Best EMI Research Solutions Podcasts (2025)

1
Data Quality in Crisis: Lessons from the Latest Industry Scandal and the Ignite Conference 44:40

9d ago44:40

44:40

In this episode of Intellicast, host Brian Peterson is joined by Mary Draper and Aron Wilson for a timely and candid discussion about the state of data quality in market research. The team unpacks the recent indictment involving OP4G and Slice MR, accused of orchestrating a $10 million fraud scheme using fabricated survey data. They explore how thi…

1
A Quirks Chicago Recap with a First Timer and a Seasoned Vet 26:14

23d ago26:14

26:14

Welcome back to Intellicast! Joining Brian Peterson on today’s episode to give a recap of Quirks Chicago are Gabby Blados and, for the first time, Abby Snyder. The three jump right in with Gabby, who had attended four different Quirks Events, and Abby, who attended her first Quirks Event, giving their overall impression of Quirks. Gabby felt this o…

1
A New Data Quality Report, A Data Quality Pledge, and a Preview of Quirks Chicago 38:48

2M ago38:48

38:48

Welcome back to Intellicast! Joining Brian Peterson on this jam-packed episode is Gabby Blados. They talk about conferences, data quality, as well as discuss some recent headlines from around the research world. Kicking off the episode, Brian and Gabby talk about the upcoming conferences, including SampleCon and Quirks Chicago. With Gabby attending…

1
Movers and Mergers 36:30

2M ago36:30

36:30

Welcome back to Intellicast! Brian Peterson is joined in today's episode by Matthew Alexander to discuss mergers, people on the move, and AI. Starting the episode, the guys talk about some recent mergers and acquisitions from around the industry. First, they touch on OpinonRoute's acquisition of Jibunu and how this can impact OpinionRoute going for…

1
Season 8 Is Here! 24:41

3M ago24:41

24:41

Welcome to season 8 of Intellicast! Matthew Alexander joins Brian Peterson on today's episode to talk about the latest market research news. Before the guys discuss the news, they quickly touch on some of the conferences coming up over the next month. This includes the QCRA Annual Conference in Philadelphia on February 11-14. If you are interested …

1
Best of Season 7 1:58:37

4M ago1:58:37

1:58:37

Welcome back to Intellicast! We are putting the final touches on season seven. We want to thank all of you who tuned in this year; we really appreciate it. In this year’s Best Of episode, we are going to revisit a few of our favorite interviews from 2024. [0:54 Seconds] First up is Roddy Knowles, who made his return to the podcast after several yea…

1
The Perfect Match of Brandtrust and Protobrand with Alex Millet and Pal Afzelius 42:22

5M ago42:22

42:22

Welcome back to Intellicast! In today's episode, Brian and Matthew are joined by two special guests to get all the details around a news story that was talked about several weeks back – the new strategic partnership between Brandtrust and Protobrand. Joining Brian and Matthew to discuss how this partnership came about are Alex Millet, the new CEO o…

1
The Thanksgiving Edition with Gabby Blados 35:42

5M ago35:42

35:42

Welcome back to Intellicast! Gabby Blados returns to talk Thanksgiving and the latest news from around the market research industry with Brian Peterson. Kicking off the episode, Brian and Gabby talk about their favorite Thanksgiving dishes and traditions. They touch on everything from stuffing and Jello salad to the time each usually sits down for …

1
The Dirty Secret of Data Quality with Roddy Knowles 31:19

6M ago31:19

31:19

Welcome back to Intellicast! We are back with a great episode. Joining Brian Peterson and Matthew Alexander to talk data quality is the COO of dtect, and friend of the podcast, Roddy Knowles. Kicking off the episode, Brian and Matthew catch up with Roddy on what he has been up to since the last time he was on the podcast, including what led him to …

1
New AI Tools Everywhere 26:33

7M ago26:33

26:33

Welcome back to Intellicast! Matthew Alexander joins Brian Peterson again to discuss the latest news from the market research industry. The episode kicks off with Brian and Matthews discussing the new partnership between BrandTrust and Protobrand. Matthew gives his perspective on what it could mean for the two organizations. Next, the guys talk abo…

1
Respondent Engagement, Rebrands, and New AI Legislation 33:24

8M ago33:24

33:24

Welcome back to Intellicast! On today's episode, Brian Peterson is joined again by EMI's Gabby Blados to discuss the latest news from around the market research industry. Kicking off the episode, Gabby and Brian discuss the recent rebrand of Directions Research, Aimpoint, and SEEK to the Directions Group. Next, they discuss the new emoji video feed…

1
Polling and the 2024 Election with Jeremy Zogby of John Zogby Strategies 48:55

8M ago48:55

48:55

Welcome back to Intellicast! On today's episode, Brian Peterson and Jason Inderhees are joined by the Managing Partner of John Zogby Strategies and frequent Intellicast guest, Jeremy Zogby. Jeremy joins the guys to discuss the polling, the 2024 presidential election, third-party candidacies, and much more! Kicking off the episode, Jeremy talks with…

1
News That's Making Waves in the MR Industry 28:52

9M ago28:52

28:52

Welcome back to Intellicast! On today's episode, Matthew Alexander joins Brian Peterson again to talk about the latest news-making waves in the market research industry. Kicking off the episode, Matthew and Brian analyze YouGov's acquisition of Yabble. The guys are both surprised by the low price, speculating on undisclosed deal details and reflect…

1
MRX is Growing but at a Slower Rate 33:27

10M ago33:27

33:27

Welcome back to Intellicast! In today's episode, Brian Peterson is joined by Gabby Blados to talk about the latest news from the market research industry. Kicking off the episode, Brian and Gabby discuss the news that NIQ is integrating their panel data into their Discovery platform. Gabby highlights how this powerful combination promises to delive…

1
Is the Quality Pledge Just a Marketing Ploy? 29:50

10M ago29:50

29:50

Welcome back to Intellicast! In today's episode, Brian Peterson is joined by EMI's Mary Draper and Karine Pepin, co-founder of The Research Heads, to give another talk about data quality. The focus of the conversation came from a recent LinkedIn post from Karine that started a lengthy debate in the comment section – specifically questioning the Qua…

1
Talking Global Focus Group Day with Ashley Le Blanc of Fieldwork 19:25

11M ago19:25

19:25

Welcome back to Intellicast! On today’s episode, we are joined by Ashley Le Blanc, Fieldwork’s Director of Communications, to talk about focus groups and the upcoming Global Focus Group Day on July 9th. Kicking off the episode, we talk about Ashley’s background. Ashley shares her fascinating journey from a marketing agency to her current role with …

1
A Big Announcement in the Sample Industry 35:53

11M ago35:53

35:53

It's been a while, but we are back! Returning from a brief hiatus, host Brian Peterson is joined by Jason Inderhees to talk about the big story in the sample industry and other news from around market research. The guys get right to it and address the elephant in the room: Dynata filing for Chapter 11. The guys talk about the news and its potential…

1
An IIeX 2024 Recap with Tony Brown and Jason Inderhees 29:06

1y ago29:06

29:06

Welcome back to Intellicast! In this episode, we continue our spring conference recap series. This time, Brian Peterson is joined by Tony Brown and Jason Inderhees, who were in Austin for IIeX. The guys dive right in, with Jason and Tony giving overall perceptions of the conference. They talked about the set-up (including the headphones), how it se…

1
Evolution in the Market Research Industry with Alex Hunt of Behaviorally 31:38

1y ago31:38

31:38

Welcome back to Intellicast! On today's episode, Brian Peterson is joined by Alex Hunt, the CEO of Behaviorally, to discuss the evolution of Behaviorally as well as the evolution in the market research industry as a whole. Kicking off the episode, Alex delves into how he got into market research. As you may suspect, it was an industry Alex kind of …

1
A Breakdown of IA Annual with Mary Draper 39:49

1y ago39:49

39:49

Welcome back to Intellicast! We have another great episode for you today. Brian Peterson is joined by Mary Draper, who has just returned from Atlanta and the Insights Association Annual Conference. Kicking off the episode, Mary and Brian discuss how the spring conference season is closing out. This naturally sets up the conversation for the rest of…

1
Recapping Quirks Chicago 28:31

1y ago28:31

28:31

Welcome back to Intellicast! It has been a couple of weeks, but we are back with a couple of special guests. Joining Brian Peterson this week are Gabby Blados and Matthew Alexander – both of whom attended Quirks Chicago. Kicking off the episode, the trio discuss the recent eclipse and what they did to view it. Everyone agreed that it was a once-in-…

1
ACS Legislation and a New Panel Launches 23:02

1y ago23:02

23:02

Welcome back to Intellicast! EMI's own Matthew Alexander joins host Brian Peterson to discuss the latest market research news. Kicking off the episode, Brian gives a quick rundown of upcoming conferences and their dates, including Quirks Chicago, where Matthew will attend. Matthews gives his insight into what he is looking forward to with Quirks. T…

1
A Data Quality Discussion with Karine Pepin of The Research Heads 44:06

1y ago44:06

44:06

Welcome back to Intellicast! We have a special episode for you today! Brian Peterson is joined by Mary Draper and special guest Karine Pepin, co-founder of The Research Heads, for an in-depth conversation on data quality. Before diving into the discussion, Karine talks about her background, how she got into market research, and what led her to star…

1
Agile Research 101 with Brianna Boyer of AYTM 30:08

1y ago30:08

30:08

Welcome back to Intellicast! On today’s episode, Gabby Blados and Brian Peterson are joined by special guest Brianna Boyer, the Senior Director of Solution Strategy from AYTM, to discuss agile research. Before jumping into the agile research discussion, Brianna talks about how she got into market research. Like many of us in the market research ind…

1
Big Investments and AI Legislation 29:56

1y ago29:56

29:56

Welcome back to Intellicast! On today’s episode, Brian Peterson is joined by Jason Inderhees to talk about the latest market research and AI news! Kicking off the episode, Jason and Brian discuss the latest Bellwether report from the Institute of Practitioners in Advertising (IPA), which found that market research budgets declined in Q4 2024. It al…

1
Brand Authenticity with Dan Braker of Breakthrough Research 26:58

1y ago26:58

26:58

Welcome back to Intellicast! On today’s episode, we are joined by Dan Braker of Breakthrough Research. Just a note, we recorded this interview in December. Kicking off the episode, we learn a bit about Dan’s background and what led him to get into market research and start his own company Breakthrough Research. This leads to a discussion around des…

1
New Year, New Intellicast 15:58

1+ y ago15:58

15:58

Welcome to a new season of Intellicast! We start the new season with some big news about Brian Lamar. Brian has decided to embark on a new professional journey and has decided to leave EMI. We wish him nothing but the best in his new adventure! Stepping into guest co-host for today’s episode is Tony Brown, a B2B sample expert whose expertise is wel…

1
That’s a Wrap on Season 6! 23:05

1+ y ago23:05

23:05

Welcome back to Intellicast! It is our last episode of season 6. Rather than revisiting past interviews as we have in the past, Brian Lamar and Producer Brian take a look back at this past season. They talk about the biggest trends from this season, their favorite guests, favorite news stories, what they felt were the best episodes of the season, a…

1
Continuing the AI Discussion 42:12

1+ y ago42:12

42:12

Welcome back to Intellicast! Brian Lamar and Producer Brian have a bit of a different episode today – they are continuing the AI discussion from a couple of weeks ago but with a market research news twist. Jumping right in, they guys congratulate EMI’s Angelica Jump on being named to the Significant Insights Global 30 Under 30 list for 2023. You ca…

1
Some News to Kick-Off December 13:32

1+ y ago13:32

13:32

Welcome back to Intellicast! It's hard to believe we are in the final month of 2023. Brian Lamar and Producer Brian have lined up a quick news episode to help you ease into December. Starting the episode, the guys talk about the Q3 earnings reports from Ipsos and ComScore. The two are like two sides of a coin regarding the financial results they re…

1
A Look at AI in Market Research 38:04

1+ y ago38:04

38:04

Welcome back to Intellicast! Today’s episode is a bit different than normal. Brian Lamar and Producer Brian kick off the episode by jumping into some market research news, but all stories are tied to the theme of today’s epsiode: AI. First up, the guys discuss the news of SurveyMonkey’s new AI tool called Build with AI. They talk about how this can…

1
New Data Privacy Laws, Award Winners, and an MR News Update 36:53

1+ y ago36:53

36:53

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian dig into some of the recent news from around the market research industry. The episode kicks off with some commentary about how fall has really set in over the last week or so. Then Brian Lamar starts to provide some updates on upcoming conference dates. He talks about …

1
Client-Side Insights from Craig Alter of Perfetti Van Melle 27:34

1+ y ago27:34

27:34

Welcome back to Intellicast! We have another great guest joining us on today's episode. Craig Alter, who works in consumer insights at Perfetti Van Melle, joins Brian Lamar and Producer Brian to talk about how research has evolved from a brand perspective this year. Before diving into the discussion, Craig brings us up to speed on what has happened…

1
The Intensity Factor with Jeremy Zogby of John Zogby Strategies 1:10:37

1+ y ago1:10:37

1:10:37

Welcome back to Intellicast! On today’s episode, we are joined by Jeremy Zogby, the managing partner of John Zogby Strategies to talk about the current state of America, polling, and we even get a sneak peek into some results from their own proprietary research. Hang in there too, it is a long one, but an awesome one. Kicking off the episode, Brian…

1
Breaking News from Four-Time Podcast Guest, Colson Steber 18:02

1+ y ago18:02

18:02

Welcome back to Intellicast! In this episode, we’re joined by Colson Steber. This is Colson’s fourth time on Intellicast, so we’re very excited to have him. The guys waste no time in setting Colson up to share a special announcement: Communications for Research is rebranding on its 27th anniversary (to the day) as Qlarity Access! Colson shares some…

1
News Stories to Kick-Off September 18:20

1+ y ago18:20

18:20

Welcome back to another episode of Intellicast! Brian Lamar and Producer Brian have some market research news stories to share with you in today’s podcast. As per usual, the episode kicks off with some conference updates. If you’re listening to this as it’s released, you might be headed to the Insights Association North Central Chapter Fall Confere…

1
A Sneak Peek at the IA NCC Fall Conference 29:33

1+ y ago29:33

29:33

Welcome back to another episode of Intellicast! The Brians are joined by a special guest in this episode: Angelica Jump! Angelica is EMI’s Director, Research Manager and Global Team Lead (unless Brian Lamar comes up with another job title for her); she also leads our Diversity and Inclusion Committee, is an active representative in WIRe, and more! …

1
Zoom AI, Media Measurement, and More 22:28

1+ y ago22:28

22:28

Thanks for tuning in to another episode of Intellicast! We’ve entered the August lull, so this is a quick, news-filled episode. Brian and Brian waste no time jumping into the first news story: Bain & Company has acquired Max Kelsen’s consulting and managed services divisions in Australia. The second story tried to slide under the radar, but ultimat…

1
Putting the "X" in MRX 26:35

2y ago26:35

26:35

Welcome back to another episode of Intellicast! Brian Lamar and Producer Brian are talking about market research news in today’s episode! First and foremost, you can no longer reach us on Twitter. You’ll have to find us on “X” @Intellicast1. It’s only fitting that the episode would open with a discussion of Elon Musk’s latest update of the social p…

1
A Midsummer Market Research News Update 20:15

2y ago20:15

20:15

Welcome back to Intellicast! Thanks for joining us for a Midsummer Market Research News Update! Today’s episode starts with updates on upcoming conferences. It’s hard to believe in just a few weeks kids will be back in school and fall conferences will be starting. Get the overview of events before they’re here! In the first news story, the guys dis…

1
A Data Quality Conversation with Deb Ploskonka and Holly Smith of Cambia Information Group 40:25

2y ago40:25

40:25

Thanks for tuning in to this special episode of Intellicast! Today, Brian Lamar and Producer Brian are joined by Chief Data Scientist Deb Ploskonka and Vice President Holly Smith of Cambia Information Group, as well as EMI’s Mary Draper to discuss all things data-quality related! The episode kicks off with Deb, Holly, and Mary each giving their ind…

1
Name Changes, Soap Boxes, and More 27:15

2y ago27:15

27:15

Thanks for tuning in to Intellicast! In this episode, Brian Lamar and Producer Brian discuss conferences and some news stories from the past few weeks (yes, we know it’s been a while since our last episode!) So, without further ado, let’s jump right in. The episode kicks off with some feedback we received on our last episode! In it, we had a conver…

1
A Slow News Week 23:33

2y ago23:33

23:33

Thanks for tuning in to another episode of Intellicast! This week Brian Lamar and Producer Brian have a short and sweet episode with everything you need to know to stay up to date on the market research industry. Let’s dive right into it! Kicking off the episode, the guys discuss some upcoming events: The Insights Association Chapter Event, Quirks …

1
An IIeX Recap with Mike Herrel of Directions Research 29:51

2y ago29:51

29:51

Welcome back to Intellicast! This episode is a much-anticipated recap of the IIeX conference last week. It’s not your average recap though; we’re joined by Mike Herrel of Directions Research! He’s a long time listener and first-time guest so we’re excited to have him! Before we get into the IIeX recap, Mike gives an overview of Directions’ integrat…

1
New Acquisitions and an IIeX Preview 22:48

2y ago22:48

22:48

Welcome back to Intellicast! Brian Lamar and Producer Brian are back for some market research water-cooler talk including the latest industry news and a preview of the IIeX conference this week! The episode kicks off with some current events. The Insights Associations Annual North Central Fall conference is September 4-6th in Minneapolis. There are…

1
Mental Health and Market Research with Lindsey Bartel of Brandtrust 38:46

2y ago38:46

38:46

Welcome back to Intellicast! We have a special interview today with Lindsey Bartel of Brandtrust and Andrew DeCilles of EMI! This is Lindsey’s third time on the podcast and we’re so happy to have her on again to discuss some of the research we’ve partnered on surrounding mental health—a great segue into Mental Health Awareness Month! The interview …

1
Was the IA Annual the Best Conference Ever? 31:30

2y ago31:30

31:30

Welcome back to Intellicast! In today’s episode, Brian Lamar and Producer Brian cover the latest market research news and give a recap/teaser of some conferences! The episode kicks off with a chat about the upcoming IIeX conference at the end of May. Producer Brian will be speaking as he was named to the Greenbook Futures List. We’re all familiar w…

1
Current Events, Conferences, and More 21:39

2y ago21:39

21:39

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian cover the latest news from the market research industry. The guys will take some time to cover current events, conferences, and more. Brian Lamar has had a busy travel schedule for Q1, so he kicks off the episode by sharing his experience with a few different industry c…

1
Data Integrity with Cindy Neumann of the Insights Association 30:44

2y ago30:44

30:44

Welcome back to Intellicast! In today’s episode, Brian Lamar and Producer Brian are joined by Cindy Neumann of the Insights Association and EMI’s own Mary Draper. This is a great episode to discuss some of the great things going on in our industry, especially the initiatives being led by the Insights Association. The interview kicks off with a quic…

1
A Quirks Chicago Recap feat. Bonnie the Bulldog 51:48

2y ago51:48

51:48

Welcome back to Season 6 of Intellicast! In today’s episode, the Brians are joined by EMI’s own Andrew DeCilles to discuss the latest market research news and the Quirks Chicago conference that Andrew and Brian Lamar attended last week. The guys jump right into the recent market research headlines starting with Qualtrics’ $12.5 billion acquisition …

Podcasts Worth a Listen

EMI Research Solutions Podcasts

Podcasts Worth a Listen