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Shift happens. This podcast can help. Layoffs can leave you scrambling for what’s next. Company priorities can switch at the speed of light. Promotions can feel out of reach. Or perhaps you’re starting a new venture. For better or worse, our work lives are constantly changing. How do we forge our career path through this ever changing landscape? Leading Up: The Work Shift is the compass that will guide you back to your career values, goals, and vision. If you’re feeling lost, you're not alon ...
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Also available on YouTube: youtu.be/l8ANgFlZK0Y
It started with a sock. A turtle sock. That led to a Shopify store, a wholesale boom, and—accidentally—an agency. In this episode, Lucy Jeffrey shares how she turned Bare Kind from a seasonal side hustle into one of Faire’s fastest-growing brands. She walks us through surviving seasonality, scaling through B2B, ditching paid ads, and launching a service business that helps other brands win on Faire. A story about survival, strategy, and what happens when your Q4 makes or breaks you.
Topics Discussed:
- Growing a DTC sock brand from scratch
- Why Faire became a game changer
- Turning content into a client acquisition machine
- Balancing two businesses and one marriage
- Why sustainability isn’t selling anymore—and what is
- Turning off Meta ads (and doing better without them)
Sponsors:
- Zipify – Build high-converting sales funnels
- Cleverific – Smart order editing for Shopify
- Address Validator – Reduce delivery address errors & costs
Links:
509 episodes
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