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384 | Summer Strategies Unwrapped: Boosting Martial Arts School Growth with Creative Marketing and Community Engagement
Manage episode 431881976 series 1087591
Content provided by Allie Alberigo & Duane Brumitt, Allie Alberigo, and Duane Brumitt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Allie Alberigo & Duane Brumitt, Allie Alberigo, and Duane Brumitt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Podcast Purpose Discuss end of summer ideas and marketing strategies for martial arts schools https://youtu.be/dfTkK0ZHAXM Key Takeaways Many schools experienced slower summer camps/enrollments this year Implement grassroots marketing tactics like buddy nights, picnics, kickball tournaments to build camaraderie Explore guerrilla marketing - fairs, parades, libraries, movie theaters Leverage parents as ambassadors for social media promotion Send targeted promotions to prospects for end-of-summer specials Stephen Oliver's new book has good reminders on multi-channel marketing Topics Buddy Nights/Events Hosting a "Buddy Bash" - students bring non-member friends for games/activities Follows up with offer to join Helps drive end-of-summer enrollment Picnics & Tournaments End-of-summer picnics build stickiness through camaraderie Run kickball/wiffleball tournaments leading up to picnic championship Gets students/families engaged and excited Guerrilla Marketing Booths at fairs, parades, libraries for demos/lead collection Movie theater presence for relevant kid movies Direct mail/handout postcards in neighborhoods Parent Ambassadors Empower top parents to share social posts with referral links Provide sample captions highlighting student experiences End-of-Summer Promotions Email/text prospects with limited-time free trial offers Capitalize on back-to-school timing Stephen Oliver's Book "6 Steps to 100 Students in 100 Days" Emphasizes multi-channel, high-volume marketing Good reminders of grassroots tactics Next Steps Plan National Martial Arts Appreciation Month activities for September Communicate importance of year-round training to parents Explore targeted automations (e.g. for students turning 13) Action Items Read Stephen Oliver's new book '6 Steps to Getting 100 Students in 100 Days' and incorporate relevant strategies into the National Martial Arts Appreciation Month podcast and PDF materials.
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301 episodes
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Manage episode 431881976 series 1087591
Content provided by Allie Alberigo & Duane Brumitt, Allie Alberigo, and Duane Brumitt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Allie Alberigo & Duane Brumitt, Allie Alberigo, and Duane Brumitt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Podcast Purpose Discuss end of summer ideas and marketing strategies for martial arts schools https://youtu.be/dfTkK0ZHAXM Key Takeaways Many schools experienced slower summer camps/enrollments this year Implement grassroots marketing tactics like buddy nights, picnics, kickball tournaments to build camaraderie Explore guerrilla marketing - fairs, parades, libraries, movie theaters Leverage parents as ambassadors for social media promotion Send targeted promotions to prospects for end-of-summer specials Stephen Oliver's new book has good reminders on multi-channel marketing Topics Buddy Nights/Events Hosting a "Buddy Bash" - students bring non-member friends for games/activities Follows up with offer to join Helps drive end-of-summer enrollment Picnics & Tournaments End-of-summer picnics build stickiness through camaraderie Run kickball/wiffleball tournaments leading up to picnic championship Gets students/families engaged and excited Guerrilla Marketing Booths at fairs, parades, libraries for demos/lead collection Movie theater presence for relevant kid movies Direct mail/handout postcards in neighborhoods Parent Ambassadors Empower top parents to share social posts with referral links Provide sample captions highlighting student experiences End-of-Summer Promotions Email/text prospects with limited-time free trial offers Capitalize on back-to-school timing Stephen Oliver's Book "6 Steps to 100 Students in 100 Days" Emphasizes multi-channel, high-volume marketing Good reminders of grassroots tactics Next Steps Plan National Martial Arts Appreciation Month activities for September Communicate importance of year-round training to parents Explore targeted automations (e.g. for students turning 13) Action Items Read Stephen Oliver's new book '6 Steps to Getting 100 Students in 100 Days' and incorporate relevant strategies into the National Martial Arts Appreciation Month podcast and PDF materials.
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Similar to School Owner Talk
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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