Best Ross Simmonds Podcasts (2025)

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The Loneliness of Leadership: Founders, You're Not Alone 25:54

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1d ago25:54

25:54

In this episode of The Ross Simmonds Show, Ross dives deep into a topic that many leaders shy away from: the loneliness of leadership. He opens up about his experiences as a solo founder, the mental and emotional burden that comes with leading organizations, and how success can bring unexpected isolation. More importantly, Ross offers practical an…

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King of Distribution: How to Get Your Content Seen by the Right People - Ross Simmonds 1:06:17

5d ago1:06:17

1:06:17

Ross Simmonds is a leader in content marketing and today he breaks down what we need to do to be seen after we hit publish. Ross Simmonds is a leading voice in B2B marketing, widely known as the king of distribution. He is the founder of Foundation and Distribution.ai and is a bestselling author of Create Once, Distribute Forever. Today Ross will c…

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B2B Content Distribution Masterclass: Live with Ross Simmonds 52:37

27d ago52:37

52:37

"If a tree falls in the woods but no one sees it. Did the tree even fall?" This infamous quote has never been more true for B2B Content. It's not enough today to do great content. Content needs to be marketed. Content must be distributed to actually be of value. That is why we are hosting a sharp talk with Ross Simmonds, CEO of Foundation. Ross is …

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Making Interactive Demos Work in B2B – Live with Natalie Marcotullio 48:11

6d ago48:11

48:11

Most B2B website visitors aren't ready to talk to sales, but they might want to experience your product. Tune into this practical session with Natalie Marcotullio, Head of Growth & Product Marketing at Navattic, where we'll uncover how to really make interactive demos work in B2B. Drawing on key data and insights from the State of the Interactive P…

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Generative Engine Optimization & the Power of Memory 22:30

9d ago22:30

22:30

In this episode of The Ross Simmonds Show, Ross dives deep into a major paradigm shift happening in search—Generative Engine Optimization (GEO). As AI-powered tools like ChatGPT, Claude, Google Gemini, and others increasingly influence how we discover information, traditional SEO practices rooted in rankings, backlinks, and page authority are rapid…

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What Makes Dreamdata's IP-to-Company Resolution Unique? 18:01

13d ago18:01

18:01

In this special PRODcast edition, we pull back the curtain on one of Dreamdata’s most impactful product updates yet: our own IP-to-company resolution engine. Built in-house to solve the gaps left by traditional intent providers, this proprietary tech already delivers match rates of up to 80% and helps customers identify up to 15x more companies tha…

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Distribution Strategy 101 25:35

16d ago25:35

25:35

In this episode, Ross lays down the law on modern content distribution and why "hoping it goes viral" isn't a strategy. He breaks down the five most common mistakes marketers make with distribution, highlights the new reality of reaching audiences in the AI and multi-channel era, and walks you step-by-step through building a powerful, repeatable di…

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ABM 2025 - Live panel - This is what works (and what doesn't) 55:45

20d ago55:45

55:45

The B2B marketing landscape is constantly evolving, and so is Account-Based Marketing. What were best practices last year might not be the most effective approaches in 2025. Join this timely panel conversation diving into the state of ABM right now. Moderated by Steffen Hedebrandt, CMO & Cofounder of Dreamdata, this is your chance to hear directly …

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125 The Future of CRM with Clint Oram 33:27

20d ago33:27

33:27

In this episode, Steve and Sam are joined by special guest Clint Oram, who recently left SugarCRM after exactly 21 years. The group explores the future of CRM, the transformative power of AI, and how technology is reshaping the way organizations think about customer relationships, system design, and collaboration.…

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The AI Hype Cycle in Marketing 21:54

23d ago21:54

21:54

In this episode of The Ross Simmonds Show, Ross cuts through the overwhelming noise around AI in marketing to reveal what’s real, what’s useful, and what’s pure hype. From AI-fueled content creation and personalization to ads, analytics, and the dangers of AI deepfakes, Ross shares his honest take on how marketers can harness AI effectively—without…

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Google AI Mode 17:49

30d ago17:49

17:49

In this special episode of Create Like the Greats, Ross Simmonds explores the monumental changes coming to search, marketing, and SEO in light of Google’s latest announcement at I/O 2025: the launch of AI Mode. Ross delivers a deep dive on the implications of AI-driven, personalized search experiences, task automation, and the end of traditional SE…

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LinkedIn Personal Branding for Revenue Generation 23:03

1M ago23:03

23:03

In this episode of Attributed, host Lee Moskowitz (from the Lee2B podcast) sits down with Dreamdata's own Laura Erdem, a sales leader who has mastered the art of social selling. Having transitioned from Copenhagen to New York to spearhead Dreamdata's U.S. expansion, Laura shares her proven strategies for transforming LinkedIn into a powerful demand…

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#51 | Words in Progress with Natalie Marcotullio, Part 2 | Making Content Bigger Than What You Sell 41:59

1M ago41:59

41:59

In this episode, I sit down with Natalie Marcotullio to talk about the thinking behind Navattic’s Buyer First report—and why content only started working when they made it bigger than the product. We get into: How to create content that people care about before they’re in a buying cycle The evolution of the Buyer First report (and why it’s still un…

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B2B Positioning Jujitsu: Turn Competitor Strengths into Your Advantage 56:13

1M ago56:13

56:13

Stop playing defense and start playing offense. Join Dreamdata's CMO, Steffen Hedebrandt, for a session with positioning powerhouse and best-selling author April Dunford, known for “Obviously Awesome” and “The Sales Pitch”. In this session, we’ll dive into April’s unique approach to B2B Positioning Jujitsu – a strategic twist on traditional positio…

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Behind the Scenes with Ross: A Big New Chapter 10:47

1M ago10:47

10:47

In this episode of Create Like The Greats, Ross Simmonds shares a personal journal-style update on his business journey and a major new strategic partnership. Ross walks listeners through the evolution of his brand Foundation Marketing, a newly formed alliance with education-sector marketing leader Carnegie, and the power of delivering value in eve…

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Filmmaker and Startup Coach: Lessons in Creative Entrepreneurship - Julien Robichaud 1:11:53

2M ago1:11:53

1:11:53

Julian is a start-up coach at Propel, an Atlantic Canada business accelerator. He works with companies in tech that are looking to validate, grow and scale their businesses. Julian comes from an entrepreneurial family; his grandfather was a co-founder of Pizza Delight. Julian has always been interested in film making since he was young and has made…

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The JOLT Effect: What Marketers need to know with Ted McKenna 50:58

2M ago50:58

50:58

Join Ted McKenna, co-author of "The JOLT Effect," in a live interview hosted by Steffen Hedebrandt, CMO and Co-founder of Dreamdata, as they explore groundbreaking insights into overcoming B2B customer indecision. Based on an unprecedented study of 2.5 million sales conversations, this session will reveal the critical role marketers play in address…

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SEO, Reddit & the Future of Marketing 17:07

2M ago17:07

17:07

In this special episode of Create Like the Greats, Ross Simmonds sits down with SEO expert Garrett Sussman from iPullRank for a dynamic conversation recorded ahead of SEO Week. They unpack the current and future state of search, the increasing relevance of Reddit in SEO strategies, and how marketers must evolve with AI-driven search behaviors. Ross…

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LinkedIn Ads to Revenue: The Multi-Channel B2B Playbook with Justin Rowe 40:06

2M ago40:06

40:06

Join us for an insightful hour with Justin Rowe, founder of Impactable, as we unpack the essential strategies for transforming LinkedIn Ads into tangible revenue. In 'LinkedIn Ads to Revenue: Your Multi-Channel B2B Playbook with Justin Rowe,' we'll dive deep into how to leverage LinkedIn Ads within a comprehensive, multi-channel B2B marketing strat…

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Brands Can Influence LLMs 13:37

2M ago13:37

13:37

In this episode of Create Like The Greats, Ross dives into the evolving landscape of digital marketing in the era of artificial intelligence and large language models (LLMs). He challenges brands to rethink their approach by understanding that today’s most influential "audiences" aren't just humans—they're machines. Ross outlines how AI tools like …

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Freelancer to Award-Winning Agency: Building and Scaling a Web Design Agency - Nic Stana 1:23:53

2M ago1:23:53

1:23:53

Nick Stana is the founder of Grandway Marketing and he joins us today to share his valuable insights about freelancing, starting and scaling a design agency, and how to leverage sales to grow sustainably. 🌐 Grandway Marketing 👉 https://grandwaymarketing.com/ 🌐 Nic Stana 👉 https://nicstana.com/ 🔗 YouTube 👉 http://youtube.com/@nicstana 🔗 Instagram 👉 …

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The Dynamic B2B Duo: Marketing & Ops – Why Collaboration Wins 50:07

2M ago50:07

50:07

Tired of marketing and ops teams working in silos? In today's dynamic B2B landscape, the synergy between marketing and operations is no longer nice to have – it's a necessity. When these teams align, magic happens: leads convert faster, budgets are optimized, and marketing's impact resonates across the entire organization. Join Orum's Rebecca Rissi…

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#50 | Words in Progress with Natalie Marcotullio, Part 1 | Building Navattic's Content Brand 24:17

2M ago24:17

24:17

In the debut episode of Words in Progress, a mini-series within Louder Than Words, John Bonini sits down with Natalie Marcotullio, Head of Growth & Product Marketing at Navattic, to unpack how she and her team transformed a vague idea—buyer first—into a tangible, ownable editorial narrative and content framework. They walk through the evolution of …

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124 Jen Noonan of Infor 39:02

2M ago39:02

39:02

Jennifer Noonan, VP and GM of CX and IPMC Business Units at Infor, joins Steve and Sam to discuss the evolution of Infor CRM SLX (formerly SalesLogix) and its role in industry-specific digital transformation. Jen shares how Infor’s vertically aligned strategy enables the delivery of tailored ERP and CRM solutions to manufacturing, distribution, and…

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Conscious Leadership 47:09

2M ago47:09

47:09

In this episode of Create Like The Greats, Ross offers a transparent reflection on a book that has significantly impacted his leadership and personal growth journey in 2025 — The 15 Commitments of Conscious Leadership by Jim Dethmer, Diana Chapman, and Kaley Warner Klemp. Ross walks through all 15 commitments outlined in the book, sharing real-life…

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Entrepreneur to Politician: The Importance of Having a Plan and Being of Service - Kent Smith 1:00:21

2M ago1:00:21

1:00:21

The Honourable Kent Smith is the current MLA for Eastern Shore, elected in 2021. Kent joins us today to talk about entrepreneurship, business, politics and how they've all fit together. ❤️ Looking for more inspiration? Join the 1% newsletter 👉 https://odum.ca CHAPTERS 00:00:00 Introduction 00:02:30 Common thread through all of Kent's endeavors 00:0…

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From Founding Vivino to YouTube Success: Heini Zachariassen’s Raw Lessons 52:22

2M ago52:22

52:22

How do you go from building the world’s largest wine app to creating a thriving YouTube channel with over 100,000 subscribers? Heini Zachariassen, Founder & Chairman of Vivino and host of Raw Startup, has done both—turning ideas into global successes. In this exclusive interview, Dreamdata CMO Steffen Hedebrandt dives deep with Heini to uncover: - …

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Reflections from Spryng 2025 12:57

2M ago12:57

12:57

In this episode of Create Like The Greats, Ross returns from the Spring 2025 event buzzing with creative energy, fresh ideas, and deep insights on marketing, AI, community, and consistency. He shares standout conversations, tools worth exploring, and reflections on how face-to-face connections still matter in a digital-first world. Ross also dives …

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A Beginner's Guide to Fitness: Training, Nutrition & Mindset - Corey Dubé 1:32:00

3M ago1:32:00

1:32:00

Corey Dubé is personal trainer who specializes in helping people achieve their fitness goals. Today we talk about his approach to personal training and the mindset required to stay motivated, break plateaus, and how we can turn fitness into a lifestyle that fuels personal and professional success. 🔗 Instagram 👉 https://www.instagram.com/eating_wise…

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Nudging B2B Buyers: Behavioral Science for Growth w/ Nancy Harhut 51:05

3M ago51:05

51:05

B2B buyers like to think they make decisions based on logic, data, and careful evaluation. But research shows that subconscious biases and psychological shortcuts play a significant role in business purchasing decisions. So how can B2B marketers use behavioral science to nudge buyers in the right direction? In this interview with Nancy Harhut, awar…

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What I'm Hoping to Learn at Spryng 2025 11:23

3M ago11:23

11:23

In this episode of Create Like The Greats, Ross Simmonds, founder of Foundation and Distribution.ai, opens up about his expectations and goals ahead of attending Spryng 2025, a gathering of senior B2B SaaS marketers in Austin, Texas. For the first time in a while, Ross is attending an event not as a speaker but as a participant. He shares how this …

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Competition in B2B Marketing: What Matters (and What Doesn’t) 53:35

3M ago53:35

53:35

B2B marketers spend a lot of time thinking about the competition. But how much of it actually impacts your revenue—and how much is just noise? Some competitive insights help you win more deals, optimize campaigns, and sharpen positioning. Others are distractions that drain time and resources. In this session, Steffen Hedebrandt will be joined by An…

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Tapping Into the Power of Deep Research in ChatGPT 22:40

3M ago22:40

22:40

In this episode of Create Like The Greats, Ross Simmonds takes us behind the scenes of one of the most exciting AI developments in recent months—ChatGPT's Deep Research feature built on OpenAI's O3 reasoning model. This episode provides a detailed breakdown of how Deep Research can help with competitive analysis, persona building, content strategy,…

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The 95:5 Rule – Why B2B Growth Starts Long Before the Purchase 56:24

3M ago56:24

56:24

Most B2B marketing focuses on capturing buyers ready to purchase right now. But what if 95% of your potential customers aren’t in the market yet? This isn’t just a theory, it’s backed by marketing science. Professor John Dawes, who coined the 95:5 Rule together with LinkedIn, joins us live to explain why long-term brand building is the key to susta…

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Unlocking the Power of Reddit for Brands 19:17

3M ago19:17

19:17

In this episode of Create Like The Greats, Ross breaks down the massive growth of Reddit and why it has become an essential platform for brands. With Reddit achieving profitability for the first time in nearly two decades and growing its daily active users rapidly, brands can no longer afford to ignore it. We dive deep into actionable Reddit strate…

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This App Will Change Canada Forever: Economic Inclusion Within Canada's Indigenous Community – Walter Deagle 1:08:39

3M ago1:08:39

1:08:39

🎁 Use promo code "Odum" and get your first year of membership for free! Offer valid until March 31, 2025 👉 https://itstimeforchange.ca/ Walter Deagle is the Founder and Executive Director of It’s Time For Change, a new platform dedicated to driving meaningful Indigenous economic inclusion and engagement to benefit all Canadians. Today we talk about…

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Panel: How to run efficient B2B audiences 51:54

3M ago51:54

51:54

Reaching the right audience is the difference between wasted ad spend and marketing that actually works. But how do you consistently target the right audiences? In this session, B2B marketers will share proven audience strategies for building efficient B2B audiences and syncing them across major ad platforms. You’ll get real-world examples and prac…

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The Marketing Playbook That's Secretly Killing Your B2B Content 50:01

3M ago50:01

50:01

The content "best practices" that have worked since 2021 are now actively hurting your pipeline. While most B2B teams are still chasing keywords and churning out content, a small group of companies have quietly shifted to a radically different approach – and they're capturing 80% of the market. Join Brendan Hufford (Founder, Growth Sprints) and Ste…

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Human-Centered Marketing: How to Connect with Audiences in the Age of AI 44:54

4M ago44:54

44:54

Join us for a session with Ashley Faus, marketing expert and author of Human-Centered Marketing: How to Connect with Audiences in the Age of AI. In this session, Ashley will share her tips on creating authentic connections with your audience, even in an AI-driven world. What You’ll Learn: - Key principles of human-centered marketing. - How to balan…

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123 CRM Readiness Challenge 31:41

4M ago31:41

31:41

Is your organization ready for CRM? Sam and Steve discuss the ten readiness statements from CRM Switch's online calculator: https://crm-readiness-calculator.crmswitch.com/By Steve Chipman & Sam Biardo

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Questions From The B2B Community 22:28

4M ago22:28

22:28

In this episode, Ross Simmonds conducts an insightful discussion with an AI, answering five crucial questions about B2B marketing strategies. If you're looking to enhance your B2B marketing efforts, this episode is packed with valuable insights on content marketing, lead generation, and evolving buyer behaviors. Key Takeaways and Insights: 1. Key D…

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Why B2B Landing Pages Fail and How to Fix Them – Live with Tas Bober 54:05

4M ago54:05

54:05

B2B landing pages are failing – and it’s costing you leads. Join Tas Bober, a B2B SaaS landing page expert with 15+ years of experience managing 400+ websites, for a session on what’s going wrong and how to fix it. In today’s complex, non-linear B2B buying journeys, traditional landing pages fall short. Tas will show you how to create pages that me…

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Mastering Customer Success Stories with Anthropic 11:34

4M ago11:34

11:34

In this episode of Create Like The Greats, we break down how Anthropic, a leading AI company behind Claude, is revolutionizing the use of customer success stories to drive measurable business results. Despite fierce competition from OpenAI and Google, Anthropic differentiates itself through clarity, simplicity, and strategic storytelling. Learn how…

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Adoption, Action and Accuracy: Steffen Hedebrandt's Take on Attribution 43:28

4M ago43:28

43:28

In this special episode of Attributed, we’re featuring a conversation from Attribution Nation, where Steffen Hedebrandt, CMO and co-founder of Dreamdata, joined host Andrew (Drew) Smith to dive deep into multi-touch attribution. Steffen shares insights on building a strong attribution framework, driving organizational adoption, ensuring consistency…

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Google Ads Mistakes To Avoid 18:10

4M ago18:10

18:10

In this episode of Create Like The Greats, Ross Simmonds dives deep into the common mistakes that SaaS companies are making with their Google Ads strategies. Despite advancements in marketing and AI tools, many businesses are still falling into the same traps they did years ago. If you're struggling to make your paid search campaigns profitable, th…

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Optimizing for Success: Take Back Control of Your Time and Business - Charlene Currie 1:17:55

4M ago1:17:55

1:17:55

Charlene Currie was recently nominated for 2025 Halifax Business Awards: New Business of the Year award! Today we talk about the struggles that many businesses face when it comes to their day to day activities and how entrepreneurs can leverage technology to optimize their time and take back control of their business. 🌐 Optimize Business Solutions …

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Make It Punchy: Messaging That Sells in B2B Tech 53:35

4M ago53:35

53:35

Join us for a session with Emma Stratton, founder of Punchy and author of Make It Punchy. Emma has helped top B2B tech companies sharpen their positioning and messaging to stand out and sell more. In this conversation, hosted by Steffen Hedebrandt, we’ll explore: - How to craft messaging that resonates and drives action. - Why clarity and buyer-foc…

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100 Content Marketing Tips You Can Steal Today 52:07

4M ago52:07

52:07

In this episode of Create Like the Greats, instead of breaking down top SaaS and business strategies, Ross is going tactical—real tactical. You're getting 100 practical content marketing tips, tools, and strategies that you can implement starting today. This is an episode to bookmark, return to, and share with your team. Whether you're a beginner o…