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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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How to Turn Your Business Into a Blockbuster Brand with Hollywood-Level Storytelling With Greg Logan
Manage episode 517948032 series 2947419
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What if your brand story could hit like a blockbuster movie?
In this episode of The Unified Brand Podcast, we're joined by Greg Logan — founder of Narrativity, Cannes Award-winning writer, and author of Creating a Blockbuster Brand. Greg reveals how he cracked the code to blending Hollywood storytelling formulas with business branding — and why it’s the secret weapon behind some of the world’s most emotionally resonant and high-performing brands.
We unpack:
🎬 Why Hollywood has the blueprint for brand storytelling
⚡ The "enemy and superpower" framework every founder needs
🧠 The neuroscience of why stories stick — and convert
🗣️ How tone of voice builds trust and crushes category sameness
📖 How his book helps founders DIY their own blockbuster brand
If you’re tired of sounding like everyone else, this episode will reframe your entire brand strategy.
🔗 Learn more about Greg’s work at narrativity.com
📘 Grab his book at blockbusterbrands.com
🧪 Try the quiz: storytellingquiz.com
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