Stella Bayles, author, speaker and director of PR technologies 'CoverageBook' & 'AnswerThePublic', hosts this direct and straight-talking podcast on PR, marketing and communications. In each episode, Stella explores an emerging topic in Public Relations and with the help of an expert dispels any myths and breaks down the jargon. Summarised in plain language, this PR podcast is informative, often amusing and always under and hour, so you can be clued up before your next Zoom call.
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Pr Measurement Podcasts
A bite-size guide to better comms. Each month we interview one of the key professionals that contribute to making your comms and marketing strategy hit the spot. Find out more about the makers at www.outspokenpr.com
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Welcome to the Red Lorry Yellow Lorry Talking TechComms podcast where we discuss all things b2b tech PR, marketing and communications. Our clients include innovative start-ups, leading technology brands and world-famous multinationals. Through our offices in London, Berlin, Boston and Los Angeles, and our global PR agency network, Convoy, we manage their reputations worldwide.
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We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry...together.
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True Or False PR is a public relations podcast dedicated to unwrapping many of the myths and preconceptions about the PR industry. Each week our hosts Phil Szomszor and Austin Brailey debate a topic and then decide whether they think it's "true or false". Follow the debate and suggest future topics for discussion on Twitter at @prtrueorfalse
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Do you ever feel like it's always marketing at fault? We know the feeling. We can't afford more therapy so we decided to collect all the ridiculous things that marketers hear and invite our friends to chat about them. If you want to hear us (Emma and Ruta) rant about sometimes funny sometimes serious topics this is the place for you.
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The Data Malarkey podcast – and it's audio-visual twin, the Data Malarkey Show on YouTube – a must-listen, must-watch resource of brilliant data storytelling. If only there were more people in the world with the pragmatic approach taken by my guests, well, there'd be rather less data malarkey about.
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FiredUp! is the show for marketers working in early and late-stage startups. Each week, we walk through fresh strategies and tactics to build brand and drive demand for your startup. Featuring interviews with marketing leaders, our take on the latest trends, and practical tips about PR, content marketing and growth marketing, we promise plenty of signal with some noisy fun along the way. FiredUp! is hosted by the team at startup marketing agency, Firebrand. Learn more at firebrand.marketing ...
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C-Suite Conversations on AI & Strategy. Join industry analyst Michael Krigsman for unfiltered discussions with the leaders shaping the future of business. From AI implementation to digital transformation, hear directly from CIOs, CTOs, CEOs, and more from the world's largest companies. No scripts. No PR fluff. Just real questions from our live audience and honest answers from the C-Suite. Want to participate? Get invited to the next live show: https://www.cxotalk.com/subscribe
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For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one mar ...
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B2B marketing strategy grows ever more complex, with marketers needing to understand strategy, marketing technology, e-commerce, customer success, and more. This show covers it all, from a Business-to-Business perspective. From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The ...
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The show for SaaS marketers and product people. We talk with industry experts about email automation, marketing, content, and product strategy.
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Earned Media Rising is a deep dive into the world of communications and marketing as senior-level communicators from global brands and leading agencies highlight best practices, thought leadership, and important trends and innovation around earned media.
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Marketing News Canada spotlights the people, ideas, and innovations redefining Canadian marketing. Produced by SocialNext, Canada’s largest independent marketing conference series, we bring you candid conversations with marketers, founders, creators, and industry leaders shaping the future of the industry. Recorded live at SocialNext events and through in-depth interviews from coast to coast, each episode dives into the ideas, bold campaigns, and community-driven strategies defining the Cana ...
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Small Business Growth Addicts | Top Social Media & Marketing Podcast for Small Business Owners
Amanda Hughes
Looking for the best small business podcast to help you grow without the overwhelm? Small Business Growth Addicts is where ambitious entrepreneurs find practical business growth tips, marketing strategies, and real conversations about what it actually takes to run and grow a small business today. Hosted by Amanda Hughes, Amazon #1 bestselling author, award-winning small business mentor, and Apple Top 30 podcaster, each episode blends actionable advice with the mindset shifts you need to succ ...
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Join us each week on the Women of Influence podcast, hosted by Aliza Freud and presented by SheSpeaks. Each week, Aliza sits down with trailblazing women from various fields—business leaders, social media influencers, authors, speakers, entrepreneurs, and thought leaders—who are using their platforms to create meaningful impact. Discover how these women harness their influence to inspire, motivate, and drive change, and gain actionable insights you can apply to your own life!
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Customer Acquisition: Using Performance PR to Track, Measure, and Scale Results with Rick Magennis, Spark
33:34
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33:34Rick Magennis is the owner of Spark, an affiliate management agency focused on Performance PR and creating high-performing affiliate marketing campaigns for their clients. Rick reveals how to make every PR mention count — by linking it directly to sales. From getting featured in gift guides to scaling affiliate-driven campaigns, this episode is pac…
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Engineering rigour vs PR Malarkey - Stephen Waddington on data, stories, and measurement
39:33
39:33
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39:33Master Data Storyteller, Sam Knowles, welcomes Wadds Inc.'s Stephen Waddington to explore engineering-style rigour in PR. They discuss: elevating the function during the pandemic, building multi-source datasets for the "Pints & Profits" case study, why "synthetic audiences" are "ultimately junk," McDonaldization and repeatability, balancing numbers…
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Measure ROI or Work in PR | E99 with Jordan Stachini
45:25
45:25
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45:25Why are marketers still arguing about ROI in 2025? 🤯 “ROI is reductive!” “You can’t measure brand!” Meanwhile…budgets are getting slashed and CFOs are sharpening their scissors. In this episode, we’re joined by Jordan Stachini—founder of Co & Co and proud member of the “least-fluffy marketers” club—to cut through the noise. We get real about what R…
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Building Corroboration Loops to Power Your Visibility Engineering
18:33
18:33
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18:33Saying “we’re the leading provider” isn’t a strategy. Corroboration is. In this episode, Gini Dietrich explores how to build corroboration loops—the external proof points that show up in trade outlets, creator newsletters, podcasts, and partner channels, and all lead back to your best content. If you’re a senior marketer or communicator trying to m…
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#72: Concept to acquisition with Chris Tilkov, DocuSketch
19:45
19:45
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19:45Many entrepreneurs dream of scaling a niche product, achieving market dominance, and ultimately securing a successful exit—but few actually make it happen. How do you take an idea from concept to acquisition, and what key lessons can other business leaders, including marketers, take from that journey? Joining me today is Chris Tilkov, General Manag…
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In a world where trust is declining, confidently communicating the success of communications has never been more crucial. Even slight confusion or mistrust in metrics can damage stakeholder relationships and impact budgets. In this episode of the PR Resolution Podcast, I bring the most frequently asked questions on measurement from PR teams to two …
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Send us a text If you’ve been on Instagram lately, you’ve heard the word hook about a million times… but what actually is a hook, why does it matter, and how do you write one on social media that stops your ideal client mid-scroll? In today’s short and snappy episode, I’m breaking it all down, in plain English, so you can finally feel confident cre…
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100 Episodes Later: What hasn't changed in Marketing | E100
34:55
34:55
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34:55Why do the same marketing headaches keep coming back every year? 🤯 Three years in, 100 episodes later, and we’re still hearing “can you make it go viral?” like it’s a brief. In this special 100th-episode live show, Ruta and Emma look back at the biggest themes from Blame It On Marketing so far—and the stubborn problems that refuse to die. From CROs…
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Is your content strategy for 2026 ready to go? Or have you created your strategy without looking at updated information? Many content marketers are still prioritizing quantity over true audience value, and the rapid evolution of AI tools is demanding a major pivot. On this episode of FiredUp!, we dive into the core findings of the Content Marketing…
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#71: Optimizing the handoff between marketing and sales with Gabe Lullo, Alleyoop
21:58
21:58
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21:58We've spent a decade trying to align marketing and sales. What if the very metric we created to bridge the gap—the MQL—is actually the thing that's perpetuating the rivalry between them? Agility requires a willingness to challenge the foundational metrics we've built our go-to-market strategies on. It demands that we replace gut feelings and legacy…
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Does your website read like a committee of ghosts wrote it? Logos, vague promises, stock photos—and no real humans your audience can actually trust? In this episode of the Spin Sucks Podcast, Gini Dietrich introduces author footprints: a simple way to turn your internal subject-matter experts into visible, credible sources for both humans and AI.…
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Cool Doesn’t Pay the Bills: Rethinking Marketing Effectiveness
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22:27The Alchemy of Effectiveness Report has just been released, making this the perfect time to visit Paul Tedesco's live conversation from SocialWest 2025. Recorded just weeks before Effie judging began, Paul, Head of Effectiveness at the ICA, shares the thinking that would go on to shape the 2025 awards. He and host Meredith McKeough dig into why mar…
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How AI Changed a 150-Year-Old Industrial Manufacturing Company! | CXOTalk #901
55:59
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55:59How do you turn a 150-year-old industrial giant into an agile, AI-first organization? ======= Please support our sponsor Emeritus: Explore executive education programs from Emeritus, in collaboration with top universities: https://cxotalk.partner.emeritus.org/ ======= For Hexion CEO Michael Lefenfeld, the answer isn't just about technology, but abo…
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How to Promote Multiple Offers Without Confusing Your Audience
18:14
18:14
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18:14Send us a text Got more than one offer and no clue how to talk about them all without sounding chaotic? You’re not alone. In this episode, Amanda breaks down how to promote multiple offers under one clear brand message using her signature Get Seen Get Sales Method the content strategy that keeps your marketing simple and your message consistent. Yo…
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In today's hyper-competitive startup landscape, how far is too far to achieve rapid brand awareness? Many founders are embracing controversial, 'rage-bait' tactics or viral marketing stunts to break through the noise of content clutter. The pain point is clear: in highly competitive, "winner-takes-all" markets, the risk of anonymity often feels gre…
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TikTok: Building a Profitable TikTok Shop Presence With Creators, Analytics, and Engaging Lives, with Marianne Morrison of Metrimax
32:21
32:21
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32:21Marianne Morrison has been obsessed with retail growth for over a decade. Initially building, growing, and selling her own skincare brand, and now working with many retailers and brands to help them achieve their business growth goals. In this episode, she’s breaking down how to turn TikTok from a social platform into a serious sales channel — with…
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The Fastest Path to Engineering Your Brand’s Visibility
15:58
15:58
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15:58Most buying happens before a call—so if you’re not answering buyer questions up front, the algorithms (and the humans) move on. Gini Dietrich provides a no-fluff visibility engineering sprint to help you prepare for a January launch.By Gini Dietrich, Founder of Spin Sucks
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#70: Marketing measurement and the dark funnel with Chris Golec, CEO of Channel99
19:42
19:42
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19:42This show is brought to you by Channel99, a B2B marketing technology company helping clients get more out of their spend with AI-powered decision-making. What if 99% of your target accounts see your marketing, but never click a single ad? How would you prove your value then? Agility requires a willingness to abandon outdated metrics, even when they…
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Why Your AI Strategy Is Failing: Fortune 500 CEO Advisor Explains | CXOTalk #900
58:46
58:46
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58:46🚨 STOP treating AI like just another automation tool; you're missing the real transformation. Most executives are approaching AI completely wrong. They're focused on automating tasks when they should be reimagining their entire business model. In this landmark 900th episode of CXOTalk, Sangeet Paul Choudary, advisor to 40+ Fortune 500 CEOs, reveals…
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Grow Your Small Business Using Instagram.. Today!
30:21
30:21
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30:21Send us a text If your Instagram feels like it has a mind of its own right now, this episode is for you. In November 2025 Instagram quietly shifted the way the feed works, showing more recommended content from accounts people do not follow yet. Great for discovery. Confusing for small business owners who suddenly feel invisible. In this episode of …
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In saturated markets like San Francisco, AI billboards are everywhere, making your Out-of-Home (OOH) advertising nearly invisible. If your investment isn't building instant brand recognition and credibility, you’re wasting money. On this episode of FiredUp!, we dive into the strategy for making your OOH messaging stand out with Rick Robinson, CEO o…
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TikTok: Driving More TikTok Shop Sales with Expert GMV Max Strategies from Rachel Cryan, Anicca Digital
30:19
30:19
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30:19Rachel Cryan is a Digital Strategist at award-winning digital marketing agency Anicca Digital. She’s been deep in social media for over a decade helping 100s of brands leverage it to grow their sales. Including recently scaling one client to over £1million in revenue through TikTok Shop Ads. Rachel shares what every eCommerce marketer needs to know…
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Master Data Storyteller, Sam Knowles, welcomes AI Pathfinder and TED Talker, Susan Etlinger, for a conversation about AI, meaning-making, and agency. Topics include the influx of new data types, Orwell vs Huxley (after Neil Postman' Amusing Ourselves to Death), why we're "intentionally ceding control to machines", the burden of proof for automation…
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How to Make Your Brand the Obvious Answer with Visibility Engineering
18:57
18:57
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18:57Most of the decision happens before sales. In this episode, Gini Dietrich breaks down Visibility Engineering and how to use the PESO Model© to build anchor hubs that become the safest thing to cite, earn analyst/AI reuse, and measure results. You’ll leave with a copy-and-paste Anchor Hub outline and a 30-day action plan.…
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#69: How AI is Transforming Project Management with Alan Mosca, nPlan
27:14
27:14
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27:14If you could eliminate one of the biggest roadblocks to successful project delivery in your organization today, what would it be and why? Agility requires not only the ability to adapt to change but also the foresight to anticipate it. This means embracing data-driven insights and leveraging technology to navigate the complexities of modern project…
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Stop Measuring Success by Busy: How to Work with Intention
51:25
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51:25Send us a text Feeling constantly busy but never truly fulfilled? In this episode of Small Business Growth Addicts, host Amanda Hughes chats with Hannah Chambers, founder of Bored of Busy, about how to stop measuring success by how busy you are — and start building a business that actually feels good to run. They dive into what working with intenti…
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The Deal is Just the Start: How to Turn Sponsorship into Strategy
22:08
22:08
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22:08In this live SocialNext Toronto 2025 conversation, guest host Maddie Alvarez sits down with Nithya Ramachandran, President and CSO at T1, a full-stack sponsorship and experience agency. Together, they unpack why modern sponsorships are more than logo slaps and check-writing, they’re strategic growth levers built on trust, collaboration, and meaning…
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PR in the Age of Scarcity: How to Build Trust and Earn Real Attention
22:07
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22:07In this live SocialNext Toronto 2025 conversation, guest host Maddie Alvarez sits down with Lana Rogers, founder of Gentle Lion Communications, for a candid and tactical talk on media scarcity, creative burnout, and why PR isn't just about landing one big headline. Lana breaks down how the media landscape is shifting in real time and what brands an…
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In this live SocialNext Toronto 2025 conversation, guest host Maddie Alvarez sits down with Joe Teo, founder and CEO of HeyOrca!, the Canadian-built social media platform helping thousands of agencies and teams simplify their content workflows. From dad jokes to dashboards, Joe shares why the point of social media isn’t virality—it’s community. He …
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The biggest challenge in B2B marketing today is that you no longer fully control what your prospects read. AI search tools like ChatGPT and Perplexity are summarizing and repackaging messages about your company, which means any inconsistency in your narrative is amplified. If your core message is shaky, you're losing control of your brand story. On…
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TikTok: Mastering TikTok Shop Live Streaming – Insider Tips for Six Figure Mega Lives with Ben Muir, Unsociable
41:54
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41:54Ben Muir is the founder and CEO of Unsociable, one of the top rated TikTok Shop partners in the UK and US. Unsociable are the only partners to have won the TikTok Shop livestreaming award twice, and the video production excellence award. Learn how brands are hitting six-figure sales on TikTok Live — and how you can too. Ben shares the insider playb…
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Big Tech's AI Oligopoly: Lords Reveal the Power Grab | CXOTalk 899
59:25
59:25
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59:25Microsoft invested $13 billion in OpenAI. Amazon poured billions into Anthropic. The AI oligopoly is here. Lord Tim Clement-Jones and Lord Chris Holmes, architects of UK AI policy, reveal what business leaders must know about Big Tech's grip on AI - from vendor lock-in risks to circular funding patterns signaling bubble collapse. 🔷 Show notes and r…
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How to Measure Brand Awareness, Trust, and Reputation
20:39
20:39
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20:39In a collapsed-funnel world, “action-oriented” isn’t a button—it’s a byproduct of trust. Today, Gini Dietrich digs into how reputation becomes rank (and revenue), the metrics that prove it, and a simple PESO Model© sequence to lower your cost to convert. Share this episode with a friend, exec, or client who’s stuck debating brand vs. performance.…
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#68: Improving lead quality with Derek Gerber, Power Digital
26:03
26:03
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26:03Are you getting lots of leads, but never enough good ones? Agility requires not only the ability to adapt to change quickly, but also the foresight to anticipate what's coming next, whether that's top, middle, or bottom of the funnel in B2B lead generation. Today, we're going to talk about why so many B2B marketers are still struggling with poor le…
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How to Start a Podcast (for Small Business Owners): Tech, Hosting, Editing & Monetising Tips
38:40
38:40
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38:40Send us a text Small Business Owener thinking about starting a podcast but not sure where to begin? In this solo episode of Small Business Growth Addicts I (Amanda Hughes) walk you through exactly how to launch a podcast from scratch using the same simple, affordable setup that helped me build an Apple Top 30 Entrepreneurship podcast. I’ll share th…
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AI Strategy ≠ 'Automate Everything' | E98 with Fiona Sherwood and Joanna Edwards
52:34
52:34
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52:34Why does every second LinkedIn post promise an “AI system” that will fix your marketing overnight? 🤖✨ If you’ve been told to “just automate everything,” this episode is your antidote. In this episode, we’re joined by Fiona Sherwood (fractional CMO & AI marketing trainer) and Joanna Edwards (events leader behind a GenAI-for-marketers summit) to get …
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The biggest mistake B2B startups make is writing long, boring content because they haven't taken the time to be concise. If your message is getting lost in a wall of text, you're failing to communicate your value. On this episode of FiredUp!, we dive into the lost art of short form content and concise communication. The team breaks down the framewo…
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Empowering people through information: Inside the ICO
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43:38Master Data Storyteller, Sam Knowles,speaks with Angela Balakrishnan, Executive Director of Strategic Communications & Public Affairs at the UK Information Commissioner's Office (ICO) about information rights, public trust, AI, and why "data is about people". Topics include the ICO's role, rights awareness, AI priorities and consultation, practical…
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TikTok: Organic Strategies That Maximize Reach and Results with Beth Thomas, Slice
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34:19Beth is a social and influencer strategist with over a decade of experience leading content, social and influencer for some of the most well-known brands, including TikTok and Deliveroo. She’s the co-founder of Slice, a social media consultancy. Discover how to grow your brand on TikTok without chasing trends. Beth shares proven organic and search-…
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Why Email Still Works: Privacy, Personalization, and Inbox ROI
21:51
21:51
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21:51In this episode of Marketing News Canada, content strategist and guest host, Maddie Alvarez sits down with Geoffrey Blanc, General Manager at Cyberimpact, live from SocialNext Toronto 2025. With over 18 years of experience in digital transformation and email marketing, Jeff shares his expert insights on what makes email still one of the most powerf…
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Handling the “AI Discount” Question from Clients
17:49
17:49
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17:49AI collapsed drafting time—but clients still buy certainty: accuracy, brand safety, and results. In this episode, Gini Dietrich lays out a practical playbook to stop itemizing hours and start contracting standards, so you keep fees (and win bigger scopes) in the AI era. In this episode, you’ll learn: How to explain “AI speed” without triggering a d…
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#67: CMOs are shaping the messaging and the markets with Monica Kumar, Extreme Networks
23:51
23:51
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23:51Is the Chief Marketing Officer becoming the Chief Market Officer? Are CMOs now responsible not just for messaging to the market, but for actively shaping and creating it? Agility requires not just reacting to market changes, but anticipating them and creating the future you want to see. It demands a deep understanding of customer needs, competitive…
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Marketing Without Buzzwords: How to Think, Speak, and Measure Smarter
37:54
37:54
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37:54In this live SocialNext: Toronto 2025 conversation, guest host Maddie Alvarez sits down with Charlie Grinnell, digital leader turned co-CEO of research startup Right Metric (ex-Red Bull, Aritzia, adidas Terrex). Buckle up for sharp, candid takes on why language matters more than ever, how to separate opinions from evidence, and why the most effecti…
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From One Wedding Letter to $1.25M on Etsy: Dylan Jahraus on Scaling, Systems & Staying Sane
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40:51Send us a text Etsy expert and seven-figure entrepreneur Dylan Jahraus joins Amanda Hughes to share exactly how she scaled a single floral letter from her own wedding into $1.25M+ in revenue then built a coaching company helping thousands of Etsy sellers do the same. We get into the client-lifecycle strategy (serving brides → mums → grandparents → …
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