A podcast uncovering the science and art behind copywriting and content design - as seen through the eyes of industry experts.
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Copywriting Experts Podcasts
What does it take to create experiences customers love, craft campaigns that captivate, and drive measurable results? Insights Unlocked features candid conversations with the builders, creators, and innovators driving some of the world’s most impactful digital transformations. Tailored for marketing, product, UX and CX leaders, each episode delivers actionable insights to help you create customer-first strategies and stay ahead in today’s competitive landscape. Each episode is about 30 minut ...
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Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and has been studying the effects of psychology, behavior research, and neuroscience on persuasion and marketing in business, leadership and everyday life. In every episode, Roger shares brain-oriented tactics, along with the expertise of his guests, to increase persuasion with concrete, research-based neuromarketing advice. Guests include best-selling authors and thought leaders like ...
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Talk Copy to Me is your go-to resource for transforming your business's message into meaningful connections and measurable results. Whether you're diving into SEO, crafting website copy that converts, or building your brand's story, each episode delivers actionable strategies you can implement right away. Your host, Erin Ollila, is a sought-after content strategist and SEO expert who's helped brands like Oracle, Amazon, Hills Pet—as well as many other billion-dollar brands and itty bitty bus ...
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ill communication: copywriting tips & sales strategies for small businesses
Kim Kiel - Marketing & Copywriting Strategist
2
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As a small business owner, you know copywriting is one of the essential “skills to pay the bills.” But how often do you sit down at your laptop and struggle with knowing what and how to write? You’re not alone. It’s difficult to write your own copy (even for pro copywriters). Plus, when you’re juggling a family, clients, and a team... there just isn’t enough time in the day to do it all. It’s why sending an email to your list or updating your website never gets crossed off your to-do list. E ...
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We sit down to chat with experts from all over the SaaS industry to explore their journey to where they are today. Their successes, their failures and everything in between. Produced by the very talented Alex Radford, and hosted by the much less talented Jon McGreevy, SaaSy as F**k aims to help anyone who wants to work in SaaS, or already does. saasyasfuck.substack.com
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Liz Theresa helps you launch and build online businesses they love! This weekly podcast helps entrepreneurs overcome the mental, financial, and emotional hurdles of starting or scaling a business by sharing personal stories and valuable pieces of advice from guest experts. Liz on Biz® covers topics including but not limited to life, lifestyle, the choices you make, finding your purpose, personal brand advice, copy, writing professionally, copywriting, blogs, blogging, branding, going viral, ...
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Tap the brains of some of the greatest masters of writing of all time including Ted Nicholas, John Carlton, Denny Hatch, Melvin Powers, Mike Pavlish, Carl Galletti, Brian Keith Voiles, Gary Halbert, Joe Vitale, Bob Bly, Ben Settle, Eugene Schwartz and more and cut years off your education right now!
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The Recipe for SEO Success podcast helps you expand your understanding of all things Search Engine Optimisation and learn from experts you can trust. Listen to award winning SEO copywriting and Consultant Kate Toon chat with her expert guests about all things Google including: -Optimisation tips and techniques -The latest SEO news and updates -Real life SEO case studies and critiques -Focus on different aspects of SEO from link building and local to ecommerce and engagement.
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Welcome to the FreeDive Podcast, your go-to source for all things digital marketing! Join hosts Kristy and Anna-Lynn every Tuesday at 5 AM EST as they dive deep into the dynamic world of digital marketing. From SEO strategies and social media trends to the latest in AI and video marketing, we cover it all. Brought to you by Seapoint Digital, a leading digital marketing agency, our podcast offers valuable insights and practical tips that have propelled us to success in the industry. Whether y ...
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The SEOLeverage podcast helps you, as a growing business, attract qualified website visitors via search marketing. Topics like SEO, Google Ads, and Remarketing strategies, but also segmented social media and e-mail marketing find a place here. This is the show to follow if you want to grow your online business! SEOLeverage is an International SEO agency with over 20 years of SEO experience. We help companies from all over the world to have more leads and sales with our SEO Services. Gert Mel ...
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Where small business meets your favorite pair of slippers. A little quirky, not too buttoned up, one less accessory, ahhh… just right. Welcome to Small Business Casual, where we focus on designing sustainable, cozy, and thriving businesses tailored to your LIFE. Not the other way around! From general business and marketing to making sense of the behind-the-scenes chaos, I’m Emily Aborn, your host and Small Business Copywriter! I’m here to walk alongside you as we make running our businesses ...
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The Making a Marketer podcast covers marketing and business strategy & tactics for all experience levels. We have top industry marketing experts on our shows, and we have a great time! Hosted by Megan Powers and Jen (Cole) Larsen since 2017. If you’d like to be on the show, please fill out this form: https://bit.ly/MaMInfoForm
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The Brand You Podcast with Mike Kim helps you showcase your unique expertise and build a profitable business around your personal brand. Each episode blends real-world strategy with actionable tips in personal branding, marketing, copywriting, consulting, business, and coaching — so you can attract the right clients, grow your influence, and do more of the work you love. Mike Kim is the Wall Street Journal best-selling author of You Are the Brand, a proven guidebook that has helped entrepren ...
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Copywriter, Content Marketing Expert, Social Media Marketer » Faith. Business. Fun. Podcast
Marlee Ward
313
A Modern Day Renaissance Woman
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The Entrepreneurial Success Podcast is for Female Entrepreneurs who are eager to learn more about developing their own online businesses, or even grow their existing business to the next level. All the Episodes are geared with tips, techniques and actionable information from amazing International Female Entrepreneurs who are experts in their own niches and industries.
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The AI Marketer's Playbook is an actionable podcast focusing on AI and marketing. Each episode covers AI strategies, tools, and trends that are changing marketing. Listen to interviews with industry experts, analyze case studies, and get practical tips. This podcast is for anyone looking to leverage AI in marketing to improve results. Tune in to stay updated on AI marketing.
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Whether you're a seasoned entrepreneur or desperate to quit your day job, this show has you covered. Hosts Chalene and Brock Johnson bring both perspectives - whether your goal is to earn extra income on the side, or take the growth of your online business to the next level. Get top tips to build social media, grow your email list, develop digital marketing strategies, boost automated sales and create additional streams of income on a limited budget. Learn to share your story and convert fol ...
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Welcome to "Amplify Your Authority." Where innovative marketing meets heart-centered entrepreneurship Solo business owners will find a blend of powerful marketing strategies and AI-driven insights to help them strategically integrate AI into their business. Join me, Marisa Shadrick, an award-winning international speaker, a Ray Edwards Certified Copywriter, and a personal branding expert, as we navigate the ever-changing online marketing world. ✅ Smart, Sustainable Marketing – Grow your busi ...
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Welcome, entrepreneurs! Jeanne Willson and Kirsten Graham here and we host the Six Figure Business Mastery Podcast, your go-to resource for all things business, outsourcing and marketing. Every week, we dive into the essential topics that fuel your business growth. From mindset shifts to video marketing strategies, copywriting to course creation, we cover a wide spectrum to fast-track your success. We know that each business has unique needs, so every week you can expect a dose of inspiratio ...
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Are you an ambitious, value-driven female entrepreneur ready to scale your business to seven figures with copy that actually converts? Welcome to 7-Figure Copy with Gina Whitehouse, the podcast for value-driven women who want to attract high-ticket clients, build authority, and grow their business through the strategic use of high-converting copywriting. Hosted by Gina Whitehouse, your expert go-to conversion copywriter who understands the challenges of scaling without sacrificing your time, ...
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A podcast for authors who want to improve their copywriting skills and create better book descriptions. Hosted by author Jim Heskett and copywriting expert Abigail Dunard.
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Amy Porterfield is a marketing strategist helping entrepreneurs build their business online.
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The Digital Insurance Agent is a podcast that explores the latest trends, tools, and strategies for transforming your insurance agency in the digital age. Join host Carl Willis, a seasoned financial services digital marketing consultant, as he interviews industry experts, shares success stories, and provides actionable tips to help you stay ahead of the curve and build a successful and sustainable insurance agency in today's ever-evolving market. Whether you're a seasoned pro or just startin ...
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Discover conversion rate optimization (CRO) techniques that have been used to grow many of the world's biggest web companies—plus hundreds of smaller, market-leading companies in over eighty different industries.
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Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle. Join fellow online course creators and coaches as we dive into things like • sales and marketing optimization, • and systems and processes • funnels and of course • Facebook & Instagram ads for seamless scaling! Hosted by Kwadwo – sounds like [QUĀY.jo] – a & Facebook Ads Strategist for 6 & 7-figure online course creators, ...
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Email Marketing Insiders is a weekly podcast hosted by Mike Eyo (Max Your Sales) and Jason Webb (Emailforce). The duo share cutting edge email marketing strategies that will grab your reader's attention and compel them to click...You will also hear from today's most successful online entrepreneurs, which means you can get ACTIONABLE ADVICE on what's working RIGHT NOW. Each episode features golden nuggets of knowledge, internet resources, and action steps. Learn little-known email copywriting ...
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A weekly digital marketing podcast with listeners in over 190 countries worldwide.The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Daniel Rowles, Ciaran Rogers and Louise Crossley. Find out more at targetIniernet.com/podcasts
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1
SEO for Established Entrepreneurs: The Basic B
Brittany Herzberg | SEO Strategist, Consultant, & Coach
3135
As an established entrepreneur, you find yourself “stuck” relying on social media as your main marketing strategy. Whether you love or hate social media, I’ve got news for you… There’s a better, more sustainable way to market your business—using SEO! This show delivers actionable tips to help you maximize your marketing efforts, attract more of those warm-to-hot leads, & (finally) get your questions about SEO answered! We’ll cover questions like: How does improving SEO help me get found onli ...
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This podcast will show you how to build, launch, grow, and scale a wildly successful online business. Listen to real conversations with proven practical strategies and success stories. You will learn how to generate more traffic, more sales, more profit, and customer lifetime value for your online store. Coming to you from the online marketing experts at Voy Media, here is your host Kevin Urrutia. We bring a rotating lineup of experts to analyze the week in content marketing, copywriting, em ...
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This is Customer Show—the podcast that explores what makes people tick, click, and buy. Every week host Katelyn Bourgoin talks to global experts in topics like buyer psychology, conversion copywriting, and advertising. Each episode will make you smarter and make you laugh. So if you want to figure out how to get (and keep) more happy customers, listen up because we’ve got the answers.
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Welcome to Be Seen Blogging with your host Jen Miller, Professional Blogger, Author and Founder of Need Someone To Blog. The Be Seen Blogging Podcast delivers pro content marketing tips and empowers small businesses, entrepreneurs, and bloggers to master the essentials of successful copywriting conversion and reader engagement. Listeners gain real-world insight through tips, tools, story and expert instruction, delivered in under ten minutes. Learn more at NeedSomeoneToBlog.com.
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Just Add Hustle Podcast | Marketing, Mindset And Business Ideas For Writers
T Paul Buzan: Copywriter & Marketing Consultant
532
Just Add Hustle is a podcast for wealth-minded writers who are looking for actionable advice, proven strategies, and real world examples on how to make money writing. Your host, Paul Buzan, brings you interviews with brilliant copywriters, authors, entrepreneurs, publishers and other experts who profit from the written word. These guests reveal their secrets for freelance writing success, Kindle publishing, little-known writing opportunities, email marketing and more. If you’re ready to enjo ...
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Welcome to the Pregnancy & Postnatal Entrepreneur's Collective podcast, hosted by Niamh Cassidy, the founder of the Collective. Niamh is a childbirth educator and lactation consultant. She initially started her childbirth education business as a side hustle alongside working full time in social care. Starting her own business wasn't easy for Niamh, as she found it hard to fill her classes and get lactation clients, even when she quit her fulltime job. She worried about 'the competition' and ...
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Learn LinkedIn Ads strategies and best practices battle-tested from over $100M in online advertising across 300+ companies. Get a masterclass on the best practices. Stay up to date on the LinkedIn Ads platform. LI Ads is constantly releasing new features. Marketing is constantly evolving. Keep your finger on the pulse so that you can get the best results from your marketing campaigns. Hear from experts who will provide insights into all things advertising. Learn ad creative best practices, c ...
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1
Email Swipes | Email marketing teardowns for SaaS brands
Nikki Elbaz | Email marketing strategist for SaaS brands
083
How do you sell a $20,000 product to a busy school principal who’s never heard of your brand? How do you win back public favor when the NY Times slams your company? How do you build community when your huge Earth Day initiative is shut down by a global pandemic? You send an email of course. These are real challenges that real brands faced – and solved – with email. Listen in on email experiments that worked – and didn’t – to inform and inspire your own email strategies. Every other week, an ...
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1
Copy & Content with Jon Cook: For Speakers, Coaches, and Experts Who Actually Give an 'Ish'...
Jon Cook | Keynote Content
066
Spoiler alert: there's an 'ish'-load of information about how to better connect with your audience as a speaker, coach, or industry experts. How do you know what truly works? The Copy and Content podcast features episodes obsessed with helping you better serve your audience. Keynote Content founder and Copy and Content host Jon Cook shares insight and interviews in the areas of speaking, copywriting, content creation, branding, and marketing. Learn you-proof tactics and processes that work. ...
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B2B marketers and sellers, welcome to the Revenue Era — where conversations are the new B2B currency. Through the power of conversations with Drifters, customers, and special guests, Sammi Reinstein (one of Drift’s own conversation experts), explores how a focus on things like copywriting, web experience, and team alignment can accelerate revenue for your business. Leave each episode feeling empowered with the knowledge you need to start your next conversation.
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A fun and down-to-earth podcast dedicated to helping you launch and grow your brand online by injecting it with a whole load of personality and creating content that turns followers into loyal fans. Hosted by Nell Casey – founder of creative copywriting agency Fete Creative – this podcast gives you the low down on all things ecommerce copywriting from finding your brand’s voice, writing product descriptions and using social media to connect with your customers. It also features interviews wi ...
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Call to Action is a show about remarkable online marketing success stories and how you can apply the lessons to your own marketing campaigns. You can expect candid interviews with digital marketing professionals and thought leaders featured on the Unbounce blog, actionable tips, actionable tips for improving your conversion rates and exclusive offers for marketing optimization tools, events and resources. Every Wednesday, hear experts in the digital marketing field talk about Conversion Rate ...
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Nobody writes alone. This show is going to be different because it's real time marketing happenings. Inside Copy Chief we're rooted in the foundational stuff that's proven timeless, effective copy writing and marketing tactics. However, things change fast in this business and we're constantly examining what's making sales for people.
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Wiki Experts INC are genuine specialists in their field of profession. They offer authentic and original wiki writing services to the customers. Their services include thorough research and copywriting, page translation, page formation, maintenance and monitoring, editing, and update, The company offers an around-the-clock chat support team to listen to your queries and respond to them immediately.
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1
Mindset Manifesting as Money, Health, and Relationships by Sovereign Storytellers
Michelle Wolff M.Ed.
5155
Sovereign Storytellers is where we learn to create our own reality by taking responsibility for the stories we tell ourselves and learning how to work with our Shadow and our Light to write new ones. We're talking about all the ways we stay stuck or grow through inner stories that create our identity and all the ways of transforming it. I'm your host Michelle Wolff, the creator of Forest Reiki®, Copywriting for Hippies, Quantum Human Design Specialist, psychic-medium, periodically hilarious ...
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TOP EXPERTS TALK ABOUT HOW TO BUY, SELL, RENT AND INVEST… RIGHT To educate, inform and better prepare the public with expert information about how to maximise their real estate transactions and dealings.
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Can You Really Write Your Own Website Copy? (Yes, Here's Why)
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"Do you think I can really write my own website copy? I'm not a copywriter. What if it's bad?" I get why people ask this. There's an entire industry telling you that you need to hire a professional copywriter and that DIY copy always ends up sounding wrong. But here's what I actually believe: You can absolutely write your own website copy. The prob…
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1
How to Scale Wealth with Precision, Power and Purpose // Monica Duggal
24:13
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In this inspiring episode, Monica Duggal joins Kirsten Graham and Jeanne Willson to reveal exactly how to scale wealth with precision, power, and purpose. Discover what it takes to create lasting success by combining financial clarity for business owners with a purposeful approach to growth. Learn how building wealth as an entrepreneur starts with …
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How to Create VIRAL Reels, Shorts & TikToks with AI (Step-by-Step) - 860
12:55
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In this episode, Brock Johnson walks through a step-by-step guide on how to create viral Reels, Shorts, and TikToks using AI tools. He'll show you how to analyze viral videos, identify patterns that boost retention, and apply those findings to your own content using tools like Brock will cover how to use AI to generate scripts, hooks, and emotional…
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Kristen Nolan has built her career on a simple truth: authentic connection drives results. With over a decade in corporate sales and account management across tech and retail, she now leverages that relationship expertise as a Senior Client Account Manager at Interview Valet, where she transforms podcast interviews into strategic revenue engines. K…
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Innovation-ish: Practical tools for everyday innovators
51:51
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Episode web page: https://bit.ly/49ucDxK Episode summary: In this episode of Insights Unlocked, UserTesting’s VP of Design Jason Giles sits down with Tessa Forshaw and Rich Braden—co-authors of Innovation-ish and longtime instructors of design thinking at Harvard and Stanford—to explore what truly drives innovation and why most people hesitate to p…
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Introducing Rewrite Your Site, the Website Copywriting Program You Didn't Know You Needed
25:43
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Your website needs a complete rewrite. The homepage rambles. Your services page doesn't actually explain what you do. Your about page feels stiff and awkward. Maybe you have way too much content, or maybe you don't have nearly enough. But here's the bigger problem—you have no idea where to start. Do you rewrite the homepage first? Fix the services …
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Build an AI That Thinks Like You Using ChatGPT Best Practices
20:27
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Build an AI That Thinks Like You Using ChatGPT Best Practices Running a business as a solo owner means every task, every deadline, every piece of content falls on your shoulders. Some weeks, the to-do list feels like a second job. And when you finally find a tool that can shave off 30 minutes here and there, it adds up. That’s where I was a few mon…
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2026 Insurance Lead Generation: Build Your Marketing Ecosystem
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Don't Let Your Insurance Agency Become Invisible in 2026 The rules of insurance lead generation have changed dramatically. Since mid-2024, organic search click-through rates are down 61% and paid search CTRs have dropped 68% due to Google's AI overviews. If you're still relying on word-of-mouth referrals alone, you're about to face a rude awakening…
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SEO Client Success Story: Leadership Coach, Michelle Pollack
23:31
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📲 Text me! (Add your email or IG handle in the message if you want a response 😉) “I haven’t had a whole lot of people randomly find me on the internet up to this point. But now, this is really a possibility.” Entering the world of SEO can be a shock to the system—especially if your journey begins by realizing your website is ranking for… what?! 👀 Y…
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59 | Steven Schneider on Blending Human SEO Strategy with AI
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Trio co-founder Steven Schneider shares how his team helps B2B brands rank without paid ads — blending human-written content with AI-enhanced workflows. In this episode, Schneider walks through how Trio uses AI for SEO operations like outline generation, keyword planning, and even building lead-gen tools like calculators and quizzes. He also breaks…
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How To Make People Buy with Thomas Zoega Ramsoy - Brainfluence
32:44
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In this episode of Brainfluence, Roger Dooley is joined by Thomas Ramsoy, CEO and founder of Neurons, to discuss the evolving fields of neuromarketing and consumer neuroscience. Thomas Ramsoy shares insights from his book, "How to Make People Buy," which delves into the science behind what drives consumer behavior—emphasizing that genuine engagemen…
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Planning Your Birthwork Business for the Year Ahead
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In this episode of The Pregnancy & Postnatal Entrepreneurs Collective Podcast, we’re diving into something every birthworker needs — a simple, supportive way to plan your year without burning out. Most traditional business planning frameworks just don’t land for us in birthwork. Our schedules are unpredictable, our lives are full, and the work is d…
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How to stop procrastinating and get into marketing motion
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Self-proclaimed "world's biggest procrastinator" Kim Kiel gets real about how perfectionism and all-or-nothing thinking can paralyze your marketing. After ghosting her own email list for six months (yes, a copywriter who ghosted her list!), Kim discovered the power of B-minus work and strategic constraints. She shares the exact mindset shifts and p…
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S2-#36: Why Your Sales Page Feels “Too Long” and Why That’s a Good Thing
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Send Gina a text You finally invested in a professionally written, strategic sales page. You open the doc, read through the copy… and then send it to your mastermind friends, your coach, your web designer. Suddenly, the feedback rolls in: “It’s too long.” “Too emotional.” “Not sure who this is for.” And just like that—you’re second-guessing everyth…
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[#09] The Secret Season I'm Using to Reset and Rebuild My Business and Life
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Watch this on YouTube » In this episode I break down the hidden season high achievers avoid: the quiet "wintering" phase where you subtract, repair, and redirect your energy to what actually matters. I share how cutting $25k/month in retainers, drinking 70% less, and reclaiming 80+ hours a month reshaped my life, creativity, and identity. If you're…
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Say "NO" to Awkward Networking with special guest, Ande Lyons
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Text Emily! Join us in kissing those awkward networking situations goodbye in this special guest episode featuring, Ande Lyons. In this episode, you'll get anything but cookie-cutter networking advice as Ande helps to reframe networking from schmoozing and dead fish handshakes to spaces of curiosity, connection, and community. We get into: Why netw…
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These Instagram Post Ideas Will Make You Money - 859
28:41
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In this episode, Brock Johnson shares Instagram post ideas that are proven to help you make money in 2025. He'll cover how to create content that drives sales, including strategies for promoting offers, crafting strong calls to action, and writing posts that highlight benefits over features. Brock also breaks down how to use DM automation for sales…
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Instagram Video Ads That Convert: Social Media Marketing for Churches // Brady Sticker
22:49
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Want to create Instagram video ads that convert without wasting money on trial and error? In this powerful episode, Brady Sticker joins Kirsten Graham and Jeanne Willson to reveal the secrets behind running profitable ad campaigns that actually drive results. Learn how to craft high converting offers, write irresistible ad hooks and CTAs, and maste…
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Susan Leahy, MA, CSP is a dynamic and inspiring speaker, trainer, and coach with over 20 years of experience transforming leaders and boardrooms. As the founder of Robert’s Rules Made Simple, she has trained and coached more than 10,000 board members and meeting chairs across North America, giving them the skills and confidence to run healthy, effe…
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Is Your Online Course Business Actually Ready for Facebook & Instagram Ads?
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By Kwadwo [QUĀY.jo] Sampany-Kessie
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How customer-centric marketing fuels real growth
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Episode web page: https://bit.ly/3XIsfGJ ----------------------- Episode summary: In this episode of Insights Unlocked, Nathan Isaacs talks with marketing powerhouse Bill Macaitis—former CMO of Slack, Zendesk, and Salesforce—about how B2B companies can scale efficiently by prioritizing customer experience, building authentic brands, and embracing n…
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Why Your Website Always Takes the Back Seat (And What It's Actually Costing You)
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Real question: How long has your website been on your to-do list? Months? A year? Longer? You know it needs work, and you have the best intentions, but somehow it keeps getting pushed to next week, next month, always landing at the bottom of your priority list. And here's the thing—it's not just you. Even really successful business owners who are e…
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Stand Out with a Human-First AI Strategy Most solo business owners are spinning too many plates, and content creation is the one plate that's always on the verge of falling. The pressure to produce content keeps them overwhelmed. While AI promises to help, the truth is, it often adds more generic noise. In this episode, I share my personal insights…
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SEO for Astrology Seasons: Libra | Scorpio | Sagittarius
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📲 Text me! (Add your email or IG handle in the message if you want a response 😉) I’ve returned with another SEO for different astrology seasons episode! You’ve seen the shorter versions in Instagram posts, but these episodes allow me to dive deeper with you. In these SEO-meets-astrology episodes I’m focusing on: What season we’re in according to as…
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58 | Kuba Czubajewski on Building Human-AI Content Systems
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What happens when you blend human creativity with AI precision? Kuba Czubajewski, founder of Story Angle, reveals the system behind scalable content that doesn’t sound robotic. In this episode, Audrey Chair dives deep with Kuba into B2B content strategy, positioning, and the real reason most AI-generated posts fall flat. Discover how to use AI assi…
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Ep 143 - Navigating AI in Website Design: The Future of Smarter and More Personalized Sites with Greg Merrilees
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In episode 143 of the SEOLeverage Podcast, Gert Mellak and Greg Merrilees discuss the evolving landscape of website design, particularly in the context of e-commerce. They explore the integration of AI in website development, the importance of understanding client needs, and the best practices for designing effective product pages. The discussion a…
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Homepage Hierarchy: The Framework That Makes Visitors Stay and Convert
26:34
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When someone lands on your homepage, they make a decision in about three seconds—stay or leave. That's it. Three seconds to convince them they're in the right place. But here's what I see constantly: homepages organized around what a business wants to say, not what the visitor actually needs to know. And when this happens the visitor can't figure o…
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If you're tired of hearing from the same gurus shouting each other out and talking about the same things over and over again, this episode is for you. Kim shares why she's excited about Regeneration 2025, a free virtual summit that's bringing together diverse voices who are reimagining business as a force for good. You'll discover why the online co…
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Stop Attracting Tire-Kickers: What Premium Clients Want to See on Your Website
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Why do some websites attract premium clients while others seem to only draw in bargain hunters and price shoppers? After ten years of writing for brands and businesses, I've learned that client quality isn't about luck—it's about signals. Premium clients (people who value expertise, understand that quality costs money, and are serious about getting…
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WordPress SEO in 2025 with Tony Cosentino (EXPERT)
19:33
19:33
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Keeping your site safe, speedy and searchable Today, my AI SEO Snippet co-host, Tony Cosentino, has full rein of the episode to share his tips and advice about WordPress SEO, and a bit of AI mixed in. If you haven't heard already, Tony is an expert on the Recipe for SEO Success Course, in the DMC membership, and is of course, my beloved. So stay tu…
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Why Fun at Work Matters: The Secret to a Happier, More Productive Team
44:09
44:09
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44:09
Can pajama parties, waffles, and silly traditions actually make a team stronger? In this week's episode, Kristy and Anna dive into why having fun at work isn’t just fluff... it’s the foundation of a positive, productive company culture. From balloon-filled offices to ugly sweater contests, they share how Seapoint Digital keeps creativity high, mora…
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[#08] From Expert to Author - The Strategic Blueprint for Writing a Book That Builds Your Business
1:07:48
1:07:48
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Watch this on YouTube (recommended) » Last week, I hosted a live presentation called "From Expert to Author: The Strategic Blueprint for Writing a Book That Builds Your Business." While writing a book has always been a good idea for experts, I believe it's a non-negotiable in today's world. This is a long presentation, but I believe there's a lot y…
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S2-#35: Why Feedback and Testimonials Are the Missing Link in Your Sales Page with Course Strategist Shannon Boyer
38:39
38:39
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Send Gina a text Why Feedback and Testimonials Are the Missing Link in Your Sales Page with Course Strategist Shannon Boyer You’ve got a great program, a strong offer, and a decent sales page… but something’s still not clicking. Before you blame the copy, ask yourself this: Are you actually using the words your customers and clients are saying? In …
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Text Emily! ...Lead magnet, website, funnel, email list, newsletter, Substack, social media presence? When it comes to all these things your business supposedly "needs", a lot of it is just unnecessary pressure to be everywhere. Doing all the things, creating all the optins and freebies and video content can lead straight to exhaustion, a diluted m…
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Complete Guide To Growing On Instagram With Trial Reels - 858
19:27
19:27
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In this episode, Brock Johnson shares a complete guide to growing on Instagram using Trial Reels. He explains what Trial Reels are, how they work, and the new rules for 2025—including daily limits and restrictions on duplicate content. Brock will go through step-by-step strategies for using Trial Reels to test content, reupload posts as Reels, and …
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From Over-Coached to Self-Trusting: How to Build a Business That Feels Aligned // Kristin Franey
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Are you tired of following every “proven system” and still feeling stuck? In this empowering conversation, Kristin Franey joins Kirsten Graham and Jeanne Willson to explore how to go from over-coached to self-trusting — and finally create a business that feels authentic and aligned. This episode dives into the entrepreneur mindset transformation th…
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Dina Rezvanipour, Founder and President of 3d Public Relations & Marketing, is a graduate from the University of Southern California with a B.A. in Communications. Dina got her start at Fox Studios in the diversity development department, where she helped establish the writers program and organized talent showcases. Dina was at Fox for 6 years befo…
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Does Open Targeting Really Work for Online Course Creators?
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A lot of course creators are being told to just “go broad” with Facebook and Instagram ads right now… but that advice could easily waste your budget if your business isn’t ready. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Watch Episode 972: Troubleshooting Facebook and Instagram Ads Increase in Cost Per Lead I…
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What most marketers miss about marketing effectiveness with Sorin Patilinet
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Episode web page: https://bit.ly/49xoJWL ----------------------- Episode summary: What does it really mean for marketing to be "effective" in today’s complex, data-rich environment? In this episode of Insights Unlocked, Sorin Patilinet—PepsiCo’s Global Marketing Insights leader and author of Marketing Effectiveness—joins UserTesting CMO Johann Wred…
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In this reflective solo episode of Making a Marketer, host Megan Powers shares her journey through a whirlwind of travel, professional obligations, and personal milestones. As the incoming president of the San Diego chapter of Meeting Professionals International, Megan discusses the challenges of balancing leadership roles while maintaining the qua…
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Ep. 30: Founder-led growth and exit strategies in SaaS with Abdul Mukati
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Episode Summary:Hosts Jon McGreevy and Alex Radford sit down with Master Inbox founder Abdul Mukati to explore the journey of launching a B2B SaaS product. They dive into the importance of identifying the ideal customer profile, gathering real insights, and validating ideas before scaling. Abdul emphasizes the power of founder-led growth, content c…
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SEO & Grow 🌱 Case Study Interview: Dr Cecily Moore
30:18
30:18
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📲 Text me! (Add your email or IG handle in the message if you want a response 😉) “I feel like a savvier business owner because of SEO.” If you: Consider yourself a chronic learner Have ADHD or even ADHD tendencies Feel like you already have a lot of balls in the air AND have been burned before by service providers Wonder if programs actually delive…
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