403 | Revolutionizing Martial Arts Engagement with Dually – A Conversation with Ed Pizzo

School Owner Talk

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In this episode of School Owner Talk, hosts Duane Brumitt and Allie Alberigo sit down with Ed Pizzo, the founder of Dually, an innovative competition platform that blends martial arts, technology, and community engagement. Ed shares how Dually allows martial arts schools to create virtual challenges, engage students, boost retention, and attract sponsorships—all while making competitions more accessible and exciting. Discover how martial arts school owners can leverage this gamified challenge system to motivate students, strengthen school culture, and even monetize through sponsorships. Whether you’re looking to run virtual tournaments, skill challenges, or interactive retention strategies, this conversation will spark fresh ideas for your school’s success. Key Takeaways: 1. Dually is More Than a Tournament Platform – It provides a voting-based competition system for martial arts, fitness, and other industries. Schools can host challenges, skill competitions, and gamified engagement activities for students. 2. A Powerful Retention Tool – Regular challenges keep students motivated and engaged, reducing the likelihood of quitting. 3. Parental Involvement Boosts Retention – By allowing parents to participate in voting, they become more invested in their child’s journey. 4. Monetization Through Sponsorships – Schools can attract local and national sponsors to fund competitions, provide prizes, and promote businesses while engaging their community. 5. Cross-School and International Competitions – Schools can compete against each other virtually, creating excitement and camaraderie. 6. Social Media Integration for Growth – Challenges can be shared on social media, driving awareness, referrals, and community engagement for martial arts schools. 7. A Future of Customization – Dually is expanding to allow white-label options, private competitions, and personalized scoring systems. Action Steps for School Owners: 1. Explore Dually – Visit duelly.com and connect with Ed Pizzo to see how the platform can integrate into your school. 2. Plan a Virtual Challenge – Start with an internal school competition (e.g., best form, best weapons routine, fitness challenge). 3. Engage Parents – Get families involved in voting and social media sharing to increase student commitment. 4. Test a Sponsored Competition – Reach out to local businesses to sponsor a small challenge and build momentum. 5. Incorporate into Your Curriculum – Use Dually as a way to reinforce leadership training, public speaking, and student goal-setting. 6. Consider Seasonal Competitions – Host a Spring Invitational or Year-End Grand Championship using the platform. 7. Monitor Retention Impact – Track how participation in Dually competitions affects student retention and excitement in your school. Final Thoughts: Dually is not just a competition tool—it’s a way to engage students, create lasting memories, and build a stronger martial arts community. If you’re looking for an innovative way to keep students motivated, increase retention, and expand your school’s influence, this platform is worth exploring. Share this episode with other school owners and let’s continue innovating together!

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