Every marketer talks about "telling better stories," but what does that really mean for your brand?

In this episode of The Unified Brand Podcast, we break down the strategic anatomy of brand storytelling — why it’s far more than poetic taglines or clever About pages, and how it’s the key to building loyalty that lasts.

We explore:

• Why storytelling works on a psychological and emotional level

• 4 core brand story pillars: Origin, Mission, Arc, and Customer Role

• How brands like Patagonia, Nike, and Hiut Denim embed narrative in everything they do

• The biggest mistake brands make with storytelling (and how to fix it)

• How to embed story-driven messaging across every touchpoint, from TikToks to packaging

If you want your brand to be unforgettable—not because it's loud, but because it's real—this episode is your guide to making story your greatest brand asset.

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