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Niche and Thrive: How Specialisation Can Skyrocket Your Salon Business

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Manage episode 477100037 series 1104820
Content provided by Build Your Salon with Phil Jackson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Build Your Salon with Phil Jackson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

🎧 Episode: Niche and Thrive – How Specialisation Can Skyrocket Your Salon Business

Trying to please everyone? That’s a fast track to burnout—and bland branding. In this episode, I’m sharing exactly why narrowing your salon’s focus could be the smartest decision you make this year.

Here’s what we’ll cover:

  • Why generalists get overlooked in today’s salon market
  • The 4 powerful ways to define your niche (it’s not just about services!)
  • How niching leads to better clients, higher prices, and simpler marketing
  • Real-world examples to inspire your own specialisation journey
  • How to test a niche without locking yourself in

🪄 Whether you’re a curly-hair specialist or building an inclusive, body-positive brand—this episode will help you own your niche with confidence.

💌 Want the episode link sent straight to your inbox?
DM or comment PODCAST on Instagram or Facebook.

👇 Let’s connect:
📧 [email protected]
📸 @philjacksoncoach on Instagram

  continue reading

196 episodes

Artwork
iconShare
 
Manage episode 477100037 series 1104820
Content provided by Build Your Salon with Phil Jackson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Build Your Salon with Phil Jackson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

🎧 Episode: Niche and Thrive – How Specialisation Can Skyrocket Your Salon Business

Trying to please everyone? That’s a fast track to burnout—and bland branding. In this episode, I’m sharing exactly why narrowing your salon’s focus could be the smartest decision you make this year.

Here’s what we’ll cover:

  • Why generalists get overlooked in today’s salon market
  • The 4 powerful ways to define your niche (it’s not just about services!)
  • How niching leads to better clients, higher prices, and simpler marketing
  • Real-world examples to inspire your own specialisation journey
  • How to test a niche without locking yourself in

🪄 Whether you’re a curly-hair specialist or building an inclusive, body-positive brand—this episode will help you own your niche with confidence.

💌 Want the episode link sent straight to your inbox?
DM or comment PODCAST on Instagram or Facebook.

👇 Let’s connect:
📧 [email protected]
📸 @philjacksoncoach on Instagram

  continue reading

196 episodes

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