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Ep 050: Marketing Funnel Series: Middle of Funnel
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Content provided by Melanie Battistelli, OBM and Branda Villacob, Copywriter, Melanie Battistelli, OBM, and Branda Villacob. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Melanie Battistelli, OBM and Branda Villacob, Copywriter, Melanie Battistelli, OBM, and Branda Villacob or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Your audience knows who you are—now it’s time to show them why you’re the right fit. In this episode, Melanie and Branda dive into the middle of the marketing funnel, where trust and credibility take center stage. Learn how to nurture your audience, establish your authority, and guide potential customers closer to making a purchase.
Tune in as they discuss:
- Why consistency in marketing builds trust and keeps your audience engaged.
- The power of testimonials and case studies in showcasing your expertise.
- How to use low-cost entry offers to convert warm leads into loyal customers.
Mentioned in this episode:
- Copywriting Retainer: https://www.therelevantcollective.com/retainer
- Melanie KPI Tracker: https://duxburydigital.thrivecart.com/kpis-for-small-businesses/
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CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital
CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective
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