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Inter-Dev Digital Marketing Podcast

Inter-Dev B2B Digital Marketing Agency

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The podcast is proudly brought to you by Inter-Dev, an international B2B digital marketing agency dedicated to helping businesses navigate the digital landscape. We'll bring you insightful discussions, expert advice, and the latest trends in the industry.
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B2B Digital Marketing Hub

Inter-Dev B2B Digital Marketing

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Welcome to the B2B Digital Marketing Hub, your one-stop destination for mastering the art and science of B2B digital marketing. Our podcast is designed specifically for B2B professionals seeking to elevate their marketing skills and outpace the ever-changing market demands. In each episode, we delve into key concepts of B2B marketing, from SEO and Account Based Marketing to Content Marketing and Social Media strategies. We provide you with hands-on exercises, practical tools, and proven meth ...
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For information on Inter-Dev, check out our B2B digital marketing agency. And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. Discover how Google’s Generative Search Experience (SGE) is reshaping the marketing landscape by delivering hyper-personalized search results. In this episode, we explore the core concepts o…
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Join us on this his B2B Digital Marketing Hub episode, examine Google’s Generative Search Experience (SGE) and its impact on market research, SEO marketing, and advertising. Discover why this shift from traditional keyword-based search is so vital for capturing today’s consumers, whose expectations for personalized experiences are constantly growin…
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For information on Inter-Dev, check out our B2B digital marketing agency. And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. Join Aia Laser on the latest episode of B2B Marketing Insider as she chats with Dana Carmiel Shterman, Director of Digital Marketing at PlaxidityX, about redefining B2B digital marketing str…
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This B2B Digital Marketing Hub episode brings together seasoned expertise and forward-thinking strategies on the B2B Marketing Insider podcast. Host Aia Laser engages with Dana Shterman, Director of Digital Marketing at PlaxidityX, with two decades of experience across diverse industries. Dana discusses her transition from traditional offline marke…
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For information on Inter-Dev, check out our B2B digital marketing agency. And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. An SEO audit is more than just a checkup for your website—it’s the key to unlocking its full potential. In this episode, we explore the various aspects of an SEO audit, including identifying…
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Are you struggling to rank higher on search engines? In this B2B Digital Marketing Hub episode, we break down the essentials of an SEO audit and why it’s critical for your website’s success. From identifying technical issues like broken links and page speed problems to optimizing your website for mobile compatibility, SEO audits offer a comprehensi…
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In this B2B Digital Marketing Hub episode, we break down everything you need to know about CLS, or Cumulative Layout Shift. CLS measures visual stability and has been a ranking factor since 2021 as part of Google’s Core Web Vitals. We’ll explain what CLS is, why it matters for user experience, and how it impacts your website's SEO performance. We’l…
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For information on Inter-Dev, check out our B2B digital marketing agency. And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. Cumulative Layout Shift (CLS) plays a pivotal role in user experience and website rankings. In this episode, we delve into what CLS is, why it matters, and how it’s measured within Google’s …
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For information on Inter-Dev, check out our B2B digital marketing agency. And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. Podcasts are everywhere, but building a devoted audience takes skill and strategy. SEO for podcasts offers a unique way to grow your audience by making your show more searchable and appealin…
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SEO can help podcast creators reach broader audiences by ensuring their shows are easier to find on search engines and podcast platforms. This B2B Digital Marketing Hub episode will teach you the essentials of podcast SEO, including keyword usage, title optimization, and backlinking strategies. Effective podcast SEO involves making your content acc…
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For information on Inter-Dev, check out our B2B digital marketing agency. And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. This episode dives into the “who, why, and how” tactics of B2B influencer marketing, spotlighting the industry experts who can propel your brand to new heights. We examine what makes these p…
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Forget celebrity endorsements — B2B audiences crave insights from experts who know the industry from the inside out. In today’s B2B Digital Marketing Hub episode, we explore why leveraging industry influencers is the secret to capturing attention and building trust among a professional audience. From lead generation to content creation, we discuss …
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In this B2B Digital Marketing Hub episode, we explore how hyper-personalization is revolutionizing B2B marketing. Gone are the days of generic emails and broad marketing campaigns. By leveraging data-driven insights, businesses can create hyper-targeted messages that speak directly to client pain points and challenges. This personalized approach he…
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For information on Inter-Dev, check out our B2B digital marketing agency. And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. In this episode, we delve into the importance of personalized B2B marketing and how to effectively address client pain points. Understanding your clients' needs is crucial for building meani…
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In this B2B Digital Marketing Hub episode, we break down the essentials of driving traffic to your B2B website. It's not just about getting clicks—it's about attracting the right audience. We’ll dive into how understanding your target market is the first crucial step, and why building detailed buyer personas helps you reach decision-makers where th…
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For information on Inter-Dev, check out our B2B digital marketing agency. And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. In this episode, we explore the foundational strategies for increasing website traffic for B2B companies. Unlike B2C markets, B2B marketing focuses on niche audiences with specific needs and…
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In this B2B Digital Marketing Hub episode, we break down the big differences between SGE’s AI-powered, real-time results and the more familiar methods of traditional search. We dive into how SGE can deliver fast, personalized answers right on the search page, but also what that means for web traffic—especially for businesses relying on organic traf…
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For information on Inter-Dev, check out our B2B digital marketing agency. And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. This episode explores the differences between these two approaches, delving into how SGE leverages AI to deliver real-time, personalized results, while traditional search relies on familiar …
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In this B2B Digital Marketing Hub episode, we're jumping into the wild world of Artificial Intelligence (AI) and its game-changing impact on digital marketing. Forget the techy buzzwords—AI is here to make your marketing life easier and way more effective. We'll show you how AI can help you really understand your audience, tweak your campaigns on t…
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For information on Inter-Dev, check out our B2B digital marketing agency. And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. In this episode, we explore the groundbreaking role of Artificial Intelligence (AI) in digital marketing and how it's reshaping the industry. AI is no longer just a buzzword; it's a vital to…
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In this B2B Digital Marketing Hub episode, we’re uncovering the hidden power of Google’s Gemini for transforming your SEO strategy. Once known for its impact on Google Ads, Gemini has evolved into a robust tool for SEO, helping you optimize search results, fine-tune technical details, and breathe new life into your content creation process. Whether…
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For information on Inter-Dev, check out our B2B digital marketing agency. And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. In this episode, we explore how Google’s Gemini can become a game-changer in your SEO strategy. Google Gemini, though originally known for its role in Google Ads, has evolved to offer powerf…
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For information on Inter-Dev, check out our B2B digital marketing agency. And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. In this episode, we dive deep into the transformative impact of Artificial Intelligence (AI) on digital advertising. Over the past few decades, digital advertising has evolved rapidly, and A…
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In this B2B Digital Marketing Hub episode, we explore the incredible impact of Artificial Intelligence (AI) on digital advertising. Over the years, digital advertising has seen significant changes, with AI driving much of this innovation. We’ll dive into ten key ways AI is transforming the landscape, from improving audience targeting and segmentati…
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In this B2B Digital Marketing Hub episode, "SEO Strategies for Cyber and SaaS," we're diving deep into how SEO can be a game-changer for the cyber and SaaS crowd. The online world is like a massive, noisy marketplace, and if you're in the cybersecurity or SaaS business, standing out isn't just nice – it's essential. We'll chat about why those one-s…
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For information on Inter-Dev, check out our B2B digital marketing agency. And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. In this episode, we delve into the vital role of Search Engine Optimization (SEO) in enhancing the online presence of businesses within the highly competitive cybersecurity and Software as a…
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In B2B Digital Marketing Hub episode of our podcast, we delve into the seismic shifts revolutionizing the B2B digital marketing landscape, with a special focus on the pivotal role of tech companies in this monumental revolution. As digital terrain evolves relentlessly, understanding and integrating the latest marketing trends has shifted from a com…
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For information on Inter-Dev, check out our B2B digital marketing agency. And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. In this episode, we embark on an exploratory journey into the dynamic realm of B2B digital marketing, where the rapid evolution of technology places tech companies at the forefront of a revo…
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For information on Inter-Dev, check out our B2B digital marketing agency. Join us on the InterDev B2B Digital Marketing Podcast. In this episode, Emeric Ernoult, founder and CEO of Agorapulse, shares his insights on the evolution of marketing attribution from traditional to digital media. Explore the challenges and complexities of tracking user int…
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Dive into the world of likes 👍, shares ➡️, and beyond with Jack Lunz on the B2B Digital Marketing Hub Podcast 🎧, where social media marketing attribution is unraveled! This episode features the visionary Emeric Ernoult, CEO of Agorapulse, who brings the story of marketing attribution from its humble beginnings to the dizzying heights of the digital…
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Welcome to "The Digital Duel: ASO vs SEO Showdown," where the worlds of App Store Optimization and Search Engine Optimization collide! This B2B Digital Marketing Hub episode is an exploration of the unique landscapes of ASO and SEO. Imagine ASO as a specialized quest for the treasure of app downloads, while SEO is a broad journey to conquer the pea…
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For information on Inter-Dev, check out our B2B digital marketing agency. And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. Understanding the nuances between App Store Optimization (ASO) and Search Engine Optimization (SEO) is crucial for anyone looking to amplify their online presence. This episode, "Navigating …
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For information on Inter-Dev, check out our B2B digital marketing agency. And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. In this insightful episode of the InterDev B2B Digital Marketing Podcast, host Jack Lunz welcomes Aia Laser, the CEO of InterDev Digital Marketing Agency, to delve into the evolving role of …
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Jump into our latest episode of the B2B Digital Marketing Hub podcast, where we've snagged an enlightening chat with Aia Laser, the dynamo CEO of InterDev B2B digital marketing agency. In this episode, our host Jack Lunz dives deep with Aia into the electrifying world of AI in digital marketing. It's a rollercoaster ride through the cutting-edge ad…
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For information on Inter-Dev, check out our B2B digital marketing agency. And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. Dive into the future of digital marketing in our latest podcast episode, where we explore the revolutionary integration of Artificial Intelligence (AI) in reshaping customer engagement. We d…
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🚀 Blast off into the digital cosmos with our latest B2B Digital Marketing Hub podcast episode, as we zoom through the galaxy of AI in digital marketing, where algorithms aren’t just lines of code, but your personal content DJs, spinning a mix of bespoke digital experiences just for you. Picture Netflix, not just as a streaming service but as your s…
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On this episode of the B2B Digital Marketing Hub we're zeroing in on the world of cybersecurity. This isn't your everyday marketing talk; we're diving deep into the digital trenches of cybersecurity companies. Think of this episode as your insider guide to mastering the art of digital marketing and SEO specifically for the cybersecurity niche. We'r…
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For information on Inter-Dev, check out our B2B digital marketing agency. And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. Welcome to the "Inter-Dev Digital Marketing Podcast," where we delve into the complex world of digital marketing and SEO for cybersecurity companies. This podcast serves as a crucial guide, …
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For information on Inter-Dev, check out our B2B digital marketing agency. And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. Dive deep into the thrilling world of B2B marketing with us as we unpack the monumental shifts reshaping client experiences and the ripple effects on marketing strategies. Picture a world br…
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On this episode of the B2B Digital Marketing Hub learn how B2B marketing is going through some wild changes, and we're here to spill the tea. First off, the world's getting crowded, right? While everyone's coming up with cool ways to sell stuff to us regular folks (hello, B2C!), the behind-the-scenes B2B world is feeling the heat. Think about it: s…
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For information on Inter-Dev, check out our B2B digital marketing agency. And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. Welcome to this enlightening episode where we journey into the realm of SEO for Healthcare and Medical Device Companies. It's a topic that's gaining increasing importance in our digitally-dr…
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In this episode, we're diving into the world of SEO for Healthcare and Medical Device Companies. In today's digital age, where folks rely on the internet for healthcare decisions, getting your healthcare company's content to show up on those first search pages is a game-changer. It boosts your credibility, brings in the right visitors to your websi…
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For information on Inter-Dev, check out our B2B digital marketing agency. And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. Welcome to a deep dive into the transformative world of LinkedIn for B2B startups. Research has consistently highlighted LinkedIn as the top-tier platform for lead generation. However, navig…
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Ever wondered why everyone's raving about LinkedIn for B2B startups? Well, it's not just a buzz. LinkedIn is the real deal when it comes to lead gen. But here's the catch: it's not as easy as hitting the 'connect' button. In this episode, we're cutting through the hype and dishing out some real talk from B2B digital marketing pros. Let's dive into …
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For information on Inter-Dev, check out our B2B digital marketing agency. And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. Welcome to another enlightening episode of our podcast series. In this episode, we delve into the often-misunderstood concept of Marketing Qualified Leads (MQLs), a critical metric in B2B di…
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Hey folks, welcome back to another episode of the B2B Digital Marketing Hub podcast! In this episode, we're tackling the buzzword that's got everyone scratching their heads: Marketing Qualified Leads, or MQLs for short. If you're in the B2B game, you've probably heard the term thrown around, but what does it really mean? And how is it different fro…
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For information on Inter-Dev, check out our B2B digital marketing agency. And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. Step into the digital labyrinth, where every twist and turn holds the promise of transformative B2B web-marketing strategies. This podcast is your compass, guiding you through the intricate …
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Hey there, digital explorer! Ready to dive into the wild waters of B2B web-marketing? This podcast is your trusty floatie, keeping you buoyant as we navigate the waves and currents of the online biz world. Each episode, we go deeper, uncovering cool tricks and hidden gems of the digital universe. Data? It's not just numbers and charts—it's the secr…
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Hey B2B marketers! Navigating the vast sea of metrics can often feel overwhelming, especially when trying to pinpoint which ones genuinely make a difference in the B2B landscape. In this episode, we're diving deep into the metrics that truly matter. We start by exploring the concept of Customer Lifetime Value (CLV) - understanding the total revenue…
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For information on Inter-Dev, check out our B2B digital marketing agency. And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. Dive deep into the world of B2B marketing metrics with our latest episode. In today's data-driven landscape, understanding metrics like CLV, MQL, SQL, and MRR is paramount. We'll guide you t…
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