Best Kurt Elster Podcasts (2025)

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S1P SHORT: The 60 Seconds That Make or Break Your Shopify Store 11:07

Play Pause

1h ago11:07

11:07

I recorded this one while walking my dog, but don’t let the casual stroll fool you, this might be one of the most important things you can do to grow your Shopify store. Studies show up to 80% of website visitors bounce within the first 60 seconds, and if your homepage doesn’t hook them fast, it doesn’t matter how great your product or funnel is. O…

1
How BRĒZ Built a $28M Better-For-You Buzz Brand on Shopify 37:27

1d ago37:27

37:27

What if your Shopify brand could sell 16 million cans and hit $28M in its first full year? Aaron Nosbisch did just that with BRĒZ, a microdose drink brand that taps into the decline of alcohol, the rise of wellness, and a smarter ecommerce playbook. In this episode, he breaks down the entire journey—from ignored category to household name. Show Lin…

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S1P SHORT: At SubSummit someone asked what I think the most overlooked Shopify growth tactic is. Here's my answer. 12:25

3d ago12:25

12:25

Most Shopify brands blow it after the sale, and they don’t even know it. In this quick episode, I share the one massively underused tactic that turns one-time buyers into raving fans (hint: it’s not more ads). Whether you sell subscriptions or one-offs, this strategy could be your biggest unlock for repeat purchases and skyrocketing LTV. Plus, I re…

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How a BOGO Deal Bootstrapped Neven Eyewear to Millions 51:42

8d ago51:42

51:42

Also on YouTube: https://youtu.be/fXKVcwl8FS8 How a BOGO Deal Bootstrapped Neven Eyewear to Millions Jonathan Strauss lost a $500 pair of sunglasses jet skiing—and turned that wipeout into Neven Eyewear. What began as a desperate liquidation promo turned into a DTC breakthrough. In this episode, Strauss reveals how a buy-one-get-two offer saved his…

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Shopify Email Expert: "37% of Revenue Comes From Just 2% of Emails Sent" - w/ Greg Zakowicz @ Omnisend 1:15:50

14d ago1:15:50

1:15:50

What if I told you 37% of all ecommerce email sales come from just 2% of emails sent? In this episode of Shopify1Percent Podcast, I sit down with Greg Zakowicz, Senior Ecommerce Expert at Omnisend, to uncover how to turn basic automations into profit machines. We dive into real-world strategies that top-performing Shopify brands use to grow, retain…

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SEO in 2025: What Still Works for Shopify 50:39

16d ago50:39

50:39

Still trying to crack the SEO code in 2025? Jeff Oxford has worked on 300+ eCommerce sites, and he’s here to share what actually works for Shopify merchants now. From why your $300 product may be killing your rankings to how AI tools can scale your SEO ops, Jeff cuts through the noise. This episode delivers a tactical, no-fluff breakdown of SEO str…

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Meta’s AI Ads Engine Explained (Andromeda + ASC) 45:02

23d ago45:02

45:02

Also available on YouTube: youtu.be/m9YTxRsosJA Meta just rewrote the Facebook ads playbook—and Shopify merchants need to catch up. In this episode of The Unofficial Shopify Podcast, ad strategist Kurt Bullock (Produce Dept) breaks down how Meta’s new AI-driven ad system, Andromeda, is reshaping targeting, delivery, and scale. From embeddings and v…

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He 7X'd Shopify Revenue WITHOUT Killing Profit 🤯 w/ Cody Wittick - Founder @ Kynship 53:41

23d ago53:41

53:41

What happens when you stop playing it safe with influencer marketing and start thinking like a CFO and a CMO? You get results like 772% growth in new customer revenue while decreasing CAC by 61%. In this episode of Shopify 1% with Cody Wittick from Kinship, we dive into what it really takes to scale a Shopify store today—from financial forecasting …

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How Bamboo Socks Built a B2B Empire on Faire 43:46

30d ago43:46

43:46

Also available on YouTube: youtu.be/l8ANgFlZK0Y It started with a sock. A turtle sock. That led to a Shopify store, a wholesale boom, and—accidentally—an agency. In this episode, Lucy Jeffrey shares how she turned Bare Kind from a seasonal side hustle into one of Faire’s fastest-growing brands. She walks us through surviving seasonality, scaling th…

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How TikTok & Sidekick Helped Sell Out a Skincare Brand 40:40

1M ago40:40

40:40

Also available on YouTube: youtu.be/Pi20dFaHoVg Ben Attwood left agency life to create a men’s skincare brand he actually wanted to use. With no investors, no marketing budget, and no prior product experience, he built Clubhouse Skin using TikTok, Shopify, and a lot of trial and error. In this episode, Ben shares how he: Sold out his first product …

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How Smart Brands Win Top-of-Funnel in 2025 49:08

1M ago49:08

49:08

Also available on YouTube: https://youtu.be/XXSr4Po30oY Paid ads are busted. SEO is back but weirder. Gen Z isn’t using Google. What now? VC Smriti Jayaraman pulls back the curtain on the Shopify brands building futuristic funnels today. We’re talking AI quizzes, voice search, digital oracles, and tech that reads your face to guess your shirt size.…

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STOP Using Shopify Product Pages as Landing Pages 🤦‍♂️ w/ Nick Raushenbush - CEO @ Shogun 38:26

2M ago38:26

38:26

Ever wondered why your product pages aren’t converting like they should? In this episode, I sit down with Nick Raushenbush, co-founder of Shogun, to dive deep into the art (and science) of building high-converting landing pages for your Shopify store. We break down the power of personalization, A/B testing, and SEO optimization—and why custom landi…

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700K YouTube Subs to Shopify Sales 47:05

2M ago47:05

47:05

Her fans call her "The Queen of Air Fryers." She gave away recipes. Her fans demanded a cookbook. One $15 PDF later, Cathy Yoder had a 5-figure launch weekend—and she hasn't looked back. With over 700K subscribers, Cathy built a content-powered Shopify business that turns viewers into superfans (and customers). In this episode, Cathy breaks down: H…

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Pit Viper: These Shades Print Money 43:58

2M ago43:58

43:58

Pit Viper isn’t for everyone. And that might be the secret to its success. It starts with a guy on a ski trip. His sunglasses break. So, naturally, he walks into a military surplus store, finds an old pair of ballistic glasses from the early 90s, and thinks, these are perfect. Fast forward a few years, and those surplus shades—once traded for beers…

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Shopify Dev AMA: Store Spying, AI Tools, and Trends 39:58

2M ago39:58

39:58

Two Shopify Partners get real in an AMA packed with listener questions. Store spying tricks, AI fails, bold 2025 predictions, a garage full of jacked-up cars, and a sneak peek at their next app. What you’ll learn: How to spy on Shopify stores using public endpoints and browser tools What’s broken (and what’s promising) in Shopify’s new AI tools How…

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Lady Gaga’s on Shopify: Go Behind the Build 31:00

2M ago31:00

31:00

Lady Gaga has a new Shopify site. But this isn’t just a merch store. It’s a stage, a story, a digital home—built to evolve as fast as she does. Her team needed something different. A site that could change overnight and feel as immersive as her albums. So they went headless, partnering with Commerce-UI, a Shopify agency known for pushing boundaries…

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The Store That Won March Madness 46:35

3M ago46:35

46:35

Megan Smalley didn’t plan to build a powerhouse ecommerce brand. Scarlet & Gold started as a creative side project—until she got laid off. Fast forward 12 years, and Scarlet & Gold is one of the only women-owned businesses licensed for NIL (Name, Image, and Likeness) merch on Shopify. This March, their Shopify sales are up 74.2% year-over-year—with…

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10 Mistakes KILLING Your Shopify Sales ☠️ - w/ Kurt Elster - Unofficial Shopify Podcast 54:02

3M ago54:02

54:02

⭐️⭐️⭐️ SPECIAL EPISODE ⭐️⭐️⭐️ Kurt Elster and Jay Myers join forces to share their combined 40+ years of e-commerce expertise to reveal the 10 biggest mistakes destroying your Shopify sales. The good news is, all of them are easy to fix! This is a fun episode that provides actionable insights that don't require technical expertise but can dramatica…

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10 Shopify Mistakes Killing Your Sales 53:14

3M ago53:14

53:14

Are you making one of these Shopify mistakes? If so, you’re losing sales. In this episode, The Unofficial Shopify Podcast host Kurt Elster teams up with Bold Commerce co-founder Jay Myers to reveal the top 10 mistakes that Shopify merchants make—some of which even big brands get wrong. From neglected checkouts to bloated main menus, they share simp…

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Fart-Proof Underwear? This Shopify Brand Says Yes 37:14

3M ago37:14

37:14

Imagine a world where your worst gas-related fears simply… disappear. No awkward moments, no subtle side-eye glances. Just peace, dignity, and activated carbon filters. That’s the world Collin White and his father set out to create when they launched Tootles, a Shopify store selling flatulence-filtering underwear. At first, people laughed. But then…

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Shopify Promotions That Actually Work (And Don't Kill Your Margins) w/ Daniel Patricio (ex Shopify) 57:25

3M ago57:25

57:25

🎁 Special Offer for Listeners at the bottom 👇 Discounts and promotions can make or break your Shopify store’s success. In this episode, Jay Myers sits down with Daniel Patricio, ex-Shopify product leader and founder of Abra Promotions, to dive deep into how to run high-converting, strategic promotions without eroding your margins. Daniel shares how…

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Obvi’s Ron Shah on Fails, Exits & Lessons Learned 49:41

3M ago49:41

49:41

"You start with ‘there’s no way this is me.’ Then you question everything. Then, eventually, you realize—this really could be me." Ron Shah built Obvi into a $100M+ powerhouse, with $40M in top-line revenue in 2024. But not every business he touched turned to gold. Today, Ron gets brutally honest about two brands he started—Coffee Over Cardio and P…

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B2B is NOT a Business Model. It's a Channel. (and every Shopify store needs to leverage it) 55:07

4M ago55:07

55:07

B2B is not a business model, it’s a channel. In this episode we sit down with B2B e-commerce expert Jason Greenwood to discuss the massive opportunities in B2B e-commerce, how Shopify is evolving to support B2B merchants, and why D2C Shopify brands should consider adding a wholesale strategy to their business. From Amazon Business disrupting distri…

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How a Twitter Account Became a Thriving Shopify Brand 47:26

4M ago47:26

47:26

“Rainier Watch started as me shouting into the void about whether the mountain was out. Now, it’s a brand in REI. Didn’t see that coming.” David Lindahl started Rainier Watch as a simple Twitter account—just a guy posting updates on whether Mount Rainier was visible that day. No business plan, no grand vision. Just a love for the mountain. But then…

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Ecommerce is Just Math - Let's Break it Down "Growth on Shopify" w/ Ken Ott from Metacake 57:51

4M ago57:51

57:51

Want to build a wildly profitable and scalable Shopify business? In this episode, I sit down with Ken Ott, a true eCommerce and Shopify veteran who has helped scale some of the biggest brands in on Shopify. We dive into the three core systems every top-performing Shopify brand has in place—and why most merchants fail by focusing on the wrong things…

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Reinventing Oral Care: The Slate Flosser Story 42:38

4M ago42:38

42:38

In this episode of The Unofficial Shopify Podcast, Brynn Snyder, co-founder of Slate Flosser, shares how she and her dentist husband tackled one of the most overlooked aspects of health—flossing. Together, they reimagined oral care with a product that could prevent gum disease, heart issues, and more. But flossing is just the beginning. This episod…

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Time to KILL IT with Your Subscriptions on Shopify 🔥. w/ Matthew Holman from Subscription Prescription 52:48

4M ago52:48

52:48

🕹️ GET IN ON THE TRIVIA GAME. Details in the beginning of the episode. You can win over $6,000 worth of Shopify apps: https://www.shopify1percent.com/p/trivia/ 💡 Episode Highlights: Subscriptions on Shopify aren’t dying—they’re just evolving! In this episode, we dive deep into what separates thriving Shopi9fy subscription brands from those struggli…

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Building Frizz + Co: Haircare, Shopify, and Community 46:52

4M ago46:52

46:52

Building Frizz + Co: Haircare, Shopify, and Community Daphné Eastmond ditched the CPA grind to create Frizz + Co, a brand that says screw the stigma and celebrates textured hair. From her raw startup struggles to her bold in-person events, Daphne shares how she’s making haircare personal—and real. What You’ll Learn in This Episode: Why Daphne left …

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What do the New Tariffs Mean for Shopify Stores? 24:07

4M ago24:07

24:07

The last few day have been a whirlwind. North American businesses on every side of the border have been trying to figure out what these new tariffs mean for their business. Shopify merchants are among many of those affected. There's a lot of information circling around, and it's in times like these it's important to make smart decisions you don't l…

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The Right Way to Use Push Notifications for Maximum Growth on Shopify - With Arvind Subramanian, Head of Partnerships @ Pushowl 58:43

4M ago58:43

58:43

🚀 Did you know that push notifications can drive up to 30% higher engagement rates than email and SMS combined? In this episode we sat down with Arvind Subramanian from PushOwl (https://bit.ly/pushowl-app) to break down the power of browser push notifications—the often-overlooked channel that’s helping top Shopify brands boost conversions, recover …

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Why Shopify’s Planet App is Good for Business (and the Earth) 47:23

4M ago47:23

47:23

“Why not try it? Planet is low-risk, easy to configure, and can have a meaningful impact on your brand and the planet.” Discover how Shopify Planet helps merchants make a positive environmental impact while boosting customer trust and conversions. David Vranicar, Shopify’s sustainability operations lead, explains how this innovative app enables car…

Kurt Elster Podcasts

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The Unofficial Shopify Podcast

Kurt Elster, Paul Reda

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Shopify1Percent - The Shopify Podcast to be the Top 1% of eCommerce Stores with Jay Myers

Jay Myers

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The Pitstop Podcast

OEM Interactive

1
S1P SHORT: The 60 Seconds That Make or Break Your Shopify Store 11:07

1
How BRĒZ Built a $28M Better-For-You Buzz Brand on Shopify 37:27

1
S1P SHORT: At SubSummit someone asked what I think the most overlooked Shopify growth tactic is. Here's my answer. 12:25

1
How a BOGO Deal Bootstrapped Neven Eyewear to Millions 51:42

1
Shopify Email Expert: "37% of Revenue Comes From Just 2% of Emails Sent" - w/ Greg Zakowicz @ Omnisend 1:15:50

1
SEO in 2025: What Still Works for Shopify 50:39

1
Meta’s AI Ads Engine Explained (Andromeda + ASC) 45:02

1
He 7X'd Shopify Revenue WITHOUT Killing Profit 🤯 w/ Cody Wittick - Founder @ Kynship 53:41

1
How Bamboo Socks Built a B2B Empire on Faire 43:46

1
How TikTok & Sidekick Helped Sell Out a Skincare Brand 40:40

1
How Smart Brands Win Top-of-Funnel in 2025 49:08

1
STOP Using Shopify Product Pages as Landing Pages 🤦‍♂️ w/ Nick Raushenbush - CEO @ Shogun 38:26

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700K YouTube Subs to Shopify Sales 47:05

1
Pit Viper: These Shades Print Money 43:58

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Shopify Dev AMA: Store Spying, AI Tools, and Trends 39:58

1
Lady Gaga’s on Shopify: Go Behind the Build 31:00

1
The Store That Won March Madness 46:35

1
10 Mistakes KILLING Your Shopify Sales ☠️ - w/ Kurt Elster - Unofficial Shopify Podcast 54:02

1
10 Shopify Mistakes Killing Your Sales 53:14

1
Fart-Proof Underwear? This Shopify Brand Says Yes 37:14

1
Shopify Promotions That Actually Work (And Don't Kill Your Margins) w/ Daniel Patricio (ex Shopify) 57:25

1
Obvi’s Ron Shah on Fails, Exits & Lessons Learned 49:41

1
B2B is NOT a Business Model. It's a Channel. (and every Shopify store needs to leverage it) 55:07

1
How a Twitter Account Became a Thriving Shopify Brand 47:26

1
Ecommerce is Just Math - Let's Break it Down "Growth on Shopify" w/ Ken Ott from Metacake 57:51

1
Reinventing Oral Care: The Slate Flosser Story 42:38

1
Time to KILL IT with Your Subscriptions on Shopify 🔥. w/ Matthew Holman from Subscription Prescription 52:48

1
Building Frizz + Co: Haircare, Shopify, and Community 46:52

1
What do the New Tariffs Mean for Shopify Stores? 24:07

1
The Right Way to Use Push Notifications for Maximum Growth on Shopify - With Arvind Subramanian, Head of Partnerships @ Pushowl 58:43

1
Why Shopify’s Planet App is Good for Business (and the Earth) 47:23