Best Schema Markup Podcasts (2025)

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211: Why AI is Killing Your Clicks: The New Metrics for a Zero-Click World with Joe Doveton 37:40

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1d ago37:40

37:40

The ground beneath the digital marketing industry is shifting. For decades, the mantra was simple: optimize for traffic, measure clicks, and track conversions. But with the rise of Generative AI, Large Language Models (LLMs), and Answer Engines, that rulebook is obsolete. In this powerful episode, I sit down with Joe Doveton to discuss the urgent r…

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210: AI Agents Are Here (And They Hate Your Website) with Jes Scholz 37:04

15d ago37:04

37:04

There is a new user on the internet. It doesn't have eyes, it reads code, and it has zero tolerance for bad UX. In this episode, I sit down with Jes Scholz (SEO Futurist & Marketing Consultant) to discuss the "Great Correction" coming to our industry. We talk about why a decade of obsessing over short-term metrics has "corrupted" brand marketing, a…

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209: The Zero-Effort Lie - How AI Is Accelerating the Death of the Internet 16:17

2M ago16:17

16:17

The promise is irresistible: generate anything you want, instantly, with zero effort. We’ve been told that AI is the great democratizer, but in this episode, we argue it’s actually the most catastrophic lie of the digital age. The truth is, this endless supply of cheap, fast content is fundamentally destroying value and driving the collapse of the …

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GEO: The Essential Guide to LLM Content Discovery | Beyond SEO with ToTheWeb 54:09

2M ago54:09

54:09

In this video, we'll explore the practical implementation of Generative Engine Optimization (GEO) strategies to ensure your content performs in an AI-first landscape. The rise of AI is fundamentally changing search, introducing a new frontier: Generative Engine Optimization (GEO). This evolution goes beyond traditional SEO, requiring a fresh approa…

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From Google to ChatGPT: The Shift That's Stealing Your Traffic | ToTheWeb 42:22

2M ago42:22

42:22

𝗜𝗻 𝘁𝗵𝗶𝘀 𝘀𝗲𝘀𝘀𝗶𝗼𝗻, 𝗥𝗼𝘀𝗲𝗺𝗮𝗿𝘆 𝗕𝗿𝗶𝘀𝗰𝗼 from ToTheWeb 𝗯𝗿𝗲𝗮𝗸𝘀 𝗱𝗼𝘄𝗻 𝗵𝗼𝘄 𝗔𝗜-𝗱𝗿𝗶𝘃𝗲𝗻 𝘀𝗲𝗮𝗿𝗰𝗵 𝗶𝘀 𝗿𝗲𝘀𝗵𝗮𝗽𝗶𝗻𝗴 𝗼𝗻𝗹𝗶𝗻𝗲 𝗱𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝘆—𝗮𝗻𝗱 𝘄𝗵𝗮𝘁 𝗶𝘁 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗿𝗲𝘃𝗲𝗮𝗹𝘀 𝗮𝗯𝗼𝘂𝘁 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀. We'll share Google Analytics data from multiple companies to highlight current traffic trends. ► 𝗧𝗵𝗲 𝗔𝗜 𝗦𝗲𝗮𝗿𝗰𝗵 𝗦𝗵𝗮𝗸𝗲-𝗨𝗽 Traditional SEO is losing ground. Keywords are no longer the key driver…

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The Agentic Web: How AI Agents Are Reshaping the B2B Buyer's Journey 52:30

2M ago52:30

52:30

The End of the Human Buyer: How AI Agents Are Rewriting B2B Commerce Your website is dying. Not slowly—right now. While you've been optimizing landing pages, 92% of buyers already have a vendor shortlist before they begin formal research — and it's not happening on your website. It's happening in ChatGPT conversations and AI-powered tools your anal…

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208: How AI Is Forcing Brands to Be More Human with Brent Csutoras 1:08:52

2M ago1:08:52

1:08:52

As the world rushes to adopt AI, what if the most future-proof skill isn't mastering the machine, but mastering human connection? In this episode, Sani sits down with Brent Csutoras, a true OG of the internet who has been a core member of the Reddit community since 2006. Brent argues that the unfiltered, honest, and often chaotic conversations happ…

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207: The Empathy Advantage - Bryan Eisenberg on Why Stories, Not Tools, Will Win in the Age of AI 1:00:48

3M ago1:00:48

1:00:48

What do you do when you feel like you've swallowed an elephant? For Bryan Eisenberg, a pioneer of Conversion Rate Optimization (CRO), that feeling was both a personal crisis and the inspiration for his new book. In this deep and insightful conversation, Bryan takes us on a journey through his 30-year career, from the earliest days of the internet t…

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206: The Vibe Coding Trap and What to Do Instead 32:35

3M ago32:35

32:35

Welcome to No Hacks, the podcast that cuts through the noise to reveal the truth about the future of work and the impact of AI. In this episode, we're taking a look into the phenomenon of "vibe coding" – the idea that you can simply describe an app to an AI and have it magically built. Is Vibe Coding the shortcut to tech success, or just another fa…

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205: AI, Search, and the Jobs of Tomorrow with Olga Andrienko 49:56

3M ago49:56

49:56

The world of work is changing faster than ever, and AI is leading the charge. What does this mean for industries like SEO, marketing, and content? And more importantly, what does it mean for your career? In this episode of No Hacks, I’m joined by Olga Andrienko, a marketing leader who transitioned from VP of Brand Marketing into AI operations. Her …

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204: #ChatGate - Your ChatGPT Conversation Could Be Indexed and Anyone Could Read Them 15:13

4M ago15:13

15:13

In this emergency solo episode I walk you through #ChatGate, the discovery that thousands of “shared” ChatGPT conversations are now fully searchable on Google. We de-mystify the site: operator, trace the unusual timeline that puts OpenAI, Google Cloud and Microsoft on a collision course, and explain why some marketers cheer while privacy advocates …

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How to Install a Chrome Extension using Developer Mode 5:25

5M ago5:25

5:25

How to Install a Chrome Extension using Developer Mode Read the full article at - https://www.theseotoday.com/By Krishna Murari

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[S03E11] No Juniors, No Google, No Chill: Survival Tips for the AI Shake-Up with Erin Weigel and Lukas Vermeer 42:30

5M ago42:30

42:30

What does life look like when search engines, junior tech jobs, and even human therapists start losing ground to generative AI? In this lightning-charged round-table, host Sani sits down with experimentation legends Erin Weigel and Lukas Vermeer to test-drive a future that’s already creeping into the present. In this episode you’ll hear: “RIP Googl…

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[S03E10] Behavioral Design Secrets from YouTube, Google, and Duolingo with Katie Dove 32:50

6M ago32:50

32:50

Why don’t users do what they say they’ll do? Why does great UX still fail sometimes? And what do the world’s top companies know about behavior that most of us miss? In this episode, Sani sits down with Katie Dove, behavioral designer at Irrational Labs, to break down the Three B Framework, a powerful behavioral design tool used by teams at Google, …

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[S03E09] Know Your Customer, Grow Your Brand: Email Marketing Masterclass with Omar Lovert 40:51

7M ago40:51

40:51

What separates email campaigns that convert from those that get ignored? It all comes down to understanding your customers, deeply. In this episode, Sani welcomes back Omar Lovert for a masterclass on customer-centric email marketing. Together, they unpack why AI can’t replace real customer insight, how to use RFM segmentation to identify your most…

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[SOLO] Magician vs. Conductor: How to Build (and Fix) Products with AI in 2025 13:15

7M ago13:15

13:15

Heads-up: I use some salty language. Nothing hateful, just passionate about this topic. Skip if that’s not your vibe. It’s 2 AM, your side-project just went viral, and the signup flow is on fire. Do you keep “vibe-coding” blind prompts, or step up as the conductor who actually knows the score? In this first-ever solo episode, I unpack why “anyone c…

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[S03E08] Data Minimalism, Experimentation, and Ethical AI with Matt Gershoff 43:37

8M ago43:37

43:37

In this episode, Sani sits down with Matt Gershoff, CEO and Co-founder of Conductrics, to talk about how being intentional, not just fast, leads to better experimentation, better customer relationships, and better outcomes. Matt shares the wild story of how a machine learning summer school (and donkeys in pajamas!) helped spark Conductrics. They un…

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Google Doesn’t Need Your Blog Posts Anymore, Here’s What to Do Instead with Jono Alderson 9:33

8M ago9:33

9:33

Is content marketing finally dead? In this no-BS conversation, I’m joined by digital strategist Jono Alderson to unpack the new reality of SEO, content, and how Google’s evolution is leaving traditional marketing behind. Jono explains why so much content is now obsolete, how search is changing with AI, and why the only real path forward is to be mo…

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Is the Internet Dead? The Rise of Bot-to-Bot Web & the Decline of Human Content with Anne Berlin 10:16

8M ago10:16

10:16

In this episode of No Hacks, host Sani is joined by technical SEO strategist Anne Berlin to explore one of the most disturbing and fascinating topics on the web today: the Dead Internet Theory. Is most of what we see online actually created by bots, for bots? What happens when the web becomes a wasteland of AI-generated slop and abandoned digital r…

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[S03E07] Growing Smarter, Not Louder: The 1-1-1 Framework for Early-Stage Startups with Ward van Gasteren 37:22

8M ago37:22

37:22

Growth doesn’t have to mean being everywhere at once or chasing every shiny new tactic. In this episode of No Hacks, I talk with Ward van Gasteren — one of Europe’s first growth hackers — about how to grow smarter, not louder. Ward shares his go-to method for helping early-stage startups: the 1-1-1 Framework — one audience, one channel, one message…

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[SHORT] Winning Buy-In: How to Build a Support Network for Digital Experimentation with Sam Barber 9:02

8M ago9:02

9:02

In this episode, senior experimentation specialist Sam Barber joins me to unpack what it really takes to drive change through digital experimentation. Spoiler: it’s not just about tests and tools, it’s about people. They explore how to build a solid support network inside any organization, how to win over skeptics, and why shouting (strategically) …

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[S03E06] What Go-to-Market Really Means — Early Traction, Smart Systems, and AI with Maja Voje 51:29

9M ago51:29

51:29

You’ve probably heard “go-to-market” thrown around like it’s just a product launch. But it’s way more than that — and today’s guest breaks it all down with clarity, energy, and zero fluff. In this episode, I sit down with Maja Voje, an internationally recognized go-to-market strategist who’s worked with over 750 companies, including global giants l…

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[SHORT] What Google Analytics Can’t Tell You (But Your Users Will) with Daniël Granja Baltazar 9:25

9M ago9:25

9:25

Google Analytics shows you what users do — but it can’t tell you why. In this episode, Daniël Granja Baltazar explains how qualitative research reveals the story behind the numbers, helping marketers improve conversion, fix broken journeys, and build better customer experiences. With real examples from his work at Vodafone Business, Daniël shares h…

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[S03E05] The Power of Founder Brand: Why B2B Growth Starts With You with Ognjen Bošković 40:51

9M ago40:51

40:51

Most B2B founders wait too long to start building their personal brand—if they think about it at all. But those who get it right unlock a massive competitive edge. In this episode, Ognjen Bošković breaks down what founder branding actually is, why it works, and how to do it without falling into the typical LinkedIn traps. About the Guest Ognjen Boš…

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[SHORT] Podcasting 101: Building Brand Awareness and Networking with Anja Lordanić Mustać 12:22

9M ago12:22

12:22

Just Start. That’s the message Anja Lordanić Mustać had for anyone procrastinating on launching their podcast. I had an awesome chat with her about why podcasting is such a game-changer for personal branding and business. We talked about: 🎙️ Overcoming the fear of starting (because yeah, you’ll suck at first, and that’s fine!) 🎙️ The crazy networki…

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[S03E04] Optimizing Events & Growth: Behind the Scenes of Europe’s Biggest Growth Summit with Julia Rumpf 46:38

9M ago46:38

46:38

What does it take to optimize one of Europe’s most impactful growth and digital experimentation conferences? In this episode, Julia Rumpf shares her insights into planning GMS—from curating high-impact speakers to leveraging AI and digital tools to enhance attendee experience. She reveals the intersection of digital and physical event elements, the…

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[SHORT] The Extreme Growth Mindset with Chris Out 9:03

9M ago9:03

9:03

What separates entrepreneurs who achieve extreme growth from those who don’t? According to Chris Out, it all comes down to intention, bold action, and brutal honesty. In this episode, he shares how being extreme, not just in effort, but in strategy, can be the key to scaling faster than you ever imagined. What You’ll Learn in This Episode: 🔥 Why ex…

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[SHORT] Bridging the Gap: How Product and CRO Are Merging with Hesh Fekry 9:12

9M ago9:12

9:12

In this episode, I talked to Hesh Fekry from CXL about the evolving relationship between Product and Conversion Rate Optimization (CRO). How are these once-separate disciplines are increasingly overlapping in scope, mindset, and execution? The conversation touches on the historical separation of CRO from Product, the shift towards experimentation a…

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[S03E03] Breaking It, Fixing It, Building It: The Mindset Behind Startup Success with Kevin Henrikson 44:34

9M ago44:34

44:34

In this episode of No Hacks Podcast, host Sani chats with Kevin Henrikson, an entrepreneur and engineering leader whose journey began on a pig farm. Kevin co-founded Acompli, sold it to Microsoft in just 18 months, and helped turn it into Outlook Mobile. He explains how to move fast without sacrificing quality, why your first-time user experience (…

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[SHORT] How to Design Products That Drive Real Behavior Change with Roos van Duijnhoven 9:58

9M ago9:58

9:58

Too many product teams fall into a dangerous trap—they optimize for in-app engagement while forgetting the bigger picture: real behavior change. In my latest episode of No Hacks Snacks, I sat down with Roos van Duijnhoven to break down the difference between: ✅ Designing for engagement – Keeping users interacting with your product. ✅ Designing for …

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[SHORT] Can E-Commerce Sites Ever Be Fully Optimized with Anthony Morgan 9:42

10M ago9:42

9:42

In this No Hacks Snacks episode, I talked to Anthony Morgan, CEO and founder of CRO Agency Enavi, about the never-ending process of optimizing e-commerce websites. Can an e-commerce site ever reach a point where it's fully optimized? See Anthony explain why e-commerce is a moving target and how brands must continually adapt to changing markets, com…

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[SHORT] AI vs Human Intuition in E-commerce with Mike Ryan 9:45

10M ago9:45

9:45

Where do humans still have the edge over AI in e-commerce? AI-driven algorithms are optimizing ad campaigns, automating decisions, and shaping digital strategies faster than ever. But does that mean human intuition is becoming obsolete? In a recent No Hacks Snacks conversation, I spoke with Mike Ryan, Head of e-commerce Insights at Smarter Ecommerc…

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[S03E02] B2B SEO That Actually Drives Sales: Money Keywords & No-BS Strategies with Sam Dunning 43:02

10M ago43:02

43:02

Is SEO really dead? Not even close. But many B2B companies fall into the same traps: chasing traffic that doesn’t convert, relying on outdated strategies, or focusing on technical SEO that barely moves the needle. In this episode, Sam Dunning breaks down how to make SEO actually generate sales, not just traffic. He shares his "blow out the water" s…

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[SHORT] Why Proper Consent Management Matters with Marin Radovan 9:47

10M ago9:47

9:47

In this episode of No Hacks Snacks, I talked to Marin Radovan, a digital analytics and martech expert about the intricacies of consent mode in Google Tag Manager. Marin emphasized the importance of setting up a proper Consent Management Platform (CMP) and the significant repercussions of neglecting this essential step. Marin highlighted legal risks…

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[SHORT] What Skills Will Marketers Need to Stay Ahead in the Future with Jindrich Faborsky 9:28

10M ago9:28

9:28

In this episode of No Hacks Snacks Jindrich Faborsky discussed the rapidly evolving skills necessary for marketers looking ahead to the next few years. He emphasized the impact of AI on the marketing landscape and underscored the importance of agility and the ability to connect diverse pieces of knowledge. The conversation highlighted how AI has si…

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[SHORT] How Experimentation Can Make You Customer Centric with Emilija Milevska Velkovski 9:19

10M ago9:19

9:19

In this episode of No Hacks Snacks, I had a great conversation with Emilija Milevska Velkovski, a product strategist with deep expertise in growth and personalization. We talked about how experimentation helps companies become more customer-centric, and why it should be more than just an occasional test. Emilija explains why making experimentation …

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[SHORT] Do Agile Product Teams and Experimentation Belong Together with André Morys 9:35

10M ago9:35

9:35

In this episode of No Hacks Snacks, I talked to André Morys, CEO and founder of konversionsKRAFT, to explore the benefits of integrating agile product teams with experimentation. André discussed the often separate worlds of CRO/AB testing and agile product development, and why merging them can lead to better outcomes. He highlighted the legacy issu…

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[SHORT] Navigating the Balance Between Product Clarity and Brand Voice with Lenka Stawarczyk 9:17

10M ago9:17

9:17

In this episode of No Hacks Snacks, I sit down with Lenka Stawarczyk, a brand strategy and tone of voice expert, to explore the delicate balance between product clarity and a strong brand voice. We discuss why having a tone of voice guide isn’t always enough and how real-world interactions often require flexibility. Lenka shares insights on bridgin…

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[S03E01] Beyond Conversion Rates: The Ethics and Hidden Costs of Optimization with Maren Costa 41:38

10M ago41:38

41:38

In this powerful season three premiere, I sit down with Maren Costa, featured in Netflix's "Buy Now" documentary and former Amazon UX designer turned climate justice advocate. Maren shares her 15-year journey at Amazon, from the early days of helping build a user-friendly e-commerce site to her awakening about the hidden environmental and human cos…

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Bill Hartzer & Brian Harnish Talk SEO, AI, Link Building & Domain Names 59:04

10M ago59:04

59:04

Join Bill Hartzer & Brian Harnish as they discuss SEO trends, AI in content creation, entity analysis, and the evolution of link building. Learn strategies for optimizing content, leveraging AI, and protecting your brand in the ever-changing digital landscape. In our discussion, we cover a wide-ranging discussion on the evolution of search engine o…

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[SHORT] Safe Spaces, Democracy, and Experimentation with Marta Mijatov 9:27

10M ago9:27

9:27

In the latest episode of No Hacks Snacks, I taked to Marta Mijatov about the importance of fostering a culture of experimentation within organizations. Marta explained the concept of 'safe spaces' for experimentation, emphasizing the need for an environment where team members feel encouraged to propose ideas, take calculated risks, and learn from o…

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[SHORT] Best Practices Are Almost Always Out of Date with Manuel Krähe 9:14

10M ago9:14

9:14

In this episode of No Hacks Snacks, I sit down with Manuel Krähe, a digital growth and Conversion Rate Optimization (CRO) expert and founder of notion.ch, to discuss the limitations of UX best practices as starting points for experimentation. Manuel shared his insights on why relying solely on these practices can be misleading and emphasizes the im…

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[SHORT] What Startup Founders Can Learn from Product People with Moshe Mikanovsky 8:39

10M ago8:39

8:39

In this No Hacks Snacks interview, I talked to Moshe Mikanovsky, product director and host of not one, but two popular podcasts (🤯): Product for Product Podcast and Beyond the Product. Moshe shared some incredible insights on what startup founders can learn from seasoned product managers, emphasizing the importance of falling in love with the probl…

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[SHORT] Minimizing Friction in E-commerce with Usability Testing with András Kobza 8:52

10M ago8:52

8:52

Welcome to the latest episode of No Hack Snacks! In this one, I was by e-commerce expert, András Kobza, to explore the crucial role of friction in shopping experiences. Should you always strive to reduce friction, or are there cases where a bit of friction adds value? Why do luxury brands like Ferrari and Rolex intentionally build friction into the…

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[SHORT] AI in A/B Testing and Experimentation with Nils Stotz 9:32

10M ago9:32

9:32

In this episode of No Hacks Snacks, I sit down with product and experimentation expert Nils Stotz to discuss the evolving landscape of AI and its impact on A/B testing and experimentation. Nils shares his insights on how AI can transform the entire experimentation process, from idea generation and hypothesis creation to prioritization and design. H…

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[SHORT] The CRO Evolution: From Add-On to Essential Service with Luka Nikolić 8:39

10M ago8:39

8:39

In the latest episode of No Hacks Snacks, I had an insightful chat with Luka Nikolić about how Conversion Rate Optimization (CRO) is shifting from an add-on service to a core discipline in digital marketing. Key takeaways from our conversation: ✅ CRO is going mainstream – It's following the path of PPC and SEO, moving from an afterthought to a nece…

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[SHORT] Research Tips for Marketers and Product Builders with Brendan McNulty 9:49

10M ago9:49

9:49

In this episode of No Hacks Snacks, I talked to Brendan McNulty, a CRO, experimentation and product expert, about accessible research methods for optimizers and product builders. Brandon discussed using AI tools like SimilarWeb, GummySearch, and NotebookLM to gather customer insights quickly. He emphasized prioritizing customer understanding and va…

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[SHORT] How Conferences Fuel Career Success with Marcella Sullivan 8:47

10M ago8:47

8:47

In this episode of 'No Hacks Snacks,' we interview Marcella Sullivan from Women in Experimentation to discuss how digital professionals can advance their careers through conferences. Marcella shares insights on the importance of attending and speaking at conferences, building networks, and finding your professional tribe. She highlights upcoming ev…

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[SHORT] Break Free from Amazon: The Step-by-Step Guide to Your DTC Journey with Dušan Popović 8:18

11M ago8:18

8:18

In this episode of No Hacks Snacks, e-commerce and Shopify expert Dušan Popović discusses how successful Amazon sellers can establish their own direct-to-consumer (DTC) channels. Dušan emphasizes the importance of building a brand independent of Amazon and offers practical steps to set up a Shopify store. He addresses challenges like marketing outs…

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[SHORT] How Experimentation and CRO Will Evolve in 2025 with Jonny Longden 8:40

11M ago8:40

8:40

In this No Hacks Snacks interview, Jonny Longden, Chief Growth Officer at Speero, talked about the evolution of digital optimization and experimentation, discussing how businesses need to shift their mindset by 2025 and beyond. Here are some key takeaways: ✨ Redefine experimentation beyond A/B testing: Experimentation shouldn't be limited to just A…