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Why To Start Ungating Your Content | Kerri Amodio

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Manage episode 463556637 series 3436359
Content provided by Refine Labs. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Refine Labs or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Kerri Amodio, Director of Demand Generation at Refine Labs, joins Evan Hughes and Steph Crugnola for a discussion on why (and how) you should start ungating your content.

Kerri starts by explaining how lead generation tactics have become more and more outdated as the market and technology keeps growing and changing. She highlights the necessary shift that marketers need to make towards adopting a demand generation mindset and creating a consistent demand for products and services rather than just generating leads.

Kerri lays out several tactical strategies for effectively measuring and repurposing high-value content. She also stresses the growing importance of building trust and credibility with audiences by delivering authentic and ungated content—content that is open and accessible without barriers such as gated forms or sign-ups, thus fostering a more genuine relationship with the audience.

Episode topics: #marketing, #content, #demandgeneration, #contentcreation, #B2BSaaS, #digitalmarketing #gatedcontent

______

Subscribe to Stacking Growth on Spotify and YouTube

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Connect with the guest:

Kerri Amodio

Connect with the hosts:

Evan Hughes

Steph Crugnola

  continue reading

220 episodes

Artwork
iconShare
 
Manage episode 463556637 series 3436359
Content provided by Refine Labs. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Refine Labs or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Kerri Amodio, Director of Demand Generation at Refine Labs, joins Evan Hughes and Steph Crugnola for a discussion on why (and how) you should start ungating your content.

Kerri starts by explaining how lead generation tactics have become more and more outdated as the market and technology keeps growing and changing. She highlights the necessary shift that marketers need to make towards adopting a demand generation mindset and creating a consistent demand for products and services rather than just generating leads.

Kerri lays out several tactical strategies for effectively measuring and repurposing high-value content. She also stresses the growing importance of building trust and credibility with audiences by delivering authentic and ungated content—content that is open and accessible without barriers such as gated forms or sign-ups, thus fostering a more genuine relationship with the audience.

Episode topics: #marketing, #content, #demandgeneration, #contentcreation, #B2BSaaS, #digitalmarketing #gatedcontent

______

Subscribe to Stacking Growth on Spotify and YouTube

Learn More About Refine Labs

Sign Up For Our Newsletter

Connect with the guest:

Kerri Amodio

Connect with the hosts:

Evan Hughes

Steph Crugnola

  continue reading

220 episodes

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