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Under the Influence with Terry O'Reilly

Apostrophe Podcast Network

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Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.
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The road to success is littered with speed bumps. Every celebrated actor, writer, musician, artist, inventor and entrepreneur has faced debilitating career rejection on their journey to the top. We tell their fascinating stories and break down exactly how they achieved their remarkable goals. Because hidden inside each rejection is a unique insight. And we’re here to find it. At its heart, this podcast is about persistence and inspiration. From the creators of Under The Influence, this show ...
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Backstage at the Vinyl Cafe

Apostrophe Podcast Network

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Backstage at the Vinyl Cafe welcomes listeners into the warm and comforting world of the Vinyl Cafe. Each episode features stories about Canada’s favourite fictional family: Dave, Morley and the kids, narrated by the late Stuart McLean and recorded live in concert. For the first time ever, long-time producer Jess Milton shares rare, behind-the-scenes stories from her 15 years touring, travelling, laughing, and recording with her close friend Stuart. This is a world that is rooted in kindness ...
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Canada doesn't really have a 'star system' like our neighbours to the south. In fact, many of our celebrities have had to leave the country to find the work and recognition they deserve. Well, THE CANADIAN STAR SYSTEM aims to change that. Each week, host Steve Patterson (CBC Radio's The Debaters) and his producer/co-host Diana Frances (Canadian Screen Award winning comedy writer) interview a well-known Canadian celebrity who then shines the spotlight on someone THEY think should also be a st ...
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This week, it’s our annual Brand Envy episode. We look at four brands that I admire. One is a cosmetics empire started by a woman in an era when women couldn’t even vote. One is a band I have a soft spot for. Another is a family-owned business that has lasted 88 years. The fourth is a TV show that broke records. And they all have one thing in commo…
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“When Dave was a boy, dolls terrified him” Something a little different on today’s episode: two stories about kids' toys -- the good, the bad and the ugly! One is a story about Dave's childhood, the other is a story by Stuart about his own childhood experience with toys. Plus a backstory from Jess about how that autobiographical story got its name.…
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Welcome to another “Minisode” – where we zoom in on individual moments or facets of rejection we've come across in our research. This week, we talk about the golden piece of advice Rue McClanahan’s mother gave her when she was told she’d never make it in television. Hosted on Acast. See acast.com/privacy for more information.…
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“Murphy was terrified of snakes” Today’s episode features two stories that take place out and about, further afield. Dave’s Cousin Dorothy visits from England and has an exciting side adventure on their trip to Ottawa. And in the second story, Dave, Sam and Murphy make an unusual delivery. Hosted on Acast. See acast.com/privacy for more information…
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Mariska Hargitay has played Captain Olivia Benson on Law & Order: SVU for 26 years and counting. In 2024, Forbes named Hargitay the highest paid TV actor by a wide margin. But in 1999, she had been a struggling actor for decades, landing only a handful of substantial roles. She turned 35 and decided to leave Los Angeles. Then she got a call about a…
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This week, we talk about Pet Marketing. The pet products industry is worth about $150 billion dollars. And when you love a pet, money is no object. We’ll listen to a pet food campaign that had dogs conduct a symphony orchestra. We’ll flip through IKEA’s CAT-alogues and DOG-alogues. And we’ll explore Dolly Parton’s “Doggy Parton” fashion line. Hoste…
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“I don’t want a birthday party, said Morley. I hate birthday parties” Some vintage Stuart McLean this week, as Morley celebrates a milestone birthday. And we have an older story for you, one you may not have heard before, where Dave is not necessarily his ‘best self’. Hosted on Acast. See acast.com/privacy for more information.…
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This week, it’s our annual “Bookmarks” episode. We read a lot of books to research this show, and often we stumble on great stories that don’t fit our regular episodes. So we save them up for this show. We’ll talk about a new book on SNL producer Lorne Michaels, we’ll take a few notes from a famous songwriter, and we’ll talk about a Bible with a wi…
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Billie Holiday’s life is one of perseverance like we’ve never seen before on our show. Her story is heartbreaking, beyond inspiring and important. Hope you’ll join us. Tell us your rejection story, and you could be featured in an upcoming episode: Record your voice: https://speak-to.us/rejection Write to us: [email protected] Hosted on Ac…
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This week, we look at how the marketing industry seizes pop culture moments. We’ll talk about a website that got national attention by making a bold prediction about a TV show. How A1 Steak Sauce caught the funniest – and luckiest break. And how Pepsi grabbed a hilarious opportunity by following pizza delivery drivers. Hosted on Acast. See acast.co…
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This week, we look at public service announcements. PSAs have to compete with - not just other PSAs - but with all other commercials out there. And do it with an iota of the budget. It requires exceptional creativity. We’ll talk about how Elvis got teens to get a polio vaccine, and a drinking & driving commercial recorded by drunk actors. Hosted on…
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Happy NFL Draft Day to all who celebrate. Quarterback Josh Allen just signed a six-year, $330M contract with the Buffalo Bills, with $250M guaranteed – the largest guaranteed contract ever given to an NFL player. Yet, when Allen graduated high school, he had zero four year scholarship offers. He bounced around junior college before deciding to send…
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Peter Wilken has over 40 years experience working with the world’s top brands. He has run advertising agency networks around the world. In our far-reaching conversation, Peter brings battle-tested insights to the table, tells us interesting stories about the brands he’s worked for, how to manage creative people, and explains the critical difference…
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Arkells frontman Max Kerman has written his first book, “Try Hard: Creative Work in Progress.” Max talks about what a lead singer for a band does all day, the nuts and bolts of song writing, how he prepares for a show - but more importantly - Max talks about how the creative process is not all about talent, it’s about curiosity, enthusiasm, and lea…
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In honour of the 13,700 women running today in the Boston Marathon, we bring you an encore of our favourite episodes, and take you back to a not-so-distant time when the number of women running the marathon was one. Join us as we remember the stories of two brave women – Bobbi Gibb and Kathrine Switzer – the first women to ever run the Boston Marat…
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It was big news recently that Amazon is taking over creative control of the James Bond franchise. So this week, we look at how James Bond has been employed to pitch products over the years. From high-end watches, to beer, liquor and breakfast cereals, 007 has been busy. And even the Bond villains have been hawking products. Hosted on Acast. See aca…
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“It was not as if they *needed* a 1948 red panel truck…” On today’s episode, two hilarious Vinyl Cafe stories that highlight Dave’s tendency to, let’s say, really commit to the things in his life. In the first story it’s his health, in the second, a special new purchase. Hosted on Acast. See acast.com/privacy for more information.…
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This week, we have some fun and listen to commercial outtakes. Just like the movies, there are multiple takes, lots of pressure, and mistakes happen. Sometimes actors get the words all mixed up to hilarious results. Sometimes celebrities have melt-downs. And sometimes professional actors just break down in a fit of the giggles. Hosted on Acast. See…
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Alanis Morissette’s Jagged Little Pill is one of the biggest debut albums of all time – selling 33M copies worldwide and earning Morissette the Grammy for Album of the Year. But you oughta know that just one year prior, Morissette was rejected by every major label, on a plane back home to Ottawa and “deeply depressed.” What changed everything? A sp…
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This week, we’ll tell the stories behind some of the most famous – and infamous – sports star endorsements of all time. We’ll talk about a Rocket Richard commercial that spawned a catchphrase that nearly every Boomer can recite. We’ll look at a powerful Nike commercial Serena Williams did about women in sports. And we’ll talk about what it took to …
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Welcome to our first ever “Minisode” – where we zoom in on individual moments or facets of rejection we've come across in our research. This week, we tell the story of Bill Hader’s Saturday Night Live anxiety and what happens when you come face to face with your biggest hater. Hosted on Acast. See acast.com/privacy for more information.…
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This week, we ask an interesting question: What is the busiest day of the year for pizza delivery companies, Airbnb, Emergency Rooms, Maternity Wards, restaurants and dating apps? What is the busiest day of the year for weddings? And what is the busiest day of the year for… plumbers? It’s all fascinating – and often very surprising. Hosted on Acast…
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Some companies actually advertise to their haters. Every advertiser gets negative comments on social media. Some brands shrink away – and some take those negative comments and spin them into marketing gold. In this episode of Under the Influence, Terry looks at Supercuts – who took negative comments about cheap haircuts and created a hilarious adve…
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This week, we thought it would be timely to retrieve this episode from our archives. A Brand Envy episode in celebration of Canadian brands. We’ll look at what may be the most successful global retailer Canada has ever built, a television pioneer worshipped and revered by generations of Canadians and a world-class brand that operates out of the sma…
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“He didn’t understand that the organic confusion that’s at the heart of the Vinyl Cafe is, in fact, the thing that makes it work.” Is there anything that cuts to the heart quicker than music? On the pod today, we’re talking about the power of song. Jess shares a script Stuart wrote for the radio show, about a song that moved him to tears. And we ha…
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“Masks prevent goalies from seeing the puck at their feet.” “Masks eliminate fear in goalies – the fear that drives them to play well.” “Masks make goalies complacent.” “A real man wouldn’t hide his face from his opponents.” Rejecting the Goalie Mask. Hope you’ll join us. Tell us YOUR rejection story, and you may be featured in an upcoming episode:…
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This week, we take a look at one of the tools of political marketing – the campaign song. Politicians have used songs going all the way back to at least the 1700s. Sometimes the songs are written expressly for the political party or candidate. Sometimes, politicians co-opt pop songs. And sometimes, pop artists have a major problem with that. Hosted…
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“Crimestoppers. It’s synonymous.” We’ve got two of Stuart’s older stories on today’s episode. One from the very early days of the show; it’s one you may not have heard before. These two stories are both about…stealing! But, as Jess observes, they’re also about parenting, and love, and respect. And they’re both hilarious! Hosted on Acast. See acast.…
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Recorded before a live audience at Reid’s Distillery, this episode lists some of the biggest brand fails of 2024. We’ll talk about when Apple launched its thinnest computer ever, which led to a big fat PR problem. We’ll look at a seasonal candle that fired up accusations of white supremacy. And we’ll try and figure out how a children’s doll package…
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“Of all of the theatres, in all the complexes, in all of the towns, she walks into mine.” This week on the pod we’re at the movies, basking in the light of the silver screen. We have Stuart McLean’s Ode to the Movies, recorded at the glorious Capitol Theatre in Port Hope; including a fascinating story about a celebrity interview (with Peter O’Toole…
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The season five premiere of Yellowstone drew 16 million viewers. The series creator, writer and showrunner Taylor Sheridan recently signed a nearly $200M deal with Paramount to produce the hit show and its subsequent franchise. But rewind 10 years, Sheridan had $800 to his name. He had been trying to make it as an actor in Hollywood for the better …
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Today, movie theatres have to compete with home theatre systems and streaming services. This week, we look at how cinemas are transforming to attract more movie goers. To survive, theatres now offer restaurant meals and full bar menus. They offer loyalty programs and special theme nights. And many cinemas now offer patrons “atmospheric” movie exper…
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There are things in the world of marketing that are forbidden. It’s illegal to use certain sounds, for example. If an advertiser does use them, they are heavily fined. In some countries, there are rules around using national anthems in commercials. In other countries, there are no rules. And even Winnie the Pooh is forbidden in one country because …
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“In celebration of 100 years. Big Narrows, Cape Breton. Centennial Baby.” In our first story this week, Dave is jolted back in time by a sudden reminder of someone from long ago, someone he hadn’t thought about for years. And Jess shares the surprising reason why it took so many years to release our second story. You can find our latest CD, So Long…
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This week, we look at how some companies advertise to haters. Every advertiser gets negative comments on social media. Some brands shrink away – and some take those negative comments and spin them into marketing gold. Supercuts took negative comments about cheap haircuts and created a hilarious advertising campaign. Spirit Airlines gave haters a pl…
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This week, we take a whiff of some of the strangest fragrances being marketed today. Choosing a perfume or cologne is a form of personal expression. What you smell like says something about you. But does that include bacon perfume? Or mayonnaise cologne? There’s a fragrance that makes you smell like a bakery, and a soap for men that smells like gas…
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“I didn’t know you were a fan of Mr. Bond…” On this week’s episode we’re spending time in Dave’s childhood neighbourhood: Big Narrows, Cape Breton. Our first story is a hilarious tale of literary adventures, while the adventures in our second story are of the vehicular variety. And Jess shares the inspiration behind that story, inspiration from clo…
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This week, we talk about some of the most interesting people throughout history – and the fact they all had a consistent personal style. Consistency is the key to branding, and these famous people all understood that. We’ll take a look at Julius Caesar, who shocked fellow Romans with the way he dressed and acted. We’ll examine the incredible popula…
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“How could he explain skulking around their property when he was supposed to be inside eating” Oh Dave, how do you manage it! This week, two more hilarious stories from Stuart McLean, stories about good intentions gone awry. Plus, an exciting announcement about an upcoming project (hint: you’ll finally get to meet Dave). Hosted on Acast. See acast.…
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This week, we look at the marketing of ICE. It may sound like a strange topic, but our obsession with ice - as a product - is only 200 years old. The history of ice marketing starts with an amazing story about a bold entrepreneur with a vision, the cutthroat clash between competing ice companies, and the long list of ice brands and products that ha…
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