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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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We show how to attract Baby Boomer clients by shifting language, services, and environment to match what they value: trust, peace, and clear results. We share stories, messaging tips, service menu changes, and simple follow-ups that turn Boomers into loyal, referral-rich clients.
• why Baby Boomers hold wealth and book consistently
• language that lands: restore, renew, strengthen
• the Linda story and the need for dignity and respect
• creating a calm, unhurried, high-trust environment
• marketing where they are: Facebook and email
• photos and testimonials of clients over 55
• simple instructions and visible credentials
• service menu shifts toward comfort and hydration
• retention moves: handwritten notes and check-ins
• audit steps to fix message, visuals, and pace
Guys, if this episode gave you a light bulb moment, I want you to do me a favor and please go like my podcast and leave me a review
If you are ready for coaching, head on over to www.karijopatterson.com
To learn more about Kari Jo visit: https://www.karijopatterson.com
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Book a Free Discovery Call - https://stan.store/EstheLaunchAcademy/p/free-20-minute-consultation-
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Links You May Want to Check out:
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Chapters
1. Client Testimonial & Cold Open (00:00:00)
2. Why Baby Boomers Are Your Best Market (00:00:49)
3. The Linda Story And Key Insight (00:02:49)
4. Mindset, Wealth, And Loyalty Of Boomers (00:05:09)
5. Language That Sells: Restore And Renew (00:08:20)
6. Life Stage Needs: Peace And Pace (00:10:52)
7. Making Them Feel Seen And Respected (00:13:18)
8. Speak Their Language: Simple And Clear (00:16:05)
9. Services That Match Their Priorities (00:18:11)
10. Turn Boomers Into Lifetime Clients (00:20:15)
11. Recap, Next Steps, And Coaching CTA (00:22:52)
96 episodes
