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AI and digital expert Suchi Srinivasan and fintech practice leader Kamila Rakhimova from Boston Consulting Group (BCG) talk to the women at the vanguard of business, digital, and technology. They’re digging into how these powerhouse leaders got where they are—everything from the joy of projects gone right to the realities of family responsibilities. And crucially, asking: what was that moment you knew you weren't merely getting there...you had arrived? That's when you know you're in your ele ...
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Episode web page: https://bit.ly/46shU5A
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Episode summary:
Joe Pulizzi—bestselling author, founder of the Content Marketing Institute, and creator of the Content Inc model—joins host Nathan Isaacs to talk about redefining work, meaning, and success in the age of AI and economic uncertainty. From his transition after a successful business exit to founding The Tilt and launching Creator Economy Expo, Joe shares how content creation can unlock personal freedom and lasting impact. He discusses themes from his latest book, Burn the Playbook, and why now is the time for marketers and creators to lean into their unique edge—what he calls your “tilt.”
What you’ll learn in this episode:
Why marketers have all the skills needed to become entrepreneurs
How to find and refine your “tilt” to stand out in a crowded digital space
The difference between passion and monetizable expertise
Why building an owned audience is more sustainable than relying on social platforms
How to create meaningful work that aligns with your life goals—not just your job title
Why Joe believes the best time to start is always right now
Memorable quote:
“Create before you consume. If you do that every day for 30 days, it will change your life.” — Joe Pulizzi
Resources & Links:
Burn the Playbook (https://www.joepulizzi.com/books/burn-the-playbook/)
The Tilt newsletter (https://www.joepulizzi.com/signup/)
[Creator Economy Expo (CEX)](https://www.creatoreconomyexpo.com)
This Old Marketing podcast (https://www.thisoldmarketing.com/)
Content Inc podcast
Nathan Isaacs on LinkedIn (https://www.linkedin.com/in/nathanisaacs/)
Learn more about Insights Unlocked: https://www.usertesting.com/podcast
198 episodes
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