Best Melanie and Branda, copywriting and OBM Podcasts (2025)

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Ep 067 - When to Revamp vs. Rewrite Your Copy 18:41

4d ago18:41

18:41

In this episode, Branda discusses the decision-making process between revamping and rewriting copy for websites, sales pages, email sequences, and more. She provides guidelines on when to choose each option based on factors like time, money, and the impact on conversions. Ultimately, it’s about understanding the current state of your offer, audienc…

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Ep 066: Challenge Launch - The Hot Girl Summer of Launching Series 22:39

12d ago22:39

22:39

Ready to supercharge your next launch with community, momentum, and real-time results? In this episode of the Hot Girl Summer of Launching series, Melanie's breaking down the Challenge Launch—a high-energy, high-impact strategy that can warm up cold leads and turn them into buyers fast. We’ll walk you through how it works, what makes it effective, …

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Ep 065: Should You Offer Discounts? Let's Debate 25:08

19d ago25:08

25:08

Discounts can boost sales, but they can also backfire if you're not strategic. Should you offer them? Avoid them? Save them for special occasions? The answer isn't black and white. In this episode, Melanie and Branda dig into the pros and cons of offering discounts in your business, when a discount can be a smart move, and when it might actually hu…

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Ep 064: Should You Use Bundles to Grow Your List? 24:26

26d ago24:26

24:26

Bundles can feel like a fast track to list growth—but are they really worth it? Spoiler: it’s not as simple as “yes” or “no.” If you’ve ever wondered whether bundles will bring in the right subscribers (or just clog up your list with freebie hunters), you’re going to want to hear this. In this episode, Branda shares the real pros and cons of using …

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Ep 063: Any Launch Style Can Work—If You Do This First 16:34

1M ago16:34

16:34

“If you’re not doing a webinar, it won’t convert.” “Challenges are the only way to get people engaged.” If you’ve ever heard rigid rules like these, it’s time to delete them from your brain. In this episode, Melanie kicks off a new solo series to prove that any launch style can work—as long as you align it with your energy, your audience, and your …

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Ep 062: Re-engaging and Waking Up Your Email List 18:51

1M ago18:51

18:51

You’ve heard of cold subscribers—and maybe you’ve felt tempted to just delete them and move on. But what if you could turn those crickets into clicks with a few intentional moves (and without spiraling every time you open your email platform)? In this episode, Melanie and Branda are talking all about re-engagement—what to do when your list feels li…

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Ep 061: How to Spend Less Time Writing Copy 15:58

2M ago15:58

15:58

Does writing your emails, blogs, or launch copy take forever? A. You’re not alone. B. You don’t have to keep drowning in drafts and decision fatigue! In this episode, Branda shares her favorite ways to speed up the writing process without sacrificing quality. Whether you love writing but don’t have the time, or you dread staring at a blinking curso…

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Ep 060: The Art of the Pre-Launch Waitlist 18:57

2M ago18:57

18:57

Ever feel like you’re starting from scratch with every launch? A strategic, high-intent waitlist can change everything. When done right, your waitlist becomes more than just a placeholder—it becomes a warm, engaged pool of potential buyers who are already excited about your offer. In this episode, Melanie breaks down exactly how to build a waitlist…

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Ep 059: 3 Money Mindset Pieces to Clean Up (as You Grow to Six Figures) with Gina Knox 35:28

2M ago35:28

35:28

Debt. Inconsistent income. Failed payments. Being a business owner brings up all the money triggers—and those thoughts might be the very thing keeping your business stuck. In this episode, Branda and Melanie talk with money coach Gina Knox about the three money mindset traps that slow entrepreneurs down and how to shift them to unlock your next lev…

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Ep 058: Emails Feel Disjointed? How to Streamline Your Content 18:20

2M ago18:20

18:20

Feeling like your emails are all over the place with no real strategy? Without a clear plan, it’s easy to end up sending random emails that don’t work together to build momentum, nurture subscribers, or drive sales. In this episode, Branda breaks down how to create a streamlined email strategy that moves your audience through a journey—instead of s…

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Ep 057: The Wildly Underrated Skill That Will Make or Break Your Next Launch 18:58

3M ago18:58

18:58

Launching isn’t just about strategy—it’s about mindset, self-awareness, and not spiraling into an existential crisis every time you check your cart. If you’ve ever felt like launching sends you into a stress spiral, this episode is for you. In this episode, Melanie breaks down how your mindset can make or break your launch, how knowing yourself hel…

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Ep 056: Balancing AI with Your Unique Abilities to Create Winning Content with Jacinta Gandy 29:12

3M ago29:12

29:12

Getting your business to stand out online can feel like competing in The Hunger Games—everyone is vying for attention, and it’s easy to slip under the radar. But in a world flooded with AI-generated content, how do you leverage AI without losing your unique voice? In this episode, Melanie and Branda sit down with Jacinta Gandy to discuss how to str…

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Ep 055: How Quarterly Planning Helps You Avoid Shiny Object Syndrome 21:16

3M ago21:16

21:16

If you constantly find yourself chasing new ideas but struggling to make real progress, you might be dealing with shiny object syndrome. The temptation to jump on every opportunity can keep your business stuck—wasting time, energy, and money on things that don’t truly move you forward. In this episode, Branda shares how quarterly planning can help …

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Ep 054: The “Burn It All Down” Lie That’s Keeping Your Launch Stuck 20:33

3M ago20:33

20:33

What if your launch wasn’t a failure, but an almost success? Too many entrepreneurs fall into the burn-it-all-down mindset—scrapping everything and starting from scratch instead of making small, strategic tweaks. The truth is, most launches don’t fail because of the offer itself, but because of small missteps that can be optimized. In this episode,…

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Ep 053: Marketing Funnel Series: Bottom of Funnel 16:10

3M ago16:10

16:10

Bringing in new leads is exciting, but what happens after they buy? In this episode, Melanie and Branda share how to keep buyers engaged, build loyalty, and create an experience that keeps customers coming back. You’ll learn how to turn a single purchase into a lasting relationship and maximize the lifetime value of every client. From onboarding to…

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Ep 052: Do You Really Need a Welcome Sequence? 16:52

4M ago16:52

16:52

You’ve created the perfect opt-in, but now you’re wondering—do you really need a welcome sequence? Spoiler alert: yes, you do! In this episode, Branda dives into why welcome sequences are crucial for turning subscribers into loyal buyers. She’ll share the benefits of personalized sequences, the impact on your open rates, and why skipping this step …

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Ep 051: The First 3 Steps to Take When Hiring 21:30

4M ago21:30

21:30

Feeling overwhelmed at the thought of hiring for your business? You’re not alone! Hiring help can be transformative, but it takes preparation to get it right. In this episode, Melanie shares the first three steps to take before making your first hire. From assessing your readiness to creating a smooth onboarding process, you’ll learn how to hire st…

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Ep 050: Marketing Funnel Series: Middle of Funnel 18:35

4M ago18:35

18:35

Your audience knows who you are—now it’s time to show them why you’re the right fit. In this episode, Melanie and Branda dive into the middle of the marketing funnel, where trust and credibility take center stage. Learn how to nurture your audience, establish your authority, and guide potential customers closer to making a purchase. Tune in as they…

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Ep 049: What’s Wrong With This Email? 21:40

4M ago21:40

21:40

Struggling to write emails that convert your subscribers into buyers? You’re not alone! In this episode, Branda pulls back the curtain on email audits and shares insider tips to help you craft better-performing emails. From common mistakes to strategies that connect with your audience, you’ll learn how to elevate your email game and boost your conf…

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Ep 048: 3 SOPs Every Business Needs 17:36

5M ago17:36

17:36

Are your business operations running smoothly, or do you feel like you're constantly reinventing the wheel? SOPs (Standard Operating Procedures) are the key to efficiency and scalability. In this episode, Melanie shares three essential SOPs every business owner needs to save time, maintain consistency, and prepare for growth. Learn how to streamlin…

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Ep 047: Marketing Funnel Series: Top of Funnel 17:45

5M ago17:45

17:45

Building a successful marketing funnel starts at the top. How do you attract the right audience, build visibility, and generate leads effectively? In this episode, Melanie and Branda break down the essential strategies for creating a powerful top-of-funnel experience. Discover the steps to reach new audiences, craft engaging content, and set the st…

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Ep 046: Email Metrics You Need to Track Each Month 23:47

5M ago23:47

23:47

Email marketing can feel like a data maze—open rates, click rates, conversions, oh my! How do you know which numbers matter most? In this episode, Branda takes a deep dive into the essential email metrics every business owner should track monthly. Discover why these numbers are key to your success and learn practical tips to improve them for better…

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Ep 045: You Didn’t Meet Any of Your Goals in 2024… Now What? 16:22

5M ago16:22

16:22

What if you feel like your entire year just went off the rails? In this episode, Melanie dives into the tough truth of unmet goals—but also shows you why it’s not the end of the road. 2024 may have been a challenging year, but there’s still a way forward. Tune in as she shares how to reflect, shift, and reframe your approach so you can gain momentu…

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Ep 044: Tips for Tackling Your Business Finances with Megan Mendez 32:26

6M ago32:26

32:26

Ever wondered how to manage your business finances without feeling overwhelmed? In this episode, Melanie and Branda welcome Megan Mendez, a financial strategist and former teacher who transformed her life by paying off $53,000 in debt in just one year. Megan shares her strategies for balancing personal and business budgets, the importance of defini…

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Ep 043: Yay or Nay: Creating a Year-Long Email Sequence 14:44

6M ago14:44

14:44

Are year-long email sequences a dream come true or a recipe for disconnection? In this episode, Branda dives deep into the pros and cons of automating your email strategy for an entire year. From time-saving benefits to missed opportunities in personalization, Branda explores the effectiveness of this approach and shares her expert recommendations …

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Ep 042: 3 Mistakes People Make During Annual Planning (and what to do instead) 17:30

6M ago17:30

17:30

Do you feel overwhelmed by annual planning? You’re not alone! In this episode, Melanie dives into the three biggest mistakes people make during annual planning—and what you can do to avoid them. From skipping reflection to setting unrealistic goals and failing to plan properly, Melanie shares actionable strategies to help you create a clear, effect…

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Ep 041: You Hate Your Offer, Now What? 16:43

6M ago16:43

16:43

Have you ever poured your heart into creating an offer only to find yourself falling out of love with it? What happens next? In this episode, Melanie and Branda share personal experiences and practical advice on what to do when your offer no longer excites you. Learn how to spot the telltale signs, weigh the decision to pivot or move on, and discov…

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Ep 040: Using Systems to Stay Sane During the Holidays with Janice Cook 33:27

6M ago33:27

33:27

Ever feel like the holidays leave you more frazzled than festive? In this episode, Melanie and Branda welcome Janice Cook, a systems and productivity expert, to dive into strategies for staying organized and sane during the holiday chaos. Janice shares her expert advice on setting realistic expectations, understanding personal capacity, and knowing…

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Ep 039: Email Burnout: What to Do When You're Tired of Writing 13:47

7M ago13:47

13:47

Feeling overwhelmed by your email writing tasks? You’re not alone. In this episode, Branda dives into practical steps to tackle email burnout—from assessing your current workload to planning content that aligns with your goals. Discover the power of templates, batching, and even outsourcing to ease the strain and keep your emails fresh. Finally, Br…

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Ep 038: 4 Ways to Increase Your Revenue this Black Friday 21:13

7M ago21:13

21:13

Ready to boost your Black Friday sales without creating a ton of new offers? In this episode, Melanie breaks down four proven strategies to increase your revenue by leveraging what you already have. She shares examples, pricing considerations, and tech recommendations to help you implement upsells, bumps, downsells, and cross-sells that your custom…

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Ep 037: Marketing Psychology: Scarcity and Anchoring 11:25

7M ago11:25

11:25

Ever wonder why you feel compelled to buy something when it's "limited time only" or marked down from a higher price? In this episode, Branda breaks down two powerful marketing psychology principles that influence consumer behavior every day. She dives deep into how scarcity and price anchoring work, shares practical examples from both online and t…

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Ep 036: Spooky Fears that Hold Your Business Back 23:03

7M ago23:03

23:03

Are your business fears haunting you like ghosts in the night? Join Melanie and Branda as they unmask the spooky anxieties that plague entrepreneurs and share practical strategies to banish these fears. Whether you're worried about failure, struggling with imposter syndrome, or afraid no one will buy your offerings, this episode will empower you to…

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Ep 035: Ultimate Q4 Planning Guide 18:58

8M ago18:58

18:58

Feeling overwhelmed by the holiday rush? Don't let Q4 chaos derail your business plans! In this episode, Melanie and Branda break down the ultimate guide to navigating the busiest quarter of the year. From Halloween to New Year's, learn how to balance personal commitments with business growth, plan ahead for major sales events, and set yourself up …

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Ep 034: We Need to Talk about Batching 13:58

8M ago13:58

13:58

Ever feel like the productivity strategy that everyone swears by just doesn’t work for you? You’re not alone! In today’s episode, Branda's challenging the highly praised technique of batching. If you’ve tried it and found yourself more stressed than productive, it might be time for a rethink. Branda dives into traditional batching methods, discuss …

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Ep 033: 4 Types of Content You Need in Your Business 19:30

8M ago19:30

19:30

Why do people really buy? In this episode, Melanie dives into the four essential types of content every business needs: educational, storytelling, results-based, and promotional. Melanie explains how authority, trust, emotional connection, and logic drive purchasing decisions—and ties these motivations directly to content strategy. She shares actio…

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Ep 032: How to Use Storytelling in Your Business with Kris Jones 26:54

8M ago26:54

26:54

In this episode, Melanie and Branda welcome Kris Jones, a StoryBrand Guide, to unravel the mysteries of effective business storytelling. Discover why your client should be the hero of your narrative, learn how to craft a compelling story even if you think your business journey is "boring," and explore practical techniques for deeply connecting with…

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Ep 031: How to Write Sales Emails for Digital Products 12:01

9M ago12:01

12:01

In this episode, Branda dives into how to craft effective sales emails for digital products. She breaks down the essential components of a successful email, from capturing your audience's attention with relatable struggles to showcasing your product's value. Branda offers practical tips on incorporating social proof, creating clear calls to action,…

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Ep 030: 5 Decisions to Make Every Time You Launch 23:45

9M ago23:45

23:45

In this episode, Melanie dives into the five decisions you need to make for a successful launch. She breaks down the process of attracting the right audience with strategic freebies, planning your launch timeline, setting up essential tech tools, boosting your sales with smart upsells and nailing your pricing strategy. Whether you're a seasoned pro…

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Ep 029: Tech Stack Wars: Who Has the Better Tech Stack? 25:45

9M ago25:45

25:45

In this episode, Branda and Melanie compare notes on their favorite business tech tools. They explore the pros and cons of various platforms for managing clients, planning content, and running projects. With a mix of shared preferences and friendly disagreements, they offer insights into communication methods, email marketing solutions, and website…

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Ep 028: How to Create a Good Lead Magnet 19:41

9M ago19:41

19:41

In this episode, Branda dives into the world of lead magnets, spilling the tea on what makes them bomb AF or a total dumpster fire, and offers tips to create valuable opt-ins that will impress new subscribers. She also discusses the importance of a solid welcome sequence, a compelling landing page, and choosing the right format for your lead magnet…

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Ep 027: How to Choose a Workshop Topic for Your Business 16:32

10M ago16:32

16:32

In this episode, Melanie guides you on selecting the perfect workshop topic for your business. She shares her tips on aligning your topic with your audience's desires, creating content that leaves participants feeling accomplished, and timing your workshop for maximum impact. Whether you're using workshops as standalone offers or to pitch larger pr…

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Ep 026: How Website Design Affects Conversions with Stacy Aguilar 30:56

10M ago30:56

30:56

In this episode, Branda and Melanie welcome Stacy Aguilar, a savvy website designer with a knack for transforming digital spaces into conversion powerhouses. Stacy shares her expert insights on the crucial dos and don'ts of website design, offering actionable tips to help you assess whether your site is working for or against you. From the importan…

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Ep 025: Behind the Scenes of My Client’s Email Strategy 24:19

10M ago24:19

24:19

In this episode, Branda takes us on a ride through the email marketing world, armed with nothing but her wits and a spreadsheet full of data! She shares a behind-the-scenes look at a nine-month journey with a unique client—a pair of Texas real estate developers. Discover how she navigates from initial market research to refining messages that truly…

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Ep 024: Launch Math 18:30

10M ago18:30

18:30

In this episode, Melanie dives into the world of "Launch Math" - a strategic approach to calculating and achieving your launch revenue goals. She breaks down the essential steps for determining realistic sales targets based on your audience size and offer price. She also shares valuable insights on increasing cart value through tripwires, upsells, …

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Ep 023: If You Don’t Have This in Your Business, We Want to Cry 16:54

10M ago16:54

16:54

In this episode, Branda and Melanie dive into four essential elements every business needs to thrive. From content planning to welcome sequences, they share personal anecdotes (including a hilarious email automation mishap!) and practical advice. They break down why these often-overlooked basics are crucial for success and efficiency, offering acti…

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Ep 022: Your Webinar Pep Talk 21:46

11M ago21:46

21:46

In this episode, Melanie is here for an encouraging webinar pep talk to boost your launch confidence. She serves up practical tips to calm those pre-launch jitters, conquer camera shyness, and transform your webinars into engaging events. With a dash of humor and plenty of real-world advice, Melanie tackles common launch fears and misconceptions, g…

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Ep 021: Email Troubleshooting Tips 17:49

11M ago17:49

17:49

In this episode, Branda tackles the real struggles of email marketing head-on! Ever wondered why your email sales are flatlining, or why your list isn't growing as fast as you'd like? Or maybe your welcome sequence isn’t converting as you hoped? Branda’s here to break down these challenges and share her top insider tips. Discover how to boost your …

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Ep 020: Launch Question Call-In 23:00

11M ago23:00

23:00

In the episode, Melanie and Branda dive into the nitty-gritty of product launches, tackling burning questions that keep entrepreneurs up at night. From newsletter strategies to crafting irresistible bonuses, they leave no stone unturned. The duo shares differing perspectives on launch strategies, sprinkled with real-world examples and humor. They e…

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Ep 019: You Ghosted Your Email List. Now What? 18:22

11M ago18:22

18:22

In this episode, Branda dives into what happens when you ghost your email list. Do you dust off the cobwebs, pretend nothing happened, or address your absence head-on? Tune in for tips to bounce back, assess your list's current state, craft a strategic re-engagement plan, and reconnect with your audience. Tune in as Branda discusses: Evaluating you…

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Ep 018: Your Mid-Year Pep Talk 13:14

12M ago13:14

13:14

In this episode, Melanie pauses to celebrate the halfway point of 2024 by reflecting on her accomplishments so far. Join her for a quick check-in as she guides you through a time audit, revisits your big-picture vision, and realigns your daily tasks with your goals. Melanie’s insights will help you acknowledge your wins and adjust your plans to fin…

Podcasts Worth a Listen

Melanie And Branda, Copywriting And OBM Podcasts

Podcasts Worth a Listen