Best Pr Measurement Podcasts (2025)

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Changing the Game: The Power of Investing in Women 30:51

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2d ago30:51

30:51

When Thayer Lavielle joined Wasserman, she recognized an opportunity to drive change from within one of the world’s leading sports and entertainment agencies. What began as a conversation about how to better support women across industries became The Collective—a global initiative dedicated to advancing the power of women through data, strategy, an…

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How to Measure Brand Awareness with Alastair Nee 45:31

2d ago45:31

45:31

You know brand awareness is vital—especially with the rise of zero-click behavior and AI search—but securing the budget is impossible without clear measurement. Stop guessing and start quantifying! On this episode of FiredUp!, we dive into a practical, accessible framework for measuring brand awareness using simple, free proxy metrics. We'll show y…

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Leveraging market insights to shape PR strategy with Habitat for Humanity’s Amy Dunham 29:42

3d ago29:42

29:42

Send us a text Our Guest: Our episode guest is Amy Dunham, chief communications officer at Habitat for Humanity International. Overseeing the organization’s global brand, marketing, and communications strategy, she helps reach audiences across all 50 U.S. states and more than 70 countries. Amy is a seasoned communications leader passionate about us…

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Marketing and Communications in France with Josepha Rose 28:15

3d ago28:15

28:15

In this episode we develve into marketing in #France with @Josepha Rose, a talented fractional marketing manager. Josepha talks us through dos and don'ts to be successful on the French market, while also educating us as to some very important nouances!By OutspokenPR

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Measure Your Website's Performance for AI Search | Manuel Madeddu 1:10:24

5d ago1:10:24

1:10:24

In this week's episode of Search with Candour, Jack Chambers-Ward sits down with Manuel Madeddu to discuss the importance of a holistic approach to web performance. They delve into the significance of connecting various elements such as SEO, user experience, and sustainability for optimal web performance. Manuel shares his insights on adapting to t…

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The Latest Trends in ABM with Stephanie Quinn 38:31

9d ago38:31

38:31

Account Based Marketing (ABM) strategy has changed, and if you're relying on old tactics, you're missing out on key revenue. Are you struggling to get a real multi-channel lift and capture deep engagement signals from your target accounts? On this episode of FiredUp!, we dive into the latest ABM trends with DemandBase's Stephanie Quinn to discuss h…

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Personas for AI keyword research | Google breaks rank trackers | Search with Candour with Mark Williams-Cook 43:10

12d ago43:10

43:10

Join hosts Jack Chambers-Ward and Mark Williams-Cook in this week's episode of Search with Candour as they discuss recent Google SERP changes and the impact of AI on keyword research. Discover why the SEO community is buzzing about Google changing the num100 parameter and how these modifications affect impressions and rank tracking. Additionally, t…

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Why GEO is a Team Sport 33:10

16d ago33:10

33:10

As AI tools become a gatekeeper to your brand's visibility, a traditional SEO strategy is no longer enough. On this episode of FiredUp!, the team dives into generative engine optimization (GEO) and explains why it's a team sport. We unpack what geo is, its different citation sources, and how to align your PR, content, and SEO teams to improve your …

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96% of AI citations come from PR content 16:26

19d ago16:26

16:26

Send us a text In this solocast episode, On Top of PR host Jason Mudd discusses why 96% of AI citations come from PR content and how brands can lead with media relations in the age of AI. Tune in to learn more! Five things you’ll learn from this episode: 1. Why 96% of AI citations come from PR-driven content 2. The six types of content AI trusts mo…

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The challenges of enterprise SEO with Jojo Furnival 1:02:58

19d ago1:02:58

1:02:58

In this episode of Search With Candour, Jack Chambers-Ward interviews Jojo Furnival, Marketing Manager at Sitebulb about the unique challenges of enterprise SEO. Jack & Jojo discuss issues such as the complexity and scale of large websites, resource allocation, and the importance of interdepartmental communication. Jojo shares insights on the value…

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Turning Grief Into Grit: Breaking Barriers in Fertility 32:16

23d ago32:16

32:16

When Diana Thomas became one of the first women in the United States to give birth through donor egg IVF in 1996, there were no guidelines, agencies, or contracts. It was determination and uncharted territory. Today, as Founder and CEO of The World Egg and Sperm Bank, she is on a mission to bring transparency, ethics, and rigorous standards to a ra…

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AI’s Role in Content Creation with Keith O’Brien 44:59

23d ago44:59

44:59

Should we be utilizing AI in our content creation? While AI tools like ChatGPT can generate a blog post in seconds, many marketers and writers are questioning if the quality is worth the effort of editing. On this episode of FiredUp!, we explore the real-world implications of using AI for writing with former journalist and content strategist Keith …

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How UX affects SEO | Search with Candour podcast with Ian Ferguson 1:18:02

26d ago1:18:02

1:18:02

In this episode of Search with Candour, host Jack Chambers-Ward sits down with freelance SEO consultant Ian Ferguson to discuss the delicate balance between user experience (UX) and search engine optimisation (SEO). They delve into the importance of integrating SEO at the start of web design processes, the impact of AI on SEO, and how to create val…

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The AI Backlash Hits Marketing 35:02

1M ago35:02

35:02

The growing backlash against AI-generated content is finally hitting the marketing sphere. Is your marketing strategy feeling the effects? On this episode of FiredUp!, Morgan, Nicole, and Chris sit down to explore why marketers and B2B buyers are pushing back against the overuse of artificial intelligence in content creation, how use of AI is affec…

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Proof of Value: Measuring What Matters Most 15:21

1M ago15:21

15:21

Rikki Marler, Vice President of Client Development at Pēq, joins Women of Influence to share how she helps brands move beyond surface-level metrics to understand the true incremental impact of their campaigns. With a background in shopper marketing and lessons learned from early mentors, Rikki talks about why today’s marketers need real-time insigh…

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Measuring PR results with Rachel Mitchell of City Road Communications 19:48

1M ago19:48

19:48

Join Jo Ornago, owner of OutspokenPR, and Rachel Mitchell, Integrated Communications Director at City Road Communications, and delve into the different PR measurement metrics. AVEs, inches, share of voice and tiering systems- what works best is not so easy to discern.By OutspokenPR

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How to build brand authority with digital PR | Matt Cayless | Search with Candour 1:03:14

1M ago1:03:14

1:03:14

Welcome to another episode of Search With Candour!This week, Jack Chambers-Ward sits down with Matt Cayless to discuss brand authority and digital PR.Whether you’re an SEO pro, a digital marketer, or a brand builder, this episode is packed with actionable insights, real-world examples, and expert advice on how to build lasting brand authority in 20…

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How B2B Buyer Behavior is Changing 42:05

1M ago42:05

42:05

Are you feeling the shift in how B2B buyers are researching and purchasing solutions? In today's landscape, shaped by new AI technology and ongoing economic pressures, the traditional marketing playbook is no longer enough. This episode of FiredUp! dives deep into the data and trends revealing why buyers are more self-reliant and how AI is acting a…

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Rethinking press releases with the rise of AI 36:11

1M ago36:11

36:11

Send us a text In this episode, Serena Ehrlich joins On Top of PR host Jason Mudd to discuss how AI-powered search engines take data from press releases, and how they decide on what to show their users. Tune in to learn more! Our Guest: Our episode guest is Serena Ehrlich. She’s the go-to-market director at Notified, the parent company of GlobeNews…

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2025 is the worst time to rebrand | Interview with Krešimir Ćorluka | Search with Candour 1:08:19

1M ago1:08:19

1:08:19

In this week's episode of Search with Candour, Jack Chambers-Ward discusses the dynamic relationship between branding and SEO with Krešimir Ćorluka, co-founder of Canonical Agency and one of the organisers of Zagreb SEO Summit. Discover the potential pitfalls of bad branding, learn how to ensure your brand strategy supports your SEO efforts, and un…

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Episode 2025: Relate to Innovate: The Secret Behind Jukebox PR's Scene-Shaping Success 39:22

1M ago39:22

39:22

In this special episode of the PR Resolution Podcast, Stella is joined by Alex Jukes, founder of Jukebox PR and host of the Loud and Unfiltered podcast. They discuss the unique culture at Jukebox, where team members live and breathe their industry; dance music. Just like the fast-paced nature of the music, the conversation bounces from launching th…

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How to Be a Great Spokesperson 39:12

1M ago39:12

39:12

Are your senior executives ready for media interviews? In today's competitive landscape, being an effective spokesperson is a crucial skill, yet many leaders are unprepared for the challenges of an interview. On this episode of FiredUp!, Morgan McLintic and Chris Ulbrich discuss the fundamentals of spokesperson readiness, from mastering key message…

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Unlocking Trust: Data, Privacy & Leadership 17:06

2M ago17:06

17:06

Ad fraud and data privacy are changing the way advertisers and consumers interact. In this episode of Women of Influence, Nina Talcott, Director of Research Communications and Media Engagement at Pixalate, explains how fraud drains billions from the industry, what new privacy laws mean for consumers, and why transparency is critical. She also share…

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Build better SEO strategies with keyword clustering | Seb Atkinson | Search with Candour 1:01:51

2M ago1:01:51

1:01:51

Join Jack Chambers-Ward in this week's episode of Search With Candour as he welcomes back SEO consultant Seb Atkinson for an in-depth discussion on masterful SEO strategies. Seb shares his journey, starting his own business, Atkinson Smith Digital, and key content strategies he uses with his clients. The conversation delves into practical insights …

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Interactive Content in the AI Era 29:20

2M ago29:20

29:20

Is your content getting lost in the "sea of sameness" created by generative AI? Are your website visitors bouncing before you can capture their interest? As B2B buyers become more dependent on AI for their initial research, it's harder than ever to stand out and capture valuable first-party data. On this episode of FiredUp!, Morgan McLintic and Nic…

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Creating a Category, Closing Series A with Aaron Cannon 38:27

2M ago38:27

38:27

Are you a startup founder looking to disrupt an industry with AI, but unsure how to secure significant funding? Do you want to understand what it takes to get noticed by top-tier VCs and build a category-defining company? In this episode of Funded, we speak with Aaron Cannon, Co-founder and CEO of Outset, an AI-moderated research platform, as he sh…

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How earned media is fueling PR’s resurgence in the generative AI search era 55:12

2M ago55:12

55:12

Send us a text In this episode of On Top of PR with Jason Mudd, we welcome Matt Dzugan, senior director of data at Muck Rack, to unpack the findings from Muck Rack’s new report, “What Is AI Reading?” Together, they explore how generative AI platforms like ChatGPT and Gemini rely heavily on earned media coverage — especially journalistic content — t…

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Unlocking Revenue-Driven SEO Strategies with Alex Galinos 1:06:53

2M ago1:06:53

1:06:53

In this episode of Search with Candour, host Jack Chambers-Ward interviews SEO expert Alex Galinos. Alex shares insights on how to shift from focusing solely on traffic and SEO metrics to a revenue-driven approach that aligns with business objectives. They discuss the integration of business intelligence with SEO, conversion rate optimisation, and …

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How to Raise the Profile of Your CEO 32:10

2M ago32:10

32:10

Executive visibility has become a key priority for startups, but with the rise of LinkedIn and the impact of AI, the rules have changed. In this episode of FiredUp!, Morgan McLintic, Chris Ulbrich, and Nicole Pytel discuss why executive visibility is having a moment, how to get your CEO's content to stand out, and the crucial commitments required f…

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Networking Without an Agenda: The Key to Career Longevity 36:20

2M ago36:20

36:20

Send us a text Daniel Mendez of Collective Measures shares how the importance of early and active networking. Tune in to learn more! Our Guest: Our episode guest is Collective Measures’ Daniel Mendez, vice president of earned and owned media. He is a seasoned public relations and corporate communications professional with more than 17 years of expe…

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Optimise Your Organic Shopping Feeds: SEO Insights with Alex Wright | Search With Candour 1:13:04

2M ago1:13:04

1:13:04

Are you getting the most out of your organic shopping feed? Join host Jack Chambers Ward as he sits down with returning guest Alex Wright, a managing partner for SEO at Dentsu, to uncover the untapped potential of organic shopping feeds in the ecommerce landscape. Learn about the importance of optimising your feeds, the pitfalls to avoid, and the b…

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Inside the Shopper’s Mind: What Every Brand Needs to Know 21:06

2M ago21:06

21:06

Retail media is rewriting the rules of marketing, and Cyndi Loza is here to break it all down. As Senior Editor at Path to Purchase Institute, she shares what brands need to know about AI, shopper behavior, and why in-store still matters more than you think. Cyndi also reflects on her journalism roots, defining influence, and navigating work-life b…

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Naming in the AI Era with Anthony Shore 50:59

2M ago50:59

50:59

Are you trying to name a new startup or product in the age of AI search? With brand credibility and discoverability being more critical than ever, the old rules of naming no longer apply. Tune into this special 100th episode of FiredUp! as we welcome back our very first guest, naming expert Anthony Shore, to discuss the latest trends and strategies…

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How Projectworks Closed its Series A Funding with Mark Orttung 36:23

2M ago36:23

36:23

Are you a startup CEO or co-founder struggling to secure VC funding? Do you want to understand the intricate details of the funding process, from navigating venture capital firms to managing international complexities? In this episode of Funded, we dive deep into the real-world experience of Mark Orttung, CEO of Projectworks, as he shares the nitty…

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In-Depth Discussion on Structured Data & Schema with Jarno van Driel 1:16:01

2M ago1:16:01

1:16:01

In this episode of Search With Candour, Jack Chambers-Ward is joined by Jarno van Driel to discuss the nuances of structured data, its significance in SEO, and its broader applications beyond search. The conversation ranges from how schema works with AI and large language models to how structured data aids in internal communication, impacts e-comme…

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How to GEO a Press Release 31:47

2M ago31:47

31:47

Are you struggling to get your press releases seen in the age of AI search? With buyers increasingly using tools like ChatGPT and Perplexity for their research, traditional PR strategies need an update. Tune into this episode of FiredUp! to discover how Generative Engine Optimization (GEO) is reshaping the press release landscape and what you must …

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Why is AI search full of spam? Who will win the browser wars? | SEO podcast with Mark Williams-Cook 54:28

3M ago54:28

54:28

In this week's episode of Search with Candour, Jack Chambers-Ward and Mark Williams-Cook discuss the evolving landscape of search in the context of Large Language Models (LLMs), the challenges they bring, including A LOT of spam and how they are being manipulated in search. They talk about the potential future of AI search, and the implications for…

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PRs’ Growth Opportunity in AI Search & how to get started 37:25

3M ago37:25

37:25

Yes, this is another podcast about AI in PR BUT the difference between this and other content on the topic is; I guarantee that in 30minutes you’ll feel confident to talk to your stakeholders about their new online reputation strategy and you’ll have your first 5 steps in how to get started. This is your practical introduction to PR and AI Search s…

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The Coldplay Cam Effect: Reputation, Reaction & the New Rules of PR 31:29

3M ago31:29

31:29

Diane Schwartz, CEO of Ragan Communications, breaks down one of the year’s most viral PR moments—the Coldplay concert “Crisis Cam”—and shares what brands should do when leadership missteps play out in public. She also reflects on becoming Ragan’s first female CEO, why internal communications is more important than ever, and how leaders can build tr…

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Is Corporate Blogging Dead? 32:19

3M ago32:19

32:19

Is your corporate blog feeling a bit… dusty? Are you questioning if the effort you put into blogging still pays off in today's fast-changing digital world? Many marketers in early and late-stage startups grapple with whether corporate blogging is dead, especially with new AI tools and shifting buyer behaviors. In this episode of Fired Up, we dive d…

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Managing stress in public relations with Integrated Leadership Systems’ M.J. Clark 38:57

3M ago38:57

38:57

Send us a text In this episode, M.J. Clark joins host Jason Mudd to discuss how PR pros can manage stress and thrive under pressure by adopting better leadership practices. Tune in to learn more! Our Guest: Our episode guest is M.J. Clark, vice president at Integrated Leadership Systems. With more than 15 years of experience as an executive coach a…

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Marketing Communication Skills That You Need To Know | Salvatore Manzi 1:03:52

3M ago1:03:52

1:03:52

Jack Chambers Ward dives into the critical nuances of internal communication with renowned communications coach Salvatore Manzi. Salvatore shares valuable insights on the 'rule of 10 seconds' in business meetings, the importance of structure in creating genuine connections, and the method of speaking to the shared interests of your audience. They a…

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Behind the Gummies: Strategy, Loyalty & Leadership at OLLY 26:03

3M ago26:03

26:03

OLLY's presence in-store is powerful. It's digital strategy? Even more so—and Jennifer Peters is making it all click. As Director of DTC, Martech, + Digital Compliance at OLLY, Jennifer Peters is helping one of the most recognizable wellness brands deepen its relationship with consumers—both online and off. In this episode, she shares how OLLY is b…

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Driving Leads in Fintech Today with Bill Rice 44:48

3M ago44:48

44:48

Are you struggling to generate leads in the rapidly evolving Fintech landscape? With buyers increasingly using AI for their search and a surge in competitive pressure, traditional marketing tactics might not be cutting it. Tune into this episode of FiredUp to discover how FinTech companies are adapting their marketing strategies, leveraging AI, and…

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Video Content is Crucial for SEO and Social Media Strategies in 2025 1:15:05

3M ago1:15:05

1:15:05

In this episode, host Jack Chambers-Ward is joined by Harry Evans from Twelve Twenty Five to discuss the significance of incorporating video content into SEO and social media strategies for 2025. Together, they explore why video content is a game-changer, share practical tips to get started, and provide insights on engaging your audience effectivel…

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The Hottest Trends in Tech Marketing 41:57

3M ago41:57

41:57

We’ve reached the halfway point of the year, and what a busy six months it’s been! To offer a retrospective of the year so far, Firebrand experts Morgan and Nicole sit down to discuss the marketing trends observed this year from Salesforce and LinkedIn, among others. From the explosive growth of generative AI tools to the rise of zero-click content…

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The dirty truth about ‘guaranteed media coverage’ 25:44

3M ago25:44

25:44

Send us a text In this solocast episode, On Top of PR host Jason Mudd discusses why “guaranteed media” isn’t earned and how to protect yourself from misleading PR firms. Tune in to learn more! Five things you’ll learn from this episode: 1. What “guaranteed media coverage” really means — and why it’s rarely earned 2. The differences between earned, …

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Redefining SEO: The Future of Search and Discoverability with Ramon Eijkemans 1:13:55

3M ago1:13:55

1:13:55

Jack Chambers-Ward is joined by Ramon Eijkemanns to discuss how to calculate the value of SEO traffic and if SEO needs rebranding. They explore the value of SEO traffic, the potential need for rebranding within the industry, and how metrics like market share and opportunity cost are redefining the field. Ramon shares fascinating insights from his 2…

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Cheers to Growth: Leading with Data, Trends, and Influence 28:48

3M ago28:48

28:48

In this episode, we’re joined by Amberle Thompson, Senior Sales Director for Walmart and Sam’s Club at The Heineken Company, overseeing a team that helps ensure products make it to shelves across the country. Amberle shares her journey into the CPG and alcohol industry, demystifies how distribution works in the U.S., and explores how data and consu…

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Email Marketing in the AI Era 38:39

3M ago38:39

38:39

In an era of constant change in the digital marketing world, email marketing remains a powerful and consistent channel for connecting with audiences. To better understand how this seemingly old-school communication method has not just survived but thrived in the AI era, Firebrand experts Nicole and Morgan sit down to unpack the historical significa…