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Profit by Design

Dr. Sabrina Starling

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You work hard in your business. On the Profit by Design Podcast, we ask the BIG question: What has your business done FOR YOU lately? Join Dr. Sabrina Starling, The Business Psychologist™ and founder of Tap the Potential weekly, as she brings you tips, tools and strategies to support YOU in making intentionally profitable AND sustainable business decisions to live the lifestyle you desire. After all, work supports life, not the other way around. Dr. Sabrina is the author of the The 4 Week Va ...
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Enter a world of sacred lakes, enchanting folklore, and magical traditions. This is the Welsh Witch Podcast! Hosted by Mhara Starling, a Welsh folk Witch who grew up in North Wales. Each episode will delve into the spirits, lore, and magic of her native Wales. With fabulous guests, and episodes exploring folklore and magic, this podcast is perfect for anyone with an interest in Celtic Paganism, or Welsh Witchcraft.
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Looking for mentorship from someone who has a track record of business success? Want to learn how to build a 1% lifestyle and develop the mindset of a champion? Are you a business leader looking to 10x your results so you can build your dream life? If you are unwilling to settle for the status quo, and looking for real, honest, business, leadership, and mindset conversations... look no further. Tune in each week to learn from Kelly Roach, a former Fortune 500 executive and NFL cheerleader tu ...
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In this very special episode of The Kelly Roach Show, we’re pulling back the curtain on an unforgettable day that sparked inspiration, connection, and legacy-building for generations to come. Earlier this year, Kelly teamed up with Sandi Glandt to host the first-ever South Florida Live Podcasting Event – an experience that brought together powerhou…
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We have a special treat for you today. In celebration of Tap the Potential’s 20th anniversary, we are sitting down with Dona Krebs, our incredible Client Concierge who has been with us for 17 years. You’ll hear her inspiring story of growth and how our coaching delivery has evolved over the years. We are excited to let listeners meet Dona and under…
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Ever feel like you’re spinning your wheels, spending hours on tasks that should be simple? In this episode, Kelly reveals the surprising reason behind so much wasted time in growing a business – and it’s not what you think. Drawing from a personal breakthrough in her health and fitness journey, Kelly uncovers how lack of confidence is often the rea…
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What does it really take to scale a mission-driven business to multi-seven figures – while homeschooling your kids and honoring your values? In this special case study episode of The Kelly Roach Show, Kelly’s strategist Khairy Varre interviews Stella Odugu, founder of Intelle Coaching Solutions. Stella candidly shares how she grew from giving free …
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Are you managing your time backwards by focusing on tasks and urgency instead of vision and intention? We are flipping the script in this episode, showing why you need a new way of thinking about your time instead of being exhausted, spreading yourself too thin, and still not meeting your goals. What if your calendar could support the life you want…
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What if the strength you need to grow your business isn’t found in strategy, but in your spiritual life? In this special episode, Kelly announces the launch of a brand-new series within The Kelly Roach Show: Keeping the Faith. These episodes will explore the powerful intersection of faith and entrepreneurship, offering practical encouragement and s…
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What does it really take to scale a business from 7 to 8 figures – without sacrificing your family, faith, or sanity? In today’s powerful case study, Kelly sits down with longtime Legacy Leaders client, John Briggs, founder of a tax and accounting firm with over 250 team members. John opens up about his journey from overwhelmed entrepreneur to visi…
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Have you thought about hiring a business coach but aren’t sure if it’s worth the investment? We are breaking down the real ROI of coaching—what it costs, what you gain, and how to know if it’s the right move for your business. You’ll discover how to discern between tangible and intangible ROIs and how to know if you’re ready for a coach. This topic…
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Selling is a little harder right now, so let’s talk about it. In this episode of The Kelly Roach Show, we're getting real about what it takes to build a business that lasts – especially during seasons of doubt, disruption, and downturns. We’re unpacking the 3 biggest breaking points that cause business owners to lose hope, step away from their purp…
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In this eye-opening conversation, Kelly sits down with Thais Gibson, founder of The Personal Development School, to explore how your attachment style could be influencing everything from your leadership effectiveness to your emotional resilience and business growth. With over 35,000 students across 107 countries and a background in neuroplasticity …
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Are you struggling to break free from the survival trap? We want to help you turn things around! Everything depends on your decisions, and you want to make decisions that will move your business forward, but how? Join Tap the Potential’s Lead Strategist, Melissa Kay, and Dr. Sabrina Starling, The Business Psychologist and TEDx speaker, as they cove…
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If you're stuck in a cycle of burnout, constantly hustling without making real progress, or if you're struggling to achieve the big goals your vision demands, this episode is for you. In this episode of The Kelly Roach Show, Kelly dives deep into a critical distinction every entrepreneur must master: knowing when to act with urgency and when to pac…
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What if the most overlooked growth strategy in your business wasn’t another ad campaign, funnel tweak, or team hire – but a relationship? In this week’s episode, I’m joined by longtime friend and powerhouse publicity expert Selena Soo, who just released her brand-new book, Rich Relationships. Selena has built a multi-8-figure business and forged ov…
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Are you ready to move your business forward? If you’re struggling to find the hours to “get it all done” or unsure where to focus your time and energy, this episode is for YOU! We are diving into proven strategies for carving out time to work ON your business, not just IN it. You’ll learn how much time you should be working and how to create more t…
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Ready to maximize the ROI from your podcast… without littering it with ads? In this solo episode of The Kelly Roach Show, Kelly shares 5 proven strategies to help you start, grow, and monetize your podcast more effectively. Whether you’re just getting started or already have an established show, these actionable tips will show you how to turn your …
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What if slowing down is the secret to breaking into your next level of business growth? In this deeply personal and powerful episode of The Kelly Roach Show, Kelly sits down with internationally known transformational coach, bestselling author, and wellness expert Nikki Sharp for a heartfelt conversation on healing, evolving, and rediscovering purp…
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Are you struggling with time management as a business owner? The key is not working harder but having a reason to work less! In this episode, Melissa Kay dives into why time-blocking and delegation might not be enough, and how having a purpose for your time can transform your productivity and life. You’ll learn why overworking leads to burnout and …
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You are not doing everything to grow your business. In this tough-love episode, Kelly Roach delivers a powerful reminder that growth in business requires honesty, ownership, and the courage to challenge our own limiting beliefs. Whether you're in your first year or your fifteenth in business, this conversation will help you reflect on the hidden na…
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What if you stopped asking “What time is it?” and started asking “What is it time for?” In today’s episode, Kelly sits down with Lissa Figgins – speaker, coach, and host of the Redeem Her Time Podcast – for a powerful conversation on how faith-driven entrepreneurs can align their use of time with God’s principles for exponential growth. Lissa break…
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Unplugging from your business is THE key to solving your biggest problems. Sometimes, the best way to move forward is to hit pause. Join Dr. Sabrina Starling and Melissa Kay to discover how constant overworking drains your productivity, the psychology behind the power of brain breaks, and practical tips for successfully unplugging without sacrifici…
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If it feels like your sales strategy isn’t working like it used to, you're not imagining it. A lot of business owners are getting stuck after years of doing the same thing over and over again. In this episode, Kelly breaks down why selling in 2025 looks dramatically different – and what you need to do about it. She explains how consumer behavior ha…
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What does it take to lead your team through massive shifts – without losing momentum, morale, or the mission? In this episode, Kelly is joined by leadership expert Jenni Catron, a former executive leader at major brands like Zondervan and Menlo Church, and the founder of The 4Sight Group. Together, they unpack what it really means to lead with clar…
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Taking care of yourself and your team is the key to long-term success. Preventing burnout in entrepreneurs has been a major focus of Dr. Sabrina Starling’s research on the causes and cures for burnout in high-pressure work environments. Melissa Kay leads today’s conversation with Dr. Sabrina, “The Business Psychologist,” as she shares the powerful …
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If you want to improve your launch performance, convert at higher rates, and spend less on ads – this is the episode you’ve been waiting for. We are breaking down the two key changes our team made in Q1 that tripled our Live Launch conversion rates. We’re unpacking the exact tweaks that made all the difference – including the surprising experiment …
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Most businesses never truly monetize – let alone exit. But Jaclyn Johnson did it twice before the age of 35. First, she sold her initial business, and then she scaled Create & Cultivate into a multi-million-dollar brand before successfully exiting. In this episode, Jaclyn breaks down exactly how she built a thriving community, turned it into a busi…
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We are thrilled to interview Geeta Nadkarni again, joined today by her husband, Pat. You may remember Geeta’s story from the Profit by Design podcast, Episode 339, and we are excited to hear more from her and Pat. Join Dr. Sabrina Starling and Melissa Kay for this insightful interview! Pat Blain is the “Problem-Solving Pinball Wizard” who brings 15…
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Business growth in a 2025 economy requires agility, innovation, and reinvention. And even though reinvention is a necessary component of sales growth and expansion, it is one of the most complex challenges that entrepreneurs face. Whether you’re feeling misaligned with your current business model, struggling to adapt to economic shifts, or simply s…
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As an educator, you are not simply tied to the classroom – there are so many opportunities for you to build massive wealth for you and your family. In this episode, Kelly Roach sits down with Dr. Erica Jordan-Thomas, a former school principal turned 7-figure business owner, to discuss how educators can leverage their skills to build thriving busine…
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Do you feel that no one understands what you’re experiencing as a business owner? Many times it seems like you are alone, stranded on a deserted island, and everything depends on you. Dealing with ALL the emotions can be one of the biggest challenges, especially when feelings of loneliness and isolation hit you hard. The truth is that you are NOT a…
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Today, I’m sharing a deeply personal story of one of the most heartbreaking moments in my career – one that left me questioning everything. But through the grief and uncertainty, God showed up in an undeniable way, revealing a greater plan I never could have orchestrated on my own. This episode is all about the power of trusting God’s redirection, …
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What if you could effortlessly stand out in a crowded market, connect deeply with your audience, and drive sales on a daily basis? Storytelling expert Matthew Dicks joins us on today’s episode to break down why mastering storytelling is one of the most powerful skills for business leaders, marketers, and entrepreneurs – and how you can start using …
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Imagine working half the hours you do but still achieving the same, or even better, results. Is it possible? Yes! In this episode, Dr. Sabrina Starling shares how she transformed her workweek by handing off client delivery to her talented team, all while maintaining the success of her business. Learn how to design your work around your life and bui…
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What if you had a paid audience of raving fans – people who eagerly engage with your content, show up for your live streams, and want to buy everything you offer? That’s exactly what a trust-building offer can do for your business. In today’s episode, Kelly Roach reveals the #1 strategy that’s transforming the way entrepreneurs sell in today’s slow…
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On this episode of the Welsh Witch Podcast I am joined by Brett Hollyhead, also known as Witch of Salopia online, a practicing Witch from the Welsh marches. Together we go on a journey to discover the Goddess of Britain's longest river, the River Severn or Afon Hafren. Let us explore the myth, magic, and lore of this often overlooked river Goddess!…
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Financial literacy is a necessity when it comes to creating success and security for yourself, your business, and your family. In this episode, we sit down with Lynn Kitchen, an expert investor and financial mentor, to talk about strategic wealth-building, smart investing, and financial empowerment. Lynn shares the core principles of successful inv…
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Do you ever feel that you are going above and beyond for your clients but still not getting the results you want? Today’s episode explores how to deliver exceptional value to your clients without the risk of over-delivering. You’ll learn our tried-and-true systems for understanding client needs, finding your sweet spot, and delivering with purpose.…
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One of the biggest questions I get is, "How did you build such an incredible team?" The truth is, it didn’t happen by accident – it was built by design. If you want a team that can sell, market, and serve without you being involved in every detail, this episode is for you. Today, I break down exactly what it takes to build an autonomous, self-led t…
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What if you could step away from your business for 4 weeks and return to find it thriving? In this episode, Kelly interviews Dr. Sabrina Starling, a psychologist-turned-business-coach, on how to create a company that operates and grows without you. They dive into the mindset shifts, strategic hiring practices, and leadership frameworks necessary to…
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Catch today’s episode as Dr. Sabrina Starling interviews Geeta Nadkarni. Her story is a masterclass in the art of reinvention, and she shares how anyone can rewrite their own success story using her groundbreaking frameworks. You’ll learn how working smarter–not harder–can transform your business and life! Geeta Nadkarni went from being a 12-year-o…
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Faith isn't just a personal belief – it’s a powerful leadership tool. In this episode, I’m sharing 5 ways that prayer and deepening your faith life will strengthen your leadership, reduce stress, and give you the courage to grow your business with confidence. From my own journey of integrating faith into my business to the tangible shifts I’ve expe…
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How effective is writing a book if you don’t turn it into a new revenue stream? In this episode, Kelly Roach sits down with bestselling author and business coach Jasmine Womack to discuss how entrepreneurs can leverage their expertise, write a book, and turn their message into a scalable movement. If you’re looking to multiply your impact, build au…
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Are you missing important growth opportunities? Discover how overlooked opportunities can help solve your business challenges! No matter your challenges, today’s guest says, “There is a deal for that!” Join Dr. Sabrina Starling and Corey Kupfer for insights into solving hiring challenges through deal-making. You’ll learn how a deal-maker’s mindset …
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This is one of the most common gaps business owners face when they are struggling to increase profit. In today’s episode, we dive deep into an often-overlooked strategy for business profitability: Monetizing every role in your company. Many business owners fall into the trap of hiring without a profitability plan, leading to unnecessary financial s…
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Don’t you hate it when you’re having a promising sales conversation with a prospect who immediately ghosts you? It happens way too often; but today, you’re taking back the power. In today’s episode of The Kelly Roach Show, we’re diving into pattern interrupts – simple but powerful strategies that can help you reactivate conversations with prospects…
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I’m getting real with you today and publicly sharing about the most vulnerable time in my life. I’m opening up about my personal story and the hardest season I’ve faced. More importantly, I’m sharing how my team carried me through this time. The real truth is that work isn’t just about business, but it can support your life in ways you never expect…
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On this episode of the Welsh Witch Podcast I am joined by Sian Sibley, a coven leader from South Wales, an author, a conference organiser, and an all-round badass Witch! Together we discuss aspects of Sian's practice which weave alchemy, planetary magic, and magic that is rooted in the land surrounding us. Together we unveil the Green. About Sian: …
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Have you been dreaming of becoming a paid speaker and sharing your gifts with a wider audience – but have no idea where to start?? This episode is for you. In this interview with a LIVE audience, Kelly sits down with Jen Gottlieb to pull back the curtain on how to build a profitable speaking career – without spending years figuring it out. Jen brea…
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Our children’s education is undergoing a revolution, and we as business leaders are at the forefront of this movement. In this episode, Kelly sits down with MacKenzie Price, founder of the Future of Education and the 2-Hour Learning program, to discuss how we can rethink traditional schooling to better equip our children for success. From innovativ…
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Are your A-players on the verge of burnout? As a business leader, it can be easy to overlook the needs of your top performers, assuming that they’ll always push through to get the job done. But what happens when your A-players start to crack under pressure? In this episode, we dive deep into the hidden costs of burnout, including losing your top ta…
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Leadership isn’t just about strategy; it’s about living your values daily and allowing them to shape your business identity. In this episode, we’re diving deep into the essence of brand building and leadership, understanding how values, consistency, and reinvention shape a lasting business identity. We’re walking through the three key elements that…
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