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Seizing The Moment

Under the Influence with Terry O'Reilly

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This week, we look at how the marketing industry seizes pop culture moments.


We’ll talk about a website that got national attention by making a bold prediction about a TV show.


How A1 Steak Sauce caught the funniest – and luckiest break.


And how Pepsi grabbed a hilarious opportunity by following pizza delivery drivers.



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