Authentic Brand Transformation: To Build A Brand That Lasts, Consider Rebranding A Team Sport (episode #137) How I Made It In Marketing podcast

Content provided by Daniel Burstein. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Daniel Burstein or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

How I Made it in Marketing »
Authentic Brand Transformation: To build a brand that lasts, consider rebranding a team sport (episode #137)

4d ago 51:43

MP3•Episode home

I’ll tell you what happened in my career before. Maybe you’ve been there, too.

There’s a sponsorship, sometimes a fairly high-profile sponsorship, and I have gotten asked to write it about it in an ad or email…but, there wasn’t really a strategy.

That is not the way to get the best ROI, the most juice for the squeeze.

Sponsorships truly succeed when they tie into the value proposition of the brand. So this lesson in a recent podcast guest application really grabbed my attention – “Maximize brand awareness by going beyond the ‘logo slap’ sponsorship”

To hear the story behind that lesson, along with many more lesson-filled stories, I talked to Rebecca Biestman, Chief Marketing Officer, Guild [https://guild.com/].

Guild raised $175 million in a Series F funding round in 2022, at a $4.4 billion valuation. Wellington Management led the financing, and Oprah Winfrey participated in the round, along with other backers.

Biestman manages a team of 70 in the marketing department.

Lessons from the things she made

Maximize brand awareness by going beyond the “logo slap” sponsorship
Embrace new tech that helps drive your brand strategy
To build a brand that lasts, consider rebranding a team sport
Be prepared to step up when the unexpected happens
The best candidate for a role isn’t always the one who has done it before
Making a difference and building something great aren’t mutually exclusive

Discussed in this episode

Join us for MEC050: Let AI Agents Market For You [https://join.meclabsai.com/ai-agents] on Tuesday, May 13th at 2 pm EDT

Creative Marketing: Does it all make sense? (Podcast Episode #19) [https://www.marketingsherpa.com/article/interview/creative]

Marketing at 200 MPH: Sports sponsorship lessons from F1 & finance (podcast episode #125) [https://marketingsherpa.com/article/interview/sports]

Get more episodes

Subscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you’d like to get more episodes like this one.

For more insights, check out...

This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course.

Apply to be a guest
If you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

137 episodes

#Business #Marketing #Daniel Burstein #Copywriting #Content Marketing #Create Content #Content Principles #B2B #Advertising #Direct Mail #Automation #B2B Marketing