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In today’s business world change is the only constant, and mastering transformation is the ultimate key to success. Welcome to Shift & Thrive! Each week, Host Natalie Nathanson will bring you conversations with CEOs, who delve into how they successfully drove critical change in their organization. This show is sponsored by Magnetude Consulting, bringing you the thinking power of a Growth Consultancy and the Getting-It-Done Power of a full-service B2B Marketing Agency.
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This is the Marketing Agency Power Hour! Join host, Cal Wilder, each week, as he powers through discussions on business challenges, success stories, and game-changing strategies. This show is sponsored by SmartBooks, provider of bookkeeping and accounting for marketing agencies.
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Redefining Success Beyond Profit - Natalie Nathanson - Marketing Agency Power Hour - Episode #005
37:31
37:31
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Finding the right niche can be a game changer for your agency. In this episode, the host sits down with Natalie Nathanson, Founder & CEO of Magnetude Consulting and Host of the Shift and Thrive podcast. Natalie shares how focusing on ideal clients and verticals like cybersecurity and IT services has propelled her firm’s growth. She dives into the e…
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Leading with Questions and Conversation - Nick Francis - Marketing Agency Power Hour - Episode #006
41:36
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Asking the right questions is often the first step toward building a successful agency. In this episode, Cal sits down with Nick Francis, Founder and Visionary Officer of The Franchise Group, an award-winning creative and strategic marketing agency. Nick shares how his team delivers high-impact events by focusing on early planning, intentional post…
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The Spiritual Entrepreneur - Ricky Sun - Shift & Thrive - Episode # 046
42:49
42:49
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What if embracing empathy and intentionality could unlock your greatest business success? In this episode, Ricky Sun, founder and CEO of Tupa, joins Natalie Nathanson for a wide-ranging conversation on leadership, mindset, and building a values-aligned company. From his shift to a more intentional way of living, fueled by meditation and spiritual p…
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Leading Change - François Dossa - Shift & Thrive - Episode # 045
48:01
48:01
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What does it take to lead innovation across industries while staying true to your values? In this episode, Natalie sits down with François Dossa, a global executive whose journey spans banking, automotive, and tech consulting, to explore the answer. From launching a corporate venture fund to promoting sustainability, François shares how technology,…
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Navigating Core Values and Communication - Evan Zall - Marketing Agency Power Hour - Episode #004
40:37
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Core values aren't just internal slogans—they're strategic tools for building strong client relationships and lasting agency success. In this episode, Cal sits down with Evan Zall, Founder and President of Longview Strategies, a strategic communications firm with deep expertise in the industry. Evan shares how grounding his firm in values like lead…
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Modular Robotics in Agriculture - Katie Bradford - Shift & Thrive - Episode # 044
37:21
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What does it take to turn cutting-edge robotics into practical tools for farmers? In this episode of Shift and Thrive, Natalie is joined by Katie Bradford, co-founder and CEO of Rotate8. She shares how her team is making farming tech more accessible, modular, and repairable. From her transition from engineer to leader to her vision for slow, sustai…
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Software Can’t Run Your Business For You - Jared Novack - Marketing Agency Power Hour - Episode #003
30:51
30:51
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Technology alone won’t run your agency. Success comes from connecting the right systems with the right people. In this episode, the host sits down with Jared Novack, Co-founder, CFO, and COO of Upstatement, Boston’s premier digital agency. Jared shares how he and his team transformed their agency by centralizing data, leading to smarter financial f…
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Strategic Growth in Cybersecurity - Varun Iravatham - Shift & Thrive - Episode # 043
36:45
36:45
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What does it take to scale a cybersecurity startup into a globally recognized company while maintaining trust and team culture? In this episode, Natalie sits down with Varun Iravatham, CEO of NopalCyber, to explore exactly that. From his transition from pro cricket to entrepreneurship, to building a thriving business with over 50 clients across thr…
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Culture Eats Strategy For Lunch! - Casey Cheshire - Marketing Agency Power Hour - Episode #002
43:54
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Gain fresh perspectives on how to build a thriving digital marketing agency by leaning into authentic connections, strong leadership, and purpose-driven strategies. In this episode, Cal chats with Casey Cheshire, an innovative entrepreneur, seasoned marketing strategist, author, and Founder & Chief Evangelist of Ringmaster. Explore how Casey launch…
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Digitizing Food Safety - Karim Khinouche - Shift & Thrive - Episode # 042
52:07
52:07
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What does it take to shift from a consulting model to a tech-driven product in a traditionally risk-averse industry like food safety? In this episode of Shift and Thrive, Natalie Nathanson interviews Karim Khinouche, founder and CEO of Novolyze, about his journey from industrial engineer to food safety innovator. Karim shares how his company evolve…
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Don’t Let AI Replace Your Expertise - David Reske - Marketing Agency Power Hour - Episode #001
40:27
40:27
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Unlock powerful insights into what it really takes to grow a successful digital marketing agency in today’s fast-paced, tech-driven world. In this episode, Cal sits down with David Reske, Founder and CEO of Nowspeed, a Boston-based agency that helps B2B tech firms thrive. Learn how David built his agency by focusing on one core mission—helping clie…
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Lessons in Leadership - Craig Dunham - Shift & Thrive - Episode # 041
47:32
47:32
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What does it take to lead with confidence, navigate acquisitions, and build a high-performing team? In this episode, Natalie sits down with Craig Dunham, CEO of Voltron Data, to discuss his career journey, leadership philosophy, and the key lessons he’s learned along the way. Craig shares insights from his time as CEO of Lumar and GM at Guild Educa…
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This is the Marketing Agency Power Hour! Join host, Cal Wilder, each week, as he powers through discussions on business challenges, success stories, and game-changing strategies. This show is sponsored by SmartBooks, provider of bookkeeping and accounting for marketing agencies.By Calvin Wilder
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From Intern to CEO - Ben Eisenberg - Shift & Thrive - Episode # 040
45:13
45:13
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What does it take to scale a sales organization, navigate rapid growth, and lead with innovation? In this episode, Natalie interviews Ben Eisenberg, CEO of People Data Labs, about his journey from intern to CEO. They discuss his unique go-to-market strategies, leadership philosophy, and the power of customer feedback in product development. Ben sha…
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The Evolution of Leadership - Sarah Lehman - Shift & Thrive - Episode # 039
47:18
47:18
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How can leaders drive innovation while staying true to their core mission, especially in times of rapid change? In this episode of Shift and Thrive, Natalie sits down with Sarah Lehman, CEO of Zartico, to discuss leadership, innovation, and the power of data-driven decision-making. Sarah shares her journey from leading technology companies to trans…
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Unveiling Courage - John Graham - Shift & Thrive - Episode # 038
58:02
58:02
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What does it take to live a life of courage, risk, and purpose? In this episode, Natalie sits down with John Graham, adventurer, author, and activist, to explore the power of bold decisions, from negotiating high-stakes diplomacy to surviving a burning ship. John shares insights on leadership, integrity, and the transformative impact of storytellin…
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The Power of Identity - Richard Walker - Shift & Thrive - Episode # 037
49:46
49:46
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What mindset shift does it take to go from being a founder to a truly effective CEO? In this episode of Shift and Thrive, Natalie sits down with Richard Walker, CEO of Quik!, to explore his evolution from launching his first business at 12 to leading a company focused on revolutionizing digital forms processing. We dive into the power of visionary …
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A Digital Shift - Debo Onifade - Shift & Thrive - Episode # 036
34:57
34:57
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Entrepreneur Debo Onifade, CEO of DelonApps and DelonJobs, shares how he pivoted his company from hardware to digital services, scaling to 200 employees in under four years. He discusses his coaching-based leadership style, niche market strategy, and the lessons he’s learned from rapid growth. He also reflects on the importance of adaptability, inv…
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The Journey of Sustained Growth - Nathan Whittacre - Shift & Thrive - Episode # 035
47:17
47:17
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How can small businesses balance investing in marketing and technology while navigating economic downturns and staying ahead of industry trends? In this episode, Natalie interviews Nathan Whittacre, founder and CEO of Stimulus Technologies, about his journey from starting a business at 11 to leading a successful IT firm. He shares insights on organ…
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Mastering Physical AI and Robotics - Samir Menon - Shift & Thrive - Episode # 034
40:33
40:33
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How can AI-driven robotics transform logistics and supply chain operations while overcoming the challenges of real-world unpredictability? In this episode, Natalie sits down with Samir Menon, founder and CEO of Dexterity, to explore his journey as an entrepreneur and leader in the robotics industry. They discuss the evolution of "physical AI," how …
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Navigating SaaS Success - Sriram Subramanian - Shift & Thrive - Episode # 033
43:41
43:41
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On this episode of Shift and Thrive: CEO Insights on Driving Change, Natalie interviews Sriram Subramanian, co-founder, and CEO of Link to Any. They talk about his journey from senior roles at PayPal and HP to building a SaaS platform that streamlines integration for SMBs in the hospitality, retail, and service industries. Sriram shares insights on…
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Pioneering IoT Leadership - Kelly Ireland - Shift & Thrive - Episode # 032
47:26
47:26
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How can IoT revolutionize industries, enhance safety, and drive innovation in a rapidly evolving tech landscape? In this episode of Shift and Thrive, Natalie sits down with Kelly Ireland, a trailblazing tech entrepreneur with 40 years of experience in IT. As the founder, CEO, and CTO of CBT, Kelly shares her journey from self-taught programmer to i…
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Harvesting Innovation - Daniel Theobald - Shift & Thrive - Episode # 031
51:42
51:42
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What if the key to unlocking groundbreaking innovation wasn’t just about hiring the right talent or hosting occasional brainstorming sessions, but rather about fundamentally reshaping how organizations operate? In this episode of Shift and Thrive, Natalie sits down with Daniel Theobald, a visionary in robotics and a pioneer in fostering innovation …
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Transforming Food Waste into Community Support - Kimberly Smith - Shift & Thrive - Episode # 030
41:32
41:32
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How can businesses leverage technology to simplify food donations while building strong partnerships with nonprofits to tackle food insecurity more effectively? In this episode of the Shift and Thrive podcast, Natalie interviews Kimberly Smith, CEO of Copia, a company revolutionizing food donation through technology. Kimberly shares how Copia autom…
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Innovating for a Sustainable Future - Laurent Canneva - Shift & Thrive - Episode # 029
40:58
40:58
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How does the transition from corporate leadership to entrepreneurship shape an approach to innovation, leadership, and global impact? This week on Shift & Thrive: CEO Insights on Driving Change, we delve into the inspiring journey of Laurent Canneva, CEO and founder of Spare-It, a groundbreaking SaaS platform revolutionizing waste management. From …
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Transformational Leadership in Tech - Ronen Schwartz - Shift & Thrive - Episode # 028
44:17
44:17
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How can leaders navigate change, drive organizational alignment, and leverage emerging technologies like GenAI to stay customer-focused in today’s evolving tech landscape? In this episode of Shift & Thrive, Natalie sits down with Ronen Schwartz, CEO of K2View and a seasoned leader in cloud storage, data management, and technological innovation. Fro…
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Embracing Change with Agentic AI - Matt Darrow - Shift & Thrive - Episode # 027
48:48
48:48
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In this episode of Shift & Thrive, host Natalie sits down with Matt Darrow, CEO and co-founder of Vivun, to explore his journey from consulting to leading innovations in AI sales engineering. Matt shares insights on transforming Vivun’s SaaS offerings into AI-native solutions, navigating organizational change, and maintaining leadership vision duri…
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Navigating Innovation - Saket Saurabh - Shift & Thrive - Episode # 026
46:03
46:03
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In this week’s episode of Shift and Thrive, Natalie sits down with Saket Saurabh, Co-Founder and CEO of Nexla. Saket, a seasoned entrepreneur and technologist, shares his journey from his early days at NVIDIA to leading a Gartner Cool Vendor company. They explore the massive impact of generative AI, how it reshaped businesses, and the importance of…
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Leading with Insights - Konstantin Vilk - Shift & Thrive - Re-Air
48:56
48:56
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Today, we are revisiting our conversation with Konstantin Vilk, Founder and CEO of UnPwnAble (formerly LinkTempo). Konstantin shares his journey from launching tech startups to pioneering innovations in cybersecurity and data management. He discusses the importance of customer insights, organizational alignment, and diverse perspectives in solving …
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Aligning Teams for Success - Matt McCrann - Shift & Thrive - Episode # 024
50:56
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In this episode of Shift Thrive, Natalie sits down with a distinguished guest, Matt McCrann, CEO of DroneShield. Throughout the conversation, they explore the intricacies of driving major organizational changes, the importance of a clear vision, and aligning teams for successful innovation. Matt shares insights on hiring the right talent, fostering…
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Insights from a Global Entrepreneur - Lior Klisman - Shift & Thrive - Episode # 023
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Welcome to another enlightening episode of Shift and Thrive, where we dive deep into stories of transformation, leadership, and entrepreneurship. Today we hear from the remarkable Lior Klisman, a serial entrepreneur who's now on his fourth venture. He's lived in seven countries across three continents, carrying a profound passion for supporting for…
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Navigating Change - Matt Farry - Shift & Thrive - Episode # 022
49:21
49:21
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On this week's episode of Shift & Thrive: CEO Insights on Driving Change, Natalie sits down with guest Matt Farry, Chief Product Officer of CyFlare and Founder. Matt is a seasoned entrepreneur and cybersecurity expert with 20 years in the industry and nine years of active duty in the US Coast Guard. They discuss managing major organizational change…
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Building Community in Cybersecurity - Sherri Davidoff - Shift & Thrive - Episode # 021
29:07
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In this episode of Shift and Thrive, Natalie interviews Sherri Davidoff, CEO of LMG Security. Sherri, a seasoned professional with over 16 years in the cybersecurity industry, shares her journey in leading her company, the challenges of bootstrapping a company, the benefits of becoming employee-owned, and the value of maintaining a flexible and sup…
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Leadership Lessons from the Cutting Edge - Jorge Myszne - Shift & Thrive - Episode # 020
50:45
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In this week’s episode of Shift and Thrive, host Natalie Nathanson sits down with Jorge Myszne, Chief Product Officer Niobium Microsystems. Jorge shares his remarkable journey, from his early days in Uruguay to his innovative work at Niobia. They delve into his extensive experience leading organizations through critical transformations such as fund…
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The Dynamics of Change - Gary Garofalo - Shift & Thrive - Episode # 019
50:47
50:47
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In this week’s episode of Shift & Thrive, Natalie sits down with Gary Garofalo, CEO and co-founder of Loud Crowd, a pioneering creator management platform. Gary discusses his journey from management consulting to entrepreneurship and the extensive experience he has gained in the rapidly evolving worlds of e-commerce, affiliate marketing, and digita…
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The Power of Process - Adi Klevit - Shift & Thrive - Episode # 018
39:53
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In this week’s episode of Shift & Thrive, Natalie sits down with Adi Klevit, CEO and founder of Business Success Consulting Group and host of the System Simplified podcast. Adi shares her extensive experience in helping companies streamline and optimize their operations. With over 25 years of experience, including a background in industrial enginee…
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Talent Strategy in a Rapidly Evolving Tech World - Greg Toroosian - Shift & Thrive - Episode # 017
51:05
51:05
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In this week’s episode, host Natalie welcomes Greg Toroosian, Founder and CEO of Samson Rose. They delve into a variety of topics including misconceptions about driving major change in organizations, the importance of diverse talent pools, and the necessity of strategic hiring at different growth milestones. Greg also discusses the shifting work en…
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Beyond Strategy - Ben Ben-Aderet - Shift & Thrive - Episode # 016
44:19
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Summary In this episode of Shift Thrive, Natalie interviews Ben Ben-Aderet, a seasoned entrepreneur and co-founder of GRSee Consulting Group. They discuss Ben's extensive experience in the InfoSec industry and his views on driving major organizational change. Ben addresses common misconceptions about strategy, emphasizing the importance of executio…
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Standing Out - Sneer Rozenfeld - Shift & Thrive - Episode # 015
41:25
41:25
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Summary On this week's episode of Shift Thrive, Sneer Rosenfeld, CEO of Cyber 2.0, shares his unique approach to endpoint and network security, which focuses on stopping the spread of malicious software rather than just protecting individual computers. Sneer’s emphasis on storytelling, customer focus, and team empowerment stands out as a model for …
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Creating a Culture of Trust - Brad Thies - Shift & Thrive - Episode # 014
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47:44
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Summary On this week's episode of Shift & Thrive: CEO Insights on Driving Change, Natalie sits down with guest Brad Thies. Brad is the CEO and Managing Partner at BARR Advisory. They discuss managing organizational change, and addressing common misconceptions while emphasizing the importance of agency, trust, and self-awareness. Brad shares valuabl…
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Revolutionizing AV - Paul Harris - Shift & Thrive - Episode #013
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In this week’s episode, I got the chance to sit down with Paul Harris, the CEO of Aurora Multimedia. Paul shares insights from his 30-year career as a technology executive, discussing major innovations in the AV industry. He emphasizes the importance of thinking outside the box and listening to customer feedback. Paul explains how his company appro…
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Mastering Organizational Change - Christian Hyatt - Shift & Thrive - Episode # 012
56:32
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In this episode of Shift and Thrive, host Natalie Nathanson sits down with Christian Hyatt, CEO & Co-Founder of risk3sixty! Together, they discuss his journey in cybersecurity, the challenges of driving organizational change, and valuable leadership insights. Christian also highlights the current trends impacting cybersecurity and how risk3sixty he…
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The Intersection of Privacy and Entrepreneurship - Eli Wachs - Shift & Thrive - Episode # 011
41:58
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Host Natalie interviews Eli Wachs, a dynamic entrepreneur and visionary in the privacy tech industry. Eli shares his journey from starting ventures in high school to his latest undertaking, Footprint, a startup focused on seamless and secure user onboarding. Throughout the discussion, Eli offers key insights into leadership challenges, such as the …
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Navigating Mergers and Acquisitions - Emile Sayegh - Shift & Thrive - Episode # 010
51:18
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Summary In this episode of Shift & Thrive, host Natalie sits down with Emile Sayegh, an early pioneer in cloud computing and seasoned leader with over two decades in the tech industry. Emile shares valuable advice on driving major changes within organizations, emphasizing the importance of flexibility, communication, and stakeholder buy-in. He also…
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The Art of Inclusive Leadership and Transformation - Mark Hewitt - Shift & Thrive - Episode # 009
43:25
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In this episode of Shift Thrive, Natalie sits down with Mark Hewitt, president and CEO of EQ Engineered. Mark shares insights from his extensive background, which includes military roots, studying at West Point, leading entrepreneurial ventures, and a leadership role at Forrester Research. The discussion delves into key strategies for successful di…
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Pioneering Innovation - Mike Shannon - Shift & Thrive - Episode # 008
53:27
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In this episode, host Natalie interviews Mike Shannon, an accomplished entrepreneur with a track record of driving growth and innovation. Mike shares his experiences leading PackBack, a successful education technology company, and his current venture Impruve, which aims to revolutionize coaching and feedback with AI. He discusses the misconception …
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Keys to Effective Management - Phil Duffy - Shift & Thrive - Episode # 007
52:58
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In this episode, Phil Duffy, the COO and Chief Product Officer at Graze Robotics, shares his extensive experience in product strategy and change management. With over 25 years in product development, including 15 years in China overseeing hardware manufacturing, Phil has led initiatives that scaled startups and successfully integrated robotics into…
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From Transactions to Transformation - Anne Hartslief - Shift & Thrive - Episode # 006
55:58
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In this episode of Shift & Thrive, host Natalie welcomes Anne Hartslief, a masterful business leader and co-founder of Lockstep. Anne shares her profound insights into successful organizational transformation, emphasizing the difference between transactional and transformational change. She discusses the common pitfalls of overengineering transform…
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Competitive Advantage Through Culture - Naveen Rajkumar - Shift & Thrive - Episode # 005
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In this episode of Shift and Thrive, host Natalie engages in a compelling conversation with Naveen Rajkumar, Naveen shares his views on how change can be a win-win-win for shareholders, clients, and team members if implemented thoughtfully and strategically. Naveen talks about the importance of a clear strategy, client-centric culture, and team emp…
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Connecting People & Change - James Loffler - Shift & Thrive - Episode # 004
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Our special guest this week is James Loffler, the President of Loffler Companies. James is a visionary leader in business technology services and an honored winner of the Power 50 award and a respected member of the Forbes Business Council. He delves into his experience driving major organizational change within his company, emphasizing the importa…
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