Best Gini Dietrich Podcasts (2025)

1
The Evolution and Elevation of the PESO Model© 17:27

6d ago17:27

17:27

A lot has changed since the PESO Model© was first released in 2014 - marketing and communications have all seen massive change - but the model has been there through it. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is sharing the evolution and elevation of the PESO Model, so that the marketing communications professionals who use…

1
Exploring the Refreshed PESO Model with Gini Dietrich 53:26

19d ago53:26

53:26

In this episode of PR Explored, host Michelle Garrett, a PR consultant and writer, is joined by Gini Dietrich, founder of Arment Dietrich and Spin Sucks, to discuss the refreshed PESO model. They explore the evolution of the model from its tactical roots to a focus on outcomes, and discuss the importance of owned media as the foundation of any PR s…

1
Crisis Communications: EVERY Organization Needs a Plan 1:01:09

5d ago1:01:09

1:01:09

In this episode of PR Explored, host Michelle Garrett, a public relations consultant, welcomes crisis communications expert Shawna Bruce to discuss the critical importance of effective crisis management for brands and organizations. They cover how social media has amplified the visibility of crises, making preparedness more crucial than ever. Shawn…

1
PR Measurement: Not Optional 59:14

12d ago59:14

59:14

In this episode of PR Explored, host Michelle Garrett, a public relations consultant, talks with guest Jonna Burke about the importance of measurement in PR. They discuss the evolving landscape of AI and automation, the necessity of having strong data acumen, the importance of setting measurable objectives, the challenges around vanity metrics, and…

1
What AI Can Do and Why it Can't Replace You 16:34

13d ago16:34

16:34

AI adoption in the PR industry has been huge, but you're not at risk of being replaced. AI is taking over the work that ultimately, we don't want to be doing, and on today's episode of the Spin Sucks Podcast, Gini Dietrich is sharing exactly how to get started, and where your human touch is, and will remain, needed.…

1
The Enterprise Integration Gap 22:03

20d ago22:03

22:03

When customer journeys are non-linear, and happening around the world, a one-size fits all approach to marketing an communication just doesn't work - but picking and choosing individual tactics from the PESO Model© won't fix the problem - you need a whole strategy. This week on the Spin Sucks Podcast, Gini Dietrich is talking about how large organi…

1
Unlocking the Synergy Between PR and Social Media 59:13

26d ago59:13

59:13

PR and social media benefit from leveraging each other – yet often, there’s a disconnect between the two. Silos may exist that prevent them from collaborating to maximize a brand’s communications. How can public relations and social media pros work together to get more out of each other’s efforts? My guest, Karen Freberg, a professor of strategic c…

1
[Replay] The 5 Kinds of Stories You Need to Tell 18:15

27d ago18:15

18:15

Being a good communicator means being able to effectively tell stories - that is what helps you build trust and relationships. On today's episode of the Spin Sucks Podcast, Gini Dietrich is talking about the stories that work best in business and how you can get comfortable telling them.By Gini Dietrich, Founder of Spin Sucks

1
The Shift In Thinking That Creates Strong Brand Stories 15:35

1M ago15:35

15:35

Most brand stories miss the mark becuase they're focused on the wrong thing, don't resonate with the intended audience, or lack consistency accross different channels. But there is a way to do it right, and that's exactly what Gini Dietrich is sharing this week on the Spin Sucks Podcast.By Gini Dietrich, Founder of Spin Sucks

1
PR Pitching Amidst Continuing Media Layoffs 58:35

1M ago58:35

58:35

The media layoffs aren’t stopping – and that can make it even more difficult for public relations professionals to land earned media coverage for their companies and clients. My guest, Frank Strong of Sword and the Script Media, and I will discuss approaches PR pros can use to find opportunities and garner coverage in these challenging conditions. …

1
[Replay] Winning Business without Proposals 9:46

1M ago9:46

9:46

Requests for Proposals are the bane of many agency's existence, and although they're popular, they're rarely the best way to stary a new professional relationship. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about a better way to position yourself as an expert and get new business without the proposals.…

1
Vertical Stories Need to be on Your Radar 16:04

2M ago16:04

16:04

You've seen them on TikTok, Instagram, Facebook and YouTube - they're an increasingly popular and important method of connecting with the people interested in the companies you represent. On this week's episode of the Spin Sucks podcast, Gini Dietrich is talking about how to use this format, and how to integrate it into your PESO Model© strategy.…

1
The New AI Search Reality 17:58

2M ago17:58

17:58

If AI is stopping people from clicking through to websites - what is the end goal for our PR work? That's what Gini Dietrich is exploring on this week's episode of the Spin Sucks Podcast: the challenges, the opportunities and what you should be tracking and prioritizing as the landscape keeps shifting.…

1
Gazing into My Crystal Ball: Using the PESO Method in an AI World 16:00

2M ago16:00

16:00

Gini Dietrich dives into AI and how PR professionals are the future of marketing. She discussed the future of paid media and using paid strategies to extend your reach with valuable content with the PESO Model. The key isn't reaching the most people; it's reaching the right people.By Gini Dietrich, Founder of Spin Sucks

1
Become an Overnight Success in Just 10 Years 15:56

2M ago15:56

15:56

Your intellectual property is the culmination of your experience, insights and proven methodologies - and you should make sure that your proprietary ideas, productized services and frameworks are unambiguously yours. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is walking you through the exact steps to take to use you IP to becom…

1
How AI is Changing Search - What You Need to Know 15:56

3M ago15:56

15:56

AI search engines, and even traditional search engines using AI are changing how people look for and find information. For communicators, this means we need to update the way we're using the PESO Model© to make sure we're getting found where people are looking. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is telling you how.…

1
Creating Ecosystems Around Your Opportunities 15:45

3M ago15:45

15:45

The magic of the PESO model is integration between the different media types. Often the lines are blurred between the elements and that means you're doing it exactly right. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about how to be omnipresent, and why you need to create an environment around each opportunity you hav…

1
Bridging the Trust Gap with the PESO Model© 21:26

3M ago21:26

21:26

More and more of the public have trust issues with companies and media. Gini Dietrich reviews the Annual Edelman Trust Barometer Report and how you can use the PESO Model to address trust challenges in today's communication landscape.By Gini Dietrich, Founder of Spin Sucks

1
Plant Your PESO Model© Tree Today 19:56

3M ago19:56

19:56

A mistake that companies and individuals often make with the PESO Model© is treating it like a checklist of tactics rather than what it really is - an integrated strategy. On This week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about how to make sure you're getting all of the benefits of the system - not just a few wins here and …

1
Search in 2025 - What Communicators Need to Know 13:47

3M ago13:47

13:47

Search is always changing, and as communications professionals, we don't always stay up to date on the latest. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is sharing how you should be updating your SEO strategy in 2025 to make sure that the people who need to find your content, do.…

1
How to Not Be Replaced by AI in 2025 13:35

4M ago13:35

13:35

There are things AI can do. Lots of them, in fact. But it can't do everything and it can't replace a solid communications plan and team. This week on the Spin Sucks Podcast, Gini Dietrich is talking about how AI can enhance your PESO Model© Strategy in 2025 - complete with measurement and integration.…

1
The Importance of Friction 17:01

4M ago17:01

17:01

Competing priorities - goals and budget, immediate results and long term sustainability, efficiency and authenticity - communications is full of them. But that friction can be the source of the best, most creative and most profitable work your company does. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about how to make…

1
Succeeding In The New Earned Media Landscape 17:01

5M ago17:01

17:01

Communications and PR has always been a fast-changing industry, but something that has never changed is the importance of trust, credibility and authenticity. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about what you need to think about as you work on your Earned Media strategy going into 2025.…

1
Winning Your Seat at the Strategic Table 16:23

5M ago16:23

16:23

To create a truly effective communications program, you need to understand how the organization you're working with measure success - that is going to be the foundation of how you communicate the results of your work. In this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about the best ways to demonstrate the results of your wo…

1
How to Prove the Worth of Your Work 16:59

5M ago16:59

16:59

Linking PR and communications work directly to business outcomes has always been a challenge, but a shocking percentage of us are not using all of the tools available, or are not using them correctly, to make it easier. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about how important it is to have your results tied wit…

1
Flexible Frameworks are the Key to Your Communications Success 16:03

6M ago16:03

16:03

The new Earned Media landscape demands a different approach than we've used in the past, and it also offers new opportunities to connect more closely with the stakeholders that matter the most. This week on the Spin Sucks Podcast, Gini Dietrich is talking about how to make content that can be adapted and transformed for new channels.…

1
What is your Role in Post-Truth America? 15:31

6M ago15:31

15:31

If you're horrified by the very idea of a post-truth country, then you're probably thinking about what you can do to help spread the truth in your role as a communicator. Gini Dietrich is talking about how to fight the three headed monster of modern communications: misinformation, disinformation and malinformation using regular truth audits on this…

1
Telling the Truth when Lies are Everywhere 15:30

6M ago15:30

15:30

Disinformation is everywhere, and it reflects a fundamental shift in how information is shared. The challenge of maintaining truth in the public sphere is is more difficult - and more important - than ever. Gini Dietrich is talking about how to do it this week on the Spin Sucks Podcast.By Gini Dietrich, Founder of Spin Sucks

1
The Future of PR is Here 15:38

6M ago15:38

15:38

AI is here, and if you're not using it to make your work more efficient, you're going to be left behind. There are tools available that can help you take whole days worth of work off of your desk - and Gini Dietrich is talking about them on this week's episode of the Spin Sucks Podcast.By Gini Dietrich, Founder of Spin Sucks

1
You're Not going to Believe This Episode 15:16

7M ago15:16

15:16

The march of new AI tools continues on, and today, Gini Dietrich has another particularly interesting one to share with you. Google's NotebookLM has some functionality you have to hear to believe. That's what's happening this week on the Spin Sucks Podcast.By Gini Dietrich, Founder of Spin Sucks

1
What To Do When the Expert Doesn't Want to Talk To You 14:24

7M ago14:24

14:24

Sometimes you're asked to create content based on a subject matter expert who... doesn't actually have the time or desire to talk to you. This can be a recurring (and common!) problem and on this week's episode of the Spin Sucks Podcast Gini Dietrich is sharing a secret that makes it a lot easier. (Check out Leaps and use the code SpinSucks10 for a…

1
Let's Make This Official...ly Certified 15:31

7M ago15:31

15:31

More and more companies are requiring certification in the PESO Model© for new roles, and on this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about how you can get yours.By Gini Dietrich, Founder of Spin Sucks

1
Growth Hacks for Quick Wins in Communications 14:53

7M ago14:53

14:53

A 'growth hack' is a creative, low-cost strategy to quickly increase brand awareness, stay top of mind and even acquire customers. Gini Dietrich is sharing several, and how to use them so you can create some wins while you work on your longer term strategy this week on the Spin Sucks Podcast.By Gini Dietrich, Founder of Spin Sucks

1
Are you Creating the Best Content on the Earth for Your Topic? 14:22

7M ago14:22

14:22

If the answer is yes, then you don't have to worry about the next era of search. If the answer is no, you have some work to do, and that's what Gini Dietrich is talking about on this week's episode of the Spin Sucks Podcast.By Gini Dietrich, Founder of Spin Sucks

1
Don't Negotiate Against Yourself 15:50

8M ago15:50

15:50

It can often be difficult to stand by higher prices, negotiate higher salaries and to say no when a deal isn't in your favor, but these are critical skills that everyone - especially the next generation of women need to advance their businesses or careers. This week on the Spin Sucks Podcast, Gini Dietrich is talking about why it's so important, an…

1
Why You Can't Be Replaced by AI 13:07

8M ago13:07

13:07

Sometimes when someone gets really excited about the (considerable!) possibilities of AI, they might start thinking about replacing their current marketing and communications support. Hopefully, they'llquickly learn why you can't replace real expertise with AI, and this week on the Spin Sucks Podcast, Gini Dietrich is explaining why.…

1
Why You Need to Make Time to Read Every Day 12:01

8M ago12:01

12:01

It can feel impossible to devote time every day to reading and keeping up to date on what is happening in the world and your industry - but having information and an understanding of what is going on lets you provide good advice and make good recommendations to your clients. This week on the Spin Sucks Podcast, Gini Dietrich is making the case for …

1
It Isn't Always Easy - Even When It Works 15:35

8M ago15:35

15:35

While the PESO model is the most effective way to create and track successful PR campaigns - it isn't always easy to implement. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about the 5 most common struggles communicators find in rolling it out.By Gini Dietrich, Founder of Spin Sucks

1
Get Paid What You're Worth Every Time 23:34

9M ago23:34

23:34

Sometimes when you quote a price the reaction is less than enthusiastic. Just because you get a little pushback doesn't mean you should back down, however. This week on the Spin Sucks Podcast, Gini Dietrich is talking about pricing your services based on the value you're providing - not just the time you're spending.…

1
You Really Don't Need an RFP 15:07

9M ago15:07

15:07

A request for proposals might still be a common way to hire a new agency, but it's far from the best one. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about the considerable disadvantages that come from using the RFP method to find a new strategic partner.By Gini Dietrich, Founder of Spin Sucks

1
Communications Is a Marathon, Not a Sprint 13:05

9M ago13:05

13:05

There are no overnight successes in the Olympics or business. There are years of blood, sweat, and tears before success. Gini Dietrich points out that communications is a marathon, not a sprint, and shares key points in establishing a communications program that works for the long haul.By Gini Dietrich, Founder of Spin Sucks

1
All Right, Let's Talk About Talking About Politics 12:50

9M ago12:50

12:50

Recently, Sticker Mule's Co-founder sent an expressly political email to the entire customer base of the company and then doubled down on the company X account. Whatever your political strip, there are messages that belong on company accounts and some that don't. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about what …

1
PR is Evolving, Not Dead 12:07

10M ago12:07

12:07

The media environment is shifting and more brands are keeping a closer hold on their own narratives which means that PR pros need to adjust their approach. Gini Dietrich is talking about the new reality of Earned Media and how you can evolve with it on this week's episode of the Spin Sucks Podcast.By Gini Dietrich, Founder of Spin Sucks

1
It's All About the Prompt 15:09

10M ago15:09

15:09

If you try to use an AI tool for a complex or creative task, you might be disappointed by the initial results, but as often as not, that is the fault of the prompt more than the LLM. On this week's episode of the Spin Sucks Podcast Gini Dietrich is talking about how the different AI platforms perform and how to provide enough training and context t…

1
Planning for an AI Future 13:45

10M ago13:45

13:45

What would you do if you didn't need to work to make a living? We may not be there yet - and we don't really know how the technology will develop - but there's no harm imagining a future where most of the labor is done by machines! Gini Dietrich talks about planning for the future that AI may be creating on this week's episode of the Spin Sucks Pod…

1
Celebrating 300 Episodes! 20:49

10M ago20:49

20:49

Gini brings in her first-ever guests! Gini's husband joins Gini to discuss his entrepreneurial and marketing journey with his company, the National Democratic Training Committee. Tune in for a second special guest to celebrate 300 episodes!By Gini Dietrich, Founder of Spin Sucks

1
What Has AI Done For You Lately? 10:39

10M ago10:39

10:39

Right now a lot of communications professionals are more focused on what AI can't do than what it can. In this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about why you should be getting a handle on AI's capabilities and making sure your own stay relevant.By Gini Dietrich, Founder of Spin Sucks

1
Conducting a Symphony of Robots 16:47

11M ago16:47

16:47

Chris Penn once told Gini Dietrich that as AI tools develop, the role of communicators will be one of conducting a symphony of robots, designing and coordinating work from different sources for specific outcomes. That day is near, if it isn't here already and that's what we're talking about today on the Spin Sucks Podcast.…

1
The PESO Model: Where To Start? 11:54

11M ago11:54

11:54

The most common question Gini Dietrich is asked about the PESO model is how to start implementing it. This week on the Spin Sucks Podcast she is talking about starting with the most important element of the model, Owned, and building a campaign around it.By Gini Dietrich, Founder of Spin Sucks

1
Big Changes in Generative Search - What It Means For Your Content 12:34

11M ago12:34

12:34

Generative search is going to be affecting SEO sooner rather than later - but the foundations don't change - using your content to share your Experience, Expertise, Authority and Trust is still going to be the best thing you can do to make sure your content gets found. Gini Dietrich is talking abut the changes you do and don't need to make on this …

Podcasts Worth a Listen

Gini Dietrich Podcasts

Podcasts Worth a Listen