Episode Description

In a world drowning in distraction, attention has become the most precious—and underutilized—currency. In this episode of Mission Driven You, I sit down with Neen James—speaker, leadership strategist, and author of Attention Pays and Folding Time—to explore how we can reclaim focus, design experiences that last, and lead with presence in work and life.

Neen helps leaders rethink what it means to manage time, showing that the real leverage lies not in doing more, but in choosing what deserves our attention. She walks us through frameworks for saying no, protecting what matters, folding time, elevating client and team experience, and refusing to let our attention be hijacked by the urgent but shallow.

Whether you lead a team, build a business, or simply want to live more by design than by default—this conversation is for you.

Show Notes

In this episode, we cover:

• What it means to say “Attention pays”—how focus is the foundation of productivity, profit, and relational integrity
• Why time management is dead—and Neen’s concept of folding time to achieve double impact with less overwhelm (Neen James)
• The Attention Pays framework: paying attention personally (who), professionally (what), and globally (how) (Amazon)
• The “Over Trilogy” — how feeling overwhelmed, overstressed, and overtired is symptomatic of misaligned attention (InnovaBiz)
• How leaders can redesign meetings, cut distractions, and defend attention at scale
• Applying luxury mindset and experience elevation (from her speaking work) to organizations and teams, not just high-end brands (Leading Authorities)
• How technology both amplifies and steals attention—and how to treat tools as allies, not enemies
• Stories from Neen’s work with Viacom, Comcast, and global executives—where small shifts in attention unlocked bigger outcomes (Leading Authorities)
• How to build boundaries, protect agency, and create a design around the day so attention isn’t “lost in the weeds”

• Reclaiming attention is not about doing more—it’s about doing less, better.
• The most effective leaders are those who guard their attention as fiercely as they guard their time and values.
• Small changes—meeting structure, notification systems, clarity on what matters—can unlock disproportionate returns.
• Experience, whether for clients or team members, is shaped by attention. Where you invest it matters.
• In a hyperconnected age, agency over your focus is a form of personal sovereignty.

• Attention Pays: How to Drive Profitability, Productivity, and Accountability by Neen James (Amazon)
• Folding Time: How to Achieve Twice as Much in Half the Time (Neen James)
• Neen James’s speaking and resource site (including decks, trackers, frameworks) (Neen James)