Best Erik Jacobson Podcasts (2025)

1
Building an Effective Video First Content Strategy | Erik Jacobson 39:31

11h ago39:31

39:31

Erik Jacobson, CEO of Hatch, joins Evan and Steph to talk about building an effective video first content strategy. As a pioneer in video-first content strategies, Erik shares his insights on the evolving landscape of B2B marketing, emphasizing the importance of adapting to changing consumer behaviors. He brings over a decade worth of actionable st…

1
What Are Your Burning Marketing Questions? | 25 April Newsletter Companion 3:59

4d ago3:59

3:59

Welcome to a weekly check-in where I (⁠⁠⁠Steph Crugnola⁠⁠⁠) take the tips we drop in the Refine Labs weekly newsletter and apply it for our own brand marketing team - stacking them up for our continued evolution and growth. This week we ask: what are your pressing marketing questions that we can answer, and who do you go to when you need an expert?…

1
Growing Into A Demand Gen Role | Steve Voith 44:32

7d ago44:32

44:32

Steve Voith, VP of Revenue Marketing at Kyriba, joins Evan and Steph to talk about his career journey in Demand Generation. Steve discusses his journey from a novice marketer to a seasoned professional, sharing critical insights into the evolution of demand generation and the significant impacts of various learning experiences throughout his profes…

1
Who's Got Your Back? | 17 April Newsletter Companion 3:59

11d ago3:59

3:59

Welcome to a weekly check-in where I (⁠⁠Steph Crugnola⁠⁠) take the tips we drop in the Refine Labs weekly newsletter and apply it for our own brand marketing team - stacking them up for our continued evolution and growth. This week we ask: What communities are you part of as a marketer that help you connect and get support in this chaos landscape?…

1
How to Make it as a Solopreneur | Garrett Ira 40:57

14d ago40:57

40:57

Garrett Ira, founder at Method, joins Evan and Steph to talk about his journey to becoming a Solopreneur - the successes, challenges, and everything in between. Garrett shares his unique experience of coming from an entrepreneurial family, which set the tone for his career in marketing. He talks about his transition from agency work to in-house rol…

1
Telling the Story Beyond the Data | 10 April Newsletter Companion 5:58

18d ago5:58

5:58

Welcome to a weekly check-in where I (⁠Steph Crugnola⁠) take the tips we drop in the Refine Labs weekly newsletter and apply it for our own brand marketing team - stacking them up for our continued evolution and growth. This week we ask: Does a graph tell the whole story? Probably not. Take a step back and make sure you're showing the bigger pictur…

1
How to Nail Down Messaging and Positioning | Megan Bowen on Building With Buyers 53:29

22d ago53:29

53:29

*from Building with Buyers* Megan Bowen is CEO at Refine Labs. Refine Labs is a demand gen agency for growth stage and enterprise B2B SaaS companies. Also check out Ep. 78 "Hire For Customer Success, Not Customer Support." Here’s what we cover: Brand, Demand, and ABM. What's your approach to client work; I’m exploring the role that customers play i…

1
Niching Down | 3 April Newsletter Companion 5:23

25d ago5:23

5:23

Welcome to a weekly check-in where I (Steph Crugnola) take the tips we drop in the Refine Labs weekly newsletter and apply it for our own brand marketing team - stacking them up for our continued evolution and growth. This week is all about about niching down and clarifying landing pages, inspired by the Called to Action conversation with Tas Bober…

1
How to Tame Your Landing Page (And Your Career) | Tas Bober 56:08

28d ago56:08

56:08

Tas Bober, Co-Founder of The Scroll Lab, joins Evan Hughes and Steph Crugnola for a discussion focused on finding your niche in your career and on your landing page. Tas starts by talking through her evolution from an aspiring writer to a digital marketing expert, propelled by her early career experiences. Stressing the influence of pivotal mentors…

1
10 Timeless Content Marketing Principles (with Dave Gerhardt) 53:16

29d ago53:16

53:16

In this episode of 95% Content, Erik Jacobson welcomes back Dave Gerhardt (Founder of Exit Five) to discuss timeless content and marketing principles that never change, even as technology and trends change. Here’s the topics and principles Erik and Dave discuss in this episode: Knowing your customer and audience better than anyone else Being able t…

1
Why Do You Listen to Marketing Podcasts? | 27 March Newsletter Companion 5:08

1M ago5:08

5:08

Welcome to a new weekly check-in where I (Steph Crugnola) take the tips we drop in the Refine Labs weekly newsletter and apply it for our own brand marketing team - stacking them up for our continued evolution and growth. This week is all about ABM! Inspired by the recent B2B Marketing Roundtable, we sent out and are testing a template to narrow do…

1
ABM: How to Get it Right | March B2B Roundtable 52:15

1M ago52:15

52:15

Evan Hughes hosts Judy Sheriff, Ciara Hopkins, and Scott Schilling on this ABM deep dive. They cover: Defining ABM: All our hosts agree that ABM should be seen as a comprehensive alignment of marketing and sales strategies tailored to target specific accounts by understanding ICPs. Tools: Organizations don't always need expensive tools like Demandb…

1
A New Experiment | Newsletter Companion 19 March 2025 4:29

1M ago4:29

4:29

Welcome to a new weekly check-in where I (Steph Crugnola) take the tips we drop in the Refine Labs weekly newsletter and apply it for our own brand marketing team - stacking them up for our continued evolution and growth. This week is all about experimentation, based on this week's episode of Called to Action featuring Canberk Beker.…

1
How to Prioritize Consistent Experimentation | Canberk Beker 28:25

1M ago28:25

28:25

Canberk Beker, founder of ROASted, joins Evan Hughes and Steph Crugnola for a discussion focused on the importance of consistent and ambitious experimentation. Canberk describes his shift from traditional B2C marketing to embracing experimental strategies, emphasizing the significance of pushing boundaries to foster growth. He shares is personal ex…

1
Why You Should Appeal to Humanity In Ad Creative | Libby Schell 37:55

2M ago37:55

37:55

Libby Schell, Refine Labs Demand Generation Manager, joins Evan Hughes and Steph Crugnola for a discussion about leading with empathy and humanity in ad creative. Libby shares her unique path from a strategic communications graduate to a demand generation expert in the B2B SaaS domain. She focuses on how she has worked to balance creativity with ma…

1
Building an Organic Content & Thought Leadership Strategy | B2B Round Table 50:25

2M ago50:25

50:25

Megan Bowen and Evan Hughes host Ashley Lewin and Steph Crugnola in a roundtable discussion of how to create a sustainable, unique content strategy. They cover: Building a unique point of view in content strategy is crucial for differentiation and capturing audience attention. Consistency in content distribution helps build trust and establishes th…

1
How to Implement a Demand Creation Strategy | Sam Kuehnle 40:59

2M ago40:59

40:59

Sam Kuehnle, VP of Marketing at Loxo, joins Evan Hughes and Steph Crugnola for a discussion about taking on a leadership role in Demand Creation and how to make an impact. The discussion focuses on evolving demand generation strategies, the interplay between lead generation and demand creation, and how Sam transitioned from agency work at Refine La…

1
Why Leads Are Not All Created Equal | Ciara Hopkins 37:49

2M ago37:49

37:49

Ciara Hopkins, VP of Demand Generation at Refine Labs, joins Evan Hughes and Steph Crugnola for a discussion about leads: leads are not all created equal, and Ciara talks through why, and how to address it. Ciara starts by talking through her journey, starting as an SDR constantly questioning the ‘why’ behind instant calls and emails to new leads. …

1
Creating Differentiated Content That Builds Trust (with John Bonini, Founder of Content Brands) 49:53

2M ago49:53

49:53

In this episode of 95% Content, Erik Jacobson talks with John Bonini (Founder of Content Brands) about how B2B companies can create truly differentiated content that builds trust and affinity with their audience. Here’s what you’ll learn in this episode: The problem with undifferentiated content in B2B and why it's getting worse with AI How to crea…

1
4 Milestones to Hit Before Investing in Paid Advertising | Refine Labs B2B Roundtable 46:58

3M ago46:58

46:58

Megan Bowen and Evan Hughes host Ciara Hopkins in a roundtable discussion of paid ads, nailing down when is the right time to start investing. They cover: Defining your ideal customer profile and target market Developing your strategic narrative Building a website that converts traffic into sales conversions Aligning Marketing and Sales In addition…

1
How to Bridge the Attribution Gap | Ashley Lewin 36:32

3M ago36:32

36:32

Ashley Lewin, Senior Director of Demand Generation at Refine Labs, joins Evan Hughes and Steph Crugnola for a discussion about attribution, and how to bridge the gap traditional software based attribution can leave in your understanding of your customers. Ashley starts by breaking down each attribution model, including first touch, last touch, mult…

1
Why To Start Ungating Your Content | Kerri Amodio 36:52

3M ago36:52

36:52

Kerri Amodio, Director of Demand Generation at Refine Labs, joins Evan Hughes and Steph Crugnola for a discussion on why (and how) you should start ungating your content. Kerri starts by explaining how lead generation tactics have become more and more outdated as the market and technology keeps growing and changing. She highlights the necessary shi…

1
How Podcasting Can Help You Land Your Next Role | Aaron Weekes 28:08

3M ago28:08

28:08

Aaron Weekes, Performance Marketing Manager at Refine Labs, joins Evan Hughes and Steph Crugnola for a discussion on the program he launched on his podcast to help job-seeking marketers work on their content and storytelling. Aaron shares his personal story with finding himself looking for a new role, and how making connections through content help…

1
Why Change Management is Crucial to Pull You Into the Current Era of Marketing | Megan Bowen 43:23

4M ago43:23

43:23

Megan Bowen, Refine Labs CEO, joins Evan Hughes and Steph Crugnola for the premiere episode of Stacking Growth: Called to Action. On this season of Stacking Growth, we’re featuring marketing leaders who’ve been called to make a change, and inviting them to share their journey - the highs, the lows, and everything in between. Megan reflects on the m…

1
Using Content To Build Trust At Scale (with Content Marketing Lead @ Clari) 44:43

4M ago44:43

44:43

In this episode, Erik Jacobson talks with Nehal Tenany (Content Marketing Lead @ Clari) about her B2B content playbooks to grow an audience on social, create demand using content, align content with business goals, and activate employee-driven content. Here’s what you’ll learn in this episode: Clari’s content strategy: building trust at scale The 3…

1
Use Historical Data to Grow Your Business | Megan Bowen on Metrics & Chill 34:01

4M ago34:01

34:01

From Metrics & Chill: “In this Metrics & Chill interview we hear from Megan Bowen, CEO of Refine Labs, a progressive demand strategy and research firm focused on growth-stage B2B SaaS companies. She shares how they leverage historical data to help their clients get more customers. When they start working with a new client, the first thing they do i…

1
Use This Content Team Playbook (with Head of Content @ Mutiny) 49:44

5M ago49:44

49:44

In this episode of 95% Content, Erik Jacobson (CEO of Hatch.fm) talks with Stewart Hillhouse (Head of Content at Mutiny). Stewart shares strategies for using AI to make content creation faster and more efficient without sacrificing quality. He also shares the exact content playbook they are using at Mutiny that has helped build their brand into one…

1
Optimizing GTM Strategy For Growth | Refine Labs B2B Marketing Roundtable 56:30

5M ago56:30

56:30

CEO ⁠Megan Bowen⁠ and VP of Marketing ⁠Evan Hughes⁠ hosted Director of Demand Generation Kerri Amodio to walk through the shift from a Lead Gen to Demand Gen strategy, especially focusing on the complexity of making the transition in a larger organization. They explored how to build a compelling business case using historical data, manage the chang…

1
A 10x Unlock: Messaging & POV’s (with Chris Walker) 46:23

5M ago46:23

46:23

On today's episode, Chris Walker joins Erik to share a recent update he's made to his narrative, POVs, and messaging at Passetto, which has resulted in generating more pipeline and revenue in the month of October alone than all of 2024 combined up to that point. Listen to this episode to learn how to turn what you say (your message) into 10x growth…

1
Paid Search Efficiency | Refine Labs B2B Marketing Roundtable 55:28

5M ago55:28

55:28

CEO Megan Bowen and VP of Marketing Evan Hughes hosted Demand Generation Manager Ryan Olestro and Senior Performance Marketing Manager Malin Wijenayake to discuss paid search efficiency and how to stop overspending. They dive into key tactics for improving paid advertising strategies, focusing on recognizing budget inefficiencies and balancing spen…

1
2025 Planning and Goal Setting | Refine Labs B2B Marketing Roundtable 56:19

6M ago56:19

56:19

CEO Megan Bowen and VP of Marketing Evan Hughes hosted VP Of Demand Generation Ciara Hopkins, and Senior Director of Demand Generation Matthew Sciannella to dive into the 2025 planning process. Through the event, they addressed significant trends in the digital marketing space, emphasizing the need for adaptability and smart investment. Key topics …

1
7 ways to use generative AI in PPC to boost revenue | Kerri Amodio SMX Masterclass 57:26

6M ago57:26

57:26

Kerri Amodio, Director of Demand Gen, delivered a Keynote and Q&A session for SMX Masterclass. She focused on how businesses can leverage AI tools like ChatGPT to optimize their marketing campaigns. She emphasized the importance of using AI not merely to save time but to enhance the quality of marketing efforts, improve messaging, and boost revenue…

1
Snacks 33: Choosing the Right Creative Package 12:32

6M ago12:32

12:32

Triana Mills, VP of Creative, joins Steph Crugnola on Stacking Growth Snacks to break down the differences between a Creative Strategy Package and a Creative Execution Package. She details what's included, who would benefit most, and the timeline investment you'd be looking at for each package. See the video on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠You…

1
Building a Podcast: Roles That Influence B2B Growth Strategy | Feat: Evan Hughes and Steph Crugnola 33:38

6M ago33:38

33:38

Evan Hughes and Steph Crugnola joined Corey Kossack of Aspireship on the Startup Skills Podcast to talk about the four essential roles in building a podcast. From Startup Skills Podcast: The second episode of the Startup Skills Podcast, Corey engages with Evan Hughes and Steph Crugnola from Refine Labs to discuss podcasting as a growth strategy for…

1
Snacks 32: Data Democratization - Communicating to Leadership 8:02

7M ago8:02

8:02

Ragen Dodson joins Steph Crugnola on Stacking Growth Snacks to cover Data Democratization. In this episode, she guides listeners through specific talk tracks that can help convince leadership to make the change. She highlights the most important benefits of switching to a Data Democracy to make it attractive to your C-Suite and stakeholders. See th…

1
Expert Session: Paid YouTube Strategy with Malin Wijenayake 45:00

7M ago45:00

45:00

Our September Expert Session, featuring Malin Wijenayake and Chris Walker, focused on YouTube Ad Strategy! Through the session, they covered: tools for measuring impact most efficient targeting options for each ad type options for developing ad creative successful examples of current ads benchmark metric goals and examples ...and more! If you want …

1
Expert Session: Repurposing Website Content for Ad Creative with Matthew Sciannella 44:49

7M ago44:49

44:49

In our August Expert Session, Chris Walker and Matthew Sciannella spent an hour delivering detailed analysis, actionable feedback, and tips on repurposing website content for ad creative. Key takeaways include: The transition from paid search to paid social requires a deep understanding of platform user behavior and creative messaging strategies. E…

1
Snacks 31: Data Democratization - How to Organize Your Data 9:19

7M ago9:19

9:19

Ragen Dodson joins Steph Crugnola on Stacking Growth Snacks to cover Data Democratization. In this episode, she talks about the important tools to refresh and rely on when building a Data Democracy. She covers how to make sure your self serve data tools and CRM are user friendly and accessible, aligning measurement and metrics between sales and mar…

1
Expert Session: GTM Programs & Marketing ROI with Tom Wentworth 46:04

7M ago46:04

46:04

In our July Expert Session, Chris Walker was joined by Tom Wentworth, CMO @ Recorded Future, to talk about GTM programs and Marketing ROI. Their discussion focused on guiding marketers aspiring to senior roles, offering rich insights into account selection, demand creation, and the relationship between marketing and finance. Tom emphasizes the impo…

1
Snacks 30: Data Democratization 7:02

7M ago7:02

7:02

Ragen Dodson joins Steph Crugnola on Stacking Growth Snacks to cover Data Democratization. In this episode, she talks about what Data Democratization is, what it looks like within a company, and the benefits it can bring for your teams. See the video on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stay on top of all Refine Lab…

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Demand Gen Playbook to Scale Your Company From $1M - $10M | Evan Hughes on Rev Genius 1:00:23

7M ago1:00:23

1:00:23

Evan Hughes joined Stacey Danheiser and Sarah Breathnach on a live Rev Genius event focused on delivering effective strategies for scaling companies. They address how to stand out in competitive markets, define ideal customer profiles, leverage content creation, and harness AI in marketing. Packed with actionable advice on aligning sales and market…

1
Snacks 29: Remarketing Experimentation 12:14

7M ago12:14

12:14

Libby Schell and Malin Wijenayake join Steph Crugnola on Stacking Growth Snacks to deliver a masterclass on remarketing and retargeting. In this episode, they cover Experimentation - how to stay ahead of the game, create new campaigns with existing content, playing with format and where they see things heading in the future. See the video on our ⁠⁠…

1
30% of leads from this content strategy 47:55

7M ago47:55

47:55

In this episode of 95% Content, Erik talks with Pete Lorenco (VP of Marketing at Pathfactory). Pete has built a content engine at Pathfactory that is intentionally designed to build trust and affinity with the 95% of buyers who are not in- market to buy (yet), so that when they are ready to buy, Pathfactory is one of the solutions that is already o…

1
The CEO LinkedIn Playbook | Megan Bowen on The Founder-Led Marketing Show 50:04

8M ago50:04

50:04

From the Founder-Led Marketing Show: “Megan Bowen is the CEO at Refine Labs. Refine Labs allows you to launch, optimize, and scale digital strategies to improve key metrics: pipeline, revenue, and reduced customer acquisition costs. In this episode we are talking about: - The Biggest Challenge from COO to CEO - The CEO LinkedIn Playbook - How to Co…

1
Snacks 28: Remarketing Measurement & Budget Allocation 15:39

8M ago15:39

15:39

Libby Schell and Malin Wijenayake join Steph Crugnola on Stacking Growth Snacks to deliver a masterclass on remarketing and retargeting. In this episode, they cover Measurement - how to keep an eye on analytics and what trends to learn from, Budget allocation - what percentage to typically invest in each ad type, and Experimentation - different tes…

1
Do This Before Starting Paid Ads in B2B| Megan Bowen on Breaking B2B 45:08

8M ago45:08

45:08

From Breaking B2B: ► Is it really possible to start paid ads too soon as a b2b company? Sam talks to Megan Bowen, CEO @ Refine Labs. They cover: 👉 5 milestones to nail before investing in paid ads 👉 How to nail each with a step-by-step 👉 Setting yourself up for success with b2b paid ads See full videos and more on our YouTube channel Stay on top of…

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Snacks 27: Remarketing Objectives & Process 12:46

8M ago12:46

12:46

Libby Schell and Malin Wijenayake join Steph Crugnola on Stacking Growth Snacks to talk about Remarketing campaigns. They cover the main objectives to consider when launching a campaign, and how to tailor your audiences most effectively. They also cover the basic process on building the campaign. See the video on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube…

1
How to use LinkedIn to drive revenue in 2024 (with Chris Walker) 53:02

8M ago53:02

53:02

Today’s episode is a LinkedIn strategy masterclass with Erik Jacobson (CEO @ Hatch.fm) and Chris Walker (CEO @ Passetto and Chairman @ Refine Labs) covering exactly how to grow a B2B company in 2024 using LinkedIn. Chris’s LinkedIn playbook has driven tens of millions of dollars in pipeline and revenue over the last 5 years, and he has been one of …

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Incorporating Founder-Led marketing & Sales Into Your BizDev Strategy | Megan Bowen on Becoming a Hiring Machine 49:12

8M ago49:12

49:12

From Becoming a Hiring Machine “In this episode, Sam is joined by Megan Bowen, CEO at Refine Labs, to talk about the power of founder-led marketing and sales. Refine Labs is the definition of a founder-led company, with founder and former CEO Chris Walker's persona being the building block. Throughout the conversation, Sam and Megan discuss founder…

1
Turning $12K into $12M with content (Kyle Coleman, Copy.ai CMO) 49:28

8M ago49:28

49:28

Kyle Coleman is the CMO of Copy.ai, and has turned $12K into $12M of pipeline using a content-first approach. In this episode of 95% Content hosted by Erik Jacobson (CEO of hatch.fm), Kyle shares his category creation, positioning, and organic content playbook that they’ve used to create those results and be seen as a 1-of-1 solution in their highl…

Podcasts Worth a Listen

Erik Jacobson Podcasts

Podcasts Worth a Listen