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The Unified Brand - Branding Podcast

Elements Brand Management

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The Unified Brand, a branding podcast that touches on brand building and brand strategy to help directors, founders, owners, marketers and entrepreneurs to unlock their brand's potential so they can stand out from the competition and create impact. Discover and uncover your businesses often neglected superpower and how you can harness this and use it to create an impact in a way that delights and enriches your customers. The biggest and fastest-growing brands in the world understand branding ...
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Coaching for Leaders

Dave Stachowiak

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Leaders aren’t born; they’re made. Many leaders reach points in their careers where what worked yesterday doesn’t work today. This Monday show helps leaders thrive at those key inflection points. Independently produced weekly since 2011, Dr. Dave Stachowiak shares insights from a decade of leading a global leadership academy, plus more than 15 years of leadership at Dale Carnegie. Bestselling authors, proven leaders, expert thinkers, and deep conversation have attracted 50 million downloads ...
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The key to success is the ability to influence others - bosses, peers, and team members. But how to be a person of influence? Chief Technology Officer and coach Joseph Jude unpacks key elements of gravitas every Tuesday. You can find show notes at https://jjude.com/podcast
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Do You Even Influence?

Renee Buckingham, Chloe Perrett

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Join Renee Buckingham and NEW co-host Chloe Perrett for Season 4 - as they speak to content creators, brands, industry experts in their mission to pull back the filter on the business of influencing. They have ave changed things up with a new format with some episodes just us and of course the 45-minute episodes with influential names - as they share their top tips and tricks to growing an authentic following, as well as insight into their daily routines and the not-so-glamorous elements of ...
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1. Interpersonal relationship skills Even though a lot of marketing is done online today, marketers still end up interacting with their co-workers and prospects. Of course, the medium has changed but the concept is still the same. 2. Content creation One of the most important elements of marketing is creating content. Marketing content is a must-have in today's digital environment. Marketers utilize content in some shape or form in all digital marketing channels and platforms: Website conten ...
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Mic with Alex

Noman SEBT-X

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Are you a passionate podcaster looking to share your insights, stories, or expertise with the world? Let us help you reach a wider audience and showcase your unique voice through our professional podcast upload service. At our podcast upload service, we understand the importance of seamless and efficient podcast distribution. We offer a comprehensive solution that takes care of the technical aspects, allowing you to focus on what you do best: creating exceptional content. Platform Distributi ...
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Changing Room Chats

The Pantry Underwear

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Since 2016 The Pantry Underwear have fitted thousands of bras and uplifted countless 'Pant Pals' both in the bricks & mortar stores and via the online fit service. During these coveted bra fittings, where knowledge is shared and trust inevitably built, conversation topics will arise from lighthearted life hacks & holiday planning, to deeper dives around body positivity & mental health. As an ever expanding community, we wanted to draw back the curtain on these important changing room chats a ...
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Every marketer talks about "telling better stories," but what does that really mean for your brand? In this episode of The Unified Brand Podcast, we break down the strategic anatomy of brand storytelling — why it’s far more than poetic taglines or clever About pages, and how it’s the key to building loyalty that lasts. We explore: Why storytelling …
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Kirstin Ferguson: Blindspotting Kirstin Ferguson has been recognized globally by Thinkers50 as one of the top 50 management thinkers in the world and is the recipient of the 2023 Distinguished Leadership Award. She was an officer in the Royal Australian Air Force, and then went on to lead an international consulting firm as CEO, before serving on t…
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What if your brand story could hit like a blockbuster movie? In this episode of The Unified Brand Podcast, we're joined by Greg Logan — founder of Narrativity, Cannes Award-winning writer, and author of Creating a Blockbuster Brand. Greg reveals how he cracked the code to blending Hollywood storytelling formulas with business branding — and why it’…
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Goldie Chan: Personal Branding for Introverts Goldie Chan is the founder of Warm Robots, a social media strategy and creative agency, and she is herself a creative, keynote speaker, author, and cancer survivor. She was named the “Oprah of LinkedIn” by Huffington Post, and her creative video channel won LinkedIn Top Voice for Social Media. She is th…
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Muriel Wilkins: Leadership Unblocked Muriel Wilkins is the founder and CEO of Paravis Partners and a sought-after C-suite adviser and executive coach with a twenty-year track record of helping senior leaders take their performance to the next level. She is the coauthor of Own the Room and the host of the Harvard Business Review podcast Coaching Rea…
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What do Airbnb, Liquid Death, and Notion have in common? They didn’t just disrupt industries—they redefined them. In this episode of The Unified Brand Podcast, we break down what it truly means to achieve category ownership and why the most successful brands don’t chase demand—they create it. You’ll discover: What separates truly differentiated bra…
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David Hutchens: Story Dash David Hutchens works with leaders around the world to find, craft, and tell their most urgent stories for the purpose of creating shared meaning, preserving culture, disseminating learning, and speeding change in organizations. He has taught the Storytelling Leader program at some of the most influential organizations, in…
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Monica Chartier: Coaching for Leaders Fellow Monica Chartier is a group product manager in the technology industry. Her work has centered on supporting a global product experience, getting a million visitors a day. In addition to her e-commerce and technical experience, she indexes heavily on coach-like leadership with her team and also inside our …
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Vanessa Druskat: The Emotionally Intelligent Team Vanessa Druskat is an associate professor at the Peter T. Paul College of Business and Economics at the University of New Hampshire. She advises leaders and teams at over a dozen Fortune 500 and Fortune Global 500 companies and wrote the best-selling Harvard Business Review article (with S. Wolff) o…
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In this episode of The Unified Brand Podcast, we're joined by Vance Morris, a customer experience strategist, Disney veteran, and founder of the Deliver Service Now Institute. Vance shares how he went from designing Disney attractions like Chef Mickey’s to helping everyday businesses create “wow” moments that drive loyalty and revenue. We dive deep…
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Scott Keller: A CEO For All Seasons Scott Keller is a senior partner at McKinsey, where he coleads the firm’s global CEO Excellence work within the Strategy & Corporate Finance Practice and serves as a global leader in the Organization Practice. He’s a New York Times bestselling author and trusted advisor to boards, CEOs, and senior leadership team…
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Discover the transformative power of rebranding in this episode of The Unified Brand Podcast, brought to you by Elements Brand Management. Learn how rebranding can help your business stand out, attract new customers, and align with your company's growth. Packed with real-world examples from brands like Apple, Old Spice, and Airbnb, this episode div…
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Neil Ghosh: Do More Good Neil Ghosh is a seasoned executive whose expertise spans the nonprofit, government, philanthropic, and private sectors. With 30+ years of experience, he has successfully launched and scaled both nonprofit and for-profit ventures, building teams, business models, partnerships, and strategies to drive impact and support vulne…
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How can a podcast become your best performing sales channel? In this episode of the Unified Brand Podcast, we're joined by Donald Kelly, award-winning sales trainer, top Salesforce sales influencer, author of Sell It Like a Mango, and host of the Sales Evangelist Podcast. Donald shares how podcasting helped him leave his full-time job, build two bu…
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Margaret Andrews: Manage Yourself to Lead Others Margaret Andrews is a seasoned executive, academic leader, speaker, and instructor. Her course MYLO (Manage Yourself to Lead Others) has become the most popular professional development program at Harvard. She is the author of Manage Yourself to Lead Others: Why Great Leadership Begins with Self-Unde…
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Mark Crowley: The Power of Employee Well-Being Mark Crowley is a pioneer in workplace leadership, a speaker, and the bestselling author of Lead from the Heart. He is the host of the Lead from the Heart podcast. His new book is The Power of Employee Well-Being: Move Beyond Engagement to Build Flourishing Teams (Amazon, Bookshop)*. When I talk with l…
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What if your brand could sell before the customer even knows they need you? This week on The Unified Brand Podcast, we’re joined by Ryan Chute, strategic marketing expert and partner at Wizard of Ads, who breaks down the psychology, neuroscience, and storytelling behind high-converting brands. Ryan shares how his experience in high-friction, toxic …
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Colin Fisher: The Collective EdgeSince his days as a professional jazz trumpet player, Colin Fisher has been fascinated by group dynamics. Today, he is an Associate Professor of Organizations and Innovation at University College London's School of Management, researching the hidden processes of helping groups and teams in situations requiring creat…
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Is your brand suffering from an identity crisis? You’ve hired the right people. Your product is improving. Marketing campaigns are firing on all cylinders. But your brand still feels… messy. In this episode of The Unified Brand Podcast, we uncover why this disjointedness happens and how to fix it with a strategic, unified approach. You'll learn: Th…
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Anne-Laure Le Cunff: Tiny ExperimentsAnne-Laure Le Cunff is an award-winning neuroscientist, entrepreneur, and writer. She is the founder of Ness Labs and author of its widely read newsletter, a researcher at the ADHD Research Lab, and an advisor for the Applied Neuroscience Association. She is the author of Tiny Experiments: How to Live Freely in …
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This week on The Unified Brand Podcast, we’re joined by Howard Lim — renowned branding expert, business strategist, and author of Authentic Branding. With over 30 years of experience and a client list including Apple, Disney, DreamWorks, and Honda, Howard shares timeless insights on building brands with soul, vision, and long-term clarity. In this …
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Lorraine K. Lee: Unforgettable PresenceLorraine K. Lee is passionate about helping ambitious professionals go from invisible to unforgettable in the modern workplace. She is recognized as a LinkedIn Top Voice in workplace communication and presence and spent over a decade as a founding editor at top tech firms like LinkedIn and Prezi, where she wor…
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Mort Sherman: Resonant MindsMort Sherman is the retired Senior Associate Executive Director of the American Association of School Administrators, known for his visionary leadership as a superintendent dedicated to elevating academic standards and promoting equitable education. Throughout his career, he championed initiatives that addressed achievem…
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🎧 Why You Should Listen In this episode of Gravitas WINS Conversations, Joseph Jude speaks with Sejal Sud, a dynamic voice in personal branding, entrepreneurship, and social media growth. Through her own journey from a talkative schoolgirl to a sought-after social media consultant, Sejal offers a practical and deeply personal view of how to intenti…
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You’ve invested in a logo, typography, and visuals that look amazing—but your brand still isn’t converting. Why? In this episode of The Unified Brand Podcast, we break down the myth that branding starts and ends with visuals. We uncover what truly drives brand growth—positioning, messaging, and strategic clarity—and why most brands fail to connect …
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Jenny Wood: Wild CourageOver an 18-year career at Google, Jenny Wood grew from entry-level to executive, most recently leading a large operations team that helped drive billions of revenue per year. In 2021, she started a passion project within Google called Own Your Career, which grew to one of the largest career development programs in Google’s h…
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In this powerhouse episode of The Unified Brand Podcast, host Chris Outlaw is joined by globally renowned brand strategist, speaker, and author Peter Wilken—often called the Father of Brand DNA. Peter shares the story of his journey from advertising exec at top agencies like Ogilvy and BBDO to founding his own consultancy, The Brand Company, where …
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Roger Kneebone: ExpertRoger Kneebone directs the Imperial College Centre for Engagement and Simulation Science and the Royal College of Music–Imperial College Centre for Performance Science. He researches what experts from different fields can learn from one another, including a creative team of clinicians, computer scientists, musicians, magicians…
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This conversation is a must-listen for engineering leaders, CTOs, and operations professionals who are curious about how to deploy AI in complex, physical systems. It covers everything from telemetry data to orchestration engines, the role of human validation, AI-assisted SDLC, and team culture in AI adoption. If you're building or managing AI-firs…
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What separates a good brand from an iconic one? In this solo episode, we break down six proven strategies that elevate brands from forgettable to legendary. Drawing inspiration from Maslow’s theory of transformation and Maya Angelou’s timeless quote, we explore how emotional connection, purpose, and customer experience drive brand loyalty. You’ll l…
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Sabina Nawaz: You’re the BossSabina Nawaz is an executive coach who advises C-level executives and teams at Fortune 500 corporations, government agencies, nonprofits, and academic institutions. During her 14-year tenure at Microsoft, she went from managing software development teams to leading the company’s executive development and succession plan…
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In this episode of The Unified Brand Podcast, host Chris Outlaw sits down with Deevo Tindall — brand architect, creative visionary, and founder of The Brand Storyteller. With over two decades of experience spanning photography, videography, and brand strategy, Deevo shares how personal transformation directly fuels brand growth. Discover how emotio…
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Minda Harts: Talk to Me NiceMinda Harts is a bestselling author, workplace consultant, and sought-after keynote speaker who is redefining what it means to build trust in the workplace. As the bestselling author of The Memo, Right Within, and You Are More Than Magic, Minda has empowered thousands to be their own best advocates and navigate workplace…
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In the early 2000s, Lego was spiraling toward bankruptcy. Today? It's a cultural juggernaut across movies, video games, theme parks, and beyond. In this episode of The Unified Brand Podcast, we break down how Lego saved itself from collapse through brand clarity, community building, and strategic reinvention. Learn how they returned to their core i…
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This episode of Gravitas WINS Conversations is a must-listen for senior technology leaders—especially CTOs—who want to scale not just systems, but themselves. In conversation with Joseph Jude, CTO coach and author Viktor Nyblom breaks down what separates elite performers from the rest. It’s not knowledge or skill, it’s clarity, energy, and transfor…
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Robert Brunner — former Chief Designer at Beats by Dre, Partner at Pentagram, and founder of Ammunition — joins us to explore the deep emotional connection between design and identity. With over three decades of experience building culture-shaping products for Apple, Square, and more, Robert unpacks what makes design iconic, how empathy fuels innov…
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Joseph Jude speaks with Krishna Kumar, author of *The GenAI War Room*, who has coached over 30,000 professionals and facilitated 140+ AI workshops. Together, they explore how generative AI is changing the economics of innovation and why leaders should allocate 10% of their CapEx into “optionality bets” to stay relevant, foster experimentation, and …
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Michael Bungay Stanier: Change SignalMichael Bungay Stanier is best known for The Coaching Habit, the best-selling coaching book of the century and recognized as a classic. He was a Rhodes Scholar, and was recently awarded the coaching prize by Thinkers50. He's now the host of the new Change Signal podcast.If you’re doing change right, it’s going t…
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Struggling to connect with your audience? In this solo episode of The Unified Brand Podcast, we uncover the five critical steps brands must take to go from forgettable to fan-favorite. Discover why most businesses fail to resonate—hint: it's not about your product—and learn how to build psychological and emotional connections that make your brand t…
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Kevin Evers: There’s Nothing Like ThisKevin Evers is a Senior Editor at Harvard Business Review. Passionate about shaping groundbreaking research and amplifying pioneering ideas, he has edited bestselling and award-winning books on high performance, creativity, innovation, digital disruption, marketing, and strategy. He is the author of There’s Not…
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In this powerhouse episode, we sit down with David Aaker, Vice Chairman of Prophet, Professor Emeritus at UC Berkeley’s Haas School of Business, and the legendary “Father of Modern Branding.” With over 17 influential books to his name — including Building Strong Brands, Brand Leadership, and Aaker on Branding — David shares the groundbreaking insig…
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Faisal Hoque: TranscendFaisal Hoque is an award-winning entrepreneur and innovator and founder of SHADOKA and NextChapter. He is a three-time Wall Street Journal bestselling author of the books: Reinvent, Everything Connects, and Lift. He has just released his newest book: Transcend: Unlocking Humanity in the Age of AI*.The most compelling use case…
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Alice Ferris: GoalBustersAlice Ferris is the Founding Partner of GoalBusters, a firm working to help small and mighty fundraising teams achieve big impact by planning practical strategies, teaching essential fundraising skills, and doing the hands-on work to turn vision into reality. She has more than 30 years of professional fundraising experience…
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Red Bull doesn’t just sell energy drinks—they sell adrenaline, culture, and a way of life. In this episode, we unpack how Red Bull built one of the most iconic and dominant brand ecosystems in the world—and more importantly, how you can apply the same principles to your business. Discover how Red Bull: Became a media powerhouse by owning their cont…
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