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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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SEO can help podcast creators reach broader audiences by ensuring their shows are easier to find on search engines and podcast platforms. This B2B Digital Marketing Hub episode will teach you the essentials of podcast SEO, including keyword usage, title optimization, and backlinking strategies.
Effective podcast SEO involves making your content accessible and relevant. From transcriptions to structured episode descriptions, each SEO element plays a role in boosting your search ranking. Social media promotion, guest appearances, and creating unique show notes are just a few hacks to expand your audience base.
Join us as we delve into practical, actionable SEO tactics designed for podcasts. Learn how strategic SEO can bring new listeners to your show, increase engagement, and build a community of devoted followers. Your path to a massive podcast audience starts here.
- (00:00) - Intro to Podcast SEO Promotion Hacks: How to Gain a Massive Audience
- (01:23) - Recognizing How Podcasts Differ From Other Forms of Media
- (02:50) - SEO Strategies for Podcast Success
- (03:13) - The Role of Keywords
- (04:10) - Tips for Optimizing Podcast Content
- (05:39) - Podcast Promotion Hacks
- (06:00) - Guest Appearances
- (06:20) - Leverage Social Media
- (06:45) - Harness the Power of Influencers
- (07:08) - Run Contests and Giveaways
- (08:08) - Engage with Your Audience
- (08:54) - Listener Loyalty Is Key
- (10:04) - Word-of-Mouth Referrals
- (10:37) - Measuring Success and Iterating
- (10:53) - Track Key Metrics
- (11:40) - Use Analytics Tools
- (12:04) - A/B Testing
- (12:22) - Listener Feedback
- (12:40) - Iterate and Adapt
- (14:29) - Outro on Podcast SEO Tips
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