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The Marketing Share

Alec Cheung & Barb VanSomeren

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Monthly
 
Running a marketing department requires expertise in many domains, from branding, media and positioning to demand generation, sales enablement, and much more. As a business leader or a new department head, you may be an expert in one or more marketing areas but usually not all of them. The Marketing Share aims to close this gap. Co-hosts Barb VanSomeren and Alec Cheung are experienced marketing leaders who have been down the path of learning on the fly while managing a marketing team. They i ...
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Keep It!

Crooked Media

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Weekly
 
Wherever pop culture and politics collide, Emmy-nominated TV writer Louis Virtel examines the gorgeous wreckage from his uniquely queer perspective with a rotating cast of special guest co-hosts. Each week, our “Prince of Pop Culture” is joined by the likes of Michelle Yeoh, Cate Blanchett, Andrew Garfield, Connie Britton, and Sheryl Lee Ralph to unpack the latest controversies, laude character actress appreciation, and all the shade that’s fit to throw.
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Wild salmon give their very lives so that life itself can continue. They are the inspiration for each episode asking change-makers in this world what they are doing to save the things they love most. Join filmmaker, Mark Titus as we connect with extraordinary humans saving what they love through radical compassion and meaningful action. Visit evaswild.com for more information.
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In this episode of The Marketing Share, our co-hosts Barb VanSomeren and Alec Chung sit down with Chae O’Brien, GTM specialist and principal strategist at Thought Bakery, for a grounded conversation about what it really takes to build a modern go-to-market strategy. Chae has worked with leading SaaS brands like Bombora, G2, and Simulogic, helping t…
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This week, Louis is joined by Pod Save America host Jon Lovett to discuss the greats of reality TV, Diane Keaton's inimitable career, Jennifer Lopez's new movie The Kiss of the Spider Woman, Bad Bunny's halftime show announcement, and D'Angelo's passing. Kyle MacLachlan also joins to chat about his new show The Lowdown, working with David Lynch, an…
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This week, Louis Virtel is joined by comic Jay Jurden to discuss Paul Thomas Anderson's One Battle After Another, new albums from Mariah Carey and Doja Cat, Nicki Minaj's Twitter rampage, Nicole Kidman's break-up, and the Riyadh comedy festival. Gillian Anderson also joins Louis to discuss Tron Ares, The X-Files, and A Streetcar Named Desire. Subsc…
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What if we told you that your copy isn't the problem, but your messaging is? In this episode of The Marketing Share Podcast, our co-hosts Alec Cheung and Barb VanSomeren have an insightful conversation with message market fit expert Chris Silvestri, founder of Conversion Alchemy. With a background that spans software engineering, UX design, and beh…
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This week, Louis Virtel is joined by Guy Branum to discuss Jimmy Kimmel Live being yanked off the air, the new Lilith Fair documentary, and the best speeches in entertainment history. Subscribe to Keep It on YouTube to catch full episodes, exclusive content, and other community events. Find us there at YouTube.com/@KeepItPodcast Hosted by Simplecas…
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This week, Louis is joined by Ghosts writer Akilah Green to discuss the 77th Emmys, Charlie Sheen's documentary, The Roses, Nicolandria, Robert Redford, and their favorite warring couples in film. Jaboukie Young-White also joins to discuss his new film, The Threesome. Subscribe to Keep It on YouTube to catch full episodes, exclusive content, and ot…
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How do you go from corporate law to leading one of the most innovative social media management platforms? In this episode, Emeric Ernoult, CEO of Agorapulse, shares his entrepreneurial journey, the lessons learned from pivots and challenges, and the evolution of social media strategies over the years. Emeric dives into how Agorapulse transformed fr…
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This week, Louis is joined by Smith Sisters Live co-host Mariah Smith to discuss the VMAs, Sabrina Carpenter’s new album Man’s Best Friend, Lady Gaga’s new music, Justin Bieber’s Swag II, the Wuthering Heights teaser, and Hollywood’s most legendary celebrity families. They’re also joined by writer/director Nicholas Stoller to discuss season 2 of th…
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How do you scale healthcare marketing without losing patient trust? In this episode of The Marketing Share Podcast, hosts Alec Cheung and Barb VanSomeren sit with Alex Membrillo, CEO of Cardinal Digital Marketing, to unpack the fast-changing world of healthcare marketing. From the influence of private equity on multi-site practices to the evolving …
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This week Louis Virtel and guest co-host Ben Mandelker dive into Taylor Swift’s engagement, the Love Island USA reunion, Alien: Earth, legendary albums, Snoop Dogg’s reaction to Lightyear, and Project Runway. Matt Smith also joins to discuss his new role in Caught Stealing. Subscribe to Keep It on YouTube to catch full episodes, exclusive content, …
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This week, Louis and Big Brother 24 winner Taylor Hale discuss And Just Like That, The Amazing Race, Highest 2 Lowest, the 40th anniversary of Clue, reality TV friendships, and the recent blows to film criticism. Subscribe to Keep It on YouTube to catch full episodes, exclusive content, and other community events. Find us there at YouTube.com/@Keep…
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In this episode of The Marketing Share Podcast, marketing experts Alec Cheung and Barb VanSomeren are joined by Stephanie Brooks, a seasoned marketing leader with a wealth of experience in website development. Together, they dive into the work it takes to build and maintain effective websites. Stephanie shares her journey from journalism to marketi…
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This week, comedy legend Margaret Cho joins Louis to discuss Weapons, South Park, The Ultimatum: Queer Love, Project Runway and the summer's hottest queer travel destinations from Princetown to Chicago. Subscribe to Keep It on YouTube to catch full episodes, exclusive content, and other community events. Find us there at YouTube.com/@KeepItPodcast …
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This week, Sex Lives of College Girls writer and tinned fish mogul Caroline Goldfarb joins Louis to discuss the Mayhem Ball, The Naked Gun, funny women, Rod Stewart, and the VMA nominations. They also chat with Jenny Slate about her Emmy-nominated performance in Hulu’s Dying for Sex. Subscribe to Keep It on YouTube to catch full episodes, exclusive…
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In this episode of The Marketing Share Podcast, co-hosts Alec and Barb welcome a dynamic marketing duo—Tanya and Tony Thorson, co-authors of the refreshingly bold book, Get Off Your (M)ass. Together, they unpack how marketing must evolve in the age of automation, AI, and customer overload. Drawing from their combined B2C, B2B, and B2A (Business to …
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Ira and Louis answer listener questions and revisit your favorite moments, interviews, and takes from the podcast for Ira’s final episode. Plus, one final Keep It… to Beyoncé?? Coded Justice by Stacey Abrams: https://www.penguinrandomhouse.com/books/697037/coded-justice-by-stacey-abrams/ Subscribe to Keep It on YouTube to catch full episodes, exclu…
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Ira and Louis discuss Nicki Minaj versus SZA, CBS canceling The Late Show with Stephen Colbert, Drag Race All Stars 10, Building the Band, and movies with Leo Energy. Billy Porter joins to discuss playing the Emcee in Cabaret, his dream roles, and more. Subscribe to Keep It on YouTube to catch full episodes, exclusive content, and other community e…
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Is AI your teammate or just another tool? In this episode, marketing leader and AI strategist Liza Adams joins Alec Cheung and Barb VanSomeren to reframe how marketing teams think about AI. With decades of experience in tech and SaaS, Liza brings a deeply strategic lens to AI’s evolving role—not just in campaigns, but in how teams collaborate, oper…
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Ira and Louis discuss Superman, Too Much, Emmy noms, new albums from Justin Bieber and Kesha, Jet2holidays, and the continued search for a song of the summer. Ari Aster joins to discuss his new film Eddington, his fave paranoid thrillers, and more. Subscribe to Keep It on YouTube to catch full episodes, exclusive content, and other community events…
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Louis Virtel and guest co-host Kyle Buchanan discuss Jurassic World Rebirth, Scarlett Johansson's box-office record, The New York Times' Best 100 Movies of the 21st Century list, Survivor season 50, and Jojo Siwa's cover of Bette Davis Eyes. They also chat with Ty Burrell about his new audiobook The Good Life, Modern Family, and Salt Lake City bars…
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Are LLMs your new buyers' first touchpoint? In this episode, B2B marketing strategist David Kirkdorffer joins Alec Cheung and Barb VanSomeren to unpack how AI is reshaping buyer enablement—and why your content might be invisible to large language models like ChatGPT, Gemini, and Claude. David breaks down how marketers can adapt from traditional SEO…
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On this week’s Keep It, Ira says hello from Fire Island, then Louis and guest co-host Charleton Lamb discuss Billboard’s 75 Best R&B Artists list, Brokeback Mountain’s 20th Anniversary, Katy Perry and Orlando Bloom’s break-up, novelty popcorn buckets, and the continuing hunt for a song of the summer. Ira and Louis are also joined by Allison William…
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Is the CMO role the coldest seat in the C-suite? In this episode, Drew Neisser, founder of CMO Huddles and author of Renegade Marketing, joins Alec Cheung and Barb VanSomeren to unpack why today's marketing leaders are under more pressure than ever… and how to lead through the chaos with clarity, courage, and just a bit of fun. From launching a CMO…
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Ira and Louis discuss Celine Song’s new romantic film Materialists, the best protest films, rude Emmy rules, new Grammys country music categories, Ryan Tedder’s tribute to the U.S. Army, and the passings of Brian Wilson, Sly Stone, and Ananda Lewis. Danielle Deadwyler joins to discuss her new film 40 Acres and the art that inspires her creative pro…
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Ira and Louis discuss the Tony Awards, BET Awards, J Lo at World Pride, Gen Z trend pieces, and new music from Addison Rae, Mariah Carey, Sabrina Carpenter, and Madonna. Benito Skinner joins to discuss Overcompensating, translating millennial life to television, and more. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information…
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Is SEO still SEO… in the age of AI? In this episode, SEO strategist Noah Goldfarb from Fire and Spark joins Alec Cheung and Barb VanSomeren to unpack how search is shifting under the weight of AI and large language models—and what marketing leaders should actually do about it. From the early days of backlink chasing to today’s era of AI-powered ove…
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Ira and Louis discuss the final Mission: Impossible, And Just Like That’s new season, Patti LuPone’s New Yorker profile and apology, WeHo Pride, Miley’s new album, Wear Whatever the F You Want, and Tennis’ farewell tour. Owen Thiele joins to discuss his pair of new shows Adults and Overcompensating, podcasting in the middle of the night, and more. …
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In this episode of The Marketing Share, co-hosts Alec Cheung and Barb VanSomeren tackle one of marketing’s most persistent dilemmas: Should you hire hyper-focused specialists or versatile generalists? Spoiler: The answer isn’t black-and-white—it’s buried in your budget, your storytelling, and how you use AI. From debating the pitfalls of “full-serv…
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Ira and Louis discuss the Cannes Film Festival, Eurovision's winner, Overcompensating, Morgan Wallen, and internet cookbooks. Jake Shane joins to discuss his new tour, LA versus NY, and more. Subscribe to Keep It on YouTube to catch full episodes, exclusive content, and other community events. Find us there at YouTube.com/@KeepItPodcast Hosted by S…
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Ira, Louis, and guest co-host Adam Rippon discuss Pope Leo XIV and their favorite Catholic films, RuPaul’s Drag Race All Stars, You’s final season, Netflix’s Madonna series, Cynthia Erivo’s Dracula, and Cooper Koch’s Calvin Klein ad. Rosie O’Donnell joins to discuss her new documentary Unleashing Hope, moving to Ireland, why she’s such a fan of pop…
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What separates a brand flop from a phoenix-worthy comeback? (Spoiler: It’s not just a logo swap.) Fractional CMO and brand reinvention expert Todd Allard joins Barb VanSomeren and Alec Chung to unpack how brands pivot from public missteps to powerhouse reputations. From rebooting Lumber Liquidators after a multi-million dollar scandal over tainted …
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Ira, Louis, and guest co-host Juan A. Ramírez discuss the 2025 Met Gala, Tony nominations and the new Broadway season, Make America Film Again, Trump cutting theatre funding, and more. Darren Criss joins to discuss his Tony nominated role in Maybe Happy Ending and how he manages to see every show on Broadway while starring in his own. Subscribe to …
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Ira and Louis discuss Lorde’s return to music, their favorite YouTube videos in honor of the site’s 20th anniversary, 10 Things I Hate About You the Musical, Terrence Howard refusing to play Gaye, and avoiding Cowboy Carter spoilers. Jillian Bell joins to discuss her directorial debut Summer of 69, how a Demi Moore movie helped her through a breaku…
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Ever feel like your marketing metrics are just… noise? In this episode, fractional CMO and growth strategist Monique Olan joins co-hosts Alec Cheung and Barb VanSomeren to cut through the clutter. We’re talking about how to ditch vanity metrics, align KPIs with real business outcomes, and turn data into your team’s storytelling superpower. Monique …
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Ira and Louis discuss Pope Francis’ death, Sinners’ turnout at the box office, the Time 100 list, Kristi Noem’s stolen bag, and the Academy’s new rules for Oscar voters. Tina Knowles joins Ira to discuss her memoir, Matriarch. Subscribe to Keep It on YouTube to catch full episodes, exclusive content, and other community events. Find us there at You…
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Ira and Louis discuss Coachella and Lady Gaga’s massive performance, Katy Perry’s space race, and Cate Blanchett’s plans to quit acting. Katie Nolan joins to create the ultimate sports movie draft. Ellen Pompeo joins to discuss her new limited series Good American Family, playing Meredith Grey for two decades, and more. Subscribe to Keep It on YouT…
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Ira and Louis discuss The White Lotus finale, John Mulaney and talk shows, Val Kilmer, RHOA, and the best movie franchises. Marsai Martin joins to discuss G20, working with icons like Viola Davis and Regina Hall, and more. Subscribe to Keep It on YouTube to catch full episodes, exclusive content, and other community events. Find us there at YouTube…
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In this episode of The Marketing Share, our cohosts Alec Cheung and Barb VanSomeren sat down with Scott Cate—a tech veteran who’s been building software since the days of floppy disks—to chat about one of marketing’s most overlooked headaches: broken links. Scott’s company, 301.Pro, helps marketers like you turn those frustrating “404 errors” into …
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Ira and guest co-host Jay Jurden discuss the Avengers: Doomsday cast, Apple TV+'s new comedy The Studio, Urban Outfitters dipping into Black Y2K fashion, Morgan Wallen's SNL tantrum, Elon Musk meddling in the Wisconsin Supreme Court election; and Pop the Balloon, Kill Tony, and the YouTube to TV series pipeline. Elisabeth Moss joins to discuss the …
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Ira and Louis discuss Selena Gomez and Benny Blanco's joint album, Tate McRae's tour, The White Lotus, The Residence, Lizzo's comeback, and Slayyyter teaming up with Azealia Banks. Rosamund Pike joins to discuss the new season of her Prime Video series The Wheel of Time, moving between screen and audio roles, and more. Subscribe to Keep It on YouTu…
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Ira and Louis discuss Ira's tenure on The Floor, the drama surrounding Snow White, the chilling new series Adolescence and ticket prices for Othello on Broadway. Jeffery Self joins them to discuss the best portrayals of sex workers in film, his own history as a sex worker, and his new memoir Self-Sabotage: And Other Ways I've Spent My Time. Nathan …
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Is your CRM actually helping you close more deals—or just creating more headaches? In this episode of The Marketing Share, we sit down with Jason Kramer, CEO of Cultivize, to uncover the biggest mistakes businesses make with CRM systems—and how to fix them. Jason, known as The Yoda of CRM, shares how businesses can bridge the gap between marketing …
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Ira and Louis discuss Lady Gaga’s new album Mayhem, Bong Joon-Ho’s Mickey 17, SXSW, The Traitors finale, Bruno Mars teaming up with Sexyy Red, and Meghan McCain’s tweets. Aja Naomi King joins to discuss her new series Grosse Pointe Garden Society, what she learned from Viola Davis and Kerry Washington, and more. Subscribe to Keep It on YouTube to c…
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This week, Ira and Louis discuss highlights from the 97th Academy Awards, including Conan O’ Brien, Anora’s sweep, Adrien Brody, Kieran Culkin, the James Bond tribute, the Quincy Jones tribute, the Wicked opener, and Mikey Madison’s shocking win. Then, Brenda Song joins to discuss her love story with Macaulay Culkin and her new Netflix series Runni…
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What does it take to future-proof your marketing strategy as Google evolves, AI reshapes search, and zero-click searches rise? In this episode of The Marketing Share, hosts Alec Cheung and Barb VanSomeren chat with Corey Morris—CEO of Voltage Agency and **author of The Digital Marketing Success Plan—to unpack SEO’s evolution, zero-click searches, a…
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Ira and Louis discuss the SAG Awards, Roberta Flack, The Hollywood Reporter’s Blake Lively and Justin Baldoni cover, the AI photo of Trump sucking Elon Musk’s toes, and their favorite TV moms with critic Emily St. James (author of the new novel Woodworking). Melanie Lynskey joins Louis to discuss the new season of Yellowjackets and more. Subscribe …
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Ira and Louis discuss SNL’s 50th anniversary, The White Lotus, RuPaul’s Drag Race, Variety’s 100 Best Performances, and America’s airplane crisis. Sabrina Brier joins to discuss her new audiobook That Friend, holding hands with Drew Barrymore, and more. Subscribe to Keep It on YouTube to catch full episodes, exclusive content, and other community e…
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Ready to decode the CEO-CMO relationship and ramp up your company’s growth? In this episode of The Marketing Share, hosts Barb Van Someren and Alec Cheung sit down with John Short—founder of Compound Growth Marketing—to uncover how aligning with your CEO’s vision can fuel real, sustainable results. John shines a spotlight on why understanding your …
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Ira and Louis return to the stage for a live show in the great home of our bro-iest actors, Boston. Louis grills Ira about writing Pure Innocent Fun, his first memoir-in-essays (on sale now!). Then Ira and Louis countdown the biggest moments of the 2000s, and they wrap it all up with a giant Keep It to Boston, and a few more Keep Its from the audie…
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