A New Data Quality Report, A Data Quality Pledge, and a Preview of Quirks Chicago

Intellicast

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Welcome back to Intellicast! Joining Brian Peterson on this jam-packed episode is Gabby Blados. They talk about conferences, data quality, as well as discuss some recent headlines from around the research world.

Kicking off the episode, Brian and Gabby talk about the upcoming conferences, including SampleCon and Quirks Chicago. With Gabby attending Quirks, she gives Brian a preview of some of the topics, sessions, and activities she most looks forward to while in Chicago in early April.

Next, Brian and Gabby turn their sights to the latest market research news, starting with the launch of the Global Data Quality Initiative updated Data Quality Pledge. Brian and Gabby discuss how they feel this is a step in the right direction to improve overall data quality. They are hesitant, though, since it is a pledge, and there is no one to hold people accountable to its

standard other than self-regulation. They both agree that the pledge is probably a step toward some sort of regulation around data quality.

In the second data quality story, they discuss the results and key takeaways from the new Data Quality Benchmarking Study released by the Insight Association. Brian and Gabby discuss some of the stats, including some that were somewhat surprising to both of them.

You can get your free copy of the Insights Association Data Quality Benchmarking Report here.

Next, Brian and Gabby talk about some of the recent headlines from around the market research industry, including ComScore’s 2024 results, Glimpse’s rebrand to Panoplai, and Disney shutting down FiveThirtyEight.

In our final story, they touch on the reports about Kantar potentially looking to sell their Worldpanel/Numerator division.

Thanks for listening!

If you have headed to Pasadena for SampleCon, be sure to say hello to Kathleen Hock.

If you will be in Chicago for Quirk, be sure to connect with Gabby or Abby Synder.

Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

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