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107. WHY THERE'S NEVER BEEN A BETTER TIME TO BUILD A SMALL CREATIVE BUSINESS (AND WHAT ACTUALLY WORKS)

CREATIVE STRENGTHS

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The combined creative economies of Western Europe, US, Australia, New Zealand and Canada are now valued at over $1 trillion - driven primarily by solo entrepreneurs and small teams. So why in these seemingly booming times do many creative entrepreneurs still feel like they are struggling?

Today we explore the disconnect between this massive opportunity and the way most creative entrepreneurs are trying to build their businesses - and reveal the three key shifts that are making all the difference for those who are succeeding. You will discover you are more ready than you think...

Key Moments:

  • [00:00] Challenging conventional wisdom about creative businesses
  • [02:00] The incredible scale of the creative economy - UK and global figures
  • [05:53] Why creative businesses still struggle despite market strength
  • [08:58] The three real reasons creative entrepreneurs get stuck
  • [11:44] Why now is actually the perfect time for creative businesses
  • [17:33] What's working now - key shifts for success
  • [17:50] First shift: Identity over tactics
  • [19:33] Second shift: Building around your natural strengths
  • [20:59] Third shift: Sustainable systems that support creativity
  • [23:45] Your place in the creative economy and next steps

Notable Quotes:

"What's easy for you is often impossible for your clients - that's exactly why they need you."

"The creative entrepreneurs who are succeeding aren't starting with marketing strategies or business plans. They're starting with a fundamental shift in how they see themselves."

Resources Mentioned:

Share Your Insights:

How has your perspective on your creative business changed after hearing these market insights? I'd love to hear what resonated most with you - send me a DM on Instagram. I really do read and respond to every message, however old the episode - your insights often inspire future episodes.

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120 episodes

#Entrepreneur #Business #Marketing #Philippa Craddock #Creative Business