Here to help hair and beauty business owners master the skills they need for bigger profits and a fuller life. Step up and Build Your Salon!
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Build Your Salon With Phil Jackson Podcasts
Welcome to Inspiring Salon Professionals, the Podcast that allows every salon professional, whether new or experience, to level up, build their business and career and reach for their dreams. Inspiring Salon Professionals is a blend of host, Sue Davies, covering different topical subjects within the salon industry and interviews with salon owners, industry leaders and other professionals that can share their knowledge and experience on practical skills, business skills and creating a client ...
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AI for Salons: 5 Time-Wasters to Ditch This Week
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13:49Hello, hello, hello, my salon friend! This week, we’re going full robot mode – but don’t worry, your job’s safe. In fact, AI might just save your sanity. I’m giving you five time-wasting tasks that you can hand off to AI tools right now – from writing those pesky social posts to soothing tricky client complaints, even managing stock like a pro. Thi…
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How to Create a 3D Client Avatar That Attracts More Business with Adam Chatterley
1:12:33
1:12:33
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1:12:33In our conversation, Adam and I tackle the challenge of attracting the right clients within the beauty industry, introducing his concept of the '3D Client Avatar' that goes beyond traditional demographic profiling. This episode sheds light on how salon owners can refine their marketing strategies by focusing not only on the basic characteristics of…
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Hello, my salon friend 👋 Feeling overwhelmed? Like your business is held together by toupee tape and caffeine? This one’s your deep breath. I’m unpacking the quiet chaos of doing too much—and showing you how to simplify for success, sanity, and sustainability. 🧘 In this episode: Why hustle isn’t the vibe (and never was) How doing less can grow your…
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Navigating The Salon Industry as a Solo Pro: The Importance of a Support System
50:12
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50:12Navigating the industry as a solo worker can be both liberating and isolating, a double-edged sword that Sam Blake and I unpack in our recent conversation. We dive into the concept of a virtual staff room, an innovative idea designed to support solo professionals in the salon and wellness industry. Sam, known as the Safer Salon Geek, brings a wealt…
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Hello, my salon friend 👋 If you’re delivering five-star service but charging three-star prices, this one’s your wake-up call. In this episode, I’m serving up a mindset makeover around pricing—and helping you step into the high-ticket confidence your salon deserves. 💰 Inside this episode: Why the middle of the market is the most dangerous place to b…
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Salon Business Revolution: Using AI for Growth and Efficiency with Phil Jackson
1:13:25
1:13:25
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1:13:25Phil Jackson returns to chat with us about the potential of AI in the salon industry and how it can transform your business from overwhelm to liberation. This informative discussion, we explore how salon owners can leverage AI to streamline their operations and enhance client experiences. Phil, with his vast experience as a salon business coach, sh…
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Stop Apologising for Retail—Start Getting Paid
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10:13
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10:13Hello, my salon friend 👋 Still treating retail like it’s optional? In this episode, I’m tearing up every tired excuse I’ve heard about why salon owners don’t sell—and replacing them with confidence, clarity, and proper professional care. 🔥 We’re covering: Why recommending retail is part of your job—not a dirty word How to ditch the “I’m not a sales…
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Mindset Matters: Unleashing Your Confidence for Greater Visibility
45:49
45:49
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45:49Confidence isn't just a trait; it's a skill we need to nurture throughout our careers, especially in the salon industry. In this solo episode, I'll talk about the concept of confidence, particularly how it relates to visibility in our businesses. I frequently encounter salon professionals struggling with self-doubt, whether they’re just starting ou…
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Empty Columns? Run This 7-Day Gift Card Promo Today
15:16
15:16
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15:16Hello, my salon friend 👋 Feeling the mid-year money wobble? I’ve got you covered with a cheeky, cash-boosting strategy that doesn’t involve prostituting your salon on Facebook 😘 🎁 In this episode: The difference between service-based and amount-based gift cards (and why one is sexier) How to structure promos that bring money in without burning you …
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Join Us at Salon Business Connect October 2025: Elevate Your Salon Business
50:05
50:05
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50:05A vibrant discussion with Nina Attfield of Lustrelash®️ Group centres around our upcoming event, Salon Business Connect, which promises to be a game-changer for salon professionals. Set against the historic backdrop of Coombe Abbey Hotel, this event is designed to not only enhance business skills but also help professionals with personal developmen…
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From Chaos to Calm: Salon Systems That Actually Work
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13:46
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13:46🎧 Episode: From Chaos to Calm – Systemise Your Salon for Profit and Peace If your salon feels like a beautiful mess behind the scenes, it's time to take a closer look at your systems. In this episode, I’ll walk you through five key areas where simple, smart systems can bring clarity, calm, and more money to your business. Here’s what we cover: Why …
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Niching Your Skin Services with Corneotherpay with Maria Rylott-Byrd
1:03:22
1:03:22
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1:03:22Maria Rylott-Byrd shares her extensive journey in the world of skin therapy, revealing the evolution of her career from a traditional beauty therapist to a dedicated corneotherapist. With over 35 years of experience, she brings a wealth of knowledge to the podcast, discussing the intricate science behind corneotherapy - a practice that focuses on w…
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Salon Memberships 101: Stability, Loyalty, and Profit
14:58
14:58
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14:58Title: Why Boring Income is the Smartest Salon Strategy You’ve Never Tried Description: What if your clients wanted to pay you monthly—and loved you for it? In this episode, Phil Jackson, your Queen of Salons, breaks down exactly why “boring” predictable income might just be the secret to long-term success in your salon business. We unpack the powe…
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Niche and Thrive: How Specialisation Can Skyrocket Your Salon Business
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13:25
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13:25🎧 Episode: Niche and Thrive – How Specialisation Can Skyrocket Your Salon Business Trying to please everyone? That’s a fast track to burnout—and bland branding. In this episode, I’m sharing exactly why narrowing your salon’s focus could be the smartest decision you make this year. Here’s what we’ll cover: Why generalists get overlooked in today’s s…
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Embracing Change: How to Level Up Your Salon Business with Tracy Fensome
1:25:39
1:25:39
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1:25:39Tracy Fensome joins us today to share her extensive journey in the world of permanent makeup (PMU) and aesthetics, highlighting the importance of adapting in a constantly changing world.. With over two decades of experience, Tracy has navigated the ups and downs of beauty entrepreneurship, facing challenges like burnout and the need for business pi…
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The Power of Inclusive Beauty: Sophie’s Journey to a Values-Led Clinic
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31:03What does it take to build a beauty business that truly reflects who you are? In this inspiring episode, I’m joined by Sophie Brooks—founder of Joy by Sophie, a values-led aesthetic clinic based in Manchester. From her beginnings as a nurse to creating a standout brand rooted in inclusivity, neurodiversity, and holistic care, Sophie shares the powe…
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Show Up and Shine: Confidence Tips for Salon Pros
34:39
34:39
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34:39Navigating the beauty industry can feel like a rollercoaster ride, especially for solo professionals and salon owners who need to juggle multiple roles every day. In this solo episode, I'm laying it all on the table as I tackle the challenge often felt between confidence and visibility. I reflect on how many of us, despite being skilled at our craf…
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Retail Isn’t Dead – You’re Just Doing It Wrong
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15:53
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15:53Salon retail can be a game-changer for your profits… if you get it right. But handled badly? You’ll spend more time dusting products than selling them! In this episode, I’m cutting through the noise and sharing my top three strategies to make retail a thriving, profitable part of your salon. No pushy sales tactics, no awkward scripts—just practical…
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Mothers' Day in the Salon: Recognising Every Woman's Journey
26:06
26:06
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26:06Mother’s Day can be a complicated time, especially as we work predominantly with women and where we often find ourselves navigating the wide variety of emotions tied to motherhood. In this reflective solo episode, I talk about the challenges that come with this day, from the joy of new mothers celebrating their first Mothers' Day to the deep sorrow…
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The Salon Owner’s Guide to Smarter Metrics
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11:40
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11:40Turnover looks sexy, but it doesn’t tell the full story! If you’re only tracking your takings, you’re missing crucial insights about your salon’s success. In this episode, I’m sharing my Metrics Monday routine and the key numbers every salon owner should be tracking—beyond turnover. From profitability and cash reserves to sales, marketing, and prog…
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The Meta Disconnect - Reimagining Salon Promotions & Marketing
1:04:20
1:04:20
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1:04:20Please note that this was a live recording and there are a few sound glitches here and there. Today, we dive into The Meta Disconnect and how salon business owner can rethink their marketing strategies beyond social media. With a panel of industry experts including Ryan Power, Helen Ward, Theresa Foddering, and Sam Blake, we tackle the challenges p…
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Time to Step Up: Ambition Isn’t a Dirty Word
10:26
10:26
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10:26There’s a dangerous trend creeping into our industry—the art of playing small, setting lower goals, and hiding behind “work-life balance” as an excuse for stagnation. I’m calling it out. In this episode, I challenge the growing mindset that ambition is toxic and that pushing for more somehow makes you greedy. The truth? Growth is meant to be uncomf…
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5 Ways You’re Probably Not Using AI (But Should Be!)
18:59
18:59
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18:59AI isn’t just for tech geeks—it’s a game-changer for salon owners too! But most of us are only scratching the surface of what’s possible. In this episode, I’m sharing five surprising ways you could (and should) be using AI in your salon business to save time, boost efficiency, and make smarter decisions. From generating client emails in seconds to …
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The Power of Self-Care in the Salon Industry with Kerry Beavis
1:36:54
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1:36:54Kerry Beavis joins us today to dive deep into the world of self-care, Pilates, and the journey of burnout recovery. At the heart of our conversation is the vital importance of prioritising self-care as a non-negotiable aspect of life, especially for us in the demanding salon and wellness industries. Kerry shares her own experiences, from navigating…
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Salon Industry in Danger? Here’s What They’re NOT Telling You!
19:05
19:05
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19:05In this episode of the Build Your Salon podcast, I’m tackling some of the sensational headlines making waves in the salon industry. Are apprenticeships really disappearing? Is the salon sector on the verge of collapse? I’m here to set the record straight and challenge the doom and gloom narrative. I’ll share why tax cuts aren’t the magic solution a…
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Breaking Down Barriers: Body Confidence & Inclusivity in the Salon Industry
1:42:52
1:42:52
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1:42:52Body confidence and inclusion are more than just buzzwords in the salon industry; they are essential elements that shape the experiences of everyone involved, from clients to professionals. In this episode, I sit down with Amy Bates, a body confidence coach and passionate advocate for inclusivity, to explore how fostering a welcoming and body-posit…
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Unlocking Salon Success with Powerful Lead Magnets
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16:57
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Boost Your Salon's Visibility: Mastering Google Business Profile & Apple Business Connect
34:21
34:21
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34:21Maximising your salon's visibility online is a necessary part of business ownership, and in this episode, we dive deep into how to leverage Google Business Profile and your Apple Business Showcase to make that happen. As a salon business, it’s an essential part of your client journey to ensure potential clients can easily find you, and these platfo…
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The Power of High Ticket Pricing in Your Salon
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15:27
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15:27Why You Should Be Charging High-Ticket Prices in Your Salon Are you happy to be part of an industry that’s historically underpaid? I didn’t think so! In this episode, I’m tackling the topic of high-ticket pricing—why you should be charging more and how to do it without scaring clients away. I’ll walk you through the mindset shifts you need to make,…
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GDPR 101: Essential Data & Client Privacy Tips for Your Salon Business with Robyn Banks
2:02:41
2:02:41
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2:02:41Data protection and UK GDPR compliance is an important but often misunderstood topic in our industry, affecting every salon professional and owner. Today, we dive into the complex world of the GDPR law, with Robin Banks from Adavista, who specialises in helping businesses navigate these regulations with confidence. We discuss the changes that came …
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How I Took Control When a Neighbour's Illegal Operations Threatened My Salon
46:24
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46:24Dealing with the challenges of an illegal business operating above your salon can feel like your worst nightmare, and in this episode I'll share my journey through what was a difficult situation. When a brothel moved in right above my treatment rooms, I was thrown into a period of stress and uncertainty that impacted my business and my clients. It …
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Steady income, steady growth: The Membership Revolution
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14:10
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14:10In this episode, I dive into the transformative power of salon memberships and how they can not only revitalise your business but also foster client loyalty. Join me as I explore the psychology behind customer habits, demonstrating why memberships should target those good customers who have the potential to become great. With insights on pricing st…
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From Panic to Profit: A Salon Owners Guide to Smart Savings
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15:44
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15:44In this episode, I dive into one of my favourite subjects: money and how it can be effectively managed within your salon business. We all know that a penny saved is a penny earned, and I provide practical strategies to help you cut costs without sacrificing quality. From categorising your expenses to identifying major spending areas like wages and …
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Howard Cooper on Managing Anxiety: Strategies for Salon Pros
1:28:32
1:28:32
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1:28:32Anxiety can hit us all, especially in the salon industry where the pressure to perform and be on our perpetual A Game can feel overwhelming. Today, we’re having a heart-to-heart with Howard Cooper, a leading anxiety expert, who’s here to help us unpack the origins of anxiety, how it shows itself in our lives, and most importantly, how we can tackle…
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Do you even need a website? with Phil Evans
29:17
29:17
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29:17In this episode of the Build Your Salon podcast, I sit down with Phil Evans, the Managing Director of Salon Guru, to discuss the often overlooked importance of having a strong website in the salon industry. As we delve into the evolving landscape of digital marketing, Phil shares his insights on why, despite the rise of social media, a website rema…
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Unlocking Success: Helen Ward on Elevating Salon Businesses with The Hair and Beauty Directory
1:12:19
1:12:19
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1:12:19The podcast episode features a vibrant discussion between Sue Davies and Helen Ward, the CEO and founder of The Hair and Beauty Directory, shedding light on the current backdrop of the hair and beauty industry. Helen shares her remarkable journey, detailing her extensive experience that spans nearly three decades in various roles, from salon owner …
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From Employee to Entrepreneur: Thriving in a Space Rental Model | Tips for Renter and Salon Owner
31:18
31:18
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31:18Creating visibility as a solo salon professional renting space within someone else's salon can present unique challenges, but there are effective strategies to enhance your business identity and stand out. This episode delves into practical tips for space renters, including the importance of clarifying your business identity, leveraging the host sa…
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Salon Retail Excellence with Arif Isikgun
34:37
34:37
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34:37In this episode, I welcome Arif Isikgun, a retail expert and beauty educator, to discuss the often complex relationship salon owners have with retail. We delve into why retailing is not just an obligation but can be a true asset to driving growth in the beauty industry. Arif shares his innovative strategies on transforming retail from a mundane tas…
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Transform Your Salon With Art for Client Wellbeing & Additional Revenue Streams
1:08:34
1:08:34
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1:08:34Introducing art into salon spaces can enhance client wellbeing and create additional revenue streams, as discussed in this engaging conversation with artist, web designer, and publisher Paola Minekov. Paola shares her journey as an artist hailing from Bulgaria and explains how her background influences her distinctive style, which combines abstract…
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In this episode of the Build Your Salon podcast, I reflect on the journey of 2024 and share valuable insights to set you up for a remarkable 2025. Join me as I delve into the shifts in salon dynamics and client behaviour observed in December. We’ll discuss strategies for navigating the quieter holiday periods and how to adjust your marketing approa…
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Start Over and Rise: Transforming Your Life and Business with Sara Burton
1:18:41
1:18:41
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1:18:41Sara Burton specialises in helping individuals recognise when they feel out of sync or uncomfortable with their life and/or business situations. She emphasises the importance of learning to disconnect from unhealthy patterns and start over, empowering listeners to take control of their futures. During our conversation, we explore the significance o…
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How to Make Money in 2025 (5 New Business Resolutions)
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13:14In this episode of the Build Your Salon podcast, I delve into my top five business resolutions for 2025 that promise to transform your salon experience from merely surviving to truly thriving. Join me as I explore the importance of understanding your salon’s financial health, enhancing customer experiences, and investing in your professional skills…
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2024 Reflection - Turning Challenges into Opportunities - Ready for 2025
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45:23
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45:23This episode is a reflective journey through the lessons learned during a challenging year, highlighting the importance of listening to your gut and embracing change. Sue Davies shares her personal experiences of closing two significant projects and the emotional weight of those decisions, ultimately leading to a newfound clarity and freedom. As sh…
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Ultimate Salon Marketing Strategy for 2025
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11:40
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11:40In this episode of the Build Your Salon Podcast, I delve into the exciting transformations we're poised to witness in salon marketing as we approach 2025. As the hair and beauty industry becomes more competitive, I share key strategies for attracting and retaining high-quality clients amidst evolving dynamics influenced by AI technology. You’ll hea…
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NAVIGATING THE NAIL & BEAUTY INDUSTRY FOR SUCCESS: Tips, Tricks, and Tales with Theresa Foddering, The Naildresser®️
2:08:56
2:08:56
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2:08:56This episode of Inspiring Salon Professionals features an insightful conversation between Sue Davies and Theresa Foddering, focussing on the importance of mentorship and knowledge sharing within the beauty industry. They discuss the concept of "Leaving The Ladder Down," which emphasises the need for seasoned professionals to support and uplift the …
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In this episode, I dive into the intricate world of recruitment within the salon industry, sharing invaluable insights on how to build a successful team, whether you're hiring your first employee or your hundredth. Join me as I offer practical tips to effectively navigate the recruitment landscape and avoid common pitfalls. We'll discuss the import…
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UNLOCKING FINANCIAL SUCCESS: ESSENTIAL TIPS FOR SALON BUSINESSES with RIA-JAINE LINCOLN, THE BEAUTY ACCOUNTANT
55:07
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55:07Navigating the complexities of salon accounting can feel overwhelming, especially with the recent Budget changes impacting the beauty industry. Sue Davies welcomes Ria-Jaine Lincoln, a seasoned accountant with a deep understanding of salon operations, to provide clarity and actionable insights for salon owners. Ria shares her journey from beauty pr…
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How to Promote Your Salon Business Without Giving Discounts!
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14:24Join me in this episode where we dive into innovative ways to promote your salon without relying on discounts. I share insights on why leaning into your expertise can attract customers willing to pay more and travel further for your high-level services. Discover practical strategies to enhance your offerings by adding real value without increasing …
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EMPOWER YOUR SOLO SALON BUSINESS - LEVERAGING TECHNOLOGY TO ENHANCE VISIBILITY & CLIENT JOURNEY with JM CHALAYER
1:25:39
1:25:39
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1:25:39The conversation between Sue Davies and JM Chalayer offers a deep dive into the challenges and opportunities faced by solo beauty professionals working in the salon industry. With JENA as the podcast's first official sponsor, JM outlines the app's mission to simplify the day to day running of a beauty business. The discussion highlights the importa…
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Mastering Cash Flow as a Salon Owner | 5 Essential Tips
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14:18In this episode of "Build Your Salon," I delve deep into the crucial topic of cash flow management, a key factor in the success of any salon business. Join me as I share my top five tips to ensure your salon not only survives but thrives. From practical budgeting strategies to understanding the importance of forecasting, I’ll guide you in making fr…
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