Best Philippa Craddock Podcasts (2025)

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119. YOUR CREATIVE MIND IS YOUR COMPETITIVE ADVANTAGE 30:42

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7d ago30:42

30:42

Welcome to the very first episode of the Creative Strengths podcast. This foundational episode examines something backed by research but often overlooked: how your creative thinking isn't a quirk misplaced in business, it's one of your biggest competitive advantages. Leading research consistently identifies creativity as the number one factor for f…

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118. THE LAST PASSION TO PROFIT EPISODE: THE NEXT CHAPTER 24:42

14d ago24:42

24:42

This is the very last Passion to Profit episode. After 118 weeks and over two years of conversations, the podcast is evolving into something that better reflects this work and where it's headed. From next week, everything changes. Make sure you are subscribed to see what comes next. Something I've never admitted: I never actually loved the name Pas…

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117. LET'S TALK ABOUT AMBITION: WHAT IT REALLY MEANS FOR CREATIVE ENTREPRENEURS 25:00

21d ago25:00

25:00

Somewhere along the way, ambition became associated with things that don't resonate with creative entrepreneurs, hustle culture, sacrificing everything for growth, becoming someone you're not. So when people talk about scaling or being ambitious, many of us instinctively recoil. Not because we don't want success, but because we don't want the versi…

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116. WHY I DO WHAT I DO! 26:13

28d ago26:13

26:13

This episode is a deeply personal one. I'm sharing why the last episode about 'expensive hobbies' was quite difficult for me to create, and why the work that I do matters so much to me. Key Moments: [01:45] Philippa's childhood experiences and understanding of financial independence [03:50] Learning about entrepreneurship through a transformative f…

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115. AN EXPENSIVE HOBBY VERSUS A REAL BUSINESS 32:20

1M ago32:20

32:20

"My husband has called what I do the most expensive hobby." That comment from a member of our recent live session, followed by a casual "LOL," broke my heart a little bit. Because behind that seemingly lighthearted laugh is something so many creative business owners are sitting with, the uncomfortable question about whether what they're building is…

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114. THE QUESTION THAT CHANGES EVERYTHING 23:15

1M ago23:15

23:15

What if the secret to unsticking your business isn't about complex strategies, but about changing a single fundamental question? In this powerful episode, we explore how one simple shift can transform your entire business approach, create more meaningful client connections, and reignite your entrepreneurial excitement. Key Moments: [01:37] The stor…

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113. THE FOUNDATION THAT MAKES EVERYTHING ELSE WORK 29:28

2M ago29:28

29:28

Over the last few weeks, we've explored what makes you a creative business owner, why your creativity is your most valuable asset, what's working right now for creative businesses, why 26 Pinterest visitors matter more than a million views, and ways to generate revenue that feel aligned with how you work best. I've been getting messages from so man…

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112. GIVING YOURSELF PERMISSION TO SHOW UP AS YOURSELF 1:20:32

2M ago1:20:32

1:20:32

Today's episode is different. I'm in conversation with Vicky Hagen, founder of Hattie & Vic, a personal styling business that empowers women through beautifully considered clothing. What makes this conversation special is that Vicky participated in The Base Notes first cohort earlier this year, and you'll hear how understanding her exceptional stre…

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111. FINDING REVENUE OPPORTUNITIES THAT ALIGN WITH HOW YOU WORK BEST 21:26

2M ago21:26

21:26

In the final months of the year, many creative entrepreneurs feel pressure to "finish strong" by launching something new, addind yet another service or completely reinventing what they are doing.. But what if the most straightforward path to additional revenue is already sitting right in your existing work and relationships? In this episode I share…

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110. WHY 26 VISITORS MATTER MORE THAN A MILLION VIEWS: MY PINTEREST EXPERIMENT MONTH TWO 26:06

2M ago26:06

26:06

After watching Pinterest webinars promising millions of views and instant success, I uncover the game-changing truth about sustainable marketing for creative entrepreneurs. Discover why 26 strategic website visitors matter infinitely more than vanity metrics, and how authentic, strengths-led marketing can transform your business growth. Key Moments…

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109. WHAT MAKES YOU A CREATIVE BUSINESS OWNER? 27:54

3M ago27:54

27:54

"What actually makes you a creative business owner?" Last week, I was asked this brilliant question at a creative business event and it made me think deeply: While it sounds simple, how you answer this question could fundamentally change everything about how you see your entrepreneurial capabilities. Key Moments: [02:05] A transformative conversati…

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108. WHAT'S WORKING RIGHT NOW FOR CREATIVE BUSINESSES 34:41

3M ago34:41

34:41

Last week, I had dinner with a brand strategist named Sarah who was completely deflated. She'd just lost a potential client to someone charging half her rates. But here's the fascinating part: that client had spent twenty minutes explaining why Sarah's approach felt so different, so thoughtful, and exactly what they needed. They praised her insight…

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107. WHY THERE'S NEVER BEEN A BETTER TIME TO BUILD A SMALL CREATIVE BUSINESS (AND WHAT ACTUALLY WORKS) 29:33

3M ago29:33

29:33

The combined creative economies of Western Europe, US, Australia, New Zealand and Canada are now valued at over $1 trillion - driven primarily by solo entrepreneurs and small teams. So why in these seemingly booming times do many creative entrepreneurs still feel like they are struggling? Today we explore the disconnect between this massive opportu…

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106. MY PINTEREST EXPERIMENT: ONE MONTH IN 47:24

3M ago47:24

47:24

One month into my Pinterest experiment and I've discovered that everything I'd heard about Pinterest was wrong. Everyone says post daily (some say 30 times a day!). But three strategic pins per week actually works better than seven rushed ones. The results? 11,000 impressions in month one and people clicking through to my website. Sometimes the sus…

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105. IN DEPTH: 5 QUESTIONS TO CREATE YOUR NEXT CHAPTER 35:55

3M ago35:55

35:55

An Instagram post about spending eight weeks in Greece with my family has so far generated over 165,000 views and revealed something profound... creative entrepreneurs yearning for freedom but unsure how to get there. This week, I'm answering the five questions myself and showing you exactly what your answers reveal about building the business and …

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104. A COFFEE INVITATION: THE QUESTIONS THAT CHANGED EVERYTHING 10:55

4M ago10:55

10:55

Last week, a simple Instagram post about our family summers in Greece generated over 110,000 views and more responses than anything I've shared in a while. But it wasn't the Greece part that resonated, it was the underlying message about designing your business around the life you actually want to live. The messages revealed the same question: "I c…

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103. FROM CREATIVE TO CREATIVE BUSINESS OWNER 11:30

4M ago11:30

11:30

There's an invisible line that many creative entrepreneurs struggle to cross, from seeing yourself as a creative person who happens to sell their offerings, to stepping fully into being a creative business owner. It sounds like a small difference, but it changes absolutely everything about how you operate. This final episode of our summer series is…

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102. THE PERFECTIONISM TRAP THAT'S COSTING YOU CLIENTS 15:06

4M ago15:06

15:06

As creatives we often think perfectionism makes our work better, but it's actually costing us clients, opportunities and genuine connections with our audience. While you're perfecting, polishing, and waiting for everything to be "ready," your ideal clients are working with someone else - someone who showed up, shared their work, and made that human…

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101. WHY YOUR NATURAL SKILLS ARE YOUR BIGGEST ASSET 9:40

4M ago9:40

9:40

"It's just something I'm naturally good at." "It feels too easy to charge for." "Anyone could do that." I hear these phrases constantly from creative entrepreneurs who are unknowingly dismissing their most valuable business assets. What feels effortless to you is often exactly what clients will pay premium prices for. In this episode, I'll show you…

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100. THE ONE THING HOLDING BACK YOUR CREATIVE BUSINESS 13:26

5M ago13:26

13:26

"I'm not a real business owner yet." "I'm just starting out." "I don't have enough experience." I hear these types of phrases constantly from creative entrepreneurs - even ones who've been successfully running businesses for years. This single limiting belief is costing you money, opportunities, and confidence, but the good news is it's completely …

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099. BE YOURSELF IN BUSINESS! 20:15

5M ago20:15

20:15

That email you've been staring at for twenty minutes, trying to sound "professional" but ending up sounding like a robot?! I've been there. For years, I thought being professional meant hiding my personality behind formal language and corporate-speak. Then I met Elisa, a Sardinian event planner who was completely herself in every interaction... war…

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098. THOUGHTFUL PERSISTENCE: WHY SILENCE DOESN'T MEAN NO 27:06

5M ago27:06

27:06

That beautiful pitch you sent months ago? The one that never received a response and left you feeling completely rejected? This silence almost never means what you think it means. After two years of rejection from Selfridges, I was told I "wasn't fashionable enough." Instead of giving up, I created fashion-inspired flower arrangements and turned up…

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097. WHY SETTING HUGELY AMBITIOUS GOALS CAN ACTUALLY MAKE THINGS EASIER 30:43

5M ago30:43

30:43

That dream you haven't dared say out loud? The one that feels embarrassingly unrealistic? It might be exactly what your creative business needs. I started my flower business delivering bud vases to rural pubs, secretly dreaming of working with luxury brands and venues. That impossible vision didn't make building my business harder, it made everythi…

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096. YOUR LOCATION ISN'T HOLDING YOU BACK! 27:59

6M ago27:59

27:59

What if the very thing you think is holding back your creative business is actually your biggest competitive advantage? This episode completely reframes how we think about our location, moving from limitation to opportunity. Drawing from real examples including TOAST, Eileen Fisher, and my own journey building a seven-figure floral business from th…

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095. THE COLLABORATION OPPORTUNITY: HOW GETTING OUT THERE GROWS YOUR CREATIVE BUSINESS 19:16

6M ago19:16

19:16

Last week, I found myself interviewing Cath Kidston in front of 50 creative entrepreneurs, and whilst I could tell you all about her incredible journey, what's more valuable is understanding how I came to be on that stage in the first place. The truth is, you cannot build a creative business in isolation. Behind every successful creative entreprene…

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094. THE QUIET REVOLUTION HAPPENING IN CREATIVE BUSINESS 17:12

6M ago17:12

17:12

What I've discovered about creative entrepreneurs who are thriving is fascinating. They're quietly stepping away from doing things like everyone else and building businesses that actually work for them. This isn't just about being different for the sake of it; it's about recognising what you're naturally brilliant at and having the courage to build…

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093. THE POWER OF CREATIVE COMMUNITY: WHY SURROUNDING YOURSELF WITH LIKE-MINDED PEOPLE CHANGES EVERYTHING 26:16

6M ago26:16

26:16

Running a creative business can feel remarkably isolating. While friends and family are wonderfully supportive, they don't always understand the specific challenges of pricing creative work, the vulnerability of putting your designs into the world, or the constant balance between creativity and commerce. What I've discovered is that when you connec…

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092. THE BASE NOTES HANDBOOK: BUILD YOUR CREATIVE BUSINESS BY DOING WHAT COMES NATURALLY 31:43

7M ago31:43

31:43

After months of development, I'm revealing the complete framework that transforms struggling creative businesses into thriving ones. Many creative entrepreneurs unknowingly struggle against their natural strengths instead of building from them. In this episode, I introduce The Base Notes framework, a proven approach that helps you align your creati…

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091. THE INTEGRATION EFFECT: WHEN BUSINESS AND CREATIVITY WORK TOGETHER 32:36

7M ago32:36

32:36

_*]:min-w-0 !gap-3.5"> Do you find yourself mentally "switching hats" between your creative work and business tasks? Have you ever felt that business systems somehow constrain your creative freedom? You're certainly not alone. In this episode, I explore what happens when we stop seeing business and creativity as opposing forces and instead allow th…

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090. WHY CARE AND DESIGN MATTER IN BUSINESS 23:29

7M ago23:29

23:29

What if the invisible care you pour into your creative business is your greatest differentiator? Inspired by a powerful interview with Sir Jony Ive, (legendary designer behind Apple's most iconic products) this episode explores the spiritual dimension of design and why genuine care-beyond aesthetics and functionality can set your work apart in a no…

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089. THE RIPPLE OF AMBITION: WHY YOUR CREATIVE BUSINESS GROWTH MATTERS 23:56

7M ago23:56

23:56

Have you ever caught yourself downplaying your ambitions for your creative business? Maybe you've hesitated to voice your bigger dreams, or even allowed yourself to fully imagine them. You're not alone. Many creative entrepreneurs start with modest goals-enough work to pay the bills, flexibility for family life, or simply doing what they love. But …

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BONUS EPISODE: A LITTLE SOMETHING EXTRA: BRINGING YOU BEHIND THE SCENES 7:38

7M ago7:38

7:38

_*]:min-w-0 !gap-3.5"> Show Notes: In this special Tuesday bonus episode, I'm pulling back the curtain to share some exciting behind-the-scenes changes. I'm introducing a brand new "Real Life, Right Now" section to our weekly newsletters, a space designed to bring you closer into my world and offer genuine, meaningful connection for creative entrep…

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088. PERMISSION TO BE OBSESSED: WHY CREATIVE ENTREPRENEURS SHOULD BUILD DIFFERENTLY 25:00

7M ago25:00

25:00

_*]:min-w-0 !gap-3.5"> "I love thinking about my work all the time. It doesn't feel like an imposition, it feels like the privilege of doing something I'm obsessed with." When a friend said this during dinner recently, it struck a chord... This powerful episode explores why creative entrepreneurs often unconsciously limit their potential by trying …

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087. 2025 DESIGN TRENDS: WHAT CREATIVE BUSINESS OWNERS NEED TO KNOW 24:05

8M ago24:05

24:05

I've been noticing something fascinating happening in design right now – While AI innovation rushes forward, there's this equally powerful pull back towards handcrafted work and genuine connection. But, rather than feeling pressured to chase every trend (who has the time!?), through insights from Creative Boom's latest industry report this episode …

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086. WHY COMPARISON FADES WHEN YOU LEAD WITH YOUR STRENGTHS 33:06

8M ago33:06

33:06

Struggling with that constant urge to compare yourself to others in your industry? You're not alone, that nagging sense of comparison doesn't just affect how you feel, it can fundamentally limit what you build. In this episode we explore why comparison is so persistent for creative entrepreneurs and reveal the subtle mindset shift to make it finall…

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085.THE ENTREPRENEUR IDENTITY CRISIS: OWNING YOUR CREATIVE BUSINESS WITH CONFIDENCE 30:07

8M ago30:07

30:07

Do you ever feel like you're "playing" at being a business owner, even while running a legitimate, successful creative business? In this episode, we delve into the entrepreneur identity crisis so many creatives face, that disconnect between doing the work and fully owning the title of business owner. We explore how creative entrepreneurs can bridge…

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084: WHAT'S REALLY HOLDING US BACK: PERFECTIONISM, FEAR OF JUDGEMENT, AND WHY OUR WORK MATTERS 40:47

8M ago40:47

40:47

In this episode we tackle the hidden saboteurs of creative success: perfectionism, fear of judgment, and the nagging feeling your work isn't interesting enough. Inspired by conversations and DMs with so many of you, we explore how these barriers often masquerade as professionalism, preventing us from sharing the "ordinary" aspects of our creative p…

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083. SUPPORTING CREATIVE BUSINESSES IN 2025: YOUR UNIQUE STRENGTHS 32:57

9M ago32:57

32:57

Have you ever wondered if there's a better way to run your creative business - one that feels less exhausting and more aligned with who you truly are? After speaking with hundreds of you creative entrepreneurs out there, in many different fields, I've noticed a very common thread: the most successful creative businesses aren't built on following in…

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082. DISCOVERING YOUR EXCEPTIONAL STRENGTHS: THE KEY TO AN UNSTOPPABLE CREATIVE BUSINESS 41:06

9M ago41:06

41:06

Think for a moment... What is your greatest strength as a creative entrepreneur? So many creative business owners unknowingly undervalue their natural abilities, often focusing instead on areas that overwhelm and drain them. However when you lean into what truly sets you apart, everything can shift - your confidence, your pricing, and your ability …

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081. WHAT'S REALLY WORKING ON INSTAGRAM IN 2025 29:53

9M ago29:53

29:53

What if everything you've been told about Instagram strategy for the past year is actually wrong? In this episode, I share surprising new research that completely contradicts the "Reels and video first" approach many of us feel we should be focussed on. The data reveals a dramatic shift in what's now actually driving reach and engagement for creati…

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080. WHY PERSEVERANCE IS YOUR GREATEST BUSINESS ASSET 44:57

9M ago44:57

44:57

Exploring the transformative power of perseverance in business. Whether you're a creative entrepreneur just starting out or running an established business, every business owner faces moments of discomfort, uncertainty, and self-doubt. But what if that discomfort isn't a sign of failure? What if it's actually the key to your business's success? Thr…

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079. HOW BIGGER GOALS CREATE CLEARER DECISIONS 20:49

10M ago20:49

20:49

div>div>:is(p,ul,ol)]:pr-4 md:[&>div>div>:is(p,ul,ol)]:pr-8 [&_pre>div]:bg-bg-300 [&_.ignore-pre-bg>div]:bg-transparent"> _*]:min-w-0"> Discover how setting more ambitious business goals can simplify decision-making, cut through distractions, and bring unexpected clarity. In this episode, I reveal how using bigger targets as a "clarity filter" can …

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078. BREAKING FREE FROM INDUSTRY NORMS: WHY YOUR UNIQUENESS IS YOUR BIGGEST ASSET 23:20

10M ago23:20

23:20

What if the industry 'shoulds' you've been following are actually holding you back? In this episode, we will explore how to distinguish between conventional business advice that genuinely fuels success and the practices that don't align with your strengths. Through personal insights and real-world examples, I share how trusting your instincts and b…

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077. THE POWER OF PROFESSIONAL BOUNDARIES IN CREATIVE WORK 26:45

10M ago26:45

26:45

This conversation has the potential to completely transform how you run your creative business. If you've ever felt overwhelmed by client demands, struggled to take proper breaks, or found yourself responding to emails at all hours, this episode will show you how to create the space you need to do your best work, while actually strengthening your c…

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076. WHEN SUCCESS LOOKS DIFFERENT THAN YOU IMAGINED 21:32

10M ago21:32

21:32

Sometimes your biggest achievements can guide you in very unexpected directions. When I found myself at what many considered to be the pinnacle of my industry, I learned that true success often looks remarkably different than we imagine. In this episode, I share how my journey of creating flowers for Harry and Meghan's wedding led to an unexpected …

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075. WHY I PUT MY PHONE IN ANOTHER ROOM 22:37

10M ago22:37

22:37

Have you ever noticed how bigger projects seem to take longer than they should? Those moments when you find yourself doing anything but the main task at hand? Research shows it takes our brain 23 minutes to fully refocus after each and every interruption. Through personal experience and scientific insights, this episode explores how creating space …

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074. USING AI TO MAKE CUSTOMER SERVICE MORE PERSONAL NOT LESS 19:28

11M ago19:28

19:28

What if AI could make your customer service more personal, not less? Building on your writing style guide from last week, I share two practical tools that help you handle everything from common queries to tricky client emails with authentic care and consistency. These approaches will free up your time and energy for the areas of your business you l…

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073. THE WRITING STYLE SECRET: HOW CREATIVES CAN MAKE AI 'SOUND LIKE YOU' 21:48

11M ago21:48

21:48

_*]:min-w-0 !gap-3.5"> Here is one foundational tool every creative business needs before using AI: your 'Writing Style Paragraph'. in this episode I'll show you exactly how to create this powerful prompt that ensures AI maintains your authentic voice in everything from emails to social posts. This simple 10-minute exercise will transform how you u…

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072. WHY YOUR EASIEST WORK COULD BE YOUR MOST VALUABLE ASSET 17:41

11M ago17:41

17:41

What if your most valuable business asset is something you're completely overlooking? In this episode we discover why the skills that often feel effortless to you might actually be your most profitable offering - and why most creative entrepreneurs are significantly undervaluing their natural abilities. Key Moments: [00:00] Why your easiest work is…

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071. 15-MINUTE GUIDE TO MAKING BUSINESS RESOLUTIONS ACTUALLY WORK: THE SIENCE OF STEADY PROGRESS 14:36

11M ago14:36

14:36

There's something powerful I've discovered about business resolutions - only 8% ever succeed, but there's a clear pattern behind the ones that do. What I've uncovered about setting genuinely meaningful goals might transform how you approach your business growth this year... Key Moments: [00:00] The paradox of expertise: Why we often dismiss our mos…