Northwestern Mutual has been helping people and businesses achieve financial security for more than 160 years. Through a holistic planning approach, Northwestern Mutual combines the expertise of its financial professionals with a personalized digital experience and industry-leading products to help its clients plan for what's most important. Learn more at: https://www.northwesternmutual.com/life-and-money/
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The #1 sales podcast in the world, fueled by hyper-actionable sales tactics from the top 1% sellers at companies like Salesforce, Gong, Outreach, Slack, LinkedIn, Keller Williams, Northwestern Mutual. 30 Minutes to President's Club cuts all the BS, fluffy mindset stories, and sales academia to give you the most actionable sales tactics that get you to President's Club. Every episode is a supercharged 30 minutes where you'll hear step-by-step breakdowns in every key dimension of sales, includ ...
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Join Ben Newman, highly regarded Performance Coach, International Keynote Speaker and 2x WSJ Best-Seller, as he takes you into the minds of some of the highest performers in sports and business to tell their full story. The "Burn" is something we all have, but rarely do people uncover and connect to it. Ben helps people from all walks of life reach their true maximum potential. Ben has worked with coaches and players from the last 6 Super Bowl Champion teams and currently serves as the Perfo ...
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Product Brew has been handcrafted for people who are obsessed with the intersection between business, technology, and user experience. On this podcast, you'll hear from an infusion of digital thought leaders and rising stars who gather once a month in the Milwaukee area. Our events are hosted by Northwestern Mutual and Alpha HQ.
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CX Decoded is our semi-monthly podcast designed to deliver insight from leaders in the customer experience and marketing industries. Each episode is designed to help you better understand the customer experience and the value it can add to your customers’ lives.
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The podcast that brings you closer to the city of Milwaukee by highlighting entertaining, uncut stories from Milwaukee legends and uncovering the restaurants, bars, spots and events around the city you need to check out! Milwaukee Uncut is hosted by Richie Burke and produced by Story Mark Studios. Located in the heart of Walker's Point, our Milwaukee roots run deep.
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MultiVu, a PR Newswire company, provides unsurpassed broadcast and multimedia production and global distribution services to companies worldwide who seek to reach the media, financial community and general public with their visual messages.
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MultiVu, a PR Newswire company, provides unsurpassed broadcast and multimedia production and global distribution services to companies worldwide who seek to reach the media, financial community and general public with their visual messages.
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For this new special edition podcast series, we’ve spoken with hundreds of Growth Marketing Leaders to discuss what it means to lead as a growth marketing executive in the face of adversity/change and periods of growth. With this series, we hope to help other marketing executives and growth marketing leaders navigate unchartered territories and learn from other tech driven growth executives within the tech D2C space. How can a Growth Marketing Executive ensure that everyone stays calm and co ...
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Tee It Up! with Keith Jones is an informative, insightful and cutting-edge hour-long nationally syndicated golf radio show, hosted by veteran sports broadcaster Keith Jones. Keith has been covering the game of golf regularly for more than 25 years and has covered many prestigious golf tournaments. Keith’s experience includes sports coverage for such networks as NBC, CBS, CBC and Mutual and now he brings his national broadcasting experience weekly to the golf world. Now in its 26th year, Tee ...
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1
How Champions Are Made | Discipline, Fire, and Focus
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20:30In this episode of The Burn Podcast, Ben Newman delivers one of his most honest and soul-stirring messages yet—a no-fluff, no-hype conversation that will challenge YOU to let go of the weight of your past and step fully into the power of what YOU can control: TODAY. Ben pulls back the curtain on the mental toughness it takes to chase greatness—not …
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32: Tour Edge Golf President Tim Clarke Joins Us
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44:53This week we introduce you to Tour Edge President Tim Clarke, and spend the hour delving into the mind of the longtime Wilson Golf President and industry veteran.By Keith Jones
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Stop Asking for Meetings in Cold Emails: How to Warm Up Buyers with Value | Bite-Sized Tactics
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7:33If your first cold email asks for a meeting—you’re doing it wrong. In this video, Mark Kosoglow (Co-Founder/CEO @ OperatorChief + Revenue Officer @ Catalyst Software) breaks down a smarter outbound strategy: how to warm up buyers by educating them instead of pitching them. Whether you're an SDR, AE, or founder doing founder-led sales, this framewor…
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What Great Sales Teams DO DIFFERENTLY: Pain Chain First, Outbound Second | Mark Kosoglow | Ep. 312
37:03
37:03
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37:03Mark Kosoglow reveals why most outbound fails before it even starts and how identifying the pain chain can radically improve your team’s results. 🎙 ACTIONABLE TAKEAWAYS: Define your ICP by real problems, not just data, to find the right prospects. Understand where prospects are in the buyer’s journey before asking for meetings. Use a “pain chain” o…
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1
Your Guide for Live Music in MKE This Summer w/ Allen Halas
31:21
31:21
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31:21Milwaukee is STACKED with live music this summer — and a ton of it is free. Allen Halas (OnMilwaukee, Breaking & Entering, 102.1) joins us to break down the can’t-miss festivals, underrated block parties, and weekly concert series happening all over the city. He’s been to more Milwaukee music events than anyone we know, and he’s here to help you pl…
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In this episode of CX Decoded, Editor-in-Chief Dom Nicastro sits down with CMSWire’s VP of Research, Sarah Kimmel, to unpack top findings from two pivotal reports: the 2025 State of the CMO and the 2025 State of Digital Customer Experience. Together, they explore the evolving skill sets required of modern CMOs, the cautious return of marketing budg…
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Street Smarts to Shark Tank | Daymond John's Journey from Hustle to Icon
24:58
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24:58In this powerful episode of The Burn Podcast, we’re joined by none other than Daymond John—iconic entrepreneur, branding expert, and one of the original Sharks from the 4-time Emmy Award-winning Shark Tank. From humble beginnings in Queens, New York, to building the global fashion empire FUBU with just $40, Daymond’s story is a testament to resilie…
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The 10 Brutal Cold Calling Lessons You NEED to Learn Today | 30MPC Playbook (Sell)
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40:53This is a 30 minute masterclass on the 10 lessons every rep needs to know when it comes to cold calling. Armand and Nick walk you through five lessons each that will leave you feeling ready to put in the work and pick up the phones! ✅ Inside this episode: You learn how to navigate rejection from a single person and find an alternative route through…
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Steal Alex Kremer’s 1-Minute Routine to TRANSFORM Your Sales Meetings | Alex Kremer | Ep. 311
38:02
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38:02Alex Kremer shares tactical leadership strategies to help sales managers build engaged teams by using breath work for presence, empowering reps, and structuring effective 1:1s that drive results. 🎙 ACTIONABLE TAKEAWAYS: Your vision shapes who you become today and guides the actions you take right now. Regularly asking your reps why they are at the …
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Crash Dummies: From 0 to 2.5M followers, Where to meet women in MKE, Craziest Call Ins, Men's Bathroom Etiquette, Biggest Pet Peeves & Cinco De Drinko with SIMGOD
1:20:33
1:20:33
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1:20:33Get ready to laugh as the hosts of one of the most entertaining and fastest growing podcasts in the US, Crash Dummies' Pat Johnson and Mike Esiobu join Richie for this episode of Milwaukee Uncut. Topics Covered: Backstory of going from 0 to 2.5M followers and hundreds of thousands of listeners/month Craziest call ins Coolest moments Biggest Pet Pee…
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How to Run Team Meetings That Actually Motivate Your Sales Team | Bite-Sized Tactics
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5:46Most leaders treat team meetings like a routine checklist, but they’re one of the few moments you have everyone’s full attention each week. Here’s how Alex Kremer (founder & CEO @ Alluviance) keeps his team motivated each time they meet: Start with Presence Get Your Team Involved Connect the Dots to a Bigger Impact The goal isn’t just to share numb…
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The Exact Strategy to Get Stakeholders to Say YES to 7-Figure Deals | Max Licht | Ep. 310
35:59
35:59
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35:59Learn how Max Licht wins complex 6 and 7-figure enterprise deals by shadowing his prospects’ workflows, de-risking every technical blocker, and turning IT stakeholders into deal accelerators. 🎙 ACTIONABLE TAKEAWAYS: Map five business or technical processes for shadow discovery and make sure a few showcase your product’s unique strengths. If a techn…
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Why Your Discovery Call Isn’t Finding Real Problems | Bite-Sized Tactics
7:56
7:56
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7:56Max Licht (Enterprise AE @ MaestroQA) breaks down his shadow-based discovery process. This technique goes beyond typical discovery calls, allowing you to witness firsthand where inefficiencies and bottlenecks are happening.1. Identify the Painful Process- Research the customer's current workflow and tools (e.g., Excel, Salesforce) to understand the…
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Live Like It’s YOUR Last Day: Ashwin Mohan on Purpose, Discipline, and Daily Consistency
29:37
29:37
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29:37In this episode of The Burn Podcast, we welcome back Ashwin Mohan—founder of Mohan Coaching and one of the top-ranked advisors in the country. Ranked #8 out of more than 10,000 career advisors in financial security planning at a Fortune 100 company, Ashwin exemplifies purpose-driven leadership, relentless discipline, and elite execution. Ashwin div…
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30: Dr. Bob Winters joins for the hour, May 17
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44:32Our mental guru Dr. Bob Winters is back on the mainland, and back on the show this week to share his knowledge and wisdom to elevate the way that you think about your game.By Keith Jones
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How to Run a Lightning-Fast Pipeline Review That Actually Works | Mark Nietzel | Ep. 309 (Lead)
41:53
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41:53Mark Nietzel returns with the exact systems he used to lead his team to 110% of quota and earn a President’s Club trip to Barcelona. This episode is a tactical blueprint for pipeline accountability, deal progression, and how leaders can maximize the impact of onsites. 🎙 ACTIONABLE TAKEAWAYS: Use the Lightning Pipeline Review to pressure-test deals …
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Comedian Billy Duce & Dante Williams (Charlie Berens Tour Manager): Crazy stories from on Tour and the best Fake ID you've never heard of
1:35:37
1:35:37
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1:35:37What's life on the road of a comedy tour like? Get ready to laugh as Dante and Billy tell some hilarious stories. The episode covers a wide range of topics including: How Dante met Charlie in a bathroom at Lambeau and has been working with him ever since Bill's early days as a musician in Boston and how he broke into comedy Getting propositioned by…
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How to Quantify Business Pain Without Feeling Salesy | Meredith Chandler | Ep. 308 (Sell)
40:53
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40:53Get the official 30MPC Aligned Mutual Action Plan: https://30mpc.teamaligned.com/room/67a4ccb055dca14b5ff5be3a?avk=daf0c1b1e0bc Quantifying business impact without triggering sales pressure is hard, but Meredith Chandler shows you exactly how to do it. From confident pricing to bulletproof ROI framing, this episode is a tactical masterclass. 🎙 ACTI…
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No Excuses, Just Execution | Molly Fletcher on Winning in a Man’s World
31:18
31:18
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31:18In this episode of The Burn Podcast, we’re joined by trailblazer Molly Fletcher—hailed by CNN as the “female Jerry Maguire.” A former sports agent who represented over 300 elite athletes and coaches, Molly carved her place in a male-dominated industry not by focusing on being the only woman in the room—but by becoming the best in the room. Now a be…
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The One Dashboard Every Sales Leader Should Build | John Sherer | 30MPC Hall of Fame
40:09
40:09
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40:09Sales leaders—your CRM and dashboards are probably working against you. John Sherer shares tactical ways to clean the clutter, focus on the right metrics, and finally get reports that drive action (not confusion). 🎙 ACTIONABLE TAKEAWAYS: Ditch filters—build dashboards with pre-saved reports so your team gets faster, cleaner insights. Delete CRM fie…
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One of the Godfathers of golf apparel, John Ashworth returns to our show, and the company that he founded long ago.....ASHWORTH.By Keith Jones
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Our Mother of the Year: Carmen Tenuta w/ Grace & AJ Scalzo
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42:45For Mother’s Day, we were joined by the one and only Carmen Tenuta, along with her kids, Grace and AJ Scalzo. Together, they spill all the tea on what it was like growing up with Carmen: an amazing single mother and an overall witty and energetic powerhouse of a woman. You’ll hear stories from Grace and AJ’s childhood with Carmen, including when AJ…
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How to Deliver Hard News and Lead Through Tough Times | Patricia DuChene | Ep. 307 (Lead)
39:56
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39:56FOUR ACTIONABLE TAKEAWAYS: Use the "Why, What, How" framework to communicate hard changes—always start with the why to reduce the shiver effect and maintain trust. Don't sugarcoat bad news—treat your team like adults, be honest about challenges, and frame positives where appropriate. Create a lever cheat sheet for your sellers so they know what the…
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1
Your MKE Summer Bucket List: 19 Activities in the MKE area w/ Chef Adam Pawlak
33:50
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33:50Want to take advantage of summer in Milwaukee? We’ve got you covered on this week's episode. From festivals, to the lake front, hiking, golfing and events there is no better place to be in the summer than Cream City. Today we’re joined by Milwaukee native Chef Adam Pawlak who is also the owner of Egg & Flour, Hell’s Kitchen phenom, dog dad and frie…
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Say This to Start Discovery Calls with Instant Credibility | Jen Allen-Knuth | Ep. 306 (Sell)
39:26
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39:26Enterprise sellers: this one’s a masterclass in leading high-impact discovery. Jen Allen-Knuth shares how to uncover deal-driving problems, guide calls with precision, and win executive trust with better prep and positioning. 🎙 ACTIONABLE TAKEAWAYS: Use ChatGPT to explain your prospect’s business “like I’m 10” for clarity and messaging insight. Bea…
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Turning Darkness into Light | The Rescue Mission Behind Helping Captives
31:19
31:19
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31:19In this episode of The Burn Podcast, Ben Newman is joined by Caleb Altmeyer, Founder and CEO of Helping Captives—an anti-trafficking organization rooted in faith and based in Spokane, Washington. With over a decade of ministry and non-profit leadership, Caleb has committed his life to rescuing, restoring, and protecting women and children affected …
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How to Hire Reps Who Actually Know How to Sell | Andrew Johnston | 30MPC Hall of Fame
40:39
40:39
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40:39🎙 ACTIONABLE TAKEAWAYS: Coach reps on storytelling—it’s a foundational skill that improves every sales conversation. Evaluate rep interview performance based on the questions they ask, not just their answers. Run mock pitches with target persona info—test prep, not product knowledge. Benchmark rep candidates one level below your best AEs to fairly …
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On this week's show, we welcome back the Hall-of-Famer and living legend Bob Toski, as we make Time for Toski.By Keith Jones
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How to Build Rep Onboarding That Actually Sticks | Jonah Mandel | Ep. 305 (Lead)
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40:22Guestie VP of Sales Jonah Mandel is back—and he’s bringing a battle-tested blueprint for leading a 60-person sales org. From onboarding frameworks to emotional pulse checks, this episode is a masterclass in scalable, high-intent leadership. 🎙 ACTIONABLE TAKEAWAYS: Win the first 30 days or lose the next 300—structure onboarding to build lasting habi…
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1
From 0 to 30,000 Homes: Inside the Rise of Wisconsin’s Veteran-Owned Roofing Leader, Infinity Exteriors
28:02
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28:02Founder and former Marine Josh Sparks attended 17 different schools while growing up in foster care before eventually landing in Milwaukee in the early 2000s. That’s where a friend offered him a roofing job — a turning point that would set the course for everything that followed. Starting from zero, Josh built Infinity Exteriors into the largest ro…
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How to Control the Sale Without Sounding Pushy | Anthony Firenzi | Ep. 304 (Sell)
37:36
37:36
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37:36FOUR ACTIONABLE TAKEAWAYS: Position yourself as a partner, not a decision-maker, during negotiations. Frame your CFO or leadership as the final approver to deflect pressure and control the conversation Use a sliding scale for discounts based on timeline. Offer steeper discounts for faster signatures to create urgency without arbitrary end-of-month …
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1
YOUR Burn vs. Success: How to Stay Hungry When Winning Gets Easy
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19:21In this powerful episode of The Burn Podcast, Ben Newman sits down for a real, no-frills conversation that will hit YOU straight in the heart. Ben opens up about the common traits that set high performers apart—and why so many others fall short. He breaks down the critical role that discipline plays in achieving YOUR goals, and why true champions n…
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How to Nail Large Sales Meetings | David Rosenstein | 30MPC Hall of Fame
40:15
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40:15ACTIONABLE TAKEAWAYS: Get Permission to Reframe: Before turning a perceived weakness into a strength, ask for permission to tell the story. This keeps the approach authentic and avoids sounding overly salesy. Anchor High for Multithreading: When requesting additional stakeholders, ask for more than you need. If they say no to six but yes to two, yo…
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31: Northwestern Golf CEO Mike Morgan talks industry
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44:54This week, we welcome our newest Tee It Up! Industry Insider Mike Morgan, who's also the President & CEO of Northwestern Golf. We'll talk about the tariff impact on the industry, manufacturing and shipping woes, and so much more.By Keith Jones
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How to Build a Cold Calling Culture | Colin Specter | Ep. 303 (Lead)
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37:37
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37:37FOUR ACTIONABLE TAKEAWAYS: Schedule Everything: Cold call success starts with structure. Use scheduled power hours, follow-ups, and prospecting blocks to bring order and focus to your SDRs' day. Create Rituals That Boost Energy: Host a weekly kickoff meeting to align the team, recognize wins, and run call reviews. Energy is everything—ritualize it.…
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20 Interesting Things Manufactured in WI and Unconventional Marriage Advice?? w/ LeRoy Butler, Grant Pauly and Richie
53:48
53:48
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53:48Ready to have your mind blown? We’re lucky to have so many cool things manufactured in the state of Wisconsin we wanted to shout some of them out. Luckily we also had Packers Hall of Famer LeRoy Butler chime in with some unconventional marriage advice, a Reggie White story you won’t want to miss and his current thoughts on the Aaron Rodgers free ag…
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The Demo Framework That Actually Closes Deals | Robert Friedland | Ep. 302 (Sell)
36:04
36:04
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36:04FOUR ACTIONABLE TAKEAWAYS Assume your buyer has 60 seconds to pitch your product internally. When sending recaps or justification materials, skip the deck send 2–3 crisp bullets that clearly communicate the top reasons to buy. Reset the agenda mid-call if needed. If a buyer jumps straight into content or things go off the rails, pause and suggest h…
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1
What Separates Champions from Everyone Else | St. Louis Summit Highlight
27:17
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27:17In today’s episode of The Burn Podcast, we’re taking YOU inside one of the most powerful moments from the St. Louis Summit—a room filled with elite performers, thought leaders, and people committed to living with PURPOSE and INTENTION. This highlight features one of our dynamic speakers who lit the stage on FIRE with real stories, relentless energy…
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Be Upfront With Discovery | Mark Nietzel | 30MPC Hall of Fame
40:34
40:34
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40:34ACTIONABLE TAKEAWAYS: Set Multiple Agendas: Before showing a high-level demo, re-establish the agenda. Explain what you'll show, present it, then recap by tying it back to the meeting's outcome. Dangle the Carrot: Identify one problem to address in your demo, then ask for two or three more use cases. Use curiosity to uncover additional discovery po…
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28: Alison Metcalfe and Gavin Dear join us
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45:02After Rory McIlroy's big win at the Masters, we welcome Alison Metcalfe EVP of Tourism Ireland to talk about the Rory Effect and introduce you to Gavin Dear of Scotland's Shot Scope Technologies.By Keith Jones
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When and How Sales Leaders Should Get Involved in Rep's Deals | Rex Galbraith | Ep. 301 (Lead)
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39:30Consensus close rate guide: https://goconsensus.com/checklist/close-rates-demo-automation/ ACTIONABLE TAKEAWAYS: Time-Box Your Tools: Avoid checking Slack or email first thing in the morning—protect your focus by starting the day with intention. Buyer Actions > Seller Actions: Sales progress should be measured by what the buyer does, not how many a…
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LeRoy Butler & Grant Pauly: Legendary Packers & NFL Draft Stories & A New Beer Partnership Launch :)
40:56
40:56
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40:56Untold Packers stories and a new beer partnership? It doesn't get much better as we're joined by NFL HOFer LeRoy Butler and 3 Sheeps Founder Grant Pauly this week (oh and there's a part 2 coming next week). In this episode we go over: LeRoy’s draft experience and first time in WI Stories about the Majic Man --- Don Majickowski Some great Brett Favr…
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1
The Never Again Mindset: Building a Legacy Through Passion and Purpose
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43:54In Today's episode of The Burn Podcast. Our guest today is an old friend of mine Stephan Rhodes is passionate about making an impact. As CEO, he works closely with a number of families and businesses and is responsible for the visionary leadership of Signify Wealth. Rhodes is a CERTIFIED FINANCIAL PLANNER , NFLPA Registered Player Financial Advisor…
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1
The Top 15 Tips EVER From The 30MPC Podcast | 300 Episode Special
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39:09Here are our 15 favorite tips from all 300 episodes of the 30 Minutes to Presidents Club Podcast Top 3 Cold Calling Tips Use "The Ledge" to buy yourself a second after objections with a preset line like “This one's totally on me.” Chunk up problems by translating tactical pain into executive-level consequences to earn senior interest. Watch the ful…
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Dating in Milwaukee: Red Flags, Raya, Gems, Best/Worst First Date Spots w/ Andrea, Jane, Hailey & Bre
1:26:43
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1:26:43From drunk dialing Pete Davidson to how to pick up a bartender, Milwaukee red flags and best/worst first date spots and some life updates from Andrea Bohelke there is no shortage of entertainment on today's episode: Topics covered: Andrea’s last couple weeks & pitch a friend Should guys take girls on elaborate first dates? Jane’s last first date Ri…
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How to Fully Measure Your Sales Reps | Eleanor Dorfman | 30MPC Hall of Fame
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42:53ACTIONABLE TAKEAWAYS: SPFs for Short-Term Change: Use SPFs to drive short-term behavior changes. Long-term shifts should align with consistent metrics in your "iron square" framework. Strict Holdover Rules: Allow one quarter for closing open opportunities after a territory change if they’re past stage two. No exceptions ensure fairness and consiste…
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28: Nicholas Callaway shares the legend of his father Ely
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45:21It's Masters Week, which also coincides with the release of the autobiography of Ely Callaway, the golf-industry legend and innovator, who died more than 20 years ago and never finished his book. Now, Ely's son, Nicholas, has done the nearly impossible, using Ely's own words to finish the book and bring it to market. The esteemed publisher Nicholas…
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How to Teach Discovery Without Confusing the Hell Out of Your Sales Team | 30MPC Playbook (Lead)
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39:21🎁 Save $50 — Get our step-by-step discovery video course for just $249 with code PODCAST https://www.30mpc.com/course/discovery-course -- Master the structure, questions, and flow of high-impact discovery calls ACTIONABLE TAKEAWAYS: Keep It Simple with a 3x3 Framework: Break the discovery call into three sections (agenda, meat, next steps), each wi…
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Inside the $38 Billion Unstoppable Force: Northwestern Mutual
45:01
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45:01You probably know Northwestern Mutual as the iconic Milwaukee-based financial planning giant that holds a large annual meeting where people flock to our city from all over the country, or as the company that constructed a 32-story skyscraper downtown in 2017 right on the lakefront. That said, there is a lot about Northwestern Mutual you probably do…
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The Ultimate Discovery Call Framework Used by Top 1% Sellers | 30MPC Playbook (Sell)
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59:40🎁 Save $50 — Get our step-by-step discovery video course for just $249 with code PODCAST https://www.30mpc.com/course/discovery-course -- YouTube video version: https://www.youtube.com/watch?v=y0H6G7toc9s ACTIONABLE TAKEAWAYS: Structure Your Call in 3 Parts: Great discovery calls have three distinct chapters—(1) the first five minutes to establish …
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