyes and ears, from superb social media campaigns, videos and animation to cracking copywriting. If it’s content that’s clever, we want to tell you about it. Content OD is a digital content agency from Sheffield in the UK.
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Copywriting, content marketing and business strategies for time-starved entrepreneurs!
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In each bite-sized episode, personal trainer, gym owner, and copywriter Mitch Rothbardt covers a key aspect of copywriting and marketing you can use right away to can speak to your ideal prospects and get more of the clients YOU want.
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Copy Craic is the podcast that helps you grow your business and look after yourself while you do it. Each episode I'm joined by a guest to answer one burning question. The podcast is perfect for copywriters, freelancers, business owners, entrepreneurs, solopreneurs, founders, and anyone generally sound.
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The High Conversion Health Marketer is your go-to resource for writing copy that connects and converts. Hosted by Linda Melone, a former personal trainer turned email strategist with over 15 years of experience in the health, wellness, and fitness industries, this podcast is tailored for marketers and entrepreneurs looking to craft messaging that resonates with their audience. With a proven track record that includes a $70K email sequence, a 44% lift in homepage conversions, and content feat ...
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Hey there, welcome to "The Kara Report"! Each week, we’re sharing what we see real businesses doing to grow their business and expand their reach to help you grow your business and become a marketing pro. In each episode, we get granular and talk about real-world marketing strategies, what DOESN’T work when scaling your business, and host candid conversations on the latest business and marketing trends. We'll even share the juicy data we collect and behind-the-scenes bloopers as they come. N ...
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Welcome to The Selfishly Expressed Experiment – where transformational coaches discover how to be fully embodied in their messaging instead of performative, creating genuine connections with the right clients. This podcast explores how authentic self-expression online not only sustains your passion but also attracts people who are truly ready to do the work. selfishlyexpressed.substack.com
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The no-filter content podcast for digital agencies and web design pros who just want to create content that doesn’t suck. Think of each episode of The Content Goodies Podcast as a mini masterclass in content strategy, website copywriting, and content creation. Our writers call out bad advice, drop easy-to-pick-up tips, and poke fun at industry nonsense (AI – we’re looking at YOU). Don’t expect a lecture. We’ve got enough of those in school. DO expect helpful advice, unhelpful jokes, and more ...
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Conversations about getting fired. Heads up, there’s swearing -- after all, we’ve been fired.
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Better Clients. More Money. A Happier Life.
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Welcome to Talk Like a Brand, where your branding isn't bland and your message packs a punch! If your business is blending in when it should be standing out, it's time to turn up the heat. Hosted by Peachi Williams - Brand Voice Builder®, Brand Chef, and the secret sauce behind unforgettable brands - this podcast is your go-to kitchen for bold, bankable branding. Each episode serves up the must-know ingredients of branding and business to help you create a brand that stands out, sticks, and ...
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Ready to turn your love of writing into a successful copywriting career? Join professional copywriters Nicki Krawczyk, Kate Sitarz, and the Filthy Rich Writer team to get the tips, tools, and training to help you become a copywriter and build a thriving business of your own. Whether you want to land an on-staff job, freelance full-time and work from wherever you want, or make extra money with a side hustle, the best place to start learning is right here. Nicki and Kate have 20+ and 10+ years ...
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UX writing. Content design. Call it whatever you want: words and content are more important to good design and technology than ever. The words, phrases, and sentences you see in a user interface don't just appear there. They are written. Carefully crafted. This podcast is about the people who write those words, who design experiences with words, and who combine the power of language and technology.
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Conversations with interesting people about B2B marketing.
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SaaS Marketing Superstars is the show where we uncover proven growth strategies from CMOs and marketing leaders behind some of the fastest-growing SaaS companies.Each episode features an interview with a SaaS CMO, Founder or marketer leader, discussing topics like paid ads, SEO, content marketing, ABM and sales, landing page optimization, email marketing and how to use these strategies to generate more trial and demo signups for your SaaS.
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Let's nerd out where writing, psychology, and business success overlap! On this show, we look at how to ethically apply psychological principles of persuasion. You'll learn compelling copy tips to improve your writing of all lengths for biz. And you'll be ready to become a #1 bestselling published author on Amazon (faster, easier, and cheaper than you thought possible) and make money with your books as you grow your exposure and business. Join host @LaptopLaura, a tall Math and Psychology te ...
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Digital marketing and entrepreneurship insights from REAL results, stories, and people. Weekly interviews with successful content creators, marketers, and entrepreneurs to find out how they got to where they are and what marketing strategies we can learn to grow our businesses and brands.
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Great story-telling is at the centre of any great marketing philosophy so Bryan Adams, CEO of digital marketing agency Ph.Creative takes this a step further to hear the invaluable thoughts of his favourite marketing experts, including Seth Godin, Joe Pulizzi and Brian Clark. Thankfully, they were kind enough to take some time out of their schedules and answer the questions we’d all love to ask!
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Welcome to Be Seen Blogging with your host Jen Miller, Professional Blogger, Author and Founder of Need Someone To Blog. The Be Seen Blogging Podcast delivers pro content marketing tips and empowers small businesses, entrepreneurs, and bloggers to master the essentials of successful copywriting conversion and reader engagement. Listeners gain real-world insight through tips, tools, story and expert instruction, delivered in under ten minutes. Learn more at NeedSomeoneToBlog.com.
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The Hot Copy podcast is a collaboration between seasoned copywriters Belinda Weaver and Kate Toon. Tune in for copywriting tips, shortcuts, writing resources, interviews and laughs. All focused on helping you become a better copywriter.
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AdLeaks is the #1 Online Digital Marketing community built for members to get answers to any questions related to digital marketing and growing your business online. The latest tactics and strategies that are working for the worlds biggest & baddest marketers.
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Building a business online is tough. Each Wednesday, Anthony Wagner, a longtime entrepreneur, podcaster, and teacher, shares his best tips and tools for making digital marketing Easier. Whether you're just starting out with a new business, or you're a seasoned pro who's already raking in the cash, you'll love Anthony's insights and advice, gleaned from his own journey and struggles, delivered with warmth, humor, and just a little bit of sass. If you love Entrepreneurship, Marketing, Tech, Or ...
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Welcome to "Amplify Your Authority." Where innovative marketing meets heart-centered entrepreneurship Solo business owners will find a blend of powerful marketing strategies and AI-driven insights to help them strategically integrate AI into their business. Join me, Marisa Shadrick, an award-winning international speaker, a Ray Edwards Certified Copywriter, and a personal branding expert, as we navigate the ever-changing online marketing world. ✅ Smart, Sustainable Marketing – Grow your busi ...
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Sell Like A Copywriter | Copywriting Tips and Sales Strategies for Online Business Owners
Jess | Copywriter for Course Creators, Coaches, and Service Providers
Are you a creative business owner who wants to write stand-out copy that sells your unique offers? Ever wish you could write copy for your sales page, emails, or content that feels good and makes you money...without wanting to rip your lashes out? Welcome to Sell Like A Copywriter, the podcast that will shake up your copywriting game and make your words work as hard as you do. I'm Jess, your copywriting teacher and writing bestie, ready to help you sign more clients, sell more offers, and ma ...
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Mondovo is your ultimate all-in-one tool-set that saves you 100's of hours a month in managing your SEO & Social Media campaigns.
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Welcome to the Let’s Meet For Copy® podcast, where we drink coffee and talk copy. If you're a blogger, marketing pro, small business owner, fellow copywriter or just someone who wants to learn more about writing and laugh while you're learning, this is the place for you. Welcome!
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Check out my website for more at http://www.trustthelink.com
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The Content Marketing Lounge Podcast is a show for entrepreneurs, side-hustlers, solopreneurs, freelancers, consultants, and content marketing professionals who want to grow their business with content marketing. Host Nathan Collier goes beyond surface-level black-and-white issues—with special love for those of you working for yourselves. After the show, join Nathan in The Content Marketing Lounge Facebook group to continue the discussion.
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227 // 6 Powerful Places to Use Your Market Research for Kick Butt Conversion & SEO
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12:24
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12:24So you've sent out the surveys, asked the hard questions, and interviewed more "ideal clients" than you can count. You DONE DID the DANG Market Research. Now what? What do you do with these oodles of words, these spreadsheets, these recordings? How do you use this info to actually market your business and get more leads? Listen in for 6 powerful pl…
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226. Using Copywriting to Catapult Her Content Career - Maile's Story
32:14
32:14
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32:14If you love writing, you’re going to relate to Maile’s story. Maile went to school with the goal to write for television, but as life happens, she found herself in content writing roles. Unlike most Comprehensive Copywriting Academy students, Maile discovered the CCA when she was already writing for some clients. But these clients were looking to h…
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Pam gets the axe from her copywriting job, says eff that noise, and... starts a podcast? What? Featuring CANNED's behind the scene enabler and producer, Amy Guth as this week's guest host.By Pam Mandel
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Business Strategy or Tactics: The #1 Reason Solopreneurs Get Stuck
19:22
19:22
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19:22Years ago, I believed that posting daily on social media and cranking out blogs meant I was executing a strategy. Most of us have been there faithfully ticking all the boxes: Instagram posts, networking events, blog posts, and waiting for results that never seem to arrive. It's frustrating, especially when you're working solo. I realized I was chas…
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Authentic Brand Transformation: To build a brand that lasts, consider rebranding a team sport (episode #137)
51:43
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51:43I’ll tell you what happened in my career before. Maybe you’ve been there, too. There’s a sponsorship, sometimes a fairly high-profile sponsorship, and I have gotten asked to write it about it in an ad or email…but, there wasn’t really a strategy. That is not the way to get the best ROI, the most juice for the squeeze. Sponsorships truly succeed whe…
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003 - Future Pacing: The Simple & Subtle Trick to Get Your Prospect On the Path to “Yes"
8:42
8:42
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8:42Future Pacing is an important psychological concept and tactic. We dive into why selling the “benefits” of your product is so much more effective than selling the “features" and how to do it with an example. What my real estate agent taught me about writing better copy. Why helping your audience visualize their future with your product can improve …
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#371: How to Reset Your Mental Clarity by Giving Your Brain a Short ‘Fast’
4:36
4:36
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4:36Episode Summary We’re constantly bombarded with notifications, emails, social media updates, and a steady stream of mental noise. It feels productive, but in reality, it’s draining our focus, creativity, and mental energy. Just like our bodies benefit from intermittent fasting, our minds need regular breaks from constant input. Yet, many of us stru…
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228. She Quit Her Full-Time Job with Her Second Copywriting Invoice - Jenny's Story
41:41
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41:41Raise your hand if your background has nothing to do with copywriting. 🙋♀️🙋🙋♂️ That’s where 99.9% of us start, too! Jenny is no different: She spent 10 years as a tennis coach in the United Kingdom, where she’s from, and New Zealand, where she has lived for more than 15 years. After another decade working for Tennis New Zealand, Jenny wondered if…
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Ep 064: Should You Use Bundles to Grow Your List?
24:26
24:26
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24:26Bundles can feel like a fast track to list growth—but are they really worth it? Spoiler: it’s not as simple as “yes” or “no.” If you’ve ever wondered whether bundles will bring in the right subscribers (or just clog up your list with freebie hunters), you’re going to want to hear this. In this episode, Branda shares the real pros and cons of using …
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72 | 2 Things I'd Tell You If Your Blog Wasn't "Working"
12:56
12:56
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12:56We talk a lot about blogging, consistency, and showing up online—but what if the reason your blog isn’t bringing in sales isn’t the amount of content, but how it’s structured? In this episode, I’m diving into the two most common issues that sabotage your blog’s performance—and how to tell if you’re dealing with a traffic problem or a conversion pro…
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It's Not Just a Numbers Game. 6 Ways to make your message more impactful
23:33
23:33
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23:33Text Emily! More followers, page views, website traffic, podcast guesting spots, it all sounds great in theory… but it’s not always better. In most cases, it's just MORE. In this episode, we get into 6 ways to make your message MORE impactful as we shift from a numbers-driven mentality to an intentional, strategic mindset focused on right-fit vs. j…
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Why Your Content Isn't the Problem, Your Messaging Is
20:58
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20:58Feel like you're creating great content but still not connecting with your soulmate clients? In this episode, we dive into the critical difference between content and messaging. Discover why even the most well-written content falls flat when built on conditioned messaging frameworks that have us all reciting the same "nursery rhymes" of marketing. …
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Cybersecurity Marketing: You don’t need to scare people to sell them security (episode #136)
1:13:10
1:13:10
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1:13:10FUD. Fear, uncertainty, doubt. I first learned about this sales and marketing tactic – which is aimed at influencing perceptions by highlighting potential negative outcomes – early in my career when working with big tech companies. An example – nobody ever got fired for buying IBM. Then later in my career when I worked with cybersecurity companies,…
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Tips for job hunting in a tough market (Casey Webb, Indeed)
48:45
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48:45Do you enjoy the podcast? Please leave a review! 👉 ATTEND OUR MAJOR COURSE ANNOUNCEMENT ON MAY 6. REGISTER HERE. 👉 Get 20% off courses and workshops at UX Content Collective with PODCAST20. Staying hopeful, getting hired, and embracing the hustle The job market for content designers hasn’t been easy—and it’s even harder when you're trying to break …
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Persuasive Writing Tips to Make AI Content Sound Human
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18:37
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18:37If you’ve ever helped a client see new possibilities or created an email that sparked a heartfelt reply, you’ve already tapped into the art of persuasive writing. That same skill is what makes your online content stand out, and no, you don’t need to be a certified copywriter to use it effectively. AI can be a helpful assistant, but on its own, it o…
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227. How Do I Write an About Page? [Copywriting Tips]
21:29
21:29
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21:29About pages are SO important: They’re often the most visited page after the homepage. But so many copywriters get the purpose of these pages so, so backwards. As CCA students know, we often laugh that the “about” page is not about you. (Or, if you’re writing the page for your client, not about them.) Effective about pages convey to the user what th…
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Episode 12: Ethical marketing: Is it possible?
53:16
53:16
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53:16Ever feel like some marketing is just... manipulative? Fake urgency, guilt trips, fear tactics – yeah, we hate that too. In this episode, Abby and Kelli break down what unethical marketing really looks like, why it’s so common, and how you can grow your business without losing your integrity. What we yapped about: What unethical marketing actually …
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169. How To Use Virtual Summits To Explode Your List
33:46
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33:46In this final episode (for now!) of the High Conversion Health Marketer Podcast, I’m diving into the undervalued goldmine of virtual summits with lead generation strategist Jennie Wright. Jennie has hosted hundreds of profitable summits, many for big name brands. Here she shares exactly how you can leverage them to build your list, boost your autho…
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Ep 063: Any Launch Style Can Work—If You Do This First
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16:34“If you’re not doing a webinar, it won’t convert.” “Challenges are the only way to get people engaged.” If you’ve ever heard rigid rules like these, it’s time to delete them from your brain. In this episode, Melanie kicks off a new solo series to prove that any launch style can work—as long as you align it with your energy, your audience, and your …
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71 | Do You Really Need to Grow a Team? Why Staying Solo & Strategic Can Give You The Boring, Profitable Business You Deserve with Maggie Patterson
32:39
32:39
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32:39We talk a lot about scaling, hiring, and chasing the next level in business—but what if growth doesn’t have to mean building a team or launching a course? What if the most sustainable, profitable version of your business is… well, kind of boring? I have to be honest, in this stage of my business? Boring actually sounds pretty good to me. In this ep…
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Adventures in Time Management: Productivity experiments for every task and personality type!
39:41
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39:41Text Emily! Do you ever feel like you’re over-scheduling every minute of every day? Or maybe you just usually wing it and hope for the best? Perhaps you fall somewhere in between? Whether you’ve shown TIME whose boss or let it run the show and bowl you over, this episode is for YOU. This is a live, from-the-field report after I conducted a number o…
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From Copywriter to Embodied Messaging Strategist: Breaking the Old Paradigm
22:09
22:09
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22:09In this episode, I take you behind the scenes of two powerful inflection points that transformed my path from traditional copywriter to embodied messaging strategist. I share why the word pivot never felt right for me — and why inflection point tells a truer story. You'll hear how I burned the identity of “copywriter” to the ground, not in rebellio…
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AI & Copywriting: Using AI to Your Advantage to Wow Clients and Land High-Paying Work
58:49
58:49
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58:49AI is coming for your job next 😟 AI is wiping these people out of work 😰 Within 5 years, AI will destroy these careers 😱 People loooooove to click on sensationalist, put-a-stake-in-the-ground headlines. And the algorithm just feeds the drama. No one is clicking on headlines like “AI is changing the way these 5 job roles go about their work.” But he…
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Driving Real Revenue with SEO: Unpacking Demand Generation, Attribution & AI
28:05
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28:05In this episode, Marketing Director at edays, Lewis Rennison, dives into how AI-driven search tools are reshaping SEO—highlighting which strategies are becoming obsolete and which core practices remain essential. Discover how to leverage AI to enhance demand generation, accurately attribute revenue to SEO efforts, and build an effective multi-chan…
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Let ChatGPT Ask the Questions for Better Answers
14:28
14:28
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14:28When I started writing my book, I did what many of us do: I tried to think my way into clarity. I had sticky notes everywhere, ideas swirling in my head, and way too many Google Docs open. But nothing clicked. I felt stuck figuring out the reader statement, premise, core message, and transformation. Feeling scatterbrained, I was a little frustrated…
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Navigating UX Writing (Content Design) in FinTech
40:35
40:35
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40:35Take our free UX Writing Course. In this episode of Writers in Tech, host Yuval Keshtcher speaks with Hunter Gebron, a seasoned UX writer with extensive experience in the FinTech and blockchain sectors. They discuss the significant presence of UX writers in FinTech, the challenges of communicating complex blockchain terminology, and the importance …
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#370: How to Stay Top-of-Mind without Being Annoying — Melissa Mitri’s Low-Stress Approach to Nurturing Client and Prospect Relationships
37:40
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37:40Hey, there. Welcome to another episode of the High-Income Business Writing podcast—the #1 podcast for freelance writers, copywriters, and solo marketers who want to earn more in less time... doing work they love... for better clients. With over 1.3 million downloads from listeners just like you across 101 countries. You know it’s supposed to help y…
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Episode 11: How to keep your copy creative
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51:53
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51:53Feeling stuck in a copywriting rut? Abby and Mia have just what you need! In this episode, they sit down to chat about how literary devices can give your copy just the right amount of ‘oomph’. From non-cringeworthy metaphors to dad jokes that actually land, this episode has everything you need to know about spicing up your writing (without going ov…
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168. Why I'm Putting My Podcast on Sabbatical
5:27
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5:27I wasn't going to record this episode. But I thought of how often I wondered what happened when I didn't hear from a podcaster for a while and decided it was important. I tell why I've made the decision to put the High-Conversion Health Marketer podcast on hold and where my focus now lies. It's not good-bye! Simply reorganizing and prioritizing a b…
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DTC Ecommerce Digital Marketing: Sell outcomes, not products (episode #135)
1:00:53
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1:00:53The artificial intelligence revolution is upon us. Today we see AI doing everything from taking orders in a drive-thru to serving as a pseudo boyfriend or girlfriend. But, according to my most recent guest, more importantly – AI boosts revenue. To hear the story behind that lesson, along with more lesson-filled stories, I talked to Dario Markovic, …
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Ep 226 // How to Actually Do Effective Market Research- The Nitty Gritty
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12:38Polls, surveys, DMs, Smoke signals? What's the BEST way to do market research? While there is no one size fits all for every business, there is ONE common thread that makes THE most effective market research campaign. Listen in for a simple way to segment your audience for market research, how to get people to participate, and some sample questions…
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Ep 062: Re-engaging and Waking Up Your Email List
18:51
18:51
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18:51You’ve heard of cold subscribers—and maybe you’ve felt tempted to just delete them and move on. But what if you could turn those crickets into clicks with a few intentional moves (and without spiraling every time you open your email platform)? In this episode, Melanie and Branda are talking all about re-engagement—what to do when your list feels li…
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70 | Imposter Syndrome Has Cost Me THOUSANDS.... Let's Talk About It (4 Ways)
27:21
27:21
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27:21We talk a lot about strategy in business—pricing, marketing, systems—but what about the mindset stuff that quietly chips away at our growth and profits? The truth is, some of the most expensive mistakes I’ve made weren’t because of bad investments or wrong moves… they were because of imposter syndrome. You know the feeling: you hesitate to raise yo…
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Why Can't We Be Friends? Mixing Personal & Professional Relationships
30:03
30:03
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30:03Text Emily! Can you / should you befriend clients? Should you take on friends as clients? What are the pros and cons? Just how blurry should those lines between professional and personal relationships be? Often debated in business circles, some swearing by mixing friendship and business and others avoiding it like the plague. To mix or not to mix? …
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Security Marketing: Customers will tell you how to market to them if you ask them (episode #134)
53:54
53:54
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53:54There are always tough times as you build and grow a startup. So how do you keep a team going when times are tough? ‘Culture is the glue’ my next guest says. To hear the story behind that lesson, along with many more lesson-filled stories, I talked to Dawn van Hoegaerden, CMO, DefectDojo [https://defectdojo.com/]. She is building out the marketing …
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Google AI tools are here to help you leverage information to learn and strategize faster. Imagine if your content could talk back, challenge your thinking, and even coach you toward your next big move. My love affair with technology has been a significant part of my growth, and I want to share how you can harness the power of a Google AI tool, not …
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This episode is brought to you by BetterHelp. Give online therapy a try at betterhelp.com/FRW and get on your way to being your best self. Let’s get the “duh” out of the way: with copywriting training you can become a copywriter. But, when you have copywriting skills, there are so many other career and job possibilities. On today’s episode of the B…
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167. How to Write Irresistible Emails & Newsletters
12:35
12:35
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12:35If your retention strategy starts and ends with a promo email the moment your numbers dip, it’s time for a smarter approach. In this episode of The High Conversion Health Marketer, I’m breaking down the overlooked differences between a marketing email and a newsletter - and how each plays a specific role in keeping gym members engaged. You’ll walk …
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Ep 225// 3 Key Elements to Look For in Market Research for Increased Sales
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12:40
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12:40Ok, so you KNOW that you need to do market research. And (thanks to Ep 225) now, you'r enot scared to do it. But what are you ACTUALLY looking for? Basic demographics? Their firstborn child's name? WHAT are you trying to find out? Listen in as I break down the 3 key elements you want to learn during market research. (Number 3 is the MOST important)…
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Ep 061: How to Spend Less Time Writing Copy
15:58
15:58
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15:58Does writing your emails, blogs, or launch copy take forever? A. You’re not alone. B. You don’t have to keep drowning in drafts and decision fatigue! In this episode, Branda shares her favorite ways to speed up the writing process without sacrificing quality. Whether you love writing but don’t have the time, or you dread staring at a blinking curso…
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69 | If I See "Ready To Get Started?" You Get An Automatic F (& Other Website Copy Tips From Sara Noel of BTL Copy)
32:18
32:18
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32:18There’s no shortage of website advice out there—but if you’ve ever felt like your site is technically “fine” and still not doing the heavy lifting for your business, this episode is your sign to stop settling for “good enough” copy and start infusing your website with the kind of personality and clarity that actually converts. In this episode, I’m …
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Do You Need a Regroup? What to do when something's gotta' give
21:21
21:21
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21:21Text Emily! Ever had a moment in business or life where the dam finally broke? The pressure of "should" gave way, it all became too much, the straw broke the camel's back... and you woke up knowing something needed to change? Something’s gotta give. And when that happens, we need to REGROUP! An honest sit down to review, reflect, evaluate, and disc…
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The Truth About Messaging that Converts: Why It's Attracting the Wrong Clients
11:21
11:21
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11:21If you’ve been taught to “sell them what they want, not what they need,” this episode is your wake-up call. In this powerful first episode, we unpack the outdated messaging strategies that might be bringing in red flag clients—the ones who don’t want to do the inner work and drain your energy. This is especially for transformational coaches working…
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Senior Growth Hacker Shares Her Automation Tips & How to Stay Ahead
21:11
21:11
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21:11Hello everyone, welcome back! In this episode of The Aspiring CMO, senior growth hacker Katarina Dahlin shares how she went from university admin to automation expert. A challenge on her affiliate blog led her to build a custom workflow using Make.com and ChatGPT, an experiment that completely reshaped how she approaches content, scale, and growth.…
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Analytics: Driving business value matters more than perfect models (episode #133)
37:49
37:49
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37:49Want to move up in your organization? Here’s the best advice I’ve gotten in my career – ‘train others to replace you.’ Hey, it’s a bit scary. If others can replace you, it’s easy to fire you, right? However, if you’re truly providing value, once others can do your current tasks, it also makes it possible for you to move up to the next level in your…
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178: 3 Everyday Rituals to Go from Business Owner Brain to Clocked Out IRL Human
9:13
9:13
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9:13As an online business owner, you may struggle turning OFF the business owner brain and ON the clocked-out relaxation mode. You are not alone - this is such a common problem. When do the creative ideas, admin notes, and execution ever end? In this episode of Sell Like A Copywriter, learn my top 3 favorite quick and easy rituals to go from clocked in…
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Amber wasn't even on company time. She was literally off the clock. And she got the axe anyway. Also, hey, here's that Antiwork Reddit Sub we mention at the intro. Fun fact, my former project manager is the one who turned me on to Antiwork. I miss him every day, working with him was great. When your project manager is an antiwork guy, you know you'…
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