How A BOGO Deal Bootstrapped Neven Eyewear To Millions The Unofficial Shopify podcast

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How a BOGO Deal Bootstrapped Neven Eyewear to Millions

The Unofficial Shopify Podcast

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published 6M ago

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Also on YouTube: https://youtu.be/fXKVcwl8FS8

How a BOGO Deal Bootstrapped Neven Eyewear to Millions

Jonathan Strauss lost a $500 pair of sunglasses jet skiing—and turned that wipeout into Neven Eyewear. What began as a desperate liquidation promo turned into a DTC breakthrough. In this episode, Strauss reveals how a buy-one-get-two offer saved his brand, what’s changed with Meta ads, and why scaling a bootstrapped Shopify store takes more grit than cash.

Learn:

Why BOGO x3 worked when nothing else did
How Neven ships worldwide with no VC money
The backend tech powering their crazy offer
What most brands get wrong about Meta ads

Sponsored by:

Zipify – Build high-converting sales funnels
Cleverific – Smart order editing for Shopify
Address Validator – Reduce delivery address errors & costs

Links:

Neven Eyewear → neveneyewear.com
Sight for Sound → neveneyewear.com/pages/sight-for-sound
Judge.me Reviews → apps.shopify.com/judgeme
Glasson 360 Viewer → apps.shopify.com/glasson
Shopify → shopify.com

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