What if the secret to unsticking your business isn't about complex strategies, but about changing a single fundamental question? In this powerful episode, we explore how one simple shift can transform your entire business approach, create more meaningful client connections, and reignite your entrepreneurial excitement.

Key Moments:

• [01:37] The story of Kate and how changing one business question transformed her entire team's approach
• [05:30] Why creative entrepreneurs are often measuring the wrong things in their businesses
• [08:02] The real cost of the wrong questions
• [13:20] Identifying the questions that might be keeping you stuck in your business
• [17:36] Practical steps to recognise and shift your business questioning approach

Notable Quotes:

"When you focus on 'when did a client call?' you're focused on timing and mechanics. But when you ask 'what is the client getting from this interaction?' you're focused on value, on relationship, on the human element that actually drives creative business forward."

• Read: This Week's Full Journal Post
• Link: The Base Notes
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• Philippa Craddock Website: www.philippacraddock.com
• Email: [email protected]

What questions are you currently asking in your business that might be holding you back? Please do DM me on Instagram and share your insights! I'd love to hear how this episode resonates with your creative entrepreneurial journey.

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