Best Esthetician Success Podcasts (2025)

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Sawyer Gray's Journey to Tattoo Artistry and Independent Success 17:17

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20h ago17:17

17:17

From surviving several toxic apprenticeships to building a dream tattoo business at IMAGE Studios in Jacksonville, Florida, Sawyer Gray's raw and inspiring story will light a fire in every salon suite professional who's ever felt stuck. Hear how this passionate tattoo artist turned personal challenges into a powerful journey of creative freedom, cl…

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We Put an Instagram Growth Challenge to the Test: Here’s What Worked (and What Didn’t) 42:08

2d ago42:08

42:08

Have you ever considered joining an Instagram growth challenge and you’re wondering if posting more will increase your followers? Today, Andrea and Taleesa are going over their experience and results of the Instagram growth challenge they did on their Instagram business page including what worked for them and what didn’t. Listen to this episode to …

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075: Feeling Burnt Out? Build a Beauty Business That Feels as Good as It Looks 34:38

3d ago34:38

34:38

Send us a text Kari Jo and guest Emily Reuschel untangle the chaos of hustle culture, helping estheticians who feel heavy in their business step into true leadership roles with systems over stress and freedom over frenzy. • Emily shares her journey from elementary teacher to coach, facilitator, and speaker helping women build intentional lives that…

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8 | Feeling Like You're Failing as a Solo Esthetician? Here's What God Says About Small Beginnings 9:52

3d ago9:52

9:52

💛 Wondering if your slow growth means you missed your calling? 💛 Feeling behind compared to other estheticians on Instagram? 💛 Questioning whether your small start is even significant? Girl, I see you—and more importantly, God sees you. In this episode, I’m sharing 3 biblical truths that carried me through the slowest seasons of my beauty business.…

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7 | Struggling To Find Clarity in Your Solo Esthetics Business? I've Been There Too 4:48

3d ago4:48

4:48

❓Feeling like you’ve lost clarity in your beauty business? ❓Wondering what to do when God tells you to pause what looks like progress? ❓Ever feel like you’re showing up without direction or impact? In this short but honest episode, I’m opening up about why I took a 5-month break from the podcast, what God revealed during the pause, and how I’m comi…

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The Content System We Swear By: How We Keep Medspa Marketing Organized 49:03

9d ago49:03

49:03

Are you tired of spending hours struggling to create social media content? In today’s episode, Andrea and Taleesa are breaking down their content system for aesthetic practices and talking about the importance of hiring a reliable assistant to manage social media content so you can focus on growing your practice. Join both Andrea and Taleesa to get…

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074: How to Hire the Right Esthetician Without Wasting Time, Money, or Your Sanity 23:43

10d ago23:43

23:43

Send us a text Hiring the wrong person doesn't just hurt your bank account—it steals your peace of mind. After guiding countless estheticians through the hiring process, I've discovered that most well-meaning spa owners are making critical mistakes that cost them an average of $14,000 per bad hire. Think about that number for a moment. At 30% of th…

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I Pay My Clients $50 Per Referral (And I Should Be Paying Them More) 1:04:56

15d ago1:04:56

1:04:56

Season 5 Episode 4 - Our special guest Mila talks to us about what it was like working at a chain beauty salon, giving her clients $50 for referral's and making it in the beauty industry without a mentor. Thanks for watching 🤍 Time Stamps: 00:00 Introducing today’s special guest 🤍 01:30 I always wanted to be in the beauty industry I just didn’t kno…

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Creating Your Happy: Mika Toussaint's Holistic Journey to Skin Care Boss and Self-Care Expert 34:24

15d ago34:24

34:24

Mika Toussaint, a renowned aesthetician from IMAGE Studios Dallas Galleria, has turned personal struggles into professional mastery. After battling hormonal acne and navigating profound personal loss, Mika developed Dallas Pro Aesthetics, a unique wellness practice that goes beyond traditional skincare by integrating nutrition, mental health, and p…

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Organic, Boosted, or Paid? What Medspa Owners Really Need to Know 39:31

16d ago39:31

39:31

Are you tired of spending money on marketing strategies that don’t work for your medspa? Today, Andrea and Taleesa are talking about the pros and cons of organic content, boosting, and using ads for your aesthetic practice. Listen to this episode to learn which marketing strategy is the best fit for you and what will actually grow your aesthetic pr…

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073: Turn Your Treatment Room Into a Retail Goldmine: Boutique Sales Tips for Estheticians 33:43

17d ago33:43

33:43

Send us a text Emily Benson from the Boutique Training Academy shares powerful strategies for estheticians to boost their income through retail sales, emphasizing authentic storytelling and unique product selection over traditional inventory approaches. • Understanding how to move product that isn't selling (mark down by 30%, then potentially 50% l…

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223 Lori & Lauren - Esthetician Life (Unfiltered!) 54:55

19d ago54:55

54:55

Welcome back to the Beauty Biz Show! In this special episode, Lori Crete and Lauren Nettuno share their unfiltered thoughts and real opinions about esthetician life. Tune in to hear what two estheticians really think about everything from live esthetician events to the latest skincare trends. “ We all have doubt in ourselves from time to time… when…

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Help Wanted: Why Every Medspa Needs a Local Right-Hand 48:25

23d ago48:25

48:25

Are you drowning in daily tasks and wondering how to reclaim your time? Today, Andrea and Taleesa are sharing the benefits of hiring local assistants for your medspa versus hiring a virtual assistant. They’re also giving you a list of tasks you can outsource once you hire your own assistant that will help you grow your business with ease and boost …

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072: From Burnout to CEO: How This Esthetician Built a Million-Dollar Team Without the Treatment Room 46:07

24d ago46:07

46:07

Send us a text What happens when an esthetician finally conquers her fear of stepping away from behind the chair? Transformation at every level. In this deeply personal conversation, Kari Jo welcomes back former coaching client Jacquelyn Kraemer to share her remarkable journey from burnt-out service provider to thriving business owner. The raw emot…

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Grace Schafer, The Hair Lab, Decodes the Science of Success 35:34

29d ago35:34

35:34

Grace Schafer is not your average hairstylist. A red hair enthusiast, cutting specialist, wedding artist, and certified extension artist, from IMAGE Studios in Grand Rapids, Michigan, she has carved out a unique niche in the beauty industry by combining her passion for theater, science, and hair design. With a keen eye for color theory and a commit…

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More Than a Pretty Page: The Website Opinions That Might Ruffle Feathers 40:02

30d ago40:02

40:02

Do you feel like your website isn’t converting clients like it should? In today’s episode, Andrea and Taleesa are giving you their seven most controversial website opinions and sharing some of the common website issues they’ve seen when working with medspa clients. Join Andrea and Taleesa to learn how to create a website that not only looks profess…

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071: Did You Hit Your Goals or Drop the Ball? Mid-Year Check-In for Estheticians 30:55

1M ago30:55

30:55

Send us a text Do you track your numbers? In the world of aesthetics, we often shy away from metrics because we're afraid of what they might reveal. But as Kari Jo Patterson shares in this revealing episode, numbers always tell a story – one that can transform your business when you learn to listen. Dropping the perfect facade and embracing authent…

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222 Jerry Nettuno - The Schedulicity Story 1:08:51

1M ago1:08:51

1:08:51

Welcome back to the Beauty Biz Show! In this episode, Schedulicity founder Jerry Nettuno joins Lori to discuss his journey in creating one of the most prominent online scheduling tools in the beauty industry. Tune in to learn more about Vagaro’s acquisition of Schedulicity, and hear Jerry discuss the challenges and triumphs of building and exiting …

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The Summer Survival Series: Part 3 – Be a Community Pillar: Local Partnerships + Collabs to Grow 44:35

1M ago44:35

44:35

Do you want to transform your medspa’s marketing strategy and become a pillar in your community this summer? In the final episode of their three-part series on the summer slow period, Talisa and Andrea are talking about the importance of forming local partnerships and how you can use these partnerships to build meaningful, long-term relationships w…

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070: Want to Add Laser to Your Spa? What Every Esthetician Must Know First 38:30

1M ago38:30

38:30

Send us a text Robert from Texas Laser Institute shares his journey from lawyer to laser business owner and provides practical guidance on adding lasers to esthetician practices. He breaks down the science behind laser hair removal, how to choose the right equipment, and the important balance between safety and effectiveness that every esthetician …

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Alyssa Pablo, Brand Manager at GlossGenius on Time-Saving Technology and Business Growth Strategies 23:50

1M ago23:50

23:50

Alyssa Pablo shares her inspiring journey from salon manager to GlossGenius Brand Manager, offering invaluable insights into marketing strategies, retail sales, and work-life balance for independent beauty and wellness professionals. Discover powerful tools like AI-powered marketing, custom service packages, and simplified checkout processes that c…

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Behind the Retreat: Why This Life-Changing Getaway Is Exactly What You Need 25:02

1M ago25:02

25:02

Welcome to a special bonus episode of The Small Business Journey Show! I’m your host, Chanla, and today’s episode is all about the upcoming Small Business Retreat happening this November — a transformational 3-day getaway for women ready to recharge, refocus, and reignite their business and personal growth. I just launched the brand-new retreat web…

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The Summer Survival Series: Part 2 – Skincare Sale Secrets 31:21

1M ago31:21

31:21

Are you wondering how you can boost your revenue during the summer slow down season? In this part-two of a three-part summer survival series, Andrea and Taleesa are giving you strategies for selling more skincare products including how you can provide personalized skincare recommendations that build trust and address specific skin concerns with you…

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Finding Your Brand Through the Lens with Vanessa Ronowski, Branding & Lifestyle Photographer 38:44

1M ago38:44

38:44

Podcast Show Notes for The Small Business Journey Show Episode Title: Finding Your Brand Through the Lens with Vanessa Ronowski, Branding & Lifestyle Photographer Episode Description: In this heartfelt and inspiring episode, I sit down with my friend Vanessa—an incredibly talented personal branding and lifestyle family photographer. Vanessa shares …

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069: Stop Drop-Shipping: How Estheticians Can Sell More Retail Without Extra Clients 12:16

1M ago12:16

12:16

Send us a text Are you an esthetician who believes you need more space to sell retail effectively? It's time to confront that limiting belief head-on. Four walls is all you need to transform your business through strategic retail sales. Throughout my career coaching estheticians nationwide, I've discovered that retail consistently represents the bi…

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I Just Had My Worst Financial Year as a Business Owner 1:06:52

2M ago1:06:52

1:06:52

SEASON 5 EPISODE 3 - We have the honor of having on the BrowGuru on today's special episode 🎉 She talks to us about opening multiple storefronts, a beauty school and being humbled last year where she had her worst financial year as a business owner. Tune in for the twist 🫰🏼 TIME STAMPS: 00:00 Introducing the Browguru (15 Year Experience) 06:00 Movi…

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The Summer Survival Series: Part 1 –Membership Plays That Work 46:08

2M ago46:08

46:08

Are you wondering how you can continue to generate consistent income this summer? In this episode 1 of a 3 part series, Andrea and Taleesa are giving you strategies to boost your revenue during the summer slow period, specifically focusing on the benefits of memberships and recurring revenue. Join both Andrea and Taleesa to learn the different type…

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068: How to Shift Estheticians from Hourly to Commission Without Losing Your Team or Your Mind 12:02

2M ago12:02

12:02

Send us a text Ready to transform your spa's pay structure but afraid of the fallout? You're not alone. Many spa owners find themselves trapped between financial necessity and fear of employee backlash when considering the switch from hourly to commission-based compensation. This episode tackles this challenge head-on with a powerful reframe: "Hour…

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221 Solocast - Festival Season 21:28

2M ago21:28

21:28

Welcome back to The Beauty Biz Show! In this episode, Lori shares how she keeps her beauty biz booked perfectly during the chaotic festival season. Tune in to hear Lori’s strategies for managing periods of disruption and learn how your beauty biz can not just survive, but thrive. “ We're all gonna have frustrating periods and seasons in our busines…

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Zoey Pearson's Salon Suite Story: Going Viral & Growing Fast 29:40

2M ago29:40

29:40

In this episode of The VIP Suite podcast, host Matthew Landis welcomes Zoey Pearson, a salon suite entrepreneur who turned her single penthouse space into a thriving multi-suite head spa business. Zoey lead a viral TikTok movement that led to over $47,000 in gift card sales, a fully booked schedule, and hiring a dream team of professionals, all wit…

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Snap, Show, Sell: The Secret to Perfect Before & After Photos 44:11

2M ago44:11

44:11

Have you ever wondered how you can use your before and after images to make potential clients run to book a treatment instead of scroll past? In this episode, Andrea and Taleesa are diving deep into the art of creating show-stopping before and after images that can transform your practice's marketing strategy. Join both Andrea and Taleesa to learn …

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067: From Solo Esthetician to Sales Rep: How to Grow Beyond the Treatment Room with Kelly from Dermalogica 33:38

2M ago33:38

33:38

Send us a text Skincare industry veteran Kelly shares her 16-year journey from esthetician to sales representative at Dermalogica, revealing what the job really entails and how spa owners can maximize these valuable relationships. • Sales rep careers require passion, industry knowledge, and planning abilities • No two days are the same when managin…

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066: The Unspoken Truth About Selling Your Esthetician Empire for Maximum Profit 16:22

2M ago16:22

16:22

Send us a text Ever lay awake at night fantasizing about selling your esthetician business and walking away for good? That freedom might be further away than you think. In this eye-opening episode, Kari Jo Patterson delivers the unvarnished truth about selling an esthetician business - something she learned firsthand when selling her own company. T…

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Content That Clicks: How to Turn Followers into Ride-or-Die Fans 35:47

2M ago35:47

35:47

Have you been wondering what you can add to your content to turn your followers into your biggest fans? In this episode, Andrea and Taleesa are giving you clear strategies for improving your social media marketing, so you can create and foster a community with your followers. Join both Andrea and Taleesa to learn how to create a memorable online co…

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056: Massage Careers = Freedom, Flexibility, Fun & Financial Success with Krista Dicks 48:50

2M ago48:50

48:50

Have you ever wondered if a career in massage therapy could provide freedom, fun, and financial success? Spoiler: It totally can. In this episode, we are joined by the amazing Krista Dicks, Canadian RMT, clinic owner, and host of The Radical Massage Therapist Podcast. With nearly two decades of experience—and a resume that includes spas, multidisci…

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220 Lori & Lauren - Trends in Skincare 50:28

2M ago50:28

50:28

Welcome back to the Beauty Biz Show! In this special episode, Lori Crete and Lauren Nettuno share their unfiltered thoughts and honest opinions about the hottest trends in skincare. Tune in to hear what two estheticians really think about everything from astrology-based skincare to skin streaming to truffle-infused eye cream. "These things that ma…

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065: From Good to Unforgettable: Transforming Your Esthetics Business 21:06

2M ago21:06

21:06

Send us a text What separates a good esthetician from one who commands premium prices and has clients raving about their business? The answer lies not in the technical skills, but in crafting an unforgettable client journey from the first point of contact through long-term relationship building. I'll never forget the moment that transformed my alre…

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Cue the Confetti! Our 50th Episode Marketing Celebration! 56:22

2M ago56:22

56:22

Today we’re celebrating the 50th episode of the podcast! In this special episode, Andrea and Taleesa are giving you 50 rapid-fire marketing tips they’ve learned over the years for aesthetic practice owners, covering everything from social media strategies and branding to client relationships and business growth. Listen to this milestone episode to …

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064: Trademarks, Contracts & Client Protections for Estheticians with Alyssa Malchiodi 35:27

2M ago35:27

35:27

Send us a text You can find Alyssa Malchiodi Founder, Legal Doer ®️ https://www.instagram.com/legaldoer/ To learn more about coaching please visit: https://www.karijopatterson.com Connect with me on your fav social platform: Instagram: https://www.instagram.com/kari.jo.patterson Facebook: https://www.facebook.com/karijopattersonestheticiancoach Tik…

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063: The Legal Pitfalls of 1099 vs. W-2 in Esthetics 10:34

3M ago10:34

10:34

Send us a text The costly classification mistake that could destroy your esthetics business and land you in serious legal trouble. As a spa owner who scaled to a 4,000-square-foot facility while others in my town struggled, I've learned the hard truth about 1099 contractors versus W-2 employees – and it might shock you. Most estheticians hire 1099 …

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Words That Work: The Art of Selling Medspa Services with Ease 50:17

3M ago50:17

50:17

Are you in a rut when it comes to marketing your medspa? Today, Andrea and Taleesa are diving into why creative marketing is so important and how you can balance educational content with entertainment to attract your ideal clients and keep them coming back for more. Listen to this episode to get all the inside tips for making your content engaging …

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219 Solocast - Focus Over Fear 23:12

3M ago23:12

23:12

Welcome back to The Beauty Biz Show! This episode is dedicated to the estheticians who want to succeed against all odds. Tune in to hear Lori break down how estheticians can not only survive but thrive in a shaky economy. (Hint: It’s all about focus over fear.) “Resilience right now isn't just a mindset, it's a pattern that you have to adopt as a b…

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062: Finding Your Perfect Niche: The Game-Changer for Estheticians 17:28

3M ago17:28

17:28

Send us a text Have you been spinning your wheels trying to attract new clients while your marketing falls flat? The solution might be simpler than you think - you're trying to speak to everyone when you should be focusing on someone specific. In this eye-opening episode, I share the advice that completely transformed my business: "You can only be …

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Likes Don’t Pay the Bills: The Vanity Metrics That Actually Matter 50:19

3M ago50:19

50:19

Are you wondering if your social media and email marketing efforts are actually working? Today, Andrea and Taleesa are talking about the importance of understanding social media and email marketing metrics for your medspa business and breaking down the numbers. Listen to this episode to get a better understanding of your analytics, what you should …

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061: Laser Licensing, Leadership: How to Grow a Profitable Medspa with Marti Hutchinson 30:48

3M ago30:48

30:48

Send us a text Marti, Medspa Mentor www.instagram.com/marti_medspamentor https://msha.ke/aestheticsacademy.com To learn more about coaching please visit: https://www.karijopatterson.com Connect with me on your fav social platform: Instagram: https://www.instagram.com/kari.jo.patterson Facebook: https://www.facebook.com/karijopattersonestheticiancoa…

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From Ink to Clippers: Marc Bennett on Mastery, Mentorship & the Culture of Barbering. 58:07

3M ago58:07

58:07

What did you think about this Episode? In this episode of Let's Talk About It, I sit down with Marc Bennett, an East Coast native who moved to San Diego as a tattoo artist and became a barber 15 years ago. Now the owner of three barbershops, Marc shares his journey growing up in a predominantly Black neighborhood and how it shaped his passion for d…

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060: Bank Account Boundaries: The Lifesaver Your Spa Business Didn't Know It Needed 12:44

3M ago12:44

12:44

Send us a text Financial confusion might be the silent killer of your esthetician business. When you mix personal and business finances in a single account, you're not just creating a bookkeeping headache—you're putting everything you've built at risk. Drawing from real legal horror stories shared by her attorney brother-in-law, Kari Jo Patterson r…

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Is It Your Marketing… or Your Medspa? Fixing Hidden Barriers to Growth 36:07

3M ago36:07

36:07

Do you want to create a memorable experience that keeps your clients coming back on repeat? In today’s episode, Andrea and Taleesa are giving you tips on growing your Medspa business beyond just marketing, and emphasizing why client retention is so important when it comes to growing your practice. Join both Andrea and Taleesa as they dive into the …

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How Incorporating a Morning Routine Can Set Your Day Up For Success 17:20

3M ago17:20

17:20

Welcome to Episode 2 of The Small Business Journey Show! Your go-to podcast for practical advice, heartfelt stories, and inspiration tailored to small business owners and busy individuals. Each week, I explore topics that help you grow personally and professionally, proving that progress—not perfection—is the key to success. I’m Chanla Fredrickson,…

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059: Wax Smarter, Not Harder Profit Tips from Stephanie Laynes 59:45

3M ago59:45

59:45

Send us a text To learn more about coaching please visit: https://www.karijopatterson.com Connect with me on your fav social platform: Instagram: https://www.instagram.com/kari.jo.patterson Facebook: https://www.facebook.com/karijopattersonestheticiancoach TikTok: https://www.tiktok.com/@karijopatterson Threads: https://www.threads.net/@kari.jo.pat…