Best Refine Labs Podcasts (2025)

1
Building an Effective Video First Content Strategy | Erik Jacobson 39:31

11h ago39:31

39:31

Erik Jacobson, CEO of Hatch, joins Evan and Steph to talk about building an effective video first content strategy. As a pioneer in video-first content strategies, Erik shares his insights on the evolving landscape of B2B marketing, emphasizing the importance of adapting to changing consumer behaviors. He brings over a decade worth of actionable st…

1
What Are Your Burning Marketing Questions? | 25 April Newsletter Companion 3:59

5d ago3:59

3:59

Welcome to a weekly check-in where I (⁠⁠⁠Steph Crugnola⁠⁠⁠) take the tips we drop in the Refine Labs weekly newsletter and apply it for our own brand marketing team - stacking them up for our continued evolution and growth. This week we ask: what are your pressing marketing questions that we can answer, and who do you go to when you need an expert?…

1
167: Demystifying lead sources with self attribution reporting (Chris Strom, ClearPivot) 32:28

6d ago32:28

32:28

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Traditional attribution models are broken—and your “direct” traffic might not be what you think it is. In this episode, ClearPivot founder and Principal Chris Strom breaks down how his team blends self-reported attribut…

1
Inside the GTM Black Hole: Why Marketing Can't Prove Impact 46:19

7d ago46:19

46:19

Everyone’s trying to grow pipeline, but only few companies are measuring the part of GTM that actually creates it. This week on GTM Live, Trevor and Carolyn expose why the early-stage “signals” that actually drive pipeline are the ones most teams ignore. They dig into the real problem: teams aren’t tracking signals across the entire pipeline creati…

1
Growing Into A Demand Gen Role | Steve Voith 44:32

7d ago44:32

44:32

Steve Voith, VP of Revenue Marketing at Kyriba, joins Evan and Steph to talk about his career journey in Demand Generation. Steve discusses his journey from a novice marketer to a seasoned professional, sharing critical insights into the evolution of demand generation and the significant impacts of various learning experiences throughout his profes…

1
Who's Got Your Back? | 17 April Newsletter Companion 3:59

11d ago3:59

3:59

Welcome to a weekly check-in where I (⁠⁠Steph Crugnola⁠⁠) take the tips we drop in the Refine Labs weekly newsletter and apply it for our own brand marketing team - stacking them up for our continued evolution and growth. This week we ask: What communities are you part of as a marketer that help you connect and get support in this chaos landscape?…

1
This Guy Has Worked With 60 B2B SaaS Businesses with Alan Gleeson of Contento 25:55

13d ago25:55

25:55

Alan Gleeson's LinkedIn Alan Gleeson’s X (formerly Twitter) Contento’s LinkedIn Contento’s Website AGILITY SaaS B2B Marketing Guide Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dar…

1
How to Make it as a Solopreneur | Garrett Ira 40:57

14d ago40:57

40:57

Garrett Ira, founder at Method, joins Evan and Steph to talk about his journey to becoming a Solopreneur - the successes, challenges, and everything in between. Garrett shares his unique experience of coming from an entrepreneurial family, which set the tone for his career in marketing. He talks about his transition from agency work to in-house rol…

1
Telling the Story Beyond the Data | 10 April Newsletter Companion 5:58

18d ago5:58

5:58

Welcome to a weekly check-in where I (⁠Steph Crugnola⁠) take the tips we drop in the Refine Labs weekly newsletter and apply it for our own brand marketing team - stacking them up for our continued evolution and growth. This week we ask: Does a graph tell the whole story? Probably not. Take a step back and make sure you're showing the bigger pictur…

1
Why Your GTM Strategy Isn’t Working (Hint: Attribution, Data, and Unit Economics) 46:45

20d ago46:45

46:45

This week on GTM Live, Carolyn and Trevor dive into the messiness of go-to-market strategy: overspending on pipeline, bad attribution models, and why marketers are often stuck doing RevOps jobs. Carolyn breaks down the trap of chasing new logos without clear ROI, while Trevor shares how his IT-to-marketing journey led to launching Passetto to fix t…

1
How to Nail Down Messaging and Positioning | Megan Bowen on Building With Buyers 53:29

22d ago53:29

53:29

*from Building with Buyers* Megan Bowen is CEO at Refine Labs. Refine Labs is a demand gen agency for growth stage and enterprise B2B SaaS companies. Also check out Ep. 78 "Hire For Customer Success, Not Customer Support." Here’s what we cover: Brand, Demand, and ABM. What's your approach to client work; I’m exploring the role that customers play i…

1
Niching Down | 3 April Newsletter Companion 5:23

25d ago5:23

5:23

Welcome to a weekly check-in where I (Steph Crugnola) take the tips we drop in the Refine Labs weekly newsletter and apply it for our own brand marketing team - stacking them up for our continued evolution and growth. This week is all about about niching down and clarifying landing pages, inspired by the Called to Action conversation with Tas Bober…

1
RV240 - The End Of An Era (And Beginning Of A New One) - Go To Market Live Episode 45 24:18

26d ago24:18

24:18

After a month-long sabbatical that took him across Australia, New Zealand, and Fiji, Chris Walker returns to Revenue Vitals with a life-changing announcement. In this deeply personal episode, Chris reveals a profound shift in his perspective and purpose that has led him to hand over hosting duties to Carolyn Dilks (Co-Founder and Managing Partner @…

1
The Lychee Journey with Tomer Dean 32:35

27d ago32:35

32:35

Tomer Dean's LinkedIn Ran Alter’s LinkedIn Peleg Aran’s LinkedIn Tomer Dean's X (Formerly Twitter) Ran Aleter’s X (Formerly Twitter) Peleg Aran’s X (Formerly Twitter) Lychee’s LinkedIn (Acquired by Fame) Lychee’s Website (Acquired by Fame) Download Apple as MP3 Download Spotify as MP3 Download Spaces as MP3 Confessions of a B2B Entrepreneur is hand…

1
How to Tame Your Landing Page (And Your Career) | Tas Bober 56:08

28d ago56:08

56:08

Tas Bober, Co-Founder of The Scroll Lab, joins Evan Hughes and Steph Crugnola for a discussion focused on finding your niche in your career and on your landing page. Tas starts by talking through her evolution from an aspiring writer to a digital marketing expert, propelled by her early career experiences. Stressing the influence of pivotal mentors…

1
Why Do You Listen to Marketing Podcasts? | 27 March Newsletter Companion 5:08

1M ago5:08

5:08

Welcome to a new weekly check-in where I (Steph Crugnola) take the tips we drop in the Refine Labs weekly newsletter and apply it for our own brand marketing team - stacking them up for our continued evolution and growth. This week is all about ABM! Inspired by the recent B2B Marketing Roundtable, we sent out and are testing a template to narrow do…

1
166: Identify your best-fit customer with 3 metrics (w/ Ryan Milligan, QuotaPath) 29:51

1M ago29:51

29:51

By Databox

1
ABM: How to Get it Right | March B2B Roundtable 52:15

1M ago52:15

52:15

Evan Hughes hosts Judy Sheriff, Ciara Hopkins, and Scott Schilling on this ABM deep dive. They cover: Defining ABM: All our hosts agree that ABM should be seen as a comprehensive alignment of marketing and sales strategies tailored to target specific accounts by understanding ICPs. Tools: Organizations don't always need expensive tools like Demandb…

1
A New Experiment | Newsletter Companion 19 March 2025 4:29

1M ago4:29

4:29

Welcome to a new weekly check-in where I (Steph Crugnola) take the tips we drop in the Refine Labs weekly newsletter and apply it for our own brand marketing team - stacking them up for our continued evolution and growth. This week is all about experimentation, based on this week's episode of Called to Action featuring Canberk Beker.…

1
A Day in the Life of a B2B SaaS CEO with Kris Rudeegraap of Sendoso 27:25

1M ago27:25

27:25

Kris Rudeegraap's LinkedIn Kris Rudeegraap's X (Formerly Twitter) Kris Rudeegraap's Email: [email protected] Sendoso’s LinkedIn Sendoso's Website Sendoso's Case Studies Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of…

1
How to Prioritize Consistent Experimentation | Canberk Beker 28:25

1M ago28:25

28:25

Canberk Beker, founder of ROASted, joins Evan Hughes and Steph Crugnola for a discussion focused on the importance of consistent and ambitious experimentation. Canberk describes his shift from traditional B2C marketing to embracing experimental strategies, emphasizing the significance of pushing boundaries to foster growth. He shares is personal ex…

1
Why You Should Appeal to Humanity In Ad Creative | Libby Schell 37:55

2M ago37:55

37:55

Libby Schell, Refine Labs Demand Generation Manager, joins Evan Hughes and Steph Crugnola for a discussion about leading with empathy and humanity in ad creative. Libby shares her unique path from a strategic communications graduate to a demand generation expert in the B2B SaaS domain. She focuses on how she has worked to balance creativity with ma…

1
165: Combining Brand, Demand, and Performance for Business Impact (w/ Dots Oyebolu) 42:30

2M ago42:30

42:30

By Databox

1
Branding & Solopreneurship with Emily Dunlop of Good Marketing Club™ 30:33

2M ago30:33

30:33

Emily Dunlop's LinkedIn Emily Dunlop's X (Formerly Twitter) The Good Marketing Club LinkedIn The Good Marketing Club Website Multiplier - Global EOR Company Website Do What You Love, Love What You Do by Holly Tucker Manifest: 7 Steps to Living Your Best Life by Roxie Nafousi Psychology of Money by Morgan Housel Good Life Newsletter by Emily Dunlop …

1
RV239 - The Bootstrap Advantage (My CEO Consulting Call) 8:25

2M ago8:25

8:25

In this unique episode, Chris shares the unfiltered audio from a consulting call with an entrepreneur. Chris offers advice from his personal experience building multiple businesses to 7 and 8 figures in revenue. Here’s what you’ll learn in this episode: Why raising VC money might be a sign that your business model needs rethinking The advantages of…

1
Building an Organic Content & Thought Leadership Strategy | B2B Round Table 50:25

2M ago50:25

50:25

Megan Bowen and Evan Hughes host Ashley Lewin and Steph Crugnola in a roundtable discussion of how to create a sustainable, unique content strategy. They cover: Building a unique point of view in content strategy is crucial for differentiation and capturing audience attention. Consistency in content distribution helps build trust and establishes th…

1
How to Implement a Demand Creation Strategy | Sam Kuehnle 40:59

2M ago40:59

40:59

Sam Kuehnle, VP of Marketing at Loxo, joins Evan Hughes and Steph Crugnola for a discussion about taking on a leadership role in Demand Creation and how to make an impact. The discussion focuses on evolving demand generation strategies, the interplay between lead generation and demand creation, and how Sam transitioned from agency work at Refine La…

1
RV238 - How To Outcompete $100M Giants (Live Fireside Chat) 52:24

2M ago52:24

52:24

Today’s episode is a live fireside chat recorded at Warmly’s office, where Chris covers why smaller software companies can move faster than larger ones, what customers actually want versus what they say they need, and practical ways to measure what matters in marketing. Here’s what you’ll learn in this episode: Why smaller companies have distinct a…

1
[Greatest Hits] How To Start A Movement with David Heinemeier Hansson of 37signals 39:57

2M ago39:57

39:57

Follow David Heinemeier Hansson on LinkedIn Check out 37signals Check out Basecamp Check out HEY Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dark Social, Creating Demand & Company…

1
Why Leads Are Not All Created Equal | Ciara Hopkins 37:49

2M ago37:49

37:49

Ciara Hopkins, VP of Demand Generation at Refine Labs, joins Evan Hughes and Steph Crugnola for a discussion about leads: leads are not all created equal, and Ciara talks through why, and how to address it. Ciara starts by talking through her journey, starting as an SDR constantly questioning the ‘why’ behind instant calls and emails to new leads. …

1
RV237 - Stop Overcomplicating Marketing Measurement | Go To Market Live Episode 44 51:37

2M ago51:37

51:37

When Chris Walker looked at his bank account in 2019, he had $3,000 and student loan debt. In this week’s GTM Live episode, he shares an overview of the choices that led to building successful multi-million dollar companies over the next 6 years, and the personal cost of those decisions. He then spends the majority of the episode examining why B2B …

1
4 Milestones to Hit Before Investing in Paid Advertising | Refine Labs B2B Roundtable 46:58

3M ago46:58

46:58

Megan Bowen and Evan Hughes host Ciara Hopkins in a roundtable discussion of paid ads, nailing down when is the right time to start investing. They cover: Defining your ideal customer profile and target market Developing your strategic narrative Building a website that converts traffic into sales conversions Aligning Marketing and Sales In addition…

1
164: How to Break Down Data Silos and Drive Better Decisions (w/ Samantha Riel, Balsam&Cedar) 38:11

3M ago38:11

38:11

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode, we explore how data silos slow down decision-making and cost companies time and money. Join us as Samantha Riel, founder of Balsam&Cedar, breaks down how disconnected tools create barriers between marke…

1
RV236 - The Role of Finance Leaders in GTM Success 1:04:37

3M ago1:04:37

1:04:37

In this episode, Chris joinsFP&A Tomorrow host Paul Barnhurst (a.k.a.The FP&A Guy) to talk about the intersection of finance and GTM. Chris shares his perspective on why most B2B companies get GTM investments wrong, the inefficiencies in traditional marketing measurement, and how CFO's and finance teams can play an incredibly strategic role in driv…

1
RV235 - Create A High Performing GTM Engine | with Sangram Vajre 1:02:08

3M ago1:02:08

1:02:08

How can CEOs, CMOs, and revenue leaders truly create a high-performance GTM engine? This episode is a live event that Chris Walker did with Sangram Vajre (co-founder & CEO at GTM Partners) where they answer exactly that. Key topics from this episode: Who should really own GTM? Moving beyond “marketing vs. sales” The 4 pillars of pipeline creation W…

1
How to Achieve B2B Podcasting Growth: Expert Strategies with Tom Hunt (Grow Your B2B SaaS Podcast) 33:51

3M ago33:51

33:51

Joran Hofman LinkedIn Joran Hofman X (Formerly Twitter) Grow Your B2B SaaS Podcast Website Tom Hunt LinkedIn Tom Hunt X (Formerly Twitter) Tom Hunt Website Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals C…

1
How to Bridge the Attribution Gap | Ashley Lewin 36:32

3M ago36:32

36:32

Ashley Lewin, Senior Director of Demand Generation at Refine Labs, joins Evan Hughes and Steph Crugnola for a discussion about attribution, and how to bridge the gap traditional software based attribution can leave in your understanding of your customers. Ashley starts by breaking down each attribution model, including first touch, last touch, mult…

1
RV234 - The Pipeline Creation Framework | Go To Market Live Episode 43 45:32

3M ago45:32

45:32

Why do so many companies struggle to generate pipeline efficiently? In this episode, Chris shares exactly why (and new and more effective GTM strategies). Whether you're a CMO, CRO, CEO, or CFO, this episode will challenge your thinking and help you build a smarter GTM strategy with marketing investments that are actually delivering returns. Key to…

1
Why To Start Ungating Your Content | Kerri Amodio 36:52

3M ago36:52

36:52

Kerri Amodio, Director of Demand Generation at Refine Labs, joins Evan Hughes and Steph Crugnola for a discussion on why (and how) you should start ungating your content. Kerri starts by explaining how lead generation tactics have become more and more outdated as the market and technology keeps growing and changing. She highlights the necessary shi…

1
RV233 - My Lessons From Scaling to $22 Million 48:41

3M ago48:41

48:41

Chris joined Brad Zomick’s show (LinkedIn Famous), where he shared insights on personal growth as a founder, his learnings from executing on LinkedIn for 5 years, and the new playbook founders can use to build and grow their companies. Key topics from this episode: The right way to approach LinkedIn (hint: vanity metrics don’t matter) Personal grow…

1
How To Find, Buy & Transform Businesses with Nick McLean of Four Pillars Investors 28:18

3M ago28:18

28:18

Nick McLean’s LinkedIn Nick McLean’s X (formerly Twitter) Four Pillars Investors LinkedIn Four Pillars Investors Website Nick McLean’s YouTube Channel Ambition with Nick Website Subscribe to The Mid Market Insider Newsletter Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes:…

1
How Podcasting Can Help You Land Your Next Role | Aaron Weekes 28:08

3M ago28:08

28:08

Aaron Weekes, Performance Marketing Manager at Refine Labs, joins Evan Hughes and Steph Crugnola for a discussion on the program he launched on his podcast to help job-seeking marketers work on their content and storytelling. Aaron shares his personal story with finding himself looking for a new role, and how making connections through content help…

1
RV232 - The 3 Pillars of GTM Success | Go To Market Live Episode 42 50:52

3M ago50:52

50:52

This is the first GTM Live episode of 2025, and Chris shares his most recent GTM strategies to help you win. These lessons are especially crucial for companies who want to scale past $10 million ARR. Key topics from this episode: The 3 Pillars of GTM Success: GTM Strategy, GTM Optimization, and GTM Operations. Cost of Growth: Reframing GTM efficien…

1
Why Change Management is Crucial to Pull You Into the Current Era of Marketing | Megan Bowen 43:23

4M ago43:23

43:23

Megan Bowen, Refine Labs CEO, joins Evan Hughes and Steph Crugnola for the premiere episode of Stacking Growth: Called to Action. On this season of Stacking Growth, we’re featuring marketing leaders who’ve been called to make a change, and inviting them to share their journey - the highs, the lows, and everything in between. Megan reflects on the m…

1
RV231 - Chris Walker & Dave Gerhardt Talk B2B Marketing 48:28

4M ago48:28

48:28

This is a must-listen episode where Chris Walker joined Dave Gerhardt (Founder & CEO of Exit Five) on the B2B Marketing with Dave Gerhardt podcast. Key topics from this episode: Why being “early” in seeing how marketing is changing is often misunderstood as being wrong How to manage negativity on social media while staying focused on your goals Usi…

1
Cracking the LinkedIn Code - Tom Hunt's 5 Steps to Viral Growth & B2B Podcasting Domination (The Founder-Led Marketing Show) 45:39

4M ago45:39

45:39

Finn Thormeier LinkedIn Finn Thormeierl on X (Formerly Twitter) The Founder-Led Marketing Show Website Tom Hunt LinkedIn Tom Hunt X (Formerly Twitter) Tom Hunt Website Others Mentioned Josh Fechter LinkedIn Houston Golden LinkedIn Dave Gerhardt LinkedIn Chris Donnelly LinkedIn Adam Robinson LinkedIn Bridget Hyacinth LinkedIn Matt Barker LinkedIn Ol…

1
RV230 - MUST LISTEN: 2025 GTM Predictions (and Beyond) 41:16

4M ago41:16

41:16

In this episode, Chris Walker talks with hosts Mikkel Kiærulf Plæhn and Toni Hohlbein about the GTM challenges B2B companies face. He shares common mistakes companies are making, how to better use data for decision-making, and predictions for what the future of GTM looks like. Key topics from this episode: Why unit economics at the top of the funne…

1
RV229 - The 2025 B2B Content Playbook 52:46

4M ago52:46

52:46

In this episode, Chris Walker joins a live event by Finn Thormeier to share his current approach to content, and what it takes to create a B2B content strategy in 2025 that actually works. Topics covered in this episode: Chris’s current content approach and strategy while building Passetto The problem with sharing your IP too freely in your content…

1
Signals Based Marketing with Kevin White of Common Room 25:54

4M ago25:54

25:54

Kevin White on LinkedIn Common Room’s LinkedIn Common Room’s Website Download the 100+ Signals for Pipeline Generation - Curated by Common Room Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker …

1
RV228 - The Portfolio Approach to GTM Investments | Go To Market Live Episode 41 43:53

4M ago43:53

43:53

In this episode, Chris Walker shares how GTM teams can achieve better results. He breaks down the steps revenue and marketing leaders can take to understand their spending, measure their impact, and drive more effective outcomes. Key topics include: Transitioning from growth-at-all-costs to efficiency-first strategies The critical role of financial…

Podcasts Worth a Listen

Refine Labs Podcasts

Podcasts Worth a Listen