Do you want your burning Google Ads questions answered by a trusted Google Ads Expert? Inside Google Ads is hosted by Jyll Saskin Gales, a seasoned Google Ads Coach with over a decade of Google Ads experience, including 6 years working at Google. Each weekly episode contains practical advice based on real-world experience with Google Ads accounts. You'll gain a deeper understanding of bidding strategies, keyword match types, conversion tracking, creative best practices, campaign efficiency a ...
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Inside Google Ads Podcasts
Welcome to the Google Ads Podcast by Guided PPC! Tune in to the ultimate podcast for everything Google Ads, where we bring you live Google Ads Q&A sessions, share insightful Google Ads case studies, and interview top industry experts. Whether you’re a beginner looking to learn the basics or a seasoned professional seeking advanced strategies, our podcast is designed to help you master Google Ads. Stay updated with the latest trends, tips, and real-world examples that will elevate your advert ...
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Welcome to The Hard Hats and Homepages Podcast, the show where contractor marketing gets stripped down to studs and rebuilt for real-world results. Your AI hosts Larry and Emily bring Darren Slaughter’s blog posts to life. Darren is a web strategist and straight-shooter behind DarrenSlaughter.co—dives into the tactics that turn browsers into booked jobs: lightning-fast websites, lead-magnet landing pages, local SEO that actually rings phones, paid ads that pay for themselves, and stories fro ...
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The SEOLeverage podcast helps you, as a growing business, attract qualified website visitors via search marketing. Topics like SEO, Google Ads, and Remarketing strategies, but also segmented social media and e-mail marketing find a place here. This is the show to follow if you want to grow your online business! SEOLeverage is an International SEO agency with over 20 years of SEO experience. We help companies from all over the world to have more leads and sales with our SEO Services. Gert Mel ...
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Tired of marketing fluff, shady sales tactics, and overpriced agencies that sell fear instead of results? Over the Bull is a no-nonsense podcast where we share real stories from inside the agency world—the wins, the failures, and the clients we had to cut loose. Join me each week as we break down the reality of running a business, expose the marketing BS that’s holding companies back, and talk about what actually works. No generic reports. No empty promises. Just real strategy from the trenches.
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If you're a DTC brand founder, CMO, growth marketer, or operator trying to scale your e-commerce business profitably, this podcast is for you. Hosted by Andrej Tumachowitsch — founder of the growth agency HoloGrowth — this show goes deep on what actually works to grow online brands in today’s ultra-competitive landscape. We go way beyond generic advice. Every episode gives you practical, battle-tested insights directly from 7-, 8-, and 9-figure brand founders, top-tier marketers, and agency ...
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How will the future unfold? What is the impact of AI and other exponential technologies on business & society? Join Azeem Azhar, founder of Exponential View, on his quest to demistify the era of exponential change.
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The Rebooting Show gets into the weeds with those building and operating media businesses, giving an open view into how the smartest people in the media business are building sustainable media businesses. https://www.therebooting.com/ (www.therebooting.com)
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This is a podcast for the deeply online, where we chat about all things tech, crypto, and pop culture news. Brought to you by Boys Club, a NY-based media and creative studio, and hosted by Deana Burke and Natasha Hoskins. Have questions? So do we.
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Welcome to the Med Spa Success Strategies Podcast - where med spa & aesthetics practice owners come to discover strategies and tactics that help them better market and manage their practices so that they can grow, scale and have more financial freedom.
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The Digiday Podcast is a weekly show on the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.
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Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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Host Fred Vallaeys, Co-founder of Optmyzr, is joined by PPC experts for a panel discussion on the latest hot topics in the search marketing world. Topics range from updates to Google, Bing, Facebook, and Amazon Ads, to changes in online search behavior, or changes in the business world. Learn what the experts are seeing in the industry, how they're reacting to make the most of the opportunity, and what they think the future holds.
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Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and has been studying the effects of psychology, behavior research, and neuroscience on persuasion and marketing in business, leadership and everyday life. In every episode, Roger shares brain-oriented tactics, along with the expertise of his guests, to increase persuasion with concrete, research-based neuromarketing advice. Guests include best-selling authors and thought leaders like ...
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– AI News with a Human Touch AI is transforming how we work, create, and connect—but what does that mean for the future of content, business, and creativity? Hosted by Emmy-nominated digital pioneer Shira Lazar, The AI Download is your go-to source for sharp insights, expert interviews, and real-world discussions on AI, emerging tech, and the creator economy. Each week, we break down the biggest AI trends, explore its impact on creativity and business, and bring you candid conversations with ...
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Welcome to Scaling With Deasha. The podcast for entrepreneurs scaling their business to six figures and beyond without the hustle and the overheads. This podcast is for you if you're looking to scale your business and hit those next target goals for yourself. I'm going to share the ups and downs and the ins and outs of scaling a business. We all know it's not a straight line. Being an entrepreneur is tough and there are roadblocks and cliffs and things to climb and hurdles to jump over. I wa ...
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Do ecommerce businesses need a Google Shopping feed?
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7:29Do you really need a Google Shopping feed to be successful with Google Ads? While it's not an absolute requirement, it is highly recommended for ecommerce businesses. In Episode 73 of the Inside Google Ads podcast, host and Google Ads Coach Jyll Saskin Gales dives into the nuances of using shopping feeds for B2C and B2B ecommerce businesses. In thi…
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Meta, Netflix & FTC’s Omnicom-IPG approval + “The Secret Lives of Mormon Wives”’ Danielle Pistotnik
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51:13This week’s episode recaps Meta’s reported look at acquiring Perplexity, the U.S. Federal Trade Commission’s conditional approval of the Omnicom-IPG merger and Netflix’s deal to carry traditional TV networks in France. Then Select Management Group’s Danielle Pistotnik (21:45) joins the show to go behind the scenes of developing “The Secret Lives of…
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Building Trust Through Effective Project Timelines
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5:40This podcast discusses the importance of clear project timelines and live progress tracking in building trust with homeowners. By implementing structured milestones, daily updates, and transparent communication, contractors can significantly reduce client anxiety and enhance satisfaction. The episode explores effective tools and best practices for …
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The Cost of Delay: Why Website Speed Matters for Contractors
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4:24In this episode, we delve into the critical impact of website load times on contractors' success. From skyrocketing bounce rates and slashed conversion rates to diminished trust and visibility, slow page speeds can significantly drain profits. We discuss practical insights on improving site performance, the importance of Core Web Vitals, and how ev…
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10 Essential Elements for an Effective Contractor Website
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6:39
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6:39In this episode, we discuss the critical components that every contractor website must include to effectively attract and convert potential clients. From clear messaging and accessible contact information to trust signals and mobile optimization, we outline ten key elements that can elevate your online presence. Join us as we dive into practical ti…
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Mastering Homeowner Engagement: Modern Advertising Strategies for Contractors
6:10
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6:10In this episode, we explore how contractors can adapt their advertising strategies to attract high-value projects in a digital-first era. With homeowners primarily searching online, we discuss the importance of Google Local Services Ads, targeted keywords, and engaging content on social media and YouTube. We also highlight the value of integrating …
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Maximizing Success with Google Local Services Ads for Contractors
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6:10In this episode, we explore the power of Google Local Services Ads (LSAs) for contractors, detailing how these premium ads operate on a pay-per-lead basis to attract local customers effectively. We discuss the setup process, the importance of responding quickly to leads, monitoring performance metrics, and common pitfalls to avoid. With insights on…
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Harnessing Facebook for Construction Marketing Success
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5:27In this episode, we explore how contractors can leverage Facebook’s vast user base for effective marketing. From optimizing your Facebook Page to implementing an organic content strategy and paid advertising campaigns, learn essential tips to engage homeowners, generate leads, and convert interactions into contracts. Discover the importance of prec…
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Mastering Instagram for Construction Marketing: A Step-by-Step Guide
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7:06In this podcast episode, discover a comprehensive 10-step blueprint for effectively marketing your construction business on Instagram. Learn how to leverage the platform's vast user base, optimize your profile, create engaging content, and convert followers into leads—all while building community engagement and staying ahead of industry trends. Tun…
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Smart Digital Marketing Strategies for Contractors
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4:41
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4:41In this episode, we explore innovative and practical digital marketing strategies specifically tailored for contractors looking to enhance their client outreach without relying on expensive advertising. From optimizing websites and local SEO to effective social media engagement and strategic email follow-ups, these actionable tips will help contrac…
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Maximizing Contractor Success on Angi: Essential Strategies for Home Improvement Pros
8:26
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8:26In this episode, we explore how contractors can leverage Angi's extensive platform to connect with homeowners effectively. From building a standout profile and managing leads to integrating strategies into broader marketing efforts, learn key tactics that can enhance visibility and conversion rates. Discover best practices for responding to leads, …
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Transforming Negative Feedback into Marketing Success in Construction
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4:11Explore how to turn bad reviews into powerful marketing opportunities for your construction business. From building trust through mixed ratings to using the 'ACE' formula for responses, learn actionable strategies to enhance customer satisfaction, boost your brand image, and attract new clientele.By Darren Slaughter
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The Best Lead Gen and Marketing Strategies for Med Spas in 2025
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35:45Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing.On this episode, Lauren and I break down the most effective and profitable marketing strategies for med spas in 2025 - based on what we’re seeing actually work across dozens of practices we work with every day.Whether you're just getting starte…
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Mastering Your Contractor Logo: A 7-Step Guide to Brand Success
6:20
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6:20In this episode, we explore the importance of a strong contractor logo and present a detailed seven-step blueprint for crafting an effective design. From defining your core message to choosing trustworthy colors and protecting your logo, discover how to create a memorable brand identity that enhances professionalism and recognition in the competiti…
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Navigating Cost Per Lead Benchmarks for Remodelers in 2025
4:37
4:37
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4:37In this episode, we explore the evolving landscape of cost per lead (CPL) benchmarks for remodelers in 2025, emphasizing the impact of rising costs in advertising channels like Google and Meta. We define what constitutes a lead and provide crucial median CPL figures across various platforms. Listeners will learn effective strategies to optimize lea…
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Mastering Construction Marketing: A Step-by-Step Guide
6:20
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6:20In this episode, we break down the complexities of construction marketing into manageable steps. From identifying your ideal client to leveraging local SEO and content marketing, we provide actionable insights to enhance your marketing strategies. Learn how to build a user-friendly website, engage on social media, and manage your reputation effecti…
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2025 CPL Benchmarks for Remodelers: Optimizing Advertising Strategies
5:40
5:40
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5:40In this episode, we explore the cost per lead (CPL) benchmarks for remodelers in 2025 across various advertising channels, including Google Ads, Facebook, and more. Learn effective strategies to optimize your ad spend, manage budgets, and improve lead conversion rates through faster follow-ups and targeted messaging.…
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A Week to a Faster Website: Boosting Load Time for Better User Experience
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6:32In this episode, we explore a practical one-week plan to enhance your website's speed and efficiency, drawing comparisons to the reliability of a work truck. With actionable tips for optimizing images, cleaning up JavaScript, enabling compression, and more, listeners will learn how to measure and improve their site's performance, ultimately driving…
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Revolutionizing Contractor Marketing: Digital Strategies for Success
6:14
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6:14In this episode, Darren's AI team explores the evolving landscape of advertising for contractors, emphasizing the shift from traditional marketing to digital strategies. He discusses the effectiveness of Google Local Services Ads, the importance of Search and Display PPC, and the potential of social media and YouTube for engaging homeowners. Slaugh…
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Mastering Marketing for Solo Contractors: Smart Strategies on a Budget
6:07
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6:07This podcast episode equips solo contractors with practical marketing strategies to maintain steady work without a hefty budget. It covers unique advantages of being a solo contractor, local visibility, simplifying online presence, leveraging customer feedback, and automating marketing efforts. Tune in to discover how to enhance your outreach while…
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How AI Is Fueling Protest Disinformation — And What You Can Do About It
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38:01Disinformation is evolving—and AI is helping it spread. Shira Lazar sits down with Wired’s David Gilbert to unpack how fake news, AI-generated chaos, and collapsing trust online are reshaping journalism, politics, and public perception. 🎙 This episode is Sponsored by: HiveLighter — Smart summaries. Real insights. More doing, less scrolling. This we…
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Building a 5-Star Med Spa: Team Culture, Social Media, & Patient Loyalty- Interview w/ Haley Wood
1:22:09
1:22:09
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1:22:09Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleOn this episode, we're joined by nationally recognize…
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Digiday at Cannes: AI hype, data overload and other takeaways from Cannes Lions 2025
25:23
25:23
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25:23Amid the AI hype, increasingly fragmented media marketplace and economic headwinds, marketers this year came to the Cannes Lions International Festival of Creativity looking for answers. For Carly Carson, PMG’s head of integrated media, this year’s festival served as a temperature check for an industry in flux. As the book closes on another Cannes …
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The 7 Roles Every Small Business Owner Must Master (and How to Manage Them All)
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17:53
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17:53As a small business owner, you're constantly wearing different hats, from CEO to salesperson to project manager – but what's the secret to juggling it all without burning out? In this insightful episode, John explores the seven critical roles every entrepreneur needs to master, offering actionable advice for delegating, automating, and optimizing y…
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Digiday at Cannes: Former Bachelorette Rachel Lindsay makes the case for creators
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25:26Between panels and parties, creators like former bachelorette Rachel Lindsay are looking to get face time with ad execs, brand marketers and partners like Spotify. However, rather than coming to the Croisette to strike deals, they’re playing a long game. Joined by Roman Wasenmüller, head of podcast business at Spotify, and Digiday Podcast co-host K…
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Ep 204: GENIUS Stablecoin Act, Pump.fun X Suspension & Decentralized Social Media, Dream Recorders, Guest: Debbie Soon from Privy, Guest: Pplpleasr on Shibuya and filmmaking
1:01:57
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1:01:57Thank you to Polygon for supporting this show. <3 01:31 Natasha's Retinol Journey 05:49 About Boys Club 10:20 GENIUS Act 16:45 Pump.fun X Suspension 22:30 Decentralized Social Media 27:55 Dream Recorder Innovation 29:59 Sam Altman's Brother Starts a Podcast 31:46 Ed Sheeran's Wife Works at Deloitte 32:33 Interview with Debbie Soon from Privy 34:15 …
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#14 - The Demise of Traditional Google Ads Tactics in an AI-Driven World
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41:08Send us a text As artificial intelligence transforms the way people discover and interact with businesses online, traditional digital advertising tactics are beginning to lose their edge. In this episode of Over the Bull, we uncover why the once-reliable Google Ads strategy—built around microsites and keyword-stuffed landing pages—is quietly becomi…
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The problem with Altman’s “gentle singularity,” Apple’s AI missteps, and Google’s fading ad model | Live with Azeem Azhar
29:59
29:59
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29:59Broadcasting live from Paris, I tackle three massive technology stories that are reshaping our digital future. From Apple's stunning interface redesign to the collapse of traditional search advertising, and Sam Altman's vision of an AI singularity that's already begun - this episode captures the tectonic shifts happening in tech right now. I cover:…
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In this solo episode, John unpacks why traditional SEO is no longer enough and how businesses must shift toward search visibility in the age of AI. He explores the impact of zero click searches, E-E-A-T, and AI overviews, and shares actionable strategies to stay visible across Google and beyond.By John Jantsch
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Digiday at Cannes: From center stage to closed doors, inside X’s quiet Cannes strategy
24:02
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24:02A few years ago, Twitter Beach was one of the Cannes Lions International Festival of Creativity places to be. Nowadays, the beach and Twitter execs are harder to find. Instead of the flashy fireside chats and branded lounges, X’s execs are found behind closed doors, quietly courting marketers and media buyers against a backdrop of lawsuits, Global …
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What’s Working in Google Ads in 2025 ft. Kirk Williams | GML Takeaways & Smart Agency Strategy
1:11:38
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1:11:38In this episode, I’m joined by Kirk Williams, founder of ZATO Marketing and one of the Top 50 Most Influential PPC Experts in 2025, as recognized by the PPC Survey. We dig into: 🔥 What’s actually working in Google Ads in 2025 🧠 Key insights from Google Marketing Live 2025 💡 Performance Max, Brand Search, and the role of AI 🏗️ How to build a lean, h…
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Midjourney Made $300M, Disney’s Fuming, and AI Pets Are TV Stars Now: What Is Going On?!
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14:25From Disney’s billion-dollar copyright battle to therapy chatbots going dangerously off-script, this week’s AI headlines are as surreal as they are urgent. Host Shira Lazar breaks down the wildest stories dominating the AI conversation—plus a new genre that might just save us all: AI pet soap operas. 🎙 This episode is Sponsored by: PRophet Human Le…
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Digiday at Cannes: Ad networks take center stage — are buyers buying in?
22:53
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22:53If there was any doubt that everything is an ad network, this year’s Cannes Lions Festival of Creativity proves otherwise. To Peggy McCann, chief media officer at GSD&M ad agency, all signs point to one thing: retail media networks aren’t going anywhere anytime soon. It’s a tall order, but perhaps fits within the expectations of Cannes’ pageantry. …
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We held a live recording of The Rebooting Show from the Hearst House in Cannes. I spoke to Cosmopolitan editor-in-chief Willa Bennett and Hearst global CRO Lisa Howard about how Cosmo is evolving from a magazine and website into a multiplatform brand that aims to establish itself with a new generation as its guide to love and relationships. In this…
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Rebooking & Retention Strategies for Med Spas - 2025 Edition (Part 8)
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15:18If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule-Welcome to Episode 8 - the final episode - of our 2025 Med Spa Marketing and Growth Series! 🌟 In this multi-part series, Ricky Shockley, owner of Med Spa Magic…
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Kimberly-Clark’s Patricia Corsi on the AI hype, Cannes jargon
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30:17On this episode of the Digiday Podcast, Patricia Corsi, chief growth officer at Kimberly-Clark, joins hosts Kimeko McCoy and Tim Peterson to kick off Cannes Lions 2025. Corsi shares her approach to Cannes and how she's sifting through AI hype chatter to get to the real talk of Cannes. This episode marks the start of Digiday’s daily podcast coverage…
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Shira Lazar spotlights the week’s biggest AI stories—from classrooms and ad agencies to mental health clinics—exploring how artificial intelligence is quietly reshaping how we learn, think, and create. This episode is sponsored by PRophet Human Led. AI Fed. And HiveLighter — Smart summaries. Real insights. More doing, less scrolling. This week on T…
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David Hunter is the CEO of Local Falcon, an AI-powered local SEO platform, and founder of Epic Web Studios, a leading digital marketing agency with over 15 years of industry experience. In this episode, he joins John Jantsch to explore how AI overviews and conversational search are revolutionizing local SEO and reshaping Google’s search behavior. F…
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