Best SchoolOwnerTalk.com with Allie Alberigo and Duane Brumitt Podcasts (2025)

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431 | 2026 Planning: Setting Up Your School for a Strong New Year

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2d ago

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2026 Planning: Setting Up Your School for a Strong New YearPodcast DescriptionIn this episode, Duane Brumitt and Allie Alberigo dig into how martial arts school owners can close out 2025 strong and set themselves up for a stellar 2026. They reflect on this past year’s unique challenges—from shifting parent and student behaviors to the realities of …

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430 | Interview with Matthew Brenner – Mastering Organic Marketing for Martial Arts Schools 1:01:37

15d ago1:01:37

1:01:37

430 | Interview with Matthew Brenner - Mastering Organic Marketing for Martial Arts SchoolsPodcast DescriptionIn this episode, Duane and Allie sit down with Matthew Brenner from Action Karate and Double Your Dojo to discuss organic marketing strategies that actually work for martial arts schools. Matthew shares his proven 3-domino system for gettin…

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Episode 429 | The December Retention Crisis: Keeping Students Through the Holidays 51:57

24d ago51:57

51:57

Episode 429: The December Retention Crisis: Keeping Students Through the HolidaysPodcast DescriptionIt's mid-November, and you can feel it coming. Families are getting busier. Attendance is starting to drop. Parents are distracted. And you know what's around the corner—the December retention crisis.Every year, it's the same story. December hits, fa…

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Episode 428: Holiday Sales Strategy: Turning November & December Into Your Best Months 55:25

1M ago55:25

55:25

Episode 428: Holiday Sales Strategy: Turning November & December Into Your Best MonthsPodcast DescriptionNovember and December can be your most profitable months of the year—if you plan ahead and execute the right strategies.In this timely episode, Duane and Allie break down exactly how to maximize holiday revenue in your martial arts school. From …

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427 | Are We Running the Hardest, Easiest Business There Is? 1:02:55

1M ago1:02:55

1:02:55

427 | Are We Running the Hardest, Easiest Business There Is?Podcast DescriptionNearly three decades into owning martial arts schools, Duane and Allie keep coming back to the same paradox: Are we running the hardest business or the easiest business?In this raw and honest episode, they dive deep into both sides of this question. From the emotional we…

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426 | Why Martial Arts Still Matter in a World of Instant Gratification 49:10

2M ago49:10

49:10

426 | Why Martial Arts Still Matter in a World of Instant GratificationPodcast DescriptionIn Episode 426 of School Owner Talk, Duane Brumitt and Allie Alberigo tackle a critical question. Specifically, why do martial arts still matter in today's world? Moreover, they explore what true discipline really means when instant gratification dominates mod…

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425 | Breaking Third Wall: How to Get Martial Arts Families Fully Committed 49:56

2M ago49:56

49:56

425 | Breaking Third Wall: How to Get Martial Arts Families Fully CommittedPodcast DescriptionIn Episode 425 of School Owner Talk, Duane Brumitt and Allie Alberigo tackle one of the toughest challenges in the martial arts business: getting clients and families fully committed and dedicated to your program. They explore the concept of "breaking the …

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424 | Martial Arts School Culture: Motivating Students and Families to Engage 1:00:47

3M ago1:00:47

1:00:47

424 | Martial Arts School Culture: Motivating Students and Families to EngagePodcast DescriptionIn this episode of School Owner Talk, Duane Brumitt and Allie Alberigo tackle one of the biggest challenges facing martial arts school owners today: getting students and families to truly engage with your school culture rather than treating it as just an…

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423 | What I Wish I Knew Starting My Martial Arts School vs. What I Know After 30+ Years 53:41

3M ago53:41

53:41

423 | What I Wish I Knew Starting My Martial Arts School vs. What I Know After 30+ YearsPodcast DescriptionIn this candid episode of School Owner Talk, Duane Brumitt and Allie Alberigo get real about the lessons they've learned running martial arts schools for over three decades. From the mental toll of business ownership to the evolution of studen…

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422 | 3 Common Pitfalls School Owners Make With Their Marketing and How AI Can Help Solve Those Problems (with Gus Lopez of Lead Hunter Media) 59:21

3M ago59:21

59:21

Podcast DescriptionIn this episode of School Owner Talk, Duane Brumitt and Allie Alberigo sit down with Gus Lopez of Lead Hunter Media to uncover the three biggest pitfalls martial arts school owners make with their marketing—and how AI can help solve them.From struggling with poor lead quality to failing at consistent follow-up, this conversation …

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421 | The Attention Span Crisis – How Martial Arts Can Be the Cure (Part 2) 43:11

3M ago43:11

43:11

421 | The Attention Span Crisis – How Martial Arts Can Be the Cure (Part 2)Podcast DescriptionIn this follow-up to Episode 420, Duane Brumitt and Shihan Allie Alberigo dive deeper into the attention span crisis facing today’s children—and how martial arts can provide the solution. This episode focuses on the practical side: how to educate parents, …

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420 | The Attention Span Crisis: How Martial Arts Can Be the Cure (Part 1) 46:36

4M ago46:36

46:36

Podcast DescriptionIn this episode of School Owner Talk, Duane Brumitt and Shihan Allie Alberigo dive into the growing attention span crisis among today’s youth and how martial arts schools can adapt. They compare childhood in the 70s, 80s, and 90s to today’s digitally distracted world, highlighting the challenges—and opportunities—for instructors.…

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419 | Back-to-School Boost: How to Enroll More Students & Build a Stronger School This Fall 51:20

4M ago51:20

51:20

Podcast DescriptionThe back-to-school season is one of the biggest growth opportunities for martial arts school owners. Parents are looking for activities that build discipline, confidence, and focus—and martial arts is at the top of that list.In this episode of School Owner Talk, Duane Brumitt and Allie Alberigo share how to capitalize on this sea…

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418 | The Hidden Leaks: Where Your School Is Losing Students (and Money) Without You Knowing 57:45

4M ago57:45

57:45

Podcast DescriptionIn this powerful episode of School Owner Talk, Duane Brumitt and Allie Alberigo expose the “hidden leaks” that silently drain your martial arts school of students, energy, and income. From overlooked onboarding issues and poor follow-up to undertrained staff and outdated systems, these problems often go unnoticed—until it’s too l…

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417 | Frustrated but Focused: School Owner Struggles No One Talks About 59:05

5M ago59:05

59:05

Podcast DescriptionIn this raw and revealing episode of School Owner Talk, Allie Alberigo and Duane Brumitt have an honest conversation about what it’s like to run a martial arts school when things aren’t going well — and you still have to “stay positive.” They share their personal frustrations, reflect on recent events with low turnout and lack of…

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416 | Owner Self-Care: How to Actually Enjoy Summer and Still Grow Your School 59:08

6M ago59:08

59:08

Podcast DescriptionSummer should be a time to recharge — but for martial arts school owners, it often turns into a season of burnout and overwhelm. In this episode, Duane Brumitt and Allie Alberigo share real-world strategies to help you enjoy your summer while keeping your school healthy and profitable.They break down how to plan intentional time …

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415 | Sell with Confidence: How to Present, Close, and Upgrade in Your School 58:31

6M ago58:31

58:31

Podcast DescriptionIn this episode of School Owner Talk, Allie Alberigo and Duane Brumitt dive deep into the art of enrollment and upgrades. If you’ve ever felt uncomfortable selling, unsure how to present your programs, or hesitant to introduce upgrades like Leadership or BBC — this episode is for you.You’ll learn how to confidently present your s…

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414 | Referral Frenzy: How to Spark a Lead Surge 52:41

6M ago52:41

52:41

Podcast DescriptionIn this high-energy episode of School Owner Talk, Allie and Duane dive into one of the most powerful yet underutilized tools in martial arts school marketing — the referral contest. They walk you through exactly how to plan, launch, and promote a full-blown referral campaign that not only generates new leads and sign-ups but also…

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382 | Building a Strong Brand Identity for Your Martial Arts School – Part 1 37:50

6M ago37:50

37:50

In the competitive world of martial arts schools, having a strong and recognizable brand identity can make all the difference. Join us in this episode as we explore the essential elements of building a powerful brand that resonates with current and potential students. We’ll discuss how to define your school's unique value proposition, create a memo…

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413 | Why Social Media Marketing Is Still Needed Through the Summer Months

7M ago

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Podcast DescriptionSummer may be slow for some, but smart school owners know it’s no time to go silent. In this episode, Duane and Allie sit down with longtime marketing partner Gus Lopez from Lead Hunter Media to dive into why consistent marketing—especially through social media—is essential during the summer months. Discover the psychology of mom…

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412 | Navigating the Struggles: Overcoming Student Drop-Offs, Non-Payments, and the ‘I Don’t Want to Push Them’ Mindset 1:12:42

7M ago1:12:42

1:12:42

In Episode #412 of School Owner Talk, Duane Brumitt and Shihan Allie Alberigo tackle some of the toughest challenges faced by martial artsBy Allie Alberigo & Duane Brumitt

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411 | Branding That Breathes: Aligning Your Martial Arts School with Your Culture

7M ago

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Branding That Breathes: Aligning Your Martial Arts School with Your CulturePodcast Description:In this episode of School Owner Talk, Duane Brumitt and Shihan Allie Alberigo dive deep into the often-overlooked topic of branding for martial arts schools. It’s not just about logos or colors—it’s about creating a brand that breathes life into your scho…

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410 | Building Wealth as a Martial Arts School Owner: From Paycheck to Prosperity 48:35

7M ago48:35

48:35

Building Wealth as a Martial Arts School Owner: From Paycheck to ProsperityPodcast Summary:In this eye-opening episode, Duane Brumitt and Allie Alberigo tackle a topic often avoided by martial arts school owners: finances. From personal money mistakes to strategies for long-term wealth and retirement planning, they break down real-life stories, har…

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409 | Lights, Camera, Enrollments! Turning Karate Kid Legends into a Lead Machine 1:05:38

8M ago1:05:38

1:05:38

Episode Summary:With the new Karate Kid: Legends movie hitting theaters on May 30, 2025, this episode is a masterclass in how martial arts school owners can harness the buzz to boost enrollments. Stephen Oliver shares his decades of marketing wisdom, including stories from past movie promotions like Enter the Dragon, Power Rangers, and The Karate K…

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408 | Finding Community Events & Organizations to Partner With 56:15

8M ago56:15

56:15

In this episode of School Owner Talk, Duane Brumitt and Allie Alberigo deliver a highly practical and motivating conversation around one of the most underused growth strategies in martial arts school ownership: community engagement.From partnering with local schools and daycares to maximizing field trips, fundraisers, birthday parties, and even Fac…

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407 | Tired, Frustrated, and Unmotivated? Here’s How to Lead Anyway 51:00

8M ago51:00

51:00

Episode OverviewIn this honest and heartfelt episode of School Owner Talk, Duane and Allie open up about something all martial arts school owners experience—but often don’t talk about: burnout. From feeling exhausted and frustrated to questioning motivation and drive, they dive into what it means to hit a wall and how to keep leading when energy is…

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406 | The Biggest Mistakes Martial Arts School Owners Make & How to Fix Them

9M ago

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Episode OverviewIn this value-packed episode of School Owner Talk, Duane Brumitt and Allie Alberigo explore the most common mistakes martial arts school owners make—often without realizing it—and how to correct them. From retention and pricing issues to burnout and outdated marketing, this conversation is focused on helping school owners take back …

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405 | Interview with Keith Vitali – Martial Arts Legend and Film Icon 55:32

9M ago55:32

55:32

IntroductionIn this episode of School Owner Talk, Duane Brumitt and Allie Alberigo sit down with martial arts legend Keith Vitali. From dominating the tournament scene to starring in martial arts films alongside Jackie Chan, Keith has made a lasting impact on the industry. His journey is one of dedication, discipline, and seizing life-changing oppo…

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404 | Retention vs. Recruitment: The Key to Long-Term Martial Arts School Success 52:04

9M ago52:04

52:04

Episode OverviewMost martial arts school owners focus on bringing in new students, but what if retention is actually more important than recruitment? In this episode, Duane and Allie break down the real cost of losing students, how to calculate the true value of retention, and strategies to build a community that keeps students engaged for years—no…

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403 | Revolutionizing Martial Arts Engagement with Dually – A Conversation with Ed Pizzo 56:39

9M ago56:39

56:39

In this episode of School Owner Talk, hosts Duane Brumitt and Allie Alberigo sit down with Ed Pizzo, the founder of Dually, an innovative competition platform that blends martial arts, technology, and community engagement. Ed shares how Dually allows martial arts schools to create virtual challenges, engage students, boost retention, and attract sp…

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402 | Beyond Kicks and Punches – Building a Life-Changing Martial Arts Program 1:00:07

9M ago1:00:07

1:00:07

In this episode, Duane Brumitt and Allie Alberigo discuss how to create a martial arts program that goes beyond physical techniques to focus on character development, leadership, and confidence. They emphasize the importance of teaching life skills that help students succeed not only in martial arts but in all aspects of life.Key Topics Discussed:•…

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401 | From White Belt to Black Belt – Keeping Students Motivated for the Long Haul 57:36

9M ago57:36

57:36

In this episode, we tackle one of the biggest challenges martial arts school owners face—keeping students engaged and motivated from white belt to black belt and beyond. We explore common reasons students quit, the role of parents in retention, and how school culture and instructor enthusiasm play a critical role in student success.We discuss strat…

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400 | Turning Trials into Lifelong Students: Strategies for Retention and Growth 1:05:14

9M ago1:05:14

1:05:14

In this episode, we dive deep into student retention strategies and how to transform trial members into lifelong students. We explore best practices in onboarding, parent engagement, and communication methods that keep students committed for the long haul.Key topics include:• The importance of first impressions and pre-framing expectations.• Engagi…

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399 | The Secret to a Thriving Martial Arts School—Building a Strong Leadership Team

10M ago

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Want to grow your martial arts school, avoid burnout, and build a thriving leadership team? You’re in the right place! In this episode, Professor Duane Brumitt and Shihan Allie Alberigo break down the essential strategies for developing a strong leadership team that will help your school expand, retain students, and create future leaders.Key Topics…

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398 | The Five Pillars of a Thriving Martial Arts School

10M ago

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In this episode of Martial Arts School Owner Talk, Allie and Duane break down The Five Pillars of a Thriving Martial Arts School—the essential elements every school owner needs to ensure long-term success.They dive deep into:✅ Defining Your Vision – Why having a clear mission is crucial for growth.✅ Building Strong Leadership Teams – The power of m…

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397 | From Passion to Purpose: Building a Martial Arts Legacy 59:13

12M ago59:13

59:13

In this episode, Professor Duane Brumitt reflects on his 26-year journey as the owner of TriStar Martial Arts. From starting with a passion for training to building a full-time business, Duane shares the ups and downs of running a martial arts school. Tune in to hear about the pivotal moments that shaped his career, his transition to focusing on li…

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396 | Closing Out the Year Strong 1:00:00

1y ago1:00:00

1:00:00

In this motivational podcast episode, Professor Duane Brumitt and Shihan Allie Alberigo discuss practical and inspiring strategies to end the year on a high note. They cover goal-setting, effective holiday sales, reconnecting with students, running impactful events, and even balancing family and personal development. Plus, hear insights on maximizi…

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395 | Unlocking the Power of AI in Martial Arts Schools: Interview with James Bret Dunlap 1:00:42

1y ago1:00:42

1:00:42

In this insightful session, we explore the transformative potential of ChatGPT and AI in martial arts school management. Join Duane Brumitt, Shihan Allie Alberigo, and special guest James Bret Dunlap as they dive into practical AI applications—from automating marketing tasks to streamlining school operations. Discover how AI can save time, enhance …

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394 | Utilizing ChatGPT for Martial Arts Business Success 1:00:27

1y ago1:00:27

1:00:27

In this episode, Duane Brumitt and Shihan Allie Alberigo dive deep into the innovative ways martial arts school owners can use ChatGPT to streamline their business operations. They discuss practical applications for marketing, student engagement, retention, content creation, and even time management. Discover how ChatGPT can save time, generate cre…

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393 | Unlocking the Secrets to Digital Marketing for Martial Arts Schools with Gus Lopez 1:01:55

1y ago1:01:55

1:01:55

In this episode of School Owner Talk, Duane Brumitt and Shihan Allie Alberigo welcome back digital marketing expert Gus Lopez from Lead Hunter Media. They dive deep into the latest trends in digital marketing for martial arts schools and how to navigate the evolving landscape. Gus shares invaluable insights on leveraging social media, AI, and conte…

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392 | Getting People to Listen to Your Message – And Figuring Out What Your Brand Message Actually Is 55:31

1y ago55:31

55:31

In this episode, Duane Brumitt and Shihan Allie Alberigo discuss the critical importance of defining and communicating your brand message as a martial arts school owner (or any business). They explore how your message is more than just your style or art—it’s about the values, vision, and purpose that your school stands for.The conversation highligh…

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391 | Time Management for Martial Arts School Owners: Balancing the Dojo and Daily Life (Part 2) 1:02:03

1y ago1:02:03

1:02:03

In this follow-up episode, Shihan Allie Alberigo and Duane Brumitt continue their discussion on the critical topic of time management for martial arts school owners. They dive deeper into the emotional and practical challenges of running a successful dojo, covering strategies to deal with student attrition, maintaining motivation over years in the …

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390 | Time Management for Martial Arts School Owners: Balancing the Dojo and Daily Life (Part 1) 1:01:18

1y ago1:01:18

1:01:18

In this episode, Duane Brumitt shares his practical approach to time management, breaking down his schedule into four key categories: on the mat, off the mat, free from the mat, and clean the mat. He and Shihan Allie Alberigo dive into the importance of intentionally scheduling free time to avoid burnout, while offering actionable advice on setting…

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389 | In the Trenches: The Realities of Running a Martial Arts School 56:46

1y ago56:46

56:46

In this candid episode, Shihan Allie Alberigo and Duane Brumitt dive deep into the day-to-day challenges of running a martial arts school. From student attrition to managing finances, they discuss the emotional toll of navigating the ups and downs of business ownership. Shihan and Duane share their experiences of losing long-term students, the pain…

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388 | Building Lifelong Connections: The Key to Student Retention in Martial Arts 57:47

1y ago57:47

57:47

In this episode, Shihan Allie Alberigo and Duane Brumitt dive into one of the most significant challenges martial arts school owners face: student retention. While it's rare for students to stay with the same school throughout their entire martial arts journey, Allie and Duane share insights on how to foster deeper, more meaningful connections to k…

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387 | Engaging Community Events and Seasonal Planning 56:00

1y ago56:00

56:00

From a thrilling virtual forms tournament to a cozy movie night featuring classic martial arts films, discover how these events aim to foster community spirit and engage students. Plus, get a sneak peek into other schools' celebratory initiatives and learn effective promotion strategies.By Allie Alberigo & Duane Brumitt

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386 | Securing the Future: Smart Retirement Strategies for Martial Arts School Owners 43:34

1+ y ago43:34

43:34

Dive deep into the essentials of retirement planning (Securing the Future) specifically tailored for martial arts school owners in our enlightening interview with Mike Bogdanski. In this episode, Mike shares invaluable insights from his personal journey of starting early with retirement savings, maximizing IRA contributions, and the importance of w…

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385 | Celebrating the Art: National Martial Arts Appreciation Month Unveiled 45:36

1+ y ago45:36

45:36

Join us as we dive into the exciting plans and strategies for National Martial Arts Appreciation Month. This episode unpacks a month-long campaign designed to educate, engage, and expand our martial arts community. Discover how we’re leveraging buddy days, video testimonials, and interactive seminars to deepen appreciation for the martial arts. We'…

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384 | Summer Strategies Unwrapped: Boosting Martial Arts School Growth with Creative Marketing and Community Engagement 1:01:10

1+ y ago1:01:10

1:01:10

Podcast PurposeDiscuss end of summer ideas and marketing strategies for martial arts schoolshttps://youtu.be/dfTkK0ZHAXMKey TakeawaysMany schools experienced slower summer camps/enrollments this yearImplement grassroots marketing tactics like buddy nights, picnics, kickball tournaments to build camaraderieExplore guerrilla marketing - fairs, parade…

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383 | Navigating Slow Summers and Boosting Enrollment with Gus Lopez 54:41

1+ y ago54:41

54:41

Podcast PurposeInterview with Gus Lopez of Lead Hunter Media to discuss marketing strategies, lead follow-up, and retention for martial arts schools.https://youtu.be/cEWTor8cHh4Key TakeawaysConsistent marketing and nurturing leads is crucial for success, even during slow periodsFollowing up quickly with leads and building relationships is key to im…

SchoolOwnerTalk.com With Allie Alberigo And Duane Brumitt Podcasts