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How to Nail Down Messaging and Positioning | Megan Bowen on Building With Buyers

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Manage episode 475807033 series 3436359
Content provided by Refine Labs. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Refine Labs or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

*from Building with Buyers*

Megan Bowen is CEO at Refine Labs. Refine Labs is a demand gen agency for growth stage and enterprise B2B SaaS companies. Also check out Ep. 78 "Hire For Customer Success, Not Customer Support."

Here’s what we cover:

Brand, Demand, and ABM. What's your approach to client work;

I’m exploring the role that customers play in helping startups build to the next round - how have you seen this play out with companies you work with;

What’s changed about how buyers buy today, and what’s still the same;

Customer research is core to the work I do with my clients - how do you handle customer research at Refine Labs;

How are you using AI, and what’s your take on where it’s going;

Early stage startups testing paid ads, what’s your advice (HINT: it's an expensive experiment, you need at least $3M-5M ARR);

What’s the biggest challenge for companies you’re working with right now;

Megan asks me her burning question.

Megan on LinkedIn: ⁠⁠⁠www.linkedin.com/in/meganwhitebowen

Refine Labs: ⁠⁠⁠⁠⁠⁠⁠⁠www.refinelabs.com

For more content, subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show.

Music by my talented daughter.

Anna on LinkedIn: ⁠⁠⁠⁠⁠www.linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠

  continue reading

220 episodes

Artwork
iconShare
 
Manage episode 475807033 series 3436359
Content provided by Refine Labs. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Refine Labs or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

*from Building with Buyers*

Megan Bowen is CEO at Refine Labs. Refine Labs is a demand gen agency for growth stage and enterprise B2B SaaS companies. Also check out Ep. 78 "Hire For Customer Success, Not Customer Support."

Here’s what we cover:

Brand, Demand, and ABM. What's your approach to client work;

I’m exploring the role that customers play in helping startups build to the next round - how have you seen this play out with companies you work with;

What’s changed about how buyers buy today, and what’s still the same;

Customer research is core to the work I do with my clients - how do you handle customer research at Refine Labs;

How are you using AI, and what’s your take on where it’s going;

Early stage startups testing paid ads, what’s your advice (HINT: it's an expensive experiment, you need at least $3M-5M ARR);

What’s the biggest challenge for companies you’re working with right now;

Megan asks me her burning question.

Megan on LinkedIn: ⁠⁠⁠www.linkedin.com/in/meganwhitebowen

Refine Labs: ⁠⁠⁠⁠⁠⁠⁠⁠www.refinelabs.com

For more content, subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show.

Music by my talented daughter.

Anna on LinkedIn: ⁠⁠⁠⁠⁠www.linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠

  continue reading

220 episodes

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