Who else is sick and tired of paying for marketing and advertising that fails miserably to move the needle and leaves you frustrated, confused, and ready to write off marketing altogether? Enter...The Dental Marketing Secrets Podcast. Our mission is to be the ultimate source for ideas and tactics to grow your dental and ortho practice, allow you to serve a more patients, and leave a greater impact. And for more proven strategies to grow your practice, visit www.MarkThackeray.com
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Mark Thackeray Podcasts
Close Readings is a new multi-series podcast subscription from the London Review of Books. Two contributors explore areas of literature through a selection of key works, providing an introductory grounding like no other. Listen to some episodes for free here, and extracts from our ongoing subscriber-only series. How To Subscribe In Apple Podcasts, click 'subscribe' at the top of this podcast feed to unlock the full episodes. Or for other podcast apps, sign up here: https://lrb.me/closereadin ...
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If you find yourself with nothing particular to do in an airport, train or bus or you've got a quiet evening to yourself in a hotel room or you're facing the delicious prospect of an extended lunch or tea break, why not pick up Coffee Break Collection 001 and enjoy the experience? This anthology has a selection of humorous pieces guaranteed to keep you entertained. Opening with a master of the genre, PG Wodehouse, the first story is a pseudo-scholarly treatise on football captains! A delight ...
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Welcome to Agency Thinking, conversations around all things creative and marketing agency: working in them, working for them, leaving them to do your own thing, starting or rebooting an agency ... and more. In Season 1 we talked through the areas that co-host Dave needed to address, to launch his content consultancy. Season 2 sees me chat with compadres who work with agencies: e.g creative, tech, pm, planning partners: how does the ecosystem work and what can that teach agencies? Agency Thin ...
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All things science, technology, innovation and exploration. Let's Explore! The Explorers Institute is committed to inspiring everyone to discover their inner explorer. We believe in the power of science, technology, and innovation to change our world for the better through personal connection and meaningful storytelling.
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Novel Approaches: 'Aurora Leigh' by Elizabeth Barrett Browning
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17:55‘I want to write a poem of a new class — a Don Juan, without the mockery and impurity,’ Elizabeth Barrett Browning wrote to a friend in 1844, ‘and admitting of as much philosophical dreaming and digression (which is in fact a characteristic of the age) as I like to use.’ The poem she had in mind turned out to be her verse novel, Aurora Leigh, publi…
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Love and Death: 'In Memoriam' by Tennyson
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12:28Tennyson described 'In Memoriam' as ‘rather the cry of the whole human race than mine’, and the poem achieved widespread acclaim as soon as it was published in 1850, cited by Queen Victoria as her habitual reading after the death of Prince Albert. Its subject is the death in 1833 of Tennyson’s friend Arthur Hallam at the age of 22, and in its 131 s…
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#95: The Fortune’s in the Follow-Up: Fixing the #1 Marketing Mistake in Your Dental Practice
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30:48Most dental practices don’t have a formal lead follow-up system in place...and it’s killing their marketing ROI. In this episode, Mark Thackeray breaks down why most offices are unknowingly letting hot leads go cold, and what you can do today to fix it. If you’ve ever felt like you’re spending more on marketing than you’re getting back, this might …
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Fiction and the Fantastic: Tales by Jan Potocki and Isak Dinesen
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15:05‘With Potocki,’ Italo Calvino wrote, ‘we can understand that the fantastic is the exploration of the obscure zone where the most unrestrained passions of desire and the terrors of guilt mix together.’ The gothic is a central seam of the fantastic, and in this episode Marina and Adam turn to two writers in that mode who lived over a hundred years ap…
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#94: Direct Mail in 2025 -Why It Still Works w/ Former NFL Pro Aaron Boone
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47:13Think direct mail is dead? Think again. In this episode, I sit down with Aaron Boone, former NFL wide receiver and CEO of MVP Mailhouse, to talk about why direct mail is not only alive...but absolutely thriving in 2025. Aaron breaks down the myths, shares what’s working now, and explains how dental practices (whether fee-for-service or insurance-ba…
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Conversations in Philosophy: 'Schopenhauer as Educator' by Friedrich Nietzsche
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29:41For Nietzsche, Schopenhauer’s genius lay not in his ideas but in his heroic indifference, a thinker whose value to the world is as a liberator rather than a teacher, who shows us what philosophy is really for: to forget what we already know. ‘Schopenhauer as Educator’ was written in 1874, when Nietzsche was 30, and was published in a collection wit…
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Novel Approaches: ‘North and South’ by Elizabeth Gaskell
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25:04In North and South (1855), Margaret Hale is uprooted from her sleepy New Forest town and must adapt to life in the industrial north. Through her relationships with mill workers and a slow-burn romance with the self-made capitalist John Thornton, she is forced to reassess her assumptions about justice and propriety. At the heart of the novel are a s…
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Love and Death: Self-Elegies by Plath, Larkin, Hardy and more
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14:05Philip Larkin was terrified of death from an early age; Thomas Hardy contemplated what the neighbours would say after he had gone; and Sylvia Plath imagined her own death in vivid and controversial ways. The genre of self-elegy, in which poets have reflected on their own passing, is a small but eloquent one in the history of English poetry. In this…
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Fiction and the Fantastic: Stories by Franz Kafka
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16:06In the stories of Franz Kafka we find the fantastical wearing the most ordinary, realist dress. Though haunted by abjection and failure, Kafka has come to embody the power and potential of literary imagination in the 20th century as it confronts the nightmares of modernity. In this episode, Marina Warner is joined by Adam Thirlwell to discuss the w…
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Conversations in Philosophy: 'My Station and Its Duties' by F.H. Bradley
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14:44T.S. Eliot claimed that he learned his prose style from reading F.H. Bradley, and the poet wrote his PhD on the English philosopher at Harvard. Bradley’s life was remarkably unremarkable, as he spent his entire career as a fellow of Merton College, Oxford, where his only obligation was not to get married. Yet in over fifty years of slow, meticulous…
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Novel Approaches: 'Vanity Fair' by William Makepeace Thackeray
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32:52Thackeray's comic masterpiece, Vanity Fair, is a Victorian novel looking back to Regency England as an object both of satire and nostalgia. Thackeray’s disdain for the Regency is present throughout the book, not least in the proliferation of hapless characters called George, yet he also draws heavily on his childhood experiences to unfold a complex…
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Love and Death: Elegies for Poets by Berryman, Lowell and Bishop
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12:11The confessional poets of the mid-20th century considered themselves a ‘doomed’ generation, with a cohesive identity and destiny. Their intertwining personal lives were laid bare in their work, and Robert Lowell, John Berryman and Elizabeth Bishop returned repeatedly to the elegy to commemorate old friends and settle old scores.In this episode, Mar…
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Fiction and the Fantastic: ‘Alice in Wonderland’ by Lewis Carroll
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15:41Alice’s Adventures in Wonderland and Through the Looking-Glass are strange books, a testament to their author’s defiant unconventionality. Through them, Lewis Carroll transformed popular culture, our everyday idioms and our ideas of childhood and the fantastic, and they remain enormously popular. Anna Della Subin joins Marina Warner to explore the …
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Conversations in Philosophy: 'Autobiography' by John Stuart Mill
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14:13Mill’s 'Autobiography' was considered too shocking to publish while he was alive. Behind his musings on many of the philosophical and political preoccupations of his time lie the confessions of a deeply repressed man who knows that he’s deeply repressed, coming to terms with the uncompromising educational experiment his father subjected him to as a…
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Novel Approaches: ‘Wuthering Heights’ by Emily Brontë
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26:38When Wuthering Heights was published in December 1847, many readers didn’t know what to make of it: one reviewer called it ‘a compound of vulgar depravity and unnatural horrors’. In this episode of ‘Novel Approaches’, Patricia Lockwood and David Trotter join Thomas Jones to explore Emily Brontë’s ‘completely amoral’ novel. As well as questions of H…
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Love and Death: ‘Elegy Written in a Country Churchyard’ by Thomas Gray
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15:21Situated on the cusp of the Romantic era, Thomas Gray’s work is a mixture of impersonal Augustan abstraction and intense subjectivity. ‘Elegy Written in a Country Churchyard’ is one of the most famous poems in the English language, and continues to exert its influence on contemporary poetry. Mark and Seamus explore three of Gray’s elegiac poems and…
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Fiction and the Fantastic: ‘Invisible Cities’ by Italo Calvino
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15:35Italo Calvino’s novella Invisible Cities is a hypnagogic reimagining of Marco Polo’s time in the court of Kublai Khan. Polo describes 55 impossible places – cities made of plumbing, free-floating, overwhelmed by rubbish, buried underground – that reveal something true about every city. Marina and Anna Della read Invisible Cities alongside the Trave…
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#93: Making Magic: How To Disney-fy Your Practice
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30:08What if your dental office could feel as magical as a visit to Disney? In this episode of the Dental Marketing Secrets Podcast, host Mark Thackeray dives into the secrets behind creating an unforgettable patient experience. We explore how to transform your practice into a place that patients rave about, refer their friends to, and actually look for…
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Conversations in Philosophy: 'Circles' and other essays by Ralph Waldo Emerson
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15:10Circular reasoning is normally condemned by philosophers, but in his 1841 essay ‘Circles’, Emerson proposes that not getting anywhere is precisely what we need to do to find out where we already are. In this episode, Jonathan and James consider Emerson’s use of the circle to demonstrate an idealistic philosophy rooted in the natural world, in which…
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Novel Approaches: 'Crotchet Castle' by Thomas Love Peacock
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36:12Thomas Love Peacock didn’t want to write novels, at least not in the form they had taken in the first half of the 19th century. In Crotchet Castle he rejects the expectation that novelists should reveal the interiority of their characters, instead favouring the testing of opinions and ideas. His ‘novel of talk’, published in 1831, appears largely l…
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Love and Death: Elegies for children by Ben Jonson, Anne Bradstreet, Geoffrey Hill and Elizabeth Bishop
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13:37This episode looks at four poems whose subject would seem to lie beyond words: the death of a child. A defining feature of elegy is the struggle between poetic eloquence and inarticulate grief, and in these works by Ben Jonson, Anne Bradstreet, Geoffrey Hill and Elizabeth Bishop we find that tension at its most acute. Mark and Seamus consider the w…
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Fiction and the Fantastic: ‘Gulliver’s Travels’ by Jonathan Swift
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15:41Jonathan Swift’s 1726 tale of Houyhnhnms, Yahoos, Lilliputians and Struldbruggs is normally seen as a satire. But what if it’s read as fantasy, and all its contradictions, inversions and reversals as an echo of the traditional starting point of Arabic fairytale: ‘It was and it was not’? In this episode Marina and Anna Della discuss Gulliver’s Trave…
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#92: Never Lose A New Patient Call to Voicemail Again - Dr. Peter Gabbay
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39:17In this episode of the Dental Marketing Secrets Podcast, host Mark Thackeray sits down with Dr. Peter Gabbay, the founder of Dentina.ai, an AI-driven dental receptionist that's transforming how practices manage patient calls. Discover how Dentina.ai helps ensure you never lose a new patient call to voicemail again...saving your practice from missin…
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Conversations in Philosophy: 'The Essence of Christianity' by Ludwig Feuerbach
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10:29In The Essence of Christianity (1841) Feuerbach works through the theological crisis of his age to articulate the central, radical idea of 19th-century atheism: that the religion of God is really the religion of humanity. In this episode, Jonathan and James discuss the ways in which the book applies this thought to various aspects of Christian doct…
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Novel Approaches: ‘Mansfield Park’ by Jane Austen
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31:53On one level, Mansfield Park is a fairytale transposed to the 19th century: Fanny Price is the archetypal poor relation who, through her virtuousness, wins a wealthy husband. But Jane Austen’s 1814 novel is also a shrewd study of speculation, ‘improvement’ and the transformative power of money. In the first episode of Novel Approaches, Colin Burrow…
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Milton wrote ‘Lycidas’ in 1637, at the age of 29, to commemorate the drowning of the poet Edward King. As well as a great pastoral elegy, it is a denunciation of the ecclesiastical condition of England and a rehearsal for Milton’s later role as a writer of national epic. In the first episode of their new series, Seamus and Mark discuss the politica…
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Fiction and the Fantastic: ‘The Thousand and One Nights’
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14:41The Thousand and One Nights is an ‘infinite text’: it has no fixed shape or length, no known author and is transformed with each new translation. In this first episode of Fiction and the Fantastic, Marina Warner and Anna Della Subin explore two particularly mysterious stories in the context of the wider mysteries and pleasures of the Nights. ‘The P…
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Conversations in Philosophy: 'Fear and Trembling' by Søren Kierkegaard
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12:24The series begins with Søren Kierkegaard’s Fear and Trembling (1843), an exploration of faith through the story of Abraham and Isaac. Like most of Kierkegaard’s published work, Fear and Trembling appeared under a pseudonym, Johannes de Silentio, and its playful relationship to the reader doesn’t stop there. Described as a ‘dialectical lyric’ on the…
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Clare Bucknell and Thomas Jones introduce their new Close Readings series, Novel Approaches. Joined by a variety of contemporary novelists and critics, they'll be exploring a dozen 19th-century British novels from Mansfield Park to New Grub Street, paying particular (though not exclusive) attention to the themes of money and property. The first epi…
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Mark Ford and Seamus Perry introduce Love and Death, a new Close Readings series on elegy from the Renaissance to the present day. They discuss why the elegy can be a particularly energising form for poets engaging with their craft and the poetic tradition, and how elegy serves an important role in public grieving, remembering and healing. The firs…
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Marina Warner is joined by Anna Della Subin to introduce Fiction and the Fantastic, a new Close Readings series running through 2025. Marina describes the scope of the series, in which she will also be joined by Adam Thirlwell and Chloe Aridjis. Together, Anna Della and Marina discuss the ways the fiction of wonder and astonishment can challenge so…
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James Wood and Jonathan Rée introduce their new Close Readings series, Conversations in Philosophy, running throughout 2025. They explain the title of the series and why they'll be challenging a hundred years of academic convention by reuniting the worlds of literature and philosophy. The first episode will come out on Monday 6 January, on Kierkega…
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Political Poems: ‘Little Gidding’ by T.S. Eliot
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10:51In the final episode of Political Poems, Mark and Seamus discuss ‘Little Gidding’, the fourth poem of T.S. Eliot’s Four Quartets. Emerging out of Eliot’s experiences of the Blitz, ‘Little Gidding’ presents us with an apocalyptic vision of purifying fire. Suggesting that humanity can survive warfare only through renewed spiritual unity, Eliot finds …
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For their final conversation Among the Ancients, Emily Wilson and Thomas Jones turn to the contradictions of the Roman emperor and Stoic philosopher Marcus Aurelius. Said by Machiavelli to be the last of the ‘five good emperors’ who ruled Rome for most of the second century CE, Marcus oversaw devastating wars on the frontiers, a deadly plague and e…
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#91: Applying the 80/20 Rule to Your Practice
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30:08In this episode of the Dental Marketing Secrets Podcast, host Mark Thackeray dives into the powerful 80/20 principle and how it can revolutionize your dental practice’s marketing strategy. Here's a few highlights from this episode: Discover how the 80/20 principle applies to dental marketing and helps you focus on the efforts that drive the most re…
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Medieval LOLs: Gwerful Mechain’s ‘Ode to the Vagina’
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10:45For the final episode of their series in search of the medieval sense of humour Irina and Mary look at one of the most remarkable women authors of the Middle Ages, Gwerful Mechain, who lived in Powys in the 15th century. Mechain was part of a lively literary coterie in northeast Wales and in her poem Cywydd y Cedor (‘Ode to the Vagina’) she challen…
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As our Close Readings series come to an end this year, you’re probably wondering what’s coming in 2025. We’re delighted to announce there’ll be four new series starting in January: ‘Conversations in Philosophy’ with Jonathan Rée and James Wood Jonathan and James challenge a hundred years of academic convention by reuniting the worlds of philosophy …
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Human Conditions: ‘Sister Outsider’ by Audre Lorde
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13:39In the final episode of Human Conditions, Brent and Adam turn to Audre Lorde’s Sister Outsider, a collection of prose with exceptional relevance to contemporary grassroots politics. Like Du Bois, Césaire and Baraka, Lorde’s work defies genre: as she argues in this collection, ‘poetry is not a luxury’ but an essential tool for liberation. Throughout…
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On Satire: 'A Far Cry from Kensington' by Muriel Spark
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16:29In the final episode of their series, Colin and Clare arrive at Muriel Spark, who would never have considered herself a satirist though her writing was as bitingly satirical as any 20th-century novelist's. A Far Cry from Kensington has a deceptively simple plot: Agnes Hawkins, working for a publisher in London in the 1950s, insults Hector Bartlett,…
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#90: Is Your Website Helping or Hurting Your Practice
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40:07Your website is more than just an online business card—it’s the digital front door to your practice. In this episode, we’ll explore how a well-designed, user-friendly website can attract new patients and grow your practice. You’ll learn: Why first impressions matter and how to make your website stand out. The secrets to boosting your search ranking…
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Political Poems: ‘Station Island’ by Seamus Heaney
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12:21As an undergraduate, Seamus Heaney visited Station Island several times, an ancient pilgrimage site traditionally associated with St Patrick and purgatory. Decades later, Heaney worked through competing calls for political engagement and his long-lapsed Catholicism in ‘Station Island’, a poem he described as an ‘exorcism’. A dreamlike reworking of …
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Apuleius’ ‘Metamorphoses’, better known as ‘The Golden Ass’, is the only ancient Roman novel to have survived in its entirety. Following the story of Lucius, forced to suffer as a donkey until the goddess Isis intervenes, the novel includes frenetic wordplay, filthy humour and the earliest known version of the Psyche and Cupid myth. In this episode…
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Medieval LOLs: 'Tales of Count Lucanor' by Juan Manuel
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14:12If you’re looking for advice on sustaining a marriage, or robbing a grave, or performing liver surgery, then a series of self-help stories by a 14th-century Spanish prince is a good place to start. Tales of Count Lucanor, written between 1328 and 1335 by Prince Juan Manuel of Villena, is one of the earliest works of Castilian prose. The tales follo…
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Human Conditions: ‘Black Music’ by Amiri Baraka
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17:12In 'Black Music', a collection of essays, liner notes and interviews from 1959 to 1967, Amiri Baraka captures the ferment, energy and excitement of the avant-garde jazz scene. Published while he still went by LeRoi Jones, it provides a composite picture of Baraka’s evolving thought, aesthetic values and literary experimentation. In this episode, Br…
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On Satire: 'A Handful of Dust' by Evelyn Waugh
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16:08In 1946 Evelyn Waugh declared that 20th-century society – ‘the century of the common man’, as he put it – was so degenerate that satire was no longer possible. But before reaching that conclusion he had written several novels taking aim at his ‘crazy, sterile generation’ with a sparkling, acerbic and increasingly reactionary wit. In this episode, C…
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Political Poems: 'The Prelude' (books 9 and 10) by William Wordsworth
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11:39Wordsworth was not unusual among Romantic poets for his enthusiastic support of the French Revolution, but he stands apart from his contemporaries for actually being there to see it for himself (‘Thou wert there,’ Coleridge wrote). This episode looks at Wordsworth’s retrospective account of his 1791 visit to France, described in books 9 and 10 of T…
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In this episode, we tackle Juvenal, whose sixteen satires influenced libertines, neoclassicists and early Christian moralists alike. Conservative to a fault, Juvenal’s Satires rails against the rapid expansion and transformation of Roman society in the early principate. But where his contemporary Tacitus handled the same material with restraint, Ju…
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Medieval LOLs: Boccaccio’s ‘Decameron’, Part Two
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14:44Mary and Irina resume their discussion of Boccaccio’s Decameron, focusing on three stories of female agency, deception and desire. Alibech, an aspiring hermitess, is tricked into indulging her powerful sexual urges; Petronella combines business and pleasure at the expense of her husband and lover; while Lydia demonstrates her devotion by killing ha…
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Human Conditions: ‘Discourse on Colonialism’ by Aimé Césaire
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13:02Brent Hayes Edwards talks to Adam about Aimé Césaire's 1950 essay Discourse on Colonialism, a groundbreaking work of 20th-century anti-colonial thought and a precursor to the writings of Césaire's protégé, Frantz Fanon. Césaire was Martinique’s most influential poet and one of its most prominent politicians as a deputy in the French National Assemb…
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On Satire: 'The Importance of Being Earnest' by Oscar Wilde
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14:37By the end of 1895 Oscar Wilde’s life was in ruins as he sat in Reading Gaol facing public disgrace, bankruptcy and, two years later, exile. Just ten months earlier the premiere of The Importance of Being Earnest at St James’s Theatre in London had been greeted rapturously by both the audience and critics. In this episode Colin and Clare consider w…
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