Best Jay Croft Podcasts (2025)

1
What Every Gym Owner Needs to Know About Marketing to people over 50 13:56

13h ago13:56

13:56

In this episode of The Optimal Aging Podcast, I dive into the most common questions gym owners and fitness professionals ask about marketing to people over 50. Learn why blogs still matter, how to get more from your emails, whether TikTok is worth your time and how to consistently create engaging content that actually works. I also share powerful a…

1
How Gym Owners Over 50 Are Changing Lives Through Content 37:50

8d ago37:50

37:50

Welcome to The Optimal Aging Podcast, where we explore the intersection of fitness, content marketing and healthy living for adults over 50. In this supersized and value-packed episode I Jay Croft sit down with three inspiring gym owners—Micah Morgan, Jake Trione and Lisa Grace Wright, who are transforming lives and redefining aging through fitness…

1
2025 Episode 2: Alexia Karrys-Stahl, Bai Antoniou and Bianca Galayini 1:04:17

10d ago1:04:17

1:04:17

Hosts Teo Pellizzeri and Annabelle Banfield bring you the latest episode of Kick-Off, featuring interviews with Alexia Karrys-Stahl (Illawarra Stingrays), Bai Antoniou (St George FC) and Bianca Galayini (Hills United)! Stay up to date with the NPL NSW competitions by visiting nplnsw.com.au or following NPL New South Wales on Facebook and Instagram.…

1
7 Content Marketing Do’s and Don’ts for Fitness Over 50 19:55

17d ago19:55

19:55

Want to market your fitness business to the 50+ demographic more effectively? In this special episode of the Optimal Aging Podcast I share my top 7 content marketing do’s and don’ts for connecting with people over 50. 💬 Discover why storytelling, email marketing, and consistent messaging are key to attracting and retaining clients over 50. Learn wh…

1
Content Lessons from a YouTube Newbie: Know Your Audience when Marketing Your Fitness Business 12:44

1M ago12:44

12:44

How do your clients and prospects want to receive communications from you? Do you know? And are you meeting them where they are -- or expecting them to come to you? On this week's Optimal Aging, I'm sharing a lesson I've learned about my business, and how I communicate with people I want to be in my audience. I started recording my podcast on video…

1
Talking Red Light Therapy for People Over 50, with Club Pilates Founder Allison Beardsley 32:23

1M ago32:23

32:23

In this episode I interview Allison Beardsley, the founder of Club Pilates and Red Light Method to explore how red light therapy is transforming fitness and wellness — especially for people aged 50 and above. Allison shares her journey from launching Club Pilates to pioneering Red Light Method, a new wellness concept designed to help people improve…

1
2025 Episode 1: David Perkovic, Mel Caceres and Noah Chianese 1:00:29

1M ago1:00:29

1:00:29

Hosts Teo Pellizzeri and Annabelle Banfield bring you the first in-season episode of Kick-Off for 2025, featuring interviews with David Perkovic (NWS Spirit), Mel Caceres (APIA Leichhardt) and Noah Chianese (SD Raiders)! Stay up to date with the NPL NSW competitions by visiting nplnsw.com.au or following NPL New South Wales on Facebook and Instagra…

1
Why Send Email to Active Agers? Because It Works! With Alloy's Lara Gallert 34:12

2M ago34:12

34:12

Some gym owners still resist using email newsletters to market their businesses, and I just don’t get it. Some say they don’t like spam — OK, then don’t send spam. Some say they don’t like reading emails — OK, but lots of people do. Some people say social media is enough — despite changing algorithms and the inability to own your content and distri…

1
What Gyms Get Wrong about Fitness over 50 | The Optimal Aging Podcast 39:25

2M ago39:25

39:25

How do you market your gym and services to a specific audience? How do you get prospects into the gym for a sales talks – and then how do you turn them into members? Well, Sherman Merricks and I get into it on this episode – who do you want, how do you talk to them, and why you need to sometimes stop talking and get comfortable with pauses in a con…

1
2025 Season Preview: NPL Women's New South Wales 1:17:01

2M ago1:17:01

1:17:01

NPL Women's NSW is back for 2025! Teo Pellizzeri, Annabelle Banfield and Nikola Pozder preview all the teams ahead of the upcoming season. Stay up to date with the NPL Women's NSW competition by visiting nplnsw.com.au or following NPL New South Wales on Facebook, Instagram and Twitter. Watch every game this season live, free and on demand on the Fo…

1
How a Veteran Trainer in Houston Is Meeting Them Where They Are | The Optimal Aging Podcast 32:11

2M ago32:11

32:11

Trainers often ask me for advice about taking their businesses mobile, how they can bring their fitness equipment and coaching to clients over 50 in the clients’ homes. Well, on this episode, I’m talking to a trainer who has figured it out and sharing all his tips. Benjamin Villalon has been training people at home for a while with Benefitnessnow i…

1
Finding New Ways to Share 'Ageless' Fitness after 50 30:35

2M ago30:35

30:35

In this week's episode of the Optimal Aging Podcast, I’m joined by veteran fitness trainers Shebah Carfagna and Nate Wilkins, who are finding new ways to help more people live fit, healthy lives. Shebah, 67, and Nate, 71, share their fitness journeys, personal health challenges, and news about a couple of new partnerships, including their selection…

1
Alloy's Nick Garrity on His Year of Growth with the 'Older' Fitness Market 39:02

2M ago39:02

39:02

About a year ago, I had Nick Garrity on the podcast for the first time. Back then, I had just started helping him with his newsletters and other content marketing, and he had 2 Alloy studios up and running here in Atlanta, with a third on the way. Now, a year later, all three of Nick’s studios are doing great. In fact, on the day we did this second…

1
Social Media Drama Reminds Us Why Email Newsletters Are So Vital to Your Fitness Business. 10:20

3M ago10:20

10:20

The biggest social media channels in the world have been in the news a lot lately. And it has renewed my belief in the power of email for marketing your small business and exercising the greatest control over your communications. Now, I’m not saying you shouldn’t use Facebook or any of the others — they’re still powerful tools, of course. And I’m n…

1
Skin Health after 50 Is More than Botox: Not That There's Anything Wrong with That! With Dr. Mary Alice Mina 30:11

3M ago30:11

30:11

Why is there still a stigma around Botox and other simple cosmetic procedures? And what role does skin health play in healthy aging? These are topics I discuss on this episode with Atlanta dermatologist Dr. Mary Alice Mina. You know, it’s funny. We don’t think anything about working out and looking better… but we raise a skeptical glance at the pos…

1
2025 Season Preview: NPL Men's New South Wales 1:08:06

3M ago1:08:06

1:08:06

The new NPL Men's NSW season is almost here! Teo Pellizzeri and Nikola Pozder discuss all the major transfer news and how each club is shaping up for 2025. Learn all you need to know before the action kicks off on February 7th! Stay up to date with the NPL Men's NSW competition by visiting nplnsw.com.au or following NPL New South Wales on Facebook,…

1
Longevity, Ozempic and Other Trends Shaping Fitness Now, Connected Health & Fitness Summit 18:27

3M ago18:27

18:27

It’s an exciting time for the fitness industry, with broad trends coalescing around topics like longevity, wellness, preventive care and others that are particularly resonant for fitness over 50. So what does the new year hold for all of this? Well, I’m lucky today to share a conversation about all of this with one of the people behind the Connecte…

1
Hormones, Sex, and Staying Attractive: How Fitness Fits into Preventive Care after 50. Season 3, Episode 1 26:22

3M ago26:22

26:22

What role does fitness play in preventive healthcare after 50? I believe it's a big one, as does my guest this week on the Optimal Aging podcast, the show all about getting more mature adults to live healthier lives. New York urologist Dr. David Shusterman says more mature adults are understanding the relationship between exercise and healthy livin…

1
Marketing Small Group Personal Training to People over 50, with Author Vince Gabriele. 32:00

7M ago32:00

32:00

Curious about how small group personal training can revolutionize your fitness business and attract clients over 40? Join us as Vince Gabriele, an acclaimed gym owner, Fit Biz coach, and marketing expert, shares his transformative insights from his latest book, "The Ultimate Guide to Small Group Personal Training." Vince reveals why small group tra…

1
From Full-Time Foodie to Powerlifter at 60, One Writer's Empowering Story, with Jill Silva 21:41

8M ago21:41

21:41

Imagine if your job was to review restaurants, test recipes, and hobnob with the foodiest of the foodies in a major American city. Well, my friend Jill Silva has had that job for decades. She was the Food editor of the Kansas City Star for more than 20 years and now has a PR business focusing on food and dining. Now, at 60, Jill has a new passion: …

1
2024 Episode 6: Championship Series Special 58:43

8M ago58:43

58:43

In our latest episode of Kick-Off, hosts Teo and Henley speak to our competition experts Tony Tannous and Nikola Pozder to wrap-up the regular season and make predictions for the incoming Championship Series! With the 2024 NPL NSW Grand Finals now confirmed to be played at the iconic CommBank Stadium in Parramatta on September 7th, all our finalist…

1
It's Worth Repeating: Keep Talking about Muscle after Age 50 (and 3 Other Timeless Topics) 14:35

8M ago14:35

14:35

I was at a little dinner party the other night and the conversation turned to fitness for people over 50. All four of us at the table are in the demo and we’re all healthy and active. My partner and I are in the fitness industry and I quickly realized that we were discussing things on a different level than our friends, more familiar, in shorthand.…

1
How to Measure and Improve Mobility after Age 50? There's an App for That 27:04

9M ago27:04

27:04

Unlock the secrets to optimal mobility and injury prevention for those over 50 with Andrew Menter, the visionary CEO of Physmodo. Discover how a simple overhead squat assessment captured through your smartphone can revolutionize fitness routines by measuring and enhancing mobility, stability, posture, and symmetry. Andrew enlightens us on the conce…

1
Communities for Active Agers Are a Far Cry from Outdated Ideas of 'Old Folks Homes' 22:16

9M ago22:16

22:16

My grandmother, who was born in 1905, lived at home until the end of her life at 95, but she was always afraid her children would send her to an old folks home, as she called it. Nowadays, things have changed so much we might even need a new vocabulary to discuss communities for older people. But whatever we call them, they’re offering a more attra…

1
2024 Episode 5: Jay McGowan, Ashlie Crofts and Emily Kos 48:55

9M ago48:55

48:55

Relegation battles, title challenges and promotion pushes, the latest episode of Kick-Off has it all! Hosts Teo Pellizzeri and Henley Warner speak with Jay McGowan (Sutherland Sharks), Ashlie Crofts (APIA Leichhardt) and Emily Kos (Mount Druitt Town Rangers). McGowan's Sharks are currently locked in a five-team fight to avoid relegation from NPL Me…

1
5 Branding Strategies for Gyms Targeting the Over-50 Market 19:40

9M ago19:40

19:40

Could targeting the over-50 demographic unlock unprecedented growth for your fitness business? Listen to Jay Croft of Prime Fit Content as he reveals five essential strategies to make your fitness brand stand out in a crowded market. Drawing from his recent presentation at the Functional Aging Summit, Jay delves into the challenges of feeling invis…

1
Unlocking Cognitive Health: How Marbles Brain Body Fitness Is Spreading Good News about Aging 34:17

10M ago34:17

34:17

Unlock the secrets to a sharper mind and healthier body with our guest, Dr. Cody Sipe, CEO of Brain Body Fitness franchise. Ever wondered how pairing brain games with physical exercise could stave off dementia? In this engaging episode, we dive into the innovative world of Marbles Brain Body Fitness, the pioneering brain gym franchise focused on a …

1
2024 Episode 4: Siobhan Edwards, Jak O'Brien and Chris Payne 49:45

10M ago49:45

49:45

The latest episode of Kick-Off features interviews with Siobhan Edwards (Illawarra Stingrays), Jak O'Brien (Blacktown City) and Chris Payne (Bankstown City)! Hosts Teo Pellizzeri and Henley Warner speak to our guests about the season so far and also provide a wrap on the latest news across the Football NSW competitions space, including the Australi…

1
When Is It Too Late to Get Fit? Author Gwendolyn Bounds on Pushing Limits at Any Age 31:54

11M ago31:54

31:54

How old is too old? How late in life is TOO late in life to get fit, change your life, and improve your health? Or is the answer, it’s never too late? Well, these are the questions we’ll be covering on this episode of Optimal Aging, where we discuss the business of exercise, healthy living and wellbeing for people 50 and over. Each week, we explore…

1
Answering Questions from Fitness Pros in Over-50 Fitness: Emails, Facebook, and More, with Dan Ritchie of the Functional Aging Institute 29:16

11M ago29:16

29:16

On the last episode of Optimal Aging, I shared a recent presentation I gave to the Functional Aging Institute online. THIS episode features the Q&A session that followed, and it's full of smart questions and (I hope) useful replies. Do you wonder about posting on a blog? How often you should share on social media? And what about emails? Then, this …

1
2024 Episode 3: Zac Sapsford, Kim Davey, Tom Whiteside and Jordan Baker 1:03:59

11M ago1:03:59

1:03:59

Kick-off is back with a bumper episode featuring four guests from across NPL New South Wales and Football NSW Leagues! Zac Sapsford (Western Sydney Wanderers) and Kim Davey (Gladesville Ravens) give an insight into the top tier before Tom Whiteside (Mount Druitt Town Rangers) and Jordan Baker (St George FC) chat about the season so far in the Leagu…

1
How Many Emails to Send? Which Social Media to Use? My Functional Aging Content Webinar 27:47

12M ago27:47

27:47

This week's episode is the recording of a webinar I did with Dr. Dan Ritchie of the Functional Aging Institute. Dan was kind enough to let me present on seven "Do This/Not That" communications examples for gym owners who want to grow their businesses with more people over 50. There were quite a bit of questions after my presentation. I'm going to s…

1
Using AI and Data to Put Powerful Body Information in Fitness Consumers’ Hands. With Jason Moore of Spren. 26:32

1y ago26:32

26:32

They say knowledge is power, and mankind has never before had so much power – or knowledge – at our fingertips as we do now. When that comes to fitness over 50, health and wellbeing, the potential for improving lives with this data is spectacular. We can carry real-time information on body composition, biomarkers, heart-rate variability, sleep, str…

1
2024 Episode 2: Demi Koulizakis (Sydney Olympic) and Jordan Segreto (APIA Leichhardt) 40:55

1y ago40:55

40:55

In our latest episode of Kick-Off we're joined by Demi Koulizakis (Sydney Olympic) and Jordan Segreto (APIA Leichhardt)! Stay up to date with the NPL NSW competitions by visiting nplnsw.com.au or following NPL New South Wales on Facebook, Instagram and Twitter. Keep up with the Football NSW Leagues competitions by visiting footballnsw.com.au or fol…

1
Longevity in Action: 'Keep Moving' as the Key to a Long, Healthy Life, from Those Who Know 10:05

1y ago10:05

10:05

Longevity is a trendy topic these days. Everybody wants to read and talk about the newest, best ways to live a vital life for as long as possible. So, I take a look back at a powerful conversation I had with a frequent exerciser as she was turning 100. Toni Stahl passed away recently at 105, and she and other super-agers left us key lessons about h…

1
The Hero’s Journey, Emotional Content, and Focusing on the Client Helped Ryan Carver Grow His Utah Gym 24:53

1y ago24:53

24:53

Ryan Carver learned a key lesson about marketing his gym to people over age 55: Make it about THEM, not about HIM. Ryan, owner of Leverage Fitness Solutions near Salt Lake City, told me he realized he had to make his content more emotional and follow the “hero’s journey” – with the client as the hero and him as the helper. They’re Luke Skywalker. H…

1
Leave The World Behind (2023) 1:24:07

1y ago1:24:07

1:24:07

In this episode, we discuss the late 2023 Nextlix original film, Leave The World Behind, starring Julia Roberts, Ethan Hawke, Kevin Bacon, and Mahershala Ali. A family's getaway to a luxurious rental home takes an ominous turn when a cyberattack knocks out their devices, and two strangers appear at their door. We also share the recent shows/films w…

1
2024 Episode 1: James Temelkovski (Marconi Stallions) and Phoebe Gilbane (Manly United) 32:11

1y ago32:11

32:11

With the new season now truly up and running, James Temelkovski (Marconi Stallions) and Phoebe Gilbane (Manly United) join hosts Teo Pelizzeri and Henley Warner for the latest edition of Kick-Off! Stay up to date with the NPL NSW competitions by visiting nplnsw.com.au or following NPL New South Wales on Facebook, Instagram and Twitter. Keep up with…

1
Weight-Loss Expert Amy Lang on How to Stop Negative Thoughts and Build Healthy Habits 33:15

1y ago33:15

33:15

Remember Daisy Duke on “The Dukes of Hazard"? Anyone who grew up in the late '70s and early '80s does. It featured a beautiful young actress named Catherine Bach playing the part of Daisy Duke, who was most famous for her short-short cutoff jeans, curvaceous figure, and legs that went down to Mexico. Like millions of households every Friday night, …

1
Consistency Pays: Building a Thriving Fitness Business for Older Adults in Nashville 21:04

1y ago21:04

21:04

Fitness success is a lot like communications success. Both involve repeating the same steps consistently over time, making incremental progress, and remaining committed to doing the right thing. Even when a shiny new temptation wants to steal your attention or you'd rather just stay on the couch and forget about it. Aaron Hines, a gym owner from th…

1
2024 Season Preview: NPL Women's New South Wales 39:33

1y ago39:33

39:33

We're almost ready to start another incredible season of NPL Women's NSW football! Teo Pelizzeri, Henley Warner and Nikola Pozder break down all the major transfer news and which clubs and players to watch out for 2024. All matches this season will be broadcast live and free on YouTube from March 3rd! Stay up to date with the NPL Women's NSW compet…

1
Overcoming Alcoholism to Forge a Health Legacy: Gary's Inspirational Fitness Journey at 50+ 12:27

1y ago12:27

12:27

Nothing moves people like a story. More than mere facts, and more than promotions or advertising, a good story makes us feel something. We relate to it. We want to take action, even if it’s just talking about the story some more. Here’s an example of how powerful storytelling can be – for people trying to improve their lives and for a gym or fitnes…

1
2024 Season Preview: NPL Men's New South Wales 38:45

1y ago38:45

38:45

The new NPL Men's NSW season is almost here! Teo Pelizzeri and Tony Tannous discuss all the major transfer news and how each club is shaping up for 2024. With the return of the Championship series and all matches being broadcast live and free on YouTube, learn all you need to know before the action kicks off on February 16th! Stay up to date with t…

1
Alloy's Nick Garrity Shares Secrets of Serving the 'Older' Market While Expanding His Fitness Footprint. (REMASTERED for Improved Audio) 33:39

1y ago33:39

33:39

Alloy Personal Training is one of the most exciting brands in fitness. And Nick Garrity is a prime example of why, having launched two successful locations last year and preparing to birth a third. We discuss the secrets to appealing to the 'older' fitness clientele, the value of communications, and the essential power of providing a first-class, c…

1
Should Gyms Provide Ozempic and Wegovy to Fitness Clients? Here's What You Need to Know. 29:21

1+ y ago29:21

29:21

What happens when the craze for new weight-loss drugs hooks up with gyms and fitness studios? We’re about to find out, based on a couple of announcements from industry leaders in the last few months. And on this week’s episode, we have a leading industry researcher to help us see the opportunity here for gym and studio owners. Welcome to Optimal Ag…

1
How High-Tech, Big-Data Innovation Is Improving Functional Fitness and More. 28:42

1+ y ago28:42

28:42

We tend to go to the gym and lift weights in one plane -- up-down, up-down... But in real life, our bodies move in 3D, up, down and all around, at all angles, across multiple planes of motion. So if we want to be strong and truly fit, we need to be strong in 3D. And to get there, we need first to measure ourselves fully an accurately. That's the ex…

1
Health, Sex and More: Men Tell Us What Finally Got Them to Embrace Fitness over 50. 16:38

1+ y ago16:38

16:38

Ever felt it's too late to start making healthy changes? This episode of Optimal Aging is for you. We're chatting with three inspiring men, all over the age of 50, who decided to rewrite their health narrative. Listen in as Bennett, Jerry, and Blaine share their stumbling blocks, the catalysts for change, and the practical steps they've taken to re…

1
Should You Workout on Vacation? Finding the Balance in Fitness over 50 19:50

1+ y ago19:50

19:50

Have you ever found yourself torn between maintaining your fitness routine and surrendering to the allure of total relaxation while on vacation? Well, this episode of Optimal Aging will simultaneously challenge you and offer solutions to this age-old dilemma. We'll share the fascinating journeys of Rachel and Oliver, two 50+ travelers who have mana…

1
Mastering Gym Business Management and Capturing the Over 50 Market, with Dan Uyemura of PushPress. 23:16

1+ y ago23:16

23:16

This week's episode is all about the intersection where gym management, communications, and customer experience meet. My guest is Dan Uyemura, who was a serial tech entrepreneur before opening his first gym in 2010 – and then his gym management software platform, PushPress, which helps gym owners scale their businesses effectively. PushPress stream…

1
Don't Let Fear of Change Hold You Back: 5 New Trends in Marketing Fitness over 50 17:15

1+ y ago17:15

17:15

It's been five years since I got into the "fitness over 50" game -- and five years since I first met Dan Ritchie and the Functional Aging Institute. So, when Dan asked me to speak last week at an FAI gathering in Nashville last week, my thoughts turned to "then" and "now." I spoke about 5 points of communications in the over-50 market that were tru…

Podcasts Worth a Listen

Jay Croft Podcasts

Podcasts Worth a Listen