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This week, we talk about Pet Marketing.


The pet products industry is worth about $150 billion dollars. And when you love a pet, money is no object.


We’ll listen to a pet food campaign that had dogs conduct a symphony orchestra.


We’ll flip through IKEA’s CAT-alogues and DOG-alogues.


And we’ll explore Dolly Parton’s “Doggy Parton” fashion line.



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