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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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003 - Future Pacing: The Simple & Subtle Trick to Get Your Prospect On the Path to “Yes"
Copy That Pops: Writing Tips and Psychology Hacks for Business
Manage episode 157861053 series 1234823
Content provided by Laura Petersen: Bestselling Author, Speaker, Pro Copywriter, Former Psychology Teacher, Marketing Co, Laura Petersen, and M.A.E.D.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Laura Petersen: Bestselling Author, Speaker, Pro Copywriter, Former Psychology Teacher, Marketing Co, Laura Petersen, and M.A.E.D. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Future Pacing is an important psychological concept and tactic. We dive into why selling the “benefits” of your product is so much more effective than selling the “features" and how to do it with an example.
- What my real estate agent taught me about writing better copy.
- Why helping your audience visualize their future with your product can improve conversions.
- What future pacing can do for your business.
- How to use future pacing in your headlines and landing pages.
- How my business coach used future pacing to get me to work with her.
Read More:Shownotes for Future Pacing: The Simple & Subtle Trick to Get Your Prospect On the Path to “Yes"
230 episodes
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