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Mission Driven You

Will Samson - Leadership & growth coach

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Welcome to Mission Driven You, the podcast that empowers you to make a difference in the world. Each episode, we bring you exclusive interviews with world-class entrepreneurs and change makers who are making a real impact in their industries and communities. From sustainable business practices to social impact initiatives, these leaders share their stories, insights, and strategies for creating a better future for all of us. Whether you're a budding entrepreneur, a dedicated professional, or ...
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Embodied CEO

Emily Hirsh

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MARKETING THAT ACTUALLY WORKS. If you're an entrepreneur looking for business growth strategies, takeaways on what’s working right now, and deep conversations that reveal everything from business to leadership to being a CEO and parent…this show is for you! I'm Emily Hirsh, CEO of Embodied Marketing. My team manages millions in advertising spend and has helped generate over $132M+ for businesses like Amy Porterfield, Mel Robbins, and Marie Forleo. I'm sharing the same proven strategies we us ...
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The key to success is the ability to influence others - bosses, peers, and team members. But how to be a person of influence? Chief Technology Officer and coach Joseph Jude unpacks key elements of gravitas every Tuesday. You can find show notes at https://jjude.com/podcast
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In today’s episode, I’m joined by someone who has had one of the most profound impacts on both my life and business over the last few years—Samson Odusanya, an incredibly talented Somatic Guide and Breathwork Facilitator. Samson’s journey is one of resilience, transformation, and deep personal growth. We talk about everything from his early struggl…
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Episode Description: What do we do when the frameworks we’ve used to make sense of life… stop working? When the stories we’ve told ourselves about success, identity, and healing begin to crack? In this powerful and raw episode of Mission Driven You, Will sits down with Alex Myers for an unflinching exploration of consciousness, healing, and what it…
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Are you accidentally marketing what your audience needs instead of what they actually want? In today's episode, I'm breaking down one of the most common mistakes I see entrepreneurs make — and how it's probably costing you leads and sales without you even realizing it. I'll walk you through real examples, simple exercises to shift your messaging, a…
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Episode Description: You can’t lead well if you’re still running on outdated mental code. In this powerful solo episode of Mission Driven You, Will introduces the first layer of the Resilience Stack: the Mindset Reboot, or what he calls the code rewrite. Most high-performing leaders are relying on internal scripts written during times of survival—s…
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Ever feel like content creation is just another overwhelming task on your never-ending to-do list—especially when you're already juggling so much? In this episode, I’m diving into how to create powerful, in-depth content without burning out. I share mindset shifts, practical tips, and real talk around consistency, comparison, and how to make conten…
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Episode Description: We’ve been sold the lie that self-improvement is about doing more, achieving more, and fixing what’s broken. But what if real transformation isn’t about doing better—it’s about being better? In this episode of Mission Driven You, Will sits down with Ryan Gottfredson, author of the powerful new book Becoming Better, to explore w…
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Episode Description: You don’t need another productivity hack—you need a new operating system. In this solo episode of Mission Driven You, Will introduces The Resilience Stack, a five-layer framework built to help high-pressure leaders move from burnout to clarity, from chaos to confidence. Born out of personal recovery, executive coaching, and ent…
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In today’s episode, I sat down with the incredible Lisa Vee, and we went deep. From the wild story of how we met to the power of mentorship, trusting yourself, and navigating big pivots in business and life – this episode is full of raw, real moments. Lisa shares how she went from postpartum struggles and leaving a high-stress job to building a bus…
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Episode Description: In this thought-provoking episode of Mission Driven You, Will sits down with Carlos Davidovich, executive coach and author of Five Brain Leadership, to explore the inner terrain of leadership. Together, they dive deep into how your internal dialogue, personality wiring, and neurological responses shape not only how you lead—but…
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What’s going to make your marketing stand out as everything gets louder and more automated? In today’s episode, I’m diving into my predictions for where things are headed—and what you really need to focus on if you want to stand out. From the growing importance of messaging and creativity to the role AI is starting to play in shaping content, I’m s…
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Episode Description: If you’ve ever felt like you’re constantly behind—no matter how organized, capable, or strategic you are—it may not be a time management problem. It may be your internal operating system. In this solo episode of Mission Driven You, Will explores the real reason high-performing professionals feel overwhelmed and burned out—and i…
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If you’ve ever felt the pressure to hold it all together or questioned what you’re really chasing, this episode is for you. I’m sitting down with Jenn Kennedy for a raw and powerful conversation about walking away from a 7-figure business, healing the addiction to doing, and redefining success as a female breadwinner. We dive into what it really fe…
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Episode Description: Success isn’t just about money—it’s about how you design your life. In this episode of Mission Driven You, I sit down with Neil Twa, a veteran entrepreneur and e-commerce expert, to talk about the fork-in-the-road moments that define every business owner’s journey. Neil shares how he went from bankruptcy to building multiple se…
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If you’ve ever felt like the pressures of work and life are pulling you in different directions, this episode is for you. From the struggles that have been weighing on me, to the practical solutions I’m implementing, I’m sharing an honest, behind-the-scenes look at what it really takes to move through tough moments. Let’s dive into the lessons, str…
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In a world of constant motion and noise, many of us are haunted by a quiet, persistent ache. You’ve done all the right things—climbed the ladder, checked the boxes, and maybe even “won” by cultural standards. So why do you still feel disconnected, emotionally numb, and unsure of what you want? In this solo episode of Mission Driven You, Will dives …
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On this first episode of the Embodied CEO podcast, I’m bringing on a special guest—my friend and the incredible photographer who has been behind the scenes of all my retreats and events for the past seven years. She’s captured so many pivotal moments in my journey, and today, she’s stepping in front of the mic to help me answer YOUR questions -- no…
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Episode Description: What does it really take to build a thriving startup outside of Silicon Valley? In this episode of Mission Driven You, I sit down with Jeffrey Kaplan, the Director of Venture Asheville, to discuss the evolving world of entrepreneurship, the future of startup ecosystems, and the critical skills founders need to succeed. We explo…
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Are you ready to master the art of live launching? In today’s episode, I’m breaking down the four key phases of a million dollar live launch. Whether you’re new to live launching or looking to improve your process, this episode will give you a clear, structured approach to making your next launch a success. Let’s dive in!…
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In today’s episode, I’m sharing 3 key shifts my team and I are making in our marketing strategy—things I believe are essential for where the industry is heading. We’re doubling down on content creation and audience growth (but not in the way you might think), refining our evergreen sales strategies, and making space for more creativity. If you’ve e…
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Episode Description: What if the disconnection you feel—from your purpose, your people, and even yourself—isn’t a personal flaw… but a cultural condition? In this solo episode of Mission Driven You, Will unpacks what he calls “The Dream of Separation.” It’s the unspoken belief that we’re fundamentally alone—and it's quietly shaping how we live, lea…
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Episode Description: What if the biggest changes in your work experience didn’t come from a new job, a better boss, or a different company—but from you? In this episode of Mission Driven You, Elizabeth Lotardo, author of Leading Yourself, shares why self-leadership is the key to finding more joy, meaning, and opportunities at work, no matter the ci…
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Episode Description: What if I told you that the chaos in your life isn’t just happening to you—it’s happening through you? In this episode of Mission Driven You, I dive into the uncomfortable truth that you are the chaos—and the only way to regain control is through radical self-ownership. We explore: Why control is an illusion—and how trying to “…
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Episode Description: In this episode of Mission Driven You, we speak with Dr. Amy Climer, an expert in team creativity and leadership, and the author of Deliberate Creative Teams: How to Lead for Innovative Results. Amy unpacks the essence of deliberate creativity, offering practical insights into how teams and leaders can foster innovation in an i…
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Your marketing needs more than just random strategies—it needs an ecosystem. In this episode, I’m breaking down the four essential layers of a strong marketing ecosystem: audience, lead generation, nurturing, and conversion. I’ll walk you through how to create touch points that build trust, scale your impact, and drive consistent sales—without the …
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Episode Description: In a world obsessed with control, what if the real key to self-ownership was powerlessness? In this episode of Mission Driven You, I dive into why letting go of control isn’t weakness—but the ultimate strategy for transformation. We explore: The illusion of control and why it keeps us stuck The difference between powerlessness …
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Episode Description: In this episode of Mission Driven You, we welcome Karrie Sullivan, an award-winning transformation expert and consultant specializing in AI adoption and cultural transformation. With a career spanning top consulting firms, Fortune 500 companies, and groundbreaking initiatives, Karrie shares her insights on "hacking the change c…
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Episode Description: We all know what we should do to grow, evolve, and improve—whether in our health, careers, or personal development. But in a world obsessed with quick fixes and instant results, why do we continue to chase the short-term dopamine hit instead of doing the work that actually leads to lasting change? In this episode of Mission Dri…
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Episode Description: In this episode of Mission Driven You, I sit down with Chad Cooper, a high-performance coach who has worked with billionaires, Olympians, and financial titans—but not in the way you might think. Despite their external success, many of the people he works with feel stuck, unfulfilled, or disconnected from their true purpose. Cha…
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There’s a critical shift happening in marketing right now, and if you don’t adapt, your strategies will start falling flat. In this episode, I’m diving into what’s changing across the board—from live launches to webinars—and why the old playbook isn’t working like it used to. I’ll share real examples from our VIP clients, the creative pivots we’ve …
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Episode Description: The most important conversation in your life is the one happening inside your own head. In this episode of Mission Driven You, I explore the power of self-talk, how it shapes your reality, and why rewriting your inner dialogue is the key to lasting change. We dive into: Why self-talk isn’t just commentary—it’s programming that …
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Episode Description: In this deeply moving episode of Mission Driven You, Rachel Abbasi shares her incredible journey of resilience, recovery, and reinvention. A former marketing executive, Rachel's life took an unexpected turn when she had a stroke in 2021, forcing her to confront a new reality. But as someone who had already navigated the difficu…
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Have you ever felt like you’re doing all the right things in business, but something still isn’t clicking? In today’s episode, I’m sharing a powerful breakthrough from a recent coaching call of mine that reinforced just how much our thoughts shape our success. I’ll explain why shifting your mindset is just as important as your strategy, how to star…
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Episode Description: The most powerful force shaping your life isn’t external—it’s the conversation happening inside your head. In this episode of Mission Driven You, I explore how your inner dialogue shapes your reality, why so many of us are stuck in old, limiting narratives, and how to rewrite the script in your mind to create real, lasting tran…
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Episode Description: In this episode of Mission Driven You, we welcome Morag Barrett, executive coach, leadership expert, and bestselling author of You, Me, We: Why We All Need a Friend at Work. Morag has worked with over 10,000 leaders across 20 countries, helping them develop strong professional relationships that drive success. We dive into the …
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What if the key to standing out in your marketing wasn’t about doing more, but about getting crystal clear on what you stand for? In today’s episode, I’m sharing powerful insights from a recent client workshop on how defining your core values and bold beliefs can transform your messaging and attract the right people. Tune in now to learn why core v…
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Episode Description: We live in a world obsessed with speed—quick fixes, instant success, and overnight transformation. But what if the real key to meaningful change isn’t speed, but commitment? In this solo episode of Mission Driven You, I explore the urgency of slow change—why true transformation takes time and why deep, sustainable growth is the…
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Episode Description: In this episode of Mission Driven You, we explore the future of remote work and thriving in a connected world with Ric Pratt, founder of Thrive Remotely. Ric shares how he went from organizing casual meetups in Asheville to leading a global movement helping remote workers build meaningful connections, foster collaboration, and …
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If you’re feeling stuck with “low-quality leads,” this episode is for you. I break down the common misconception around targeting high-ticket buyers and share real client examples of shifting strategies, adjusting expectations, and leveraging the leads you already have to drive revenue. Tune in for a mindset and strategy reset that could change the…
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Episode Description: In this solo episode of Mission Driven You, host Will Samson explores a groundbreaking approach to building internal trust for sustainable personal growth. Using the analogy of blockchain, Will explains how real transformation happens when we align our head (logic), heart (emotion), and gut (action) into a trustworthy system—ju…
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Episode Description: In this episode of Mission Driven You, we sit down with Steven J. Posner, a seasoned entrepreneur, advisor, and investor, to discuss how failure can lead to transformation and success. Steven shares his journey from scaling groundbreaking ventures like Future Lighthouse to discovering the power of reframing challenges through t…
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Episode Description: In this solo episode of Mission Driven You, host Will Samson explores the transformative power of Slow Change—a movement that challenges the quick-fix culture dominating self-help, business, and even social change. Will breaks down why rapid, one-size-fits-all solutions fail and why sustainable, intentional transformation is th…
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Episode Description: In this episode of Mission Driven You, we sit down with Alex Myers, an innovator at the intersection of AI, culture, and blockchain, to explore the complexities of technology and its impact on human connection, purpose, and the future of work. Alex shares his thoughts on how technology should empower individuals, the risks of c…
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Feeling stuck on what content to create and how to make it actually work for your business? In today’s episode, I’m sharing my unconventional take on organic content, why quality and consistency matter more than volume, and how to tap into inspiration from your real-life experiences. If you’ve ever felt stuck in a content hamster wheel, this one’s …
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In this episode of Mission Driven You we dive into the concept of Slow Change as a powerful alternative to the quick-fix culture that dominates our world. I share personal stories, insights from my recovery journey, and explore why quick fixes often fail—leaving us feeling inadequate and stuck in cycles of frustration. find more about Will by visit…
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In this episode of Mission Driven You, we explore mindfulness, recovery, and transformation with Parker Gates, a mindfulness-based executive coach and seasoned entrepreneur. Parker shares his journey from overcoming addiction to guiding leaders and entrepreneurs toward authentic and fulfilling lives. We dive into topics like the power of mindfulnes…
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Last week, I hosted Embodied Marketing Live in Austin, and it was truly a life-changing experience for everyone in the room—myself included. In today’s episode, I’m sharing six powerful takeaways from the event, including how to tune out the noise, refine your messaging, and focus on your core offer. If you’re ready for actionable insights to eleva…
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In this episode of Mission Driven You,we explore Slow Change as an entirely new category of transformation, not just a method. Inspired by the concept of "pattern breakers" from Mike Maples, I discuss why quick fixes often fail and how Slow Change redefines how we approach personal growth andresilience. Tune in to discover how small, deliberate ste…
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In this episode of Mission Driven You, host Will Samson is joined by Jeremy Guttenplan, MBA, PCC—a transformational coach, consultant, and founder of Leading Your Life Coaching. Jeremy shares his inspiring story of leaving a successful 20-year career in financial services and technology to pursue his passion for helping others achieve their fullest…
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Need to make sales fast but don’t know where to start? In today’s episode, I’m sharing insights from a recent conversation with my team about the exact steps to generate quick wins while building a long-term, scalable strategy. We’ll talk about refining your offer, leveraging your existing audience, and balancing short-term actions with sustainable…
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In this episode of Mission Driven You, I open up about rebooting my life at 55 and the lessons learned through the power of Slow Change. From moving to Asheville to navigating the aftermath of Hurricane Helene, I share how small, deliberate steps have built resilience and transformed my perspective. Tune in for insights into why meaningful, lasting…
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