Share
))
HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
…
continue reading
Manage episode 478435176 series 3595635
Content provided by Slobodan (Sani) Manić. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Slobodan (Sani) Manić or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Is content marketing finally dead? In this no-BS conversation, I’m joined by digital strategist Jono Alderson to unpack the new reality of SEO, content, and how Google’s evolution is leaving traditional marketing behind.
Jono explains why so much content is now obsolete, how search is changing with AI, and why the only real path forward is to be more human, more trustworthy, and more brand-driven than ever before.
🔥 What We Talk About:
00:00 – Is content marketing dead? Jono kicks off with a bang.
00:46 – “Solved query spaces” and why Google doesn’t need your blog posts anymore.
02:46 – The AI-powered future of search: recipes, risottos, and synthetic content.
04:55 – What actually still works: EEAT, branding, and building trust.
07:45 – The ironic truth: in the age of AI, being human is your biggest asset.
🧠 Key Takeaways:
- Why pumping out blog posts is no longer a growth strategy
- What “solved query spaces” mean for your SEO future
- Why Google’s zero-click answers are here to stay
- How to compete through trust, brand, and true expertise
- Why your best marketing move might be… local radio?
🔗 Links:
Jono's LinkedIn - https://www.linkedin.com/in/jonoalderson/
---
If you enjoyed the episode, please share it with a friend!
211 episodes
