Best Eric Franchi Podcasts (2025)

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Milly Botes on How Acast is Powering the Business Side of Podcasting 23:21

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1d ago23:21

23:21

Ari Paparo chats with Milly Botes, VP of Product Management at Acast, about how the company’s podcast monetization platform and ad network. Milly breaks down the evolution of dynamic ad insertion, what makes host-read ads so effective, and how Acast is using AI to help with podcast discovery for advertisers Learn more about your ad choices. Visit m…

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Cannes Special: Oleg Korenfeld from CMI Media Group Gives with a Case Study on Implementing AI at an Agency 14:54

6d ago14:54

14:54

Ari Paparo sits down with Oleg Korenfeld, CTO of CMI Media Group, to discuss their experience integrating AI into agency media planning. They explore the challenges of working with multiple data sets, the limitations of generative AI in answering precise data queries, and how they adjusted their approach to automation. Oleg also shares insights on …

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Cannes Special: Sean Muller from iSpot on Measuring Across TV Channels 12:06

6d ago12:06

12:06

Ari Paparo talks with Sean Muller, CEO of iSpot, about the challenges and opportunities in measuring video across platforms such as linear TV, streaming, and social media. They explore how AI is helping to accelerate insights and enhance creative planning, and how marketers are adapting to changes in video consumption and advertising strategies. Th…

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How AI Disruption Will Affect Advertising Jobs and Romanticizing the Open Web 21:45

6d ago21:45

21:45

First, Eric shares a prediction from Anthropic's CEO on AI-fueled labor disruption and examines how that will affect jobs in advertising, media, and adtech. Then, Joe shares his critique of romanticizing the open web and clarifies three things adtech companies should be thinking about when considering the future of the open web: what consumers want…

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Cannes Special: Tony Marlow from LG Ads talks AI and 3D ads 14:05

7d ago14:05

14:05

Ari Paparo sits down with Tony Marlow, CMO of LG Ad Solutions, at Cannes to unpack trends in connected TV. They cover ad innovation on smart TVs, the role of OEMs in media strategy, and how AI is starting to shape both targeting and creative. A grounded conversation on where CTV is headed—and what challenges remain. Learn more about your ad choices…

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Cannes Special: Reaching for Outcomes: Tatari’s Philip Inghelbrecht on the Future of TV Advertising 15:59

9d ago15:59

15:59

Ari Paparo talks with Philip Inghelbrecht, CEO and co-founder of Tatari, about how TV advertising is changing. They cover outcome-based measurement, the role of DSPs in connected TV, and how Tatari is using AI in creative workflows and media planning. The conversation also touches on how brands of different sizes approach TV and what trends are sha…

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Episode 127: Mark Grether on What PayPal Ads Is Building 43:13

11d ago43:13

43:13

Mark Grether, GM of PayPal Ads, joins Ari Paparo to break down how PayPal is approaching ads using data from PayPal, Venmo, and Honey. They talk about off-site targeting, commerce media, and why PayPal’s position in the market might be more powerful than people realize. Learn more about your ad choices. Visit megaphone.fm/adchoices…

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Are Ads or Micropayments the Future of the Open Internet? 24:42

13d ago24:42

24:42

Eric Franchi and Joe Zappa discuss whether micropayments will overtake ads as the default monetization model for the open internet as well as OpenAI's big hardware bet and its implications for advertising. Plus, Joe provides three marketing tips on staying the course, when to respond to criticism, and how the advertising echo chamber works. Finally…

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Inside Roblox’s Growing Ad Platform with Louqman Parampath 18:27

15d ago18:27

18:27

Ari Paparo speaks with Louqman Parampath, VP of Product for Ads and Commerce at Roblox, to break down how the company is building out its ad business. They discuss Roblox's massive user base, its immersive environment, and how creators and brands are monetizing the platform. Topics include ad formats like rewarded video, the role of programmatic, b…

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Episode 126: Ampersand’s TV Strategy, Meta’s AI Ads, and Amazon’s DSP Moves 46:08

18d ago46:08

46:08

Todd Braverman, CRO of Ampersand, joins to explain how the company is navigating the shift from linear TV to streaming and data-driven advertising. Plus, Ari and Eric break down Meta’s AI ad plans, Amazon’s DSP pricing push, WPP and MIQ’s new AI platforms, and the latest in the Google antitrust case. Learn more about your ad choices. Visit megaphon…

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LUMA Recap and the 4 Big Advertising Trends 28:08

20d ago28:08

28:08

Eric Franchi and Joe Zappa break down what happened at DMS by LUMA, highlighting four trends: the Outcomes Era, AI transformation, the war for the open internet, and the explosion of creators. They dive deep into how open internet adtech companies can position themselves against the walled gardens by leaning into transparency and whether creators r…

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EXTE: Contextual Targeting, Optimization, and Expanding into the U.S. Market 19:51

22d ago19:51

19:51

Ari Paparo speaks with Matthew Doherty, CEO of EXTE North America, about the company’s recent rebranding and its approach to entering the U.S. market. They cover EXTE’s contextual targeting technology, how its optimization functions across various media environments, and the challenges of fitting into existing ad tech workflows. The discussion also…

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Episode 125: Serial Marketer David Berkowitz 35:27

25d ago35:27

35:27

Ari Paparo and Eric Franchi are joined by David Berkowitz, a longtime marketer and founder of Serial Marketers and the AI Marketers Guild. They talk about the evolving role of community in marketing, how AI is reshaping creative work, and the uncertain future of entry-level marketing jobs. Plus, reflections on Mountain’s IPO, WPP’s AI push, and wha…

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SWYM Messaging Workshop with CEO Ravi Patel 38:07

27d ago38:07

38:07

Joe Zappa and Eric Franchi workshop to SWYM story in real-time, unearthing with Ravi Patel how to describe SWYM's differentiated approach to its eponymous mission: helping advertisers to stop wasting their money. They discuss the many curation / quality plays out there and how SWYM differs as well as the evolution from ad buying 1.0 to 2.0 to (now)…

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Blis CTO Aaron McKee on Location Intelligence and the Future of Omnichannel Advertising 25:21

28d ago25:21

25:21

Ari Paparo speaks with Aaron McKee, CTO of Blis, recently acquired by T-Mobile. They discuss Blis’s unique geo-based approach to omnichannel media planning and measurement, how it delivers performance across hard-to-reach environments like iOS and CTV, and why traditional cookie-dependent strategies may fall short. Aaron also explains how Blis hand…

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Episode 124: Jenny Wall from VideoAmp on Currency and the Upfronts 54:37

1M ago54:37

54:37

Eric and Ari are joined by Jenny Wall, CMO of VideoAmp, to discuss the week's biggest stories—from DoubleVerify’s defamation lawsuit to Walmart’s retail media momentum. Jenny shares her perspective on the state of measurement, advanced audiences, and why the industry still has work to do when it comes to connecting data, outcomes, and real consumer…

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Retail Media Messaging Workshop with Kevel CEO James Avery 29:35

1M ago29:35

29:35

Kevel CEO James Avery joins Eric Franchi and Joe Zappa on the pod to discuss how Kevel has evolved over the years, the current retail media landscape, and what the space will look like in five years. Also, Eric and Joe do a deep dive on Kevel's story, and the three workshop the company's messaging in real-time.…

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How to be Power Collaborator: An Agency Perspective 18:45

1M ago18:45

18:45

GroupM COO JiYoung Kim talks about the agency’s evolving role in data collaboration, why signal-based models may outperform ID-based ones, and how privacy and performance can coexist. She also reflects on AI’s growing influence and the industry's need to rethink long-held assumptions. Learn more about your ad choices. Visit megaphone.fm/adchoices…

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Episode 123: Olivia Kory from Haus tells us why YouTube is underrated. Plus saying goodbye to Xandr Invest 49:16

1M ago49:16

49:16

Eric Franchi and Ari Paparo are joined by Olivia Kory, Chief Strategy Officer at Haus, Olivia explains her research on YouTube and AppLovin as well as how the methodology can work across media. The group discusses the big news that Xandr Invest is shutting and recaps the DMS conference. Learn more about your ad choices. Visit megaphone.fm/adchoices…

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How to Turn Your Value Prop into a Story 26:55

1M ago26:55

26:55

Joe rants at Eric about how to turn a company's value proposition into a compelling story that brings more customers and those who influence them into a company's circle. Also, Joe and Eric cover how to optimize for a team of smart folks who make complicated things simple, the value of playing long-term games with long-term people, and the emerging…

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What AI Search Means for Brand Visibility: A Conversation with Omnicom’s Erin Lanuti 20:42

1M ago20:42

20:42

Bluefish CEO Alex Sherman talks with Erin Lanuti, Chief Innovation Officer at Omnicom PR Group, about how AI is reshaping the way consumers discover brands. They explore the risks of misinformation in AI-generated responses, the shift from traditional SEO to conversational AI, and what brands need to do to stay visible and accurate in AI-driven sea…

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Episode 122: Inside Taboola’s Strategy for the Open Web 50:17

2M ago50:17

50:17

Taboola CEO Adam Singolda joins Ari Paparo to explore the company’s role in the open web, from evolving publisher monetization models to the impact of AI on content personalization. They discuss the balance between relevance and quality, the rise of commerce content, and how platforms like Taboola are navigating scale and trust in a changing digita…

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Is It POSSIBLE for Jeff Green to Crush it on LinkedIn? 38:52

2M ago38:52

38:52

Eric Franchi and Joe Zappa discuss POSSIBLE joining the ranks of adtech’s tentpole events, how many brands were there, the two ways to approach events (spontaneous connections or maniacal planning), brand-startup connections, and Joe Zawadzki’s recognizable floppy hair. Plus, Joe analyzes The Trade Desk CEO Jeff Green’s LinkedIn presence and explai…

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How Dappier Is Building AI Agents for Media Companies 11:50

2M ago11:50

11:50

Dan Goikhman (CEO) and Krish Arvapally (CTO) of Dappier join the show to discuss how their company helps media brands deploy AI agents across websites and messaging platforms. They talk about real-world use cases, monetization strategies, and the shift from traditional web pages to AI-powered interactions. Learn more about your ad choices. Visit me…

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Episode 121: David Kostman on the new Teads, and what’s next for the Open Web. Plus a Possible round-up and Apple’s big antitrust loss. 50:43

2M ago50:43

50:43

Eric and Ari catch up with Teads CEO David Kostman to discuss the company’s merger with Outbrain, navigating between brand and performance goals, and how the open internet fits into today’s media landscape. They also break down what stood out at Possible, the latest in Google’s antitrust case, Apple’s courtroom loss to Epic, and growing questions a…

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The Next $1B Commerce Media Business with PayPal Ads GM Dr. Mark Grether 32:40

2M ago32:40

32:40

Dr. Mark Grether joins the pod to talk about the four components of a massive commerce media business, how to maximize the opportunity for advertisers, why he joined PayPal to build their commerce media network after building Uber's ad business to $1B in revenue, and how AI is changing commerce media for advertisers, media owners, and consumers.…

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Duration Media on their new business, Curation Media. 18:46

2M ago18:46

18:46

Ari Paparo speaks with Andy Batkin, CEO of Duration Media, about the launch of Curation Media, a new approach to programmatic advertising. They explore the shift away from middlemen, how real-time viewability tech is creating unique, high-quality ad impressions, and what “scarcity at scale” really means for both publishers and buyers. It’s a though…

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Episode 120: Michael Walrath on Yext, Yahoo, and AI. Plus the AdLand acquisition and Google’s cookie reversal. 56:16

2M ago56:16

56:16

Michael Walrath, CEO of Yext, discusses the evolution of digital presence and the growing importance of structured data in an AI-driven landscape. He reflects on local-first marketing and the challenges of visibility at scale. Eric and Ari also examine Google's delayed cookie deprecation, its impact on ad tech, and broader regulatory pressures, whi…

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From Brand Safety to Suitability with Michael Bishop and Rich Raddon 30:19

2M ago30:19

30:19

OpenAds CTO (and former Moat engineer) Michael Bishop and Zefr CEO Rich Raddon join Eric and Joe to discuss the evidence-based case (or lack thereof) for brand safety, why we should shift our mindset from safety to suitability and contextual targeting, the link between suitability and performance, and how AI is changing the space. Plus, Michael dro…

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TripleLift’s New CEO on Creative Innovation, Retail Media, and the Future of CTV 17:52

2M ago17:52

17:52

TripleLift CEO Dave Helmreich joins Ari Paparo to discuss his first 60 days at the helm and how the company is evolving beyond its native roots. They explore TripleLift’s push into creative as a differentiator for programmatic, its role in powering retail media through adaptive commerce solutions, and how it’s helping publishers and advertisers inn…

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Episode 119:🚨Blockbuster episode🚨The Google antitrust ruling + Mark Zagorski on what the critics have wrong about DoubleVerify 44:40

2M ago44:40

44:40

DoubleVerify CEO Mark Zagorski joins to discuss the evolving role of measurement, the use of AI, and how DV is addressing scrutiny, while Arielle Garcia and Alan Chapell break down the recent antitrust decision against Google’s ad tech stack and explore what it could mean for the future of competition and accountability in digital advertising. Lear…

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AI, Work Productivity Gaps, and Customer Experience with Crosshatch CEO Soren Larson 48:44

2M ago48:44

48:44

Friend of the pod and Crosshatch CEO Soren Larson joins Eric and Joe to discuss how AI is transforming venture scaling and bootstrapped business building, the hot sectors of adtech, and how LLMs will change the customer experience. Plus, Soren is now a car guy, and Joe presses Eric on the dark secrets of VC secret society.…

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Understanding Concepts Over Keywords: Inside Inuvo's AI-Powered Targeting with Eric Tilbury 14:38

2M ago14:38

14:38

In this episode, Ari Paparo interviews Eric Tilbury, Head of Operations at Inouvo, to explore how their platform moves beyond traditional keyword targeting using a proprietary “concept graph.” Tilbury explains how Inouvo identifies the underlying meaning and sentiment of content at the sentence level, enabling more precise ad targeting—even without…

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Episode 118: Anthony Katsur on Navigating the Future of Ad Tech with Trusted Server 54:08

2M ago54:08

54:08

Anthony Katsur explores the Trusted Server initiative, its impact on ad tech, and how it addresses challenges like browser privacy, signal loss, and ad blocking while enhancing attribution and transparency. Learn more about your ad choices. Visit megaphone.fm/adchoicesBy Ari Paparo

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The OpenAI Ad Opportunity, Second-Time Founders, and Reading Your Coworkers 48:31

3M ago48:31

48:31

OpenAI says it won’t build an ad business. Joe and Eric say it will — and it’ll be massive. Plus, how AI is boosting margins, why adtech disproportionately rewards second-time founders, and what Eric’s Enneagram type reveals.By Joe Zappa & Eric Franchi

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How KERV.ai is Powering Contextual Video and Shoppable Ads with AI 13:54

3M ago13:54

13:54

In this episode of Marketecture, Ari Paparo sits down with Gary Mittman, CEO of KERV.ai, to discuss how AI-driven video analysis is transforming contextual relevance and shopability. Mittman explains how KERV’s technology identifies key moments in video content to enable dynamic, targeted ad placements, creating new opportunities for publishers and…

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Episode 117: Chris Kane and Mike O'Sullivan debate supply and data 45:33

3M ago45:33

45:33

Chris Kane, and Mike O'Sullivan have a spirited debate on the Marketecture Live stage. Eric and Ari break down the latest on ad verification, Applovin’s response to short-seller attacks, the ongoing DSP fee wars, and major moves by X and XAi. Learn more about your ad choices. Visit megaphone.fm/adchoices…

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Bonus Episode: The Brand Forum, a New Podcast from Marketecture 27:34

3M ago27:34

27:34

Marketecture’s Jeremy Bloom and co-host Josh Palau go deep on what matters to brands. Each week the Brand Forum brings in leading brand marketers to talk advertising, media, and marketing through an insider's lens. In our inaugural episode, Josh and Jeremy sit down with Alex Birchmeier of Conagra Brands. Alex talks through testing new channels, pus…

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AI for the Open Web and Product-Market Fit Is Like ... Porn? 41:56

3M ago41:56

41:56

Eric dons his professorial glasses and trots out his most sumptuous-sounding microphone to hold office hours as he and Joe discuss the performance TV thesis' equivalent for the open web, how Joe can work with early-stage startup founders, and how you know you have product-market fit (hint: it's like porn).…

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Sean Black from DailyMotion talks about myths and misunderstandings in the CTV market 24:45

3M ago24:45

24:45

This interview was recorded at Marketecture Live. Sean Black from DailyMotion talks about myths and misunderstandings in the CTV market. Learn more about your ad choices. Visit megaphone.fm/adchoicesBy Ari Paparo

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Episode 116: Brian Wieser on why his ad forecasts are heading downwards and what happens if pharma ads are banned 54:06

3M ago54:06

54:06

Ari, Eric, and Brian Wieser dive into the revised 2025 ad forecast, what’s driving uncertainty, and the potential impact of pharma ad bans. Plus, AI advancements reshaping media buying, IAB’s latest technology, and YouTube allowing host-read ads. Learn more about your ad choices. Visit megaphone.fm/adchoices…

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A Deep Dive into Adtech M&A with Azerion’s Matt Newcomb 41:57

3M ago41:57

41:57

Matt Newcomb, head of Azerion in the US, UK, and APAC, joins Eric Franchi and Joe Zappa to dive deep into mergers and acquisitions. They discuss how the CEO can maximize a company's chances of a favorable exit, integration best practices, what will drive adtech M&A over the next couple of years, and war stories. Joe promises to visit Eric in his nu…

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Marketecture Live: Bill Wise and Grant Parker on the New Innovid 22:38

3M ago22:38

22:38

At the Marketecture Live event, Bill Wise (CEO of Mediaocean) and Grant Parker (President of Innovid) discussed the merger of Flashtalking and Innovid, emphasizing scale, independence, and AI-driven innovation in ad tech. They highlighted balancing control and transparency for advertisers while competing with Google’s ecosystem. The conversation co…

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Episode 115: Brian O'Kelley on AI, Carbon, and the Scope3 pivot 56:35

3M ago56:35

56:35

Brian O'Kelley joins Ari on stage at Marketecture Live where they go in depth on the latest product announcements from Scope3. Also, Ari and Eric discuss highlights from Marketecture Live, including Innovid’s brand launch, Netflix’s Ad Suite, updates in ad tech, and recent media M&A activity. Learn more about your ad choices. Visit megaphone.fm/adc…

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Practical Takeaways from the Scope3 AI and Aperiam 2.0 Launches 28:33

3M ago28:33

28:33

Eric and Joe discuss the three things you need to do to maximize the impact of a product launch or press announcement by analyzing the success of two launches last week: Scope3's AI products and Aperiam 2.0. Plus, Eric can't sit with Joe at lunch, and Eric is hoarding modernist wooden elephants.By Joe Zappa & Eric Franchi

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Sovrn's Signal product gives publishers tools for ad performance 17:39

3M ago17:39

17:39

Sovrn's Signal product is an on-page measurement and data enrichment tool designed to help publishers increase the value of their ad inventory. In the interview, Peter Cunha, Managing Director of Signal at Sovrn, explains that the product enhances bid requests by incorporating attention metrics, dynamic floor pricing, and identity signals to improv…

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Episode 114: Kate O’Loughlin on why Kids Ads are SuperAwesome 51:05

3M ago51:05

51:05

SuperAwesome is a leading marketing company focused on kids and teens. Kate, the CEO, comes on the show to talk about the challenges with marketing to this regulated market. Learn more about your ad choices. Visit megaphone.fm/adchoicesBy Ari Paparo

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Reply Guy to "CTV for SMBs" Founder with Streamr CEO Jonathan Moffie 36:58

3M ago36:58

36:58

Streamr CEO Jonathan Moffie joins Eric Franchi and Joe Zappa to discuss AppLovin's success, the performance TV opportunity, making streaming accessible to SMB advertisers, and returning to his natural role as a reply guy, be it on Brooklyn Nets or adtech Twitter.By Joe Zappa & Eric Franchi

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Waymark: AI video creation for traditional media 13:35

4M ago13:35

13:35

The interview with Alex Persky-Stern, CEO of Waymark, explores the company's AI-powered video production platform, which simplifies ad creation for media companies and advertisers. Waymark automates video generation by pulling assets from business websites, leveraging AI to create motion graphics, voiceovers, and scripting, while integrating with S…

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Episode 113: In-app measurement with Brian Quinn of AppsFlyer, plus lots of M&A news 49:39

4M ago49:39

49:39

Lotame acquired by Publicis Lockr acquired by Viant Blis acquired by T-Mobile Learn more about your ad choices. Visit megaphone.fm/adchoicesBy Ari Paparo