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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this B2B Digital Marketing Hub episode, we break down the big differences between SGE’s AI-powered, real-time results and the more familiar methods of traditional search. We dive into how SGE can deliver fast, personalized answers right on the search page, but also what that means for web traffic—especially for businesses relying on organic traffic.
We’ll chat about the benefits of SGE, like its quick results and how it could reshape the search experience, but we’ll also cover the risks, such as a potential drop in clicks to external sites. Plus, we’ll discuss practical tips on how businesses can adapt, optimize for SGE’s rich results, and still stay visible in traditional search rankings.
If you’re in digital marketing or just curious about the future of search, this episode will give you a clear picture of what’s ahead and how to prepare. Tune in to get insights on how to balance the impact of SGE and traditional search to keep your website and business thriving in 2024 and beyond!
- (00:00) - - Introduction to SGE vs. Traditional Search
- (02:10) - - Understanding SGE and Traditional Search
- (03:35) - - Advantages of SGE
- (04:46) - - Disadvantages of SGE
- (06:01) - - Advantages of Traditional Search
- (07:07) - - Disadvantages of Traditional Search
- (08:23) - - Impact of SGE on Web Traffic
- (10:08) - - Mitigating Risks and Challenges
- (11:41) - - Google SGE- Future Outlook and Trends
- (14:19) - - Outro
32 episodes
